Intro to library ballot campaigns
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In this presentation we review the nuts and bolts of a library campaign.
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Intro to library ballot campaigns
- 2. Training for Ballot Committees
- 3. ‣ Millennials use libraries at a higher rate than any other demographic ‣ Parents are more likely to use libraries than adults without children ‣ The majority of Americans hold very positive views about libraries Training for Ballot Committees
- 4. Training for Ballot Committees 55% - an essential local institution 58% - advancing education 53% - a source of community pride 51% - enhancing the quality of life In 2018 voters view the library as:
- 5. Training for Ballot Committees 37% will Definitely vote yes for the library 37% are likely to vote yes for the library 26% are likely or will definitely vote no In 2008 of all voters:
- 6. Training for Ballot Committees 27% will Definitely vote yes for the library 31% are likely to yes for the library 42% are likely or will definitely vote no In 2018 of all voters:
- 7. The positive image of the library has increased. The willingness to vote for it has decreased.
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- 14. Answer the Self-Assessment questions on your worksheet
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Editor's Notes
- Has to have – pledge pages, donation platform, volunteer signups, blog or shareable pages,
- Get X number of committed yes voters as early as possible
- AtoZ databases, donor walls, buy lists,
- AtoZ databases, donor walls, buy lists,
- WHAT ARE THE MOST EFFECTIVE WAYS TO CONTACT DONORS? Phone, canvassing, email, social media, face-to-face
- WHAT ARE THE MOST EFFECTIVE WAYS TO CONTACT DONORS? Phone, canvassing, email, social media, face-to-face
- Precinct captains, house parties, phonebanking host, canvassing driver, data entry,
- RESPONSIBLE FOR ENSURING THAT PRECINCTS AND TURFS GET CALLED AND CANVASSES
- CLEAR, CONCISE, CONSISTENT, CONTRASTING, CONVINCING
- HAVE THEM WRITE DOWN SOME STORIES
- CREATE A FEW MESSAGES LIKE THESE
- CREATE MESSAGES
- CREATE A MESSAGING CALENDAR
- HAVE THEM WRITE DOWN SOME OPPOSITION MESSAGES
- Honk and wave, rally in front of library, fundaisers,
- Honk and wave, rally in front of library, fundaisers,
- CREATE A MEDIA CONTACT LIST- UNDERSTAND YOUR LOCAL MEDIA AND THEIR DEMOGRAPHICS BEFORE YOU PUT SOMETHING IN THE MEDIA, REMEMBER WHO WILL READ IT. ITS ALL ABOUT AUDIENCES.