Ironically, there is perhaps nothing people like to discuss more on social than its demise: Facebook’s organic reach for brands is plummeting, millennials are constantly redefining the rules, and ROI is harder to prove than ever. But despite the slippery boundaries and guidelines, these challenges have made social an innovation battleground. With the advent of new and better platforms (like Periscope) and strategies (like real-time marketing), social will continue to be a place where everyone from the customer to the CEO has a voice, and that kind of playing field can never be boring. Join our webinar as the panelists discuss: -Challenges social marketers face as the landscape changes -Long-term benefits of social marketing -Ways to position your brand to remain agile instead of reactionary in the face of change -The latest social platforms and strategies to keep your marketing relevant and engaging

1. Is the Death of Social Greatly
Exaggerated?
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Today’s Panelists:
Scott Monty
SHIFT Communications, Executive Vice President of Strategy; @ScottMonty
Scott Monty is an internationally recognized leader in digital communications, social
media and marketing. Currently the Executive Vice President of Strategy for SHIFT
Communications, Scott contributes to strategic elements of new business, client
assignments and agency direction. While at Ford Motor Company, Scott was a strategic
advisor on crisis communications, blogger relations, digital customer customer service,
innovative product launches and more. He writes about the changing landscape of
business, technology, communications, marketing and leadership at ScottMonty.com
and is the executive editor and co-host of I Hear of Sherlock Everywhere, a Sherlock
Holmes news site and podcast.
Robin Carey
Social Media Today, CEO; @RobinCarey
In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to
manage online B2B communities that connect large organizations with people they
want to influence. As traditional media went digital, and the internet went social,
Robin was one of the first to realize that the emerging social media platforms offered
huge promise to corporations seeking to interact directly with, and learn from, their
customers, their employees, and experts.
#SocialShakeup15

4. #SMTLive
Is the Death of Social Greatly
Exaggerated?
Scott Monty
Executive Vice President of Strategy,
SHIFT Communications; @ScottMonty
#SocialShakeup15

5. #SMTLive
Join us for The Social Shake-Up 2015: Social and So Much
More. Exciting keynotes:
• George Takei: The actor, author, and Internet
superstar will be speaking about his personal life
and journey as our closing keynote.
• Daina Middleton: The Head of Global Business
Marketing for Twitter, Daina Middleton, will
keynote on "Marketing in the Participation Age" on
Tuesday afternoon.
• John Yembrick of NASA will take us to the stars and
back as he discusses how his down-to-earth
approach to social made space and science
accessible and fun.
#SocialShakeup15
Buy your pass by April 24th to save over $400.
socialshakeup.socialmediatoday.com

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Join us for The Social Shake-Up 2015: Social and So Much More:
• Top brands will have frank conversations about the future of social -- conversations you
won't be able to sit in on anywhere else. Featuring brands such as:
#SocialShakeup15

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Join us for The Social Shake-Up 2015: Social and So Much More:
• 40 breakout sessions across five tracks covering topics such as:
• Using Social as a Predictive Tool to Value Your Brand
• How to Align Your Digital Initiatives with the C-Suite Agenda
• The Impact of Social Media on Customer Experience
• Retail + Data: Leading the Way in Customer Engagement
• From Social Listening to Creative Output: Following the Yellow-Brick Road
• Online Community is Bigger and Badder Than Ever
• Social Crisis Simulations: Anticipating Your Next Viral Disaster
#SocialShakeup15
Buy your pass by April 24th to save over $400. socialshakeup.socialmediatoday.com

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What last year’s attendees had to say:
“Social Shake Up is one of my ‘can't miss’ events of the year. I find that it pulls top-level
marketing and sales professionals that are actively sharing best practices, thought
leadership and challenges. I always leave with actionable ideas to improve our company.” –
Richard Brasser, CEO, rFactr
“The Social Shake-Up was one of the lowest-hype, highest-value social events I have
attended. Unlike other social media events, attendees at the Social Shake -Up were having
frank discussions about social media's limits and struggles, and the dialog was about where
social fits and how it is changing business rather than just being about status updates and
marketing programs. I was very glad I attended.” -- Augie Ray, Director - Global Voice of
Customer Strategy, Fortune 100 Financial Services Company
#SocialShakeup15

9. #SMTLive#SocialShakeup15
Liked this webinar?
Then join Scott Monty again in person at this year’s
Social Shake-Up!
Buy your pass by April 24th to save over $400.
socialshakeup.socialmediatoday.com

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Win a Free Ticket to The Social Shake-Up!
#SMTLive Audience: Tell us why you want to go to The
Social Shake-Up to be entered for a chance to win.
Tweet: “I want to go to #socialshakeup15 because…”
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Upcoming Webinar
April 28th
Is Social Listening in Your Brand’s DNA?
#SocialShakeup15