Training for Ballot Committees
‣ Millennials use libraries at a higher rate than any other demographic
‣ Parents are more likely to use libraries than adults without children
‣ The majority of Americans hold very positive views about libraries
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55% - an essential local institution
58% - advancing education
53% - a source of community
pride
51% - enhancing the quality of life
In 2018 voters
view the library as:
Training for Ballot Committees
37% will Definitely vote yes for the
library
37% are likely to vote yes for the library
26% are likely or will definitely vote no
In 2008 of all voters:
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27% will Definitely vote yes for the library
31% are likely to yes for the library
42% are likely or will definitely vote no
In 2018 of all voters:
The positive image of the library has increased.
The willingness to vote for it has decreased.
Training for Ballot Committees
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Answer the Self-Assessment
questions on your worksheet
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Intro to library ballot campaigns

Intro to library ballot campaigns

Editor's Notes

  • #24 Has to have – pledge pages, donation platform, volunteer signups, blog or shareable pages,
  • #41 Get X number of committed yes voters as early as possible
  • #51 AtoZ databases, donor walls, buy lists,
  • #52 AtoZ databases, donor walls, buy lists,
  • #53 WHAT ARE THE MOST EFFECTIVE WAYS TO CONTACT DONORS? Phone, canvassing, email, social media, face-to-face
  • #54 WHAT ARE THE MOST EFFECTIVE WAYS TO CONTACT DONORS? Phone, canvassing, email, social media, face-to-face
  • #59 Precinct captains, house parties, phonebanking host, canvassing driver, data entry,
  • #60 RESPONSIBLE FOR ENSURING THAT PRECINCTS AND TURFS GET CALLED AND CANVASSES
  • #63 CLEAR, CONCISE, CONSISTENT, CONTRASTING, CONVINCING
  • #64 HAVE THEM WRITE DOWN SOME STORIES
  • #65 CREATE A FEW MESSAGES LIKE THESE
  • #66 CREATE MESSAGES
  • #67 CREATE A MESSAGING CALENDAR
  • #69 HAVE THEM WRITE DOWN SOME OPPOSITION MESSAGES
  • #76 Honk and wave, rally in front of library, fundaisers,
  • #77 Honk and wave, rally in front of library, fundaisers,
  • #79 CREATE A MEDIA CONTACT LIST- UNDERSTAND YOUR LOCAL MEDIA AND THEIR DEMOGRAPHICS BEFORE YOU PUT SOMETHING IN THE MEDIA, REMEMBER WHO WILL READ IT. ITS ALL ABOUT AUDIENCES.