Presented at the Digitial Sport Summit this presentation covers the costs of social media and the methods possible for gaining a return on investment in the space.

1. SOCIAL COMMERCE @Danny _ _ Bishop #DSSAU IMG SPORTS TECHNOLOGY GROUP Social Commerce #DSSAU IMGSPORTS TECHNOLOGY GROUP

2. Social Commerce #DSSAU IMGSPORTS TECHNOLOGY GROUP “I skate to where the puck is going to be...” - Wayne Gretzky

3. Social Commerce #DDSAU IMGSPORTS TECHNOLOGY GROUP Social media presence of AFL & NRL teams

4. Au facebook figure: socialbakers.com Social Commerce #DDSAU IMGSPORTS TECHNOLOGY GROUP Social media presence of AFL & NRL teams

5. In 2009 85% of Marketing Executives saw the main benefit of Social Media as Customer Engagement Social Commerce #DDSAU IMGSPORTS TECHNOLOGY GROUP Cost of Social Media

6. Social Commerce #DDSAU IMGSPORTS TECHNOLOGY GROUP Cost of Social Media

7. Social Media is not cheap Social Commerce #DDSAU IMGSPORTS TECHNOLOGY GROUP Cost of Social Media

8. Put a value on your likes Get value from your likes Social Commerce #DDSAU IMGSPORTS TECHNOLOGY GROUP Getting something for the spend

9. Social Commerce #DDSAU Source: Syncapse Corp IMGSPORTS TECHNOLOGY GROUP Value of a Facebook “Like”

10. Social Commerce #DDSAU IMGSPORTS TECHNOLOGY GROUP Value of a Facebook “Like”

12. $3+ annual spend to break even on $200K facebook budget for 100K likes

13. $31+ spend for 10K likesSocial Commerce #DDSAU IMGSPORTS TECHNOLOGY GROUP

14. Do business with your fans Social Commerce #DDSAU IMGSPORTS TECHNOLOGY GROUP Get Value from your “Likes”

15. Brand awareness Call to action Unique offers Shopfront Social Commerce #DDSAU IMGSPORTS TECHNOLOGY GROUP Get Value from your “Likes”

16. Tell people your story Tell people about your products “Like to win” Facebook advertising CPC prices have more than doubled in previous 12 months Social Commerce #DDSAU IMGSPORTS TECHNOLOGY GROUP Brand awareness

17. Ask people to purchase Reach out at key moments Social Commerce #DDSAU IMGSPORTS TECHNOLOGY GROUP Call to action

18. Operate entirely within Facebook Remove barriers Maintain the funnel Learn who your fans are Social Commerce #DDSAU IMGSPORTS TECHNOLOGY GROUP Shopfront

19. Social Commerce #DDSAU IMGSPORTS TECHNOLOGY GROUP Shopfront

20. Social Commerce #DDSAU IMGSPORTS TECHNOLOGY GROUP Shopfront

21. Social Commerce #DDSAU IMGSPORTS TECHNOLOGY GROUP Shopfront

22. Social Commerce #DDSAU IMGSPORTS TECHNOLOGY GROUP Shopfront

23. Peer recommendations High level of trust 12 times more trusted from friends 83% of online shoppers want to share Word of mouth is three times more important to people than advertising Social Commerce #DDSAU Source: BazaarVoice IMGSPORTS TECHNOLOGY GROUP Recommendations are powerful

24. Social Commerce #DDSAU IMGSPORTS TECHNOLOGY GROUP Shopfront

25. User generated content Mobile handset focus Improved email marketing Lifetime understanding Foursquare, Gowalla, Places? Social Commerce #DDSAU IMGSPORTS TECHNOLOGY GROUP Further out onto the ice...

26. www.imgstg.com.au @Danny _ _ Bishop #DSSAU IMG SPORTS TECHNOLOGY GROUP Social Commerce #DSSAU IMGSPORTS TECHNOLOGY GROUP