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Lora presentation for the rise of social commerce

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Lora Cecere
Lora Cecere

Social commerce provides social context to the shopping experience and focuses on developing digital relationships rather than being business-to-consumer. It is about engaging customers on important topics to earn their attention and capture purchase intentions in order to deliver personalized responses. Social commerce allows product selection by customers for other customers through social technologies that connect, listen, understand, and engage people to improve the shopping experience.

TechnologyBusiness
1 of 21
“Social Commerce provides social context to the shopping experience. It is not B2C.” “Social commerce is in development. It is less about cool widgets and more about the power of the digital relationship.” “Engaging on topics that are important and earning the right to offer them the opportunity to buy. Earning attention and capturing intention to deliver a personalized response. “ “It is a new way to manage the long tail of the value chain. Product selection by the people for the people.”   Interviews: Whatis Social Commerce? 2
Our belief…. “The use of Social Technologies to connect, listen, understand and engage to improve the shopping experience.” 3
There were many trails west…. 4
Are you pushing forward? 5
The Rise of Social Commerce 6
7 Fans like You! Amazon partners with Facebook to show customers what their friends have bought
The Rise of Social Commerce 8
Review Aggregation: Pros, cons and best uses
The Voice of the Customer 10
11 Listening and Learning in New Product Launch: Produce Saver Response #Future15SB @bwdumars
12 Listening and Learning in New Product Launch: Produce Saver Response #Future15SB @bwdumars
The Rise of Social Commerce 13
The Voice of the Customer 14
15 Customers choose which designs get created in ModCloth’s Be The Buyer Program
The Rise of Social Commerce 16
17 2-D Barcodes
18 Mattel shoppers can shop together, browsing and sharing in real time Product Psychographic Behavioral Socialgraphic Intention X-Selling: High
Preparing for the Journey We don’t know what “west” looks like Find a Scout: Customer advocate to help navigate the trail Lighten your load as you go…. 19
20 Lora Cecere Partner, Altimeter Group Follow me: Twitter: lcecere Linkedin: www.linkedin.com/in/lcecere Blog: www.supplychainshaman.com
Lora presentation for the rise of social commerce

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Lora presentation for the rise of social commerce

  • 1.
  • 2. “Social Commerce provides social context to the shopping experience. It is not B2C.” “Social commerce is in development. It is less about cool widgets and more about the power of the digital relationship.” “Engaging on topics that are important and earning the right to offer them the opportunity to buy. Earning attention and capturing intention to deliver a personalized response. “ “It is a new way to manage the long tail of the value chain. Product selection by the people for the people.”   Interviews: Whatis Social Commerce? 2
  • 3. Our belief…. “The use of Social Technologies to connect, listen, understand and engage to improve the shopping experience.” 3
  • 4. There were many trails west…. 4
  • 5. Are you pushing forward? 5
  • 6. The Rise of Social Commerce 6
  • 7. 7 Fans like You! Amazon partners with Facebook to show customers what their friends have bought
  • 8. The Rise of Social Commerce 8
  • 9. Review Aggregation: Pros, cons and best uses
  • 10. The Voice of the Customer 10
  • 11. 11 Listening and Learning in New Product Launch: Produce Saver Response #Future15SB @bwdumars
  • 12. 12 Listening and Learning in New Product Launch: Produce Saver Response #Future15SB @bwdumars
  • 13. The Rise of Social Commerce 13
  • 14. The Voice of the Customer 14
  • 15. 15 Customers choose which designs get created in ModCloth’s Be The Buyer Program
  • 16. The Rise of Social Commerce 16
  • 18. 18 Mattel shoppers can shop together, browsing and sharing in real time Product Psychographic Behavioral Socialgraphic Intention X-Selling: High
  • 19. Preparing for the Journey We don’t know what “west” looks like Find a Scout: Customer advocate to help navigate the trail Lighten your load as you go…. 19
  • 20. 20 Lora Cecere Partner, Altimeter Group Follow me: Twitter: lcecere Linkedin: www.linkedin.com/in/lcecere Blog: www.supplychainshaman.com

Editor's Notes

  1. http://www.modcloth.com/storefront/products/be_the_buyer
  2. http://www.stickybits.com/
  3. Google sidewiki browser plug in and leaves comment on any site.