Social media what's in it for b2 b marketing
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The document discusses the potential of social media for B2B marketers. It defines social media as "media with a social component where anyone can add to it." It outlines different types of social media including publishing, sharing, and networking platforms. The document notes that social media allows everyone to connect globally and that it is an important tool for research, customer service, and brand awareness for businesses. It recommends marketers experiment with social media but also consider defining their brand, identifying relevant platforms, and designating spokespeople.
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Social media what's in it for b2 b marketing
- 1. Sieu thi dien may Viet Long - www.vietlongplaza.com.vn Social Media What’s in it for B2B Marketeers Presented by: Shimon Ben Ayoun & Ingrid Archer www.spotONvision.com 1
- 2. What is Social Media “It’s media (content that is published) with a social component (anyone can add to it).” Like a business cocktail reception, but without constraints of time & space Social Media Marketing is the practice of using these media to improve marketing effectiveness. 2
- 3. Types of Social Media Publish Share Network 3
- 4. Social Media - Publish Everyone can publish anything for everyone • Blogs • Online Videos • Micro Blogs • Wikis • Internet Forums • Podcasts • Pictures • Presentations 4
- 5. Social Media - Share Everyone can promote anything to everyone • Social Network Aggregation • Social Bookmarking • Social News • Opinion Sites • Public generated news 5
- 6. Social Media - Network Everyone can connect with everyone from anywhere • Personal • Professional • Hybrid • Music • Gaming 6
- 7. Do you know that in the Netherlands: - 68% of internet users read blogs, review sites, etc. - 62% of internet users has at least one social network profile - 46% of internet users share photos online - 38% of internet users share video content online 7
- 8. Increasing Spend on Social Media Marketing 8
- 9. What’s driving social media & why is it growing so fast? Emotional need/desire to be heard Desire to connect with one another Need to create and make change Evangelize for the things and people we love Quest for authenticity Ease of Use / Low Barriers to Entry Better, Faster, Cheaper 9
- 10. Why is Social Media so Important Social Media helps with SEO (traffic, links, Tagging and bookmarking) Social Media is permission centric The conversation has already started Build relationship and trust with your customers (and prospects) 10
- 11. People Say That Everything is Changing... Marketing Brands People Behavior Technology 11
- 12. People use more Social Media but are they using it more for Business? Publish a blog Publish your own Web pages Creators Upload video you created Upload audio/music you created Write articles or stories and post them Post ratings/reviews of products/services Comment on someone else’s blog Critics Contribute to online forums Contribute to/edit articles in a wiki Use RSS feeds Collectors Add “tags” to Web pages or photos “Vote” for Web sites online Maintain profile on a social networking site Joiners Visit social networking sites Read blogs Watch video from other users Spectators Listen to podcasts Read online forums Read customer ratings/reviews Inactives None of the above 12
- 13. The Effect of Social Media The old marketing model Brands+ Press + Industry Buyer Buyer Buyer Buyer Buyer 13
- 14. The Effect of Social Media The new marketing model Brands+ Press + Industry Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer 14
- 15. The B2B potential of Social Media A Low cost, easy, fast and extremely effective way to: Conduct Research Improve Customer Service Raise your brand awareness 15
- 16. Four Things you should consider 1. Dip your toe in the water 16
- 17. Four Things you should consider 2. Build list of sites, blogs, channels which are relevant to your business Where are my customers hanging out 17
- 18. A Word (140 Characters) about Twitter Hottest social medium right now Doubling each month Potentially a great B2B marketing tool Potentially an enormous waste of time 18
- 19. A Great Research Tool 19
- 20. A Great Customer Service Tool 20
- 21. A Great Waste of Time? 21
- 22. Four Things you should consider 3. Revisit Brand - is it well defined? is it accurate? is it consistent 22
- 23. Four Things you should consider 4. Who should speak for your brand CEO Marketing/PR Sales Support Create a new role? 23
- 24. Summary Technology evolves fast but the fundamentals of B2B marketing remain the same Brand is more important than ever Go ahead and experiment It is all about people, so harness the power of your people 24
- 25. To know more, please visit: www.spotonvision.com or Just contact us @: Shimon Ben Ayoun eMail: shimon@spotonvision.com LinkedIn: http://www.linkedin.com/in/shimonbenayoun Twitter: @shimonbenayoun Ingrid Archer eMail: ingrid@spotonvision.com LinkedIn: http://www.linkedin.com/in/ingridarcher Twitter: @ingridarcher 25