Influencer Marketing & Klout - WCU - March 2015
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The document provides an overview of influencer marketing for the Facebook generation. It discusses how influencer marketing 2.0 focuses on citizen influencers rather than celebrities. Klout is mentioned as a service that calculates billions of data points across 300 million influencers daily to help evaluate social media influence. Consistently producing great, shareable content is key to building influence and tribes online.
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5 Social Media Storytelling Trends for Nonprofits
Julia Campbell is a digital marketing consultant and author who runs the social marketing agency JC Social Marketing. She provides insights on current social media trends for nonprofits. Some key trends she discusses include the growing popularity of TikTok and social media stories across platforms like Instagram and Facebook. She also covers livestreaming, emerging audio platforms, and takeovers as effective social media storytelling techniques for nonprofits.
Webinar: Introduction to Social CRM: Influencers and Understanding Buyer Pers...
A social CRM is one of the most important aspects of keeping in contact with your social media community, clients and prospects. In this webinar we explore the extraordinarily successful social media campaign that Donald Trump undertook to win the US election and how we can learn from his approach to data, influencers and knowing your buyer personas.
We also look at other real-life examples of social media campaigns which have won and failed due to the approach companies took when targeting their buyer persona.
The agenda of this webinar:
- What we can learn from Trump’s social media campaign
- How brands can win and fail on social media
- Understanding your buyer personas
- Building a solid social CRM
- Finding and interacting with influencers
These case studies and great examples of social media successes and failures will be followed by showcasing how our tool, Sendible helps you build a social CRM, discover influencers and understand your target audience through our advanced reporting capabilities.
The full webinar video can be found at: www.youtube.com/sendible
Presenter: Luke Knight, Partnerships Manager, Sendible
NCB Quarterly Event
This document provides information about Simon Dell and his work in branding, graphic design, marketing consultancy and advertising. It discusses his background working for companies like Lion Nathan and Heineken in consumer behaviour and promotions. The document then outlines key topics in social media including definitions of social media, platforms like Facebook, Twitter, LinkedIn and how to measure their effectiveness. It provides tips on using each platform and emphasizes the importance of having a plan, quality engagement and interacting to build valuable relationships.
Aim Breakfast Presentation on Social Media
This document provides information about Simon Dell and his background working in branding, graphic design, marketing consultancy and advertising campaigns. It then discusses key topics related to social media and digital marketing. Some of the main points covered include defining social media, the importance of platforms like Facebook, Twitter, LinkedIn and mobile marketing. Tips are provided on developing a social media presence and measuring the return on investment from social media activities.
Final Social Media project
Situation Interactive is a full-service digital marketing agency that provides innovative interactive solutions and strategic planning to deepen connections with live experiences for clients in theater, events, arts, sports, film, television and travel. They exemplify principles of social media marketing through listening, talking, energizing and embracing constantly evolving audiences. Situation Interactive has achieved success for clients through social media campaigns that increased awareness, sales, experiences and customer loyalty, as shown by metrics like increased website traffic, ticket sales and social media followers. They are recognized as a top place to work in New York City for their creative work environment and challenges.
Social Media
The document discusses the rise of social media marketing and provides statistics on current and projected spending. It defines social media marketing and lists common goals. Examples are given of successful social media campaigns by Mountain Dew and Old Spice. Key aspects of social media marketing identified are engaging and communicating with audiences, allowing consumer feedback, and leveraging user-generated content for promotional efforts.
Integrated social media
Ryan works for a digital agency and enjoys social media. He will discuss how the digital landscape and social media have changed, current trends that provide clues to the future of social media, and how to leverage the interest graph, create value on social platforms, and understand success. The presentation will include a discussion.
Walk The Talk
1. To succeed in today's marketplace, brands must focus on continuously creating value for customers through social objects and initiatives throughout the year, rather than one-off marketing campaigns.
2. Brands should identify the communities and networks where their target customers spend time and find ways to add value through useful and shareable social objects.
3. Marketing should aim to influence positive emotional responses and sharing by focusing on group dynamics and empowering customer passions and relationships, rather than pushing messages.
UnMarketing at T-Mobile: How the Uncarrier Does Agile Marketing – Peter Franc...
By Peter Francis - Vice President Digital Growth & Acquisition, T-Mobile; Jim Ewel, Interim CMO, Peel The Layers. Given at GrowCommerce Digital Marketing Customer Acquisition Conference - 20 Jul 2017, New York City.
Social Media for Business
This was a presentation I delivered at North East Expo 2010 to educate attendees on the power that social media can have for their business. It is an overview of how to use social media and how this new technology has changed the way we operate in our daily lives.
Social Media Presentation
This is my first presentation from Gear Marketing LLC. which describes what Social Media is and how to utilize it in your marketing plan.
Putting the Social in Social Media: How to Use the Social Web to Network and ...
The document provides tips for using social media to network and boost business. It emphasizes being social and open on social media to build trust and influence among peers. Some key points include leveraging employee social networks, hosting in-person events, engaging in conversations to move discussions forward, and mixing traditional and new media to spread stories. The overall message is that businesses should get involved in social media conversations to build their brand and gain customer referrals through word-of-mouth recommendations.
Sendible, BrightonSEO: Does the Trump card always work on Social Media?
Is all publicity good publicity? Are you playing to your strengths on social media or just using your Trump card to seek attention. Causing disruption on social can substantially grow your business or build walls between you and success.
Discover the ups of downs of being outspoken on social and how it’s not about how many followers you have, but the value you can offer to build lasting relationships with those that matter.
Let Your Customers Do the Talking: The Real Value of User-Generated Content
Let Your Customers Do the Talking: The Real Value of User-Generated ContentKissmetrics on SlideShare
Today’s consumers trust past buyers more than they trust branded content. Compared to traditional advertisements, authentic content from customers is way more persuasive. But why does it work, how can you collect it, and what should you do with it?
In this webinar we’ll discuss the growing importance of user-generated content and where it’s heading.
Join us to hear about:
The impact of social proof on purchase decisions
How to scale your UGC and encourage customer evangelism
Which UGC metrics you should be keeping track ofNwbc & social media
The document discusses the importance and strategic use of social media for businesses. It provides tips on how to build relationships, engage customers, and use social media platforms like Facebook, Twitter, YouTube and LinkedIn to increase awareness, generate sales, and create customer advocates. Proper social media strategies are presented as important for opportunities, reputation management, and changing how business is done.
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Webinar: Introduction to Social CRM: Influencers and Understanding Buyer Pers...
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Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
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Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Training: ISO/IEC 27001 Information Security Management System - EN | PECB
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Influencer Marketing & Klout - WCU - March 2015
- 1. Influencer Marketing for the Facebook Generation Presented by Gina Carr @ginacarr
- 5. Tribe Building Creed I Help Passionate People Build Powerful Tribes
- 6. Tribe Building Creed If you want to go fast, go alone. If you want to go far, go together. ~ Old African Proverb
- 7. The Carr Corollary If you want to go Further Faster, Build a Powerful Tribe.
- 8. Social Scoring Digital Grooming Influence Marketing
- 9. WHAT WHY HOW
- 10. Influence Marketing 1.0 Photo Credit ROME, an HBO exclusive
- 12. Influence Marketing 2.0 focuses on citizen influencers instead of celebrities. ~ @ginacarr Tweet This:
- 18. KloutMatters.com
- 20. Klout calculates BILLIONS of data points across 300 MILLION INFLUENCERS every day.
- 23. "The reason for this priority is pretty basic – even in the 21st century, word-of-mouth is the best advertising. So no company wants a bad customer experience amplified by someone influential on Twitter or Facebook."
- 26. Tweet This: Word of mouth has always been the best form of marketing. ~ @ginacarr
- 38. Klout Counts
- 40. The ABCs of Engagement A = Always Be Engaging B = Be Consistent C = Connect
- 41. Klout Counts
- 45. Klout Counts
- 46. Linkedin - Clear Title – Keyword Rich - Great Headshot - Video & Slideshares - Groups - Linkedin Publishing - Advanced Search
- 48. Consistently Produce Great Content That People Want to Share
- 51. Questions?