it merely focuses on all the aspects of online publishing..........at last the process has been very well explained as to how to publish an e book online

1. Ecommerce and Online Publishing
Group 7:
A.Deepshikha
Anurag Baghel
Aman Yadav
Anju Chahar
Keerti Singh
Kratika Paliwal
Pooja Nagpal
Pooja Yadav
Surbhi Singh
Utkarsh Vashishtha

2. CONTENT
• Online Publishing: Introduction
• History
• Features of Online Publishing
• Types of Online Publishing
• Advantages
• Disadvantages
• Offline to Online Publishing
• Phases of Online Publishing
• Business Models
• New Media Technologies
• User behaviour & Survey
• New Media trends on the market
• Swot Analysis
• Kindle and Process

3. Source: 3D Issue (A Digital Publishing Software Provider Company)

4. Online Publishing: Introduction
• Process of using computer and
software's to produce Web-based
documents
• Combination of text and graphics
• Newsletters, online magazines,
databases, brochures,
promotional materials, ebooks,
etc.
• Audio and video online publishers
(gaana.com, youtube)

5. Offline v/s Online Model

6. History Of Print-Publishing
• Until the advent of radio it was the great means of
communications. As paper became more widely
available in 13th century writing became more
prominent.
• By 15th century around 12,000,000 books in 35,000
edition had been published.
• The world 1st news paper was published in Germany
in 1609.
• In 17th century printing was being viewed as a threat
to established power , both religious and political

7. History Of Online-Publishing
• Online-Publishing has been around for about
10 years, ever since people started putting
their text file on the internet in an effort to
share information.
• We look at online publishing in the same term
in which we think of print publishing – a work
meant for public consumption that entails
professional cares given to design, editing and
distribution.

8. Trends and Development
• Disintermediation
• New players
• New forms of (strategic) collaboration
• Open Access Publishing (also for books)
• Enhanced and liquid publications

10. Features of e- Publishing

11. Viewer
Interactivity
Social Media
Registration
Subscription
Reports And
Statistics
Platform and
Security
Search
PDF
Acceptance
Management
Platform
Technology
Features
Of
e - Publishing

12. Types of Online Publishing
• Static Web Pages
• Static Web Pages with Dynamic Content
• Dynamic Web Pages
• Multi – Tiered Web Sites

13. Advantages of e-publishing
• Low Cost
• Multimedia
• Less Paper used
• e– text Sharing
• e- libraries
• Searching e documents
• Making copies of documents
• Hard copy can be made by taking print out of the
book
• Easy to update with no extra cost.

14. • Works published electronically have an ISBN number,
just like printed books. This means anyone can walk
into a storefront bookstore and order an electronic
copy of the book.
• Writers get a higher percentage of royalties through
e-publishing because the initial financial layout for
the publisher is so much less than for a paper
publisher. Some writers receive as much as 70% of
the profits in royalties.

15. Disadvantages of e-Publishing
• Difficult to identify the actual author.
• Reading text – tiring
• Required a proper setup to read : computer system.
• Irretrievability.
• Difficult to release free edition and paid distribution parallelly.
• Writers do not receive an advance. This is not just a financial
disadvantage
• Piracy is another concern in the e-publishing industry
• To date, electronic works sell far fewer copies than paper
books. Many people aren’t aware of e-publishing and others
prefer reading a book from print rather than electronically.

16. Offline to Online e-Publishing
Changes that drive developing of e-publishing
• Changes in Technology
• Changes in the Business Model
• Changes in the Product/Service concept
• Changes in User Behavior
• Changes in Scientific Disciplines
• Changes in Copyright
• Changes in Demography

17. Phases of e-publishing according
to Brown
• Period up until the early 1990’s. Print based information
system. Dominated the printed pages.
• From the mid 1990’s to the early 2000’s – period of
confusion. New dimension to the information industry
(set of new legal, business and technical challenges).
• From the early 2000’s – strong electronic publishing
drive, with digital versions of information out selling and
outperforming their analogue equivalents.

18. Publishers business models
• Publishers business model is based on manufacturing processes,
sales channel, and business practices.
• This models and practices are rapidly changing.
• The driving force behind the digital revolution is hardware
(machines, e-readers, tablet computers, cell phones)
• The second driving force is cloud-based computing services
(massive servers that store data that can be accessed via the
internet)
• The third force – Amazon. The largest bookstore in the world with
own hardware – Kindle, software – Kindle app for every
imaginable mobile device.

19. Business models
• Open access (publishing)
• Online advertising
• Online distribution
• Pay-Per-View
• Print on demand
• Subscriptions
• Self-publishing
• Non-Subsidy Publishing

20. New Media Technologies
• Information printed on paper dominated the mass
distribution of information until the 1930s.
• Then radio emerged as a new medium and in the
1950s television was established.
• In the mid-1990s the Internet revolution began.
• Presently the expansion of the Internet onto
mobile devices (phones as well as tablets) is
forced

21. User Behavior
• The introduction of new media technologies has changed
how customers access information.
• For example, the Internet has not only partly replaced
paper newspapers but has partly replaced television as
well.
• The Internet has also become an important source of
information on products.
• Major companies have been establishing multi-media
solutions for the mobile market

22. How we Read?
What we Read?

23. Digital Book World Survey, 2011
• The survey was conducted among publishing executives at major
publishing companies across the U.S. that represent 74% of all U.S.
publishing revenues.
• According to the survey, 82% of book publishing executives are
“optimistic” about the digital transition (down from 89% a year
ago).
• Similarly, fewer publishers believe that as a result of digital
advances:
• Readers will be better off, 61% in 2011, down from 74% in 2010.
http://conference.digitalbookworld.com/ehome/24240/55637

24. • More people will read books than did before, 60% in
2011, down from 66% in 2010.
• Readers will read a greater number of books than
before, 47% in 2011, down from 66% in 2010.
• When asked about their own companies, the pessimism
became more pronounced: Only 28% of publishing
executives think their company will be better off
because of the transition to digital, down from 51% a
year ago.

25. According to the survey carried on by Pew
Research Center in 2011:
• People read 60% more than the people who prefer
traditional books, newspapers, magazines.
• 42 % prefer their own computers.
• 41 % prefer e-reading
• Only 23% - 29% use smart phones or tablets for reading
• 61 % prefer to buy e-book not to hold from library
• 81 % think that the traditional books are more
comfortable for children than e-books.

29. New media trends on the
market
• New technologies
• Access to anything, anytime and anywhere
• The connection between authors are readers get
easier and faster.
• The lack of mediator between creator of
information and end users cutting down the
prices of these information.

33. Steps and Process to publish
online through Kindle
• Step 1 – Write (and Format) the Book(Web Page,
Filtered (*HTM & *HTML) format).
• Step 2 – Sign Into Amazon KDP With Your
Amazon.com Account.
• Step 3 – “Add a New Title” to your Amazon KDP
Bookshelf.
• Step 4 – Edit Book Details in the “Your Book” Tab.

34. • Step 5 – Properly Format Your Book for Upload
• Step 6 – Select Publishing Territories, Price
and Royalty Rates
• Step 7 – Wait for Amazon’s Approval

35. Process of Kindle
• Once you've completed your account profile, you'll need to upload a book file in one of
our Supported Formats. For help formatting your book, see our Simplified Formatting
Guide.
• When you're ready:
Log in to your account and go to your Bookshelf.
Review the New Title Checklist for things you'll need, then click Create new title.
Complete the fields in Step 1 (Your Book) and Step 2 (Rights & Pricing), including:
– Enter Title Information
– Upload and Preview Book Content
– Confirm Publishing Rights
– Enter Pricing and Royalty Information

36. e -Book publishing Organization
Step 1

37. Step 2

38. Step 3

39. Step 4

41. Step 5

42. Step 7

43. Advantages to publish through
Kindle
• Kindle stores are easily accessible.
• It offers the options to choose from several
languages.
• Offer the option of setting price and commissions
between 30% to 70% .
• Kindle apps expand your reach beyond the Kindle and
onto iPad, iPhone, iPod touch, PC, Mac, Blackberry,
Android-based devices and Windows Phone 7.
• Submit your e-book to the Amazon Kindle Singles
storefront.

44. THANK YOU