SlideShare a Scribd company logo
Presented by Peter Deitz Social Actions, Founder www.socialactions.com webinar hosted by
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],About Me I am a micro-philanthropy consultant and This presentation is intended for registered 501c3 non-profits based in the United States.
[object Object],Synonyms : group fundraising, personal fundraising, viral fundraising, grassroots fundraising, peer-to-peer fundraising.
[object Object]
[object Object],Nonprofits should avoid working exclusively within a single social network or application.
[object Object],Nonprofits can increase fundraising success by communicating regularly with potential wired fundraisers.
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Tech-savvy bloggers Social network members Email  hangers-on People you  don’t know yet… Current donors Visitors to  your website
[object Object],[object Object],Participation rates in social media by age.  Source:  Business Week,  June 11, 2007 (Data from Forrester Research) ,[object Object]
 
 
 
Who Ask them to Remind them to Tech-savvy bloggers Create a  fundraising widget  and invite blog readers to donate. Use email and social networks to reach potential donors.  Social network members Join a  fundraising application  and start a campaign. Invite friends within the social network to join the campaign. Create a fundraising page outside of the social network. Email  hangers-on Create a  fundraising page  that supports your organization. Send emails to their list of potential donors. Current  donors Send a  donate now invitation  to friends, family, and colleagues. Fundraise for the nonprofit in other ways. Visitors to your website Fundraise for your organization using  a range of tools -- People you don’t know yet Support your organization through a  giving community . --
[object Object]
 
 
Change.org SixDegrees Firstgiving ChipIn ChangingthePresent
Firstgiving Pros Cons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ChangingthePresent Pros Cons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Change.org Pros Cons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ChipIn Pros Cons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SixDegrees Pros Cons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Change.org Firstgiving GiveMeaning ChangingthePresent ChipIn
Firstgiving Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ChangingthePresent Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Change.org Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ChipIn Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GiveMeaning Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Change.org Project Agape Firstgiving ChipIn ChangingthePresent
Firstgiving Active Users ,[object Object],Number of Users ,[object Object],Links to Nonprofit Profile ,[object Object],Emphasis ,[object Object],[object Object],[object Object]
ChangingthePresent Active Users ,[object Object],Number of Users ,[object Object],Links to Nonprofit Profile ,[object Object],Emphasis ,[object Object],[object Object],[object Object],[object Object],[object Object]
Change.org Active Users ,[object Object],Number of Users ,[object Object],Links to Nonprofit Profile ,[object Object],Emphasis ,[object Object],[object Object],[object Object],[object Object]
ChipIn Active Users ,[object Object],Number of Users ,[object Object],Links to Nonprofit Profile ,[object Object],Emphasis ,[object Object],[object Object],[object Object],[object Object]
Project Agape Active Users ,[object Object],Number of Users ,[object Object],Links to Nonprofit Profile ,[object Object],Emphasis ,[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
 
[object Object]
Platform Credit Card Processing Fee GiveMeaning  0% ChipIn  2.9% + $0.30  ChangingthePresent  3% + $0.30  SixDegrees  4.35% Project Agape  4.50% Change.org  4.50% FirstGiving  7.35%
Department New Responsibilities Communications Help wired fundraisers draft their appeal statements; offer wired fundraisers sample images, video, and text to accompany their campaign;  Development Spend time getting familiar with person-to-person fundraising tools; manage the  content on the “Fundraise Now” page; draft profile text for giving community profiles; keep donor database up-to-date. Accounting Record donations from various sources, resulting from person-to-person fundraising campaigns.
Some of the eCRM platforms listed above include person-to-person fundraising tools.  Using these tools can simplify the record keeping and communications process.
Peter Deitz Social Actions, Founder [email_address] 514-907-8725 – Montreal 718-766-5367 – New York City

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Person-to-Person Fundraising Tools

  • 1. Presented by Peter Deitz Social Actions, Founder www.socialactions.com webinar hosted by
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  • 14. Who Ask them to Remind them to Tech-savvy bloggers Create a fundraising widget and invite blog readers to donate. Use email and social networks to reach potential donors. Social network members Join a fundraising application and start a campaign. Invite friends within the social network to join the campaign. Create a fundraising page outside of the social network. Email hangers-on Create a fundraising page that supports your organization. Send emails to their list of potential donors. Current donors Send a donate now invitation to friends, family, and colleagues. Fundraise for the nonprofit in other ways. Visitors to your website Fundraise for your organization using a range of tools -- People you don’t know yet Support your organization through a giving community . --
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  • 44. Department New Responsibilities Communications Help wired fundraisers draft their appeal statements; offer wired fundraisers sample images, video, and text to accompany their campaign; Development Spend time getting familiar with person-to-person fundraising tools; manage the content on the “Fundraise Now” page; draft profile text for giving community profiles; keep donor database up-to-date. Accounting Record donations from various sources, resulting from person-to-person fundraising campaigns.
  • 45. Some of the eCRM platforms listed above include person-to-person fundraising tools. Using these tools can simplify the record keeping and communications process.
  • 46. Peter Deitz Social Actions, Founder [email_address] 514-907-8725 – Montreal 718-766-5367 – New York City