This document discusses how social media has changed marketing and sales. It notes that communities now own brands and self-organize using tools like hashtags and meetups. While traditional media is still used, social platforms now drive most attention with over 1 billion views per day across sites like Facebook, Twitter, and YouTube. The key is building trust and transparency through engaging with customers authentically and consistently online. Rules for success include stopping pitches and starting real connections within communities. The future will bring more customer collaboration on brands and products through location-based mobile networks and social customer relationship management.

1. How Social Media and Social Networking are Turning Sales and Marketing Upside-down @shanegibson #CAEM2011

2. “ I think that’s going to break.”

3. “ The Community Owns Your Brand”

4. The Community is Self-Organizing #Tweetups

6. We Still Use Old Media

7. 700 million

8. 90 Million

9. 100 million updates/day

10. 1Billion Views/Day

11. “ If you think you are a leader and no one is following you... You’re actually just going for a walk”

15. The Reverse Drip

16. Trust and Transparency “ The beauty in trust, credibility, likability and relevance is that because so few companies really practice it. Companies that do rise above the noise and get noticed.” – Jeff Booth, CEO, BuildDirect.com

17. Marketing Now Belongs to Everyone

22. Don ’t outsource your personal brand

23. Rules of Engagement #1 Stop pitching and start connecting #2 Doers win in the game of social media #3 It ’s not about you #4 Be fearless in your contribution to community #5 Don ’t be a social spammer, engage #6 Be authentic #7 Be consistent

25. Listening

26. Canada’s Biggest Book Launch Party (Until someone tells us otherwise)

27. Sociable! Book Launch

28. Getting Sociable!

29. The Future Nano-casting Customer collaborated brands and products Location based and mobile networks Social CRM

30. Resources http://socialized.me /caem2011 http://twitter.com/shanegibson http://closingbigger.net http://inSocialMedia.com