My work sample of social media strategies throughout the years.

2. 1. IMPACT OF MY WRITING
IN SOCIAL MEDIA,
RESEARCH, AND
TRADITIONAL MEDIA.
2. ONLINE CONTENT
3. SOCIAL MEDIA
ENGAGEMENT
4. DIGITAL ENGAGEMENT-
MEASUREMENT AND
TOOLS TO FIND NEW
TARGET AUDIENCES
5. EXAMPLES

3.  THE NEXT TWO SLIDES
SHOW HOW MY
ARTICLES ON HUMAN
RIGHTS AND WESTERN
HEMISPHERIC AFFAIRS
HAVE ENSUED FURTHER
RESEARCH FOR
COLLEGE PROFESSORS,
AS WELL AS SOCIAL
MEDIA HITS AND MEDIA
COMMENTARY.”

4. THE IMPACT OF MY WRITING IN SOCIAL MEDIA –
EXAMPLES
Sanho Tree, one of America’s leading drug
policy experts, retweeted one of my
articles on the war on drugs and culture.
The Beckley Foundation, a UK-based
drug policy organization, highlighted
one of my articles on drug legislation
in the Americas and its effect on
human rights.
Carnegie Foundation Europe expert
Judy Dempsey retweeted an article
on conflict resolution in Colombia
and the Philippines.
Carnegie Foundation Europe expert
Judy Dempsey retweeted an article
on conflict resolution in Colombia
and the Philippines.

5. THE IMPACT OF MYWRITING IN RESEARCH - EXAMPLES
Former Mexican President Carlos Salinas
De Gortari (1988-1994) cited one of my
articles on the War on Drugs as a
“Panregional Fight” in his book “Republican
Democracy” in 2010.
My articles on free trade and conflict
resolution were published in the
book “Opposing Viewpoints” and an
academic article in “Journal of
Development Studies,” respectively.

6. THE IMPACT OF MYWRITING IN TRADITIONAL MEDIA
The impact of my research on international affairs and human rights has
been captured by media such as Al Jazeera America, Al Jazeera English,
Russia Today, and Huffington Post Live, to name a few.

7. DIGITAL CAMPAIGNS AS SEEN IN THE ORGANIZATIONS
I HAVE WORKED FOR
• Online Content [blogs, landing pages, etc]
• Social Media Outreach
• Digital Engagement [online, social media]

8. ONLINE CONTENT
These are examples of an online
strategy with respect to making our
content known to other audiences.
From catchy headlines to
compelling content, I helped
create a blogroll/guest blogging
srategy to further the organization’s
message—in this case, for The
Opportunity Agenda.

9. ONLINE CONTENT: Examples of web maintenance and selection of visual arts to
make homepages more appealing to our constituencies. Pageviews for some of these
organizations increased by 30-40%

10. E-MAIL MARKETING: Monthly e-newsletters use online content, partner
news, and other recent developments.The content in e-newsletters and
rapid-response messaging increased unique page views.

12. SOCIAL MEDIA CONTENT: Here are some real examples of how to create
internet memes that tie visual art with compelling information or quotes,
which will in turn engage more followers and readers.

13. SOCIAL MEDIA CONTENT (cont’d)
This is an example of how a campaign (in this case, a video clip called
“American Banksters” for the Opportunity Agenda) can also be promoted by
using social media memes that contain relevant information for viewers.This
campaign pointed at the malfeasance of American banks that provided
“predatory lending” to homeowners. Months later, the NY attorney general
sued banks for mortgage wrongdoings.

14. SOCIAL MEDIA ENGAGEMENT
These are examples of digital strategies.The first one reflects the use of
trending topics (i.e. #WhatifItoldyou) and how they can be used for
organizational tweets, which will be reflected on other followers’ feeds. The
second one shows a edgier internet meme that uses humor while at the same
time informing followers about recent developments.

15. Another example of social media engagement at The Opportunity
Agenda is the use of trending topics (TT) and our campaigns.
#rejectedcandyhearts was one of the global TT on February 2014,
which we tied to our year-long video clip “American Banksters,” as part
of the organization’s Home Opportunity Initiative.The image below
showcased an “undesirable candy heart” and was pegged to the TT.
Joining such conversation on Twitter and FB helped increase our
database by 20%, and 50 additional partner organizations and
individuals joined our Initiative.

16. DIGITAL STRATEGY - MEASUREMENT AND IMPACT TOOLS
Tools such as Klout, Storify, Bit.ly. and Hootsuite helped us identify new target
audiences for our Twitter and Facebook accounts.

17. CASE STUDY- The “Dump DeMarco” Campaign is another example of digital
strategy.This campaign was launched in March 2013, time during which most
constituencies followed the NCAA Final Four tournament. As an online strategy, I
proposed that we could use such development and correlate it with our DeMarco
Campaign to attract more attention. In addition to launching a landing homepage, I
created the visual art below, which conveyed “basketball language” and the
purpose of the campaign itself.The campaign achieved the purpose of removing
Ed DeMarco and replace him with Rep. Mel Watt (D-NC)

18. CASE STUDY #2 - Helvetika Bold and
Online Toolkit.This is another example
of how I oversaw the creation of an
online toolkit homepage, from
wireframes, interior pages and the
implementation of a CMS system,
while also working on visual arts for
Facebook and Twitter pages
promoting Helvetika Bold a “Social
Justice Superhero.”The first day of its
launch it received nearly 20K
impressions on Twitter and 9K page
views in its first month.
It’s important to note that digital
strategy should be in line with the
personality of the organization, be it a
stern or an edgy, witty one.

19. Case Study #2 (cont’d) - E-mail Marketing: In order to raise
awareness about Helvetika Bold, two e-mails were created in
order to measure A/B testing success. Both emails yielded
equal results of open rates and click-throughs.

20. CONTACT
TWITTER: @RVALENTWIT
YOUTUBE CHANNEL:
http://www.youtube.com/user/MHOChannel