Getting the building blocks right - concept and construction. Is it all about the execution? How do you know if you've had success? What are the key factors in relation to monitoring and measurement. This presentation was given by Moses Kemibaro from Dotsavvy at the Mobile Web East Africa 2013 Conference in Nairobi, Kenya.
How to take you website mobile. Sitecore and guest presenters discussing mobile website. Perfect for anyone interested in making there website mobile friendly.
Mobile Revolution and Assessment - ATP 2011Peter Pascale
An overview of mobile trends, intended to highlight the unprecedented growth and consumer impact due mobile technology, followed by possible applications in the assessment industry.
This presentation was delivered to the Association of Test Publishers in Phoenix, AZ, March 2011
The Smartphone Snapshot Showdown (Global Smartphone and Mobile Video Stats)Jon Hoehler
A Curated Presentation of Information, Data, Statistics, Analysis and Usage for Smartphones from around the world. Prepared By: @JonHoehler & @AndrewMchenry
How to take you website mobile. Sitecore and guest presenters discussing mobile website. Perfect for anyone interested in making there website mobile friendly.
Mobile Revolution and Assessment - ATP 2011Peter Pascale
An overview of mobile trends, intended to highlight the unprecedented growth and consumer impact due mobile technology, followed by possible applications in the assessment industry.
This presentation was delivered to the Association of Test Publishers in Phoenix, AZ, March 2011
The Smartphone Snapshot Showdown (Global Smartphone and Mobile Video Stats)Jon Hoehler
A Curated Presentation of Information, Data, Statistics, Analysis and Usage for Smartphones from around the world. Prepared By: @JonHoehler & @AndrewMchenry
"How to Make TV Apps Work" 10 rules for Connected Tv apps developmentJavier Lasa
"Short, bright and to the point, great presentation." GIGAOM "How to Make TV Apps Work" NEW TEE BEE
APPMARKET "Javier Lasa has created a brilliant visual starter kit for anyone interested in TV App development
connected Tv developers guide
"
Digital Marketing Strategy for the Four Screens - TV integration, PC, Mobile ...Mike Corak
From inspiration to booking and beyond, discover how each type of screen in consumers’ lives are playing different roles, and what that means for your hotel’s digital marketing strategy. Use consumer behavior data to improve your travel and hospitality digital marketing strategy, your ominchannel strategy, and align your mobile marketing strategy.
Mobile Marketing to the masses in Africa is a presentation by Moses Kemibaro that he delivered at the 2014 edition of East Africa Com Conference in Nairobi, Kenya on the 10th September 2014
"How to Make TV Apps Work" 10 rules for Connected Tv apps developmentJavier Lasa
"Short, bright and to the point, great presentation." GIGAOM "How to Make TV Apps Work" NEW TEE BEE
APPMARKET "Javier Lasa has created a brilliant visual starter kit for anyone interested in TV App development
connected Tv developers guide
"
Digital Marketing Strategy for the Four Screens - TV integration, PC, Mobile ...Mike Corak
From inspiration to booking and beyond, discover how each type of screen in consumers’ lives are playing different roles, and what that means for your hotel’s digital marketing strategy. Use consumer behavior data to improve your travel and hospitality digital marketing strategy, your ominchannel strategy, and align your mobile marketing strategy.
Mobile Marketing to the masses in Africa is a presentation by Moses Kemibaro that he delivered at the 2014 edition of East Africa Com Conference in Nairobi, Kenya on the 10th September 2014
Insights into the Potential for Mobile Media in Africa (By Andrew McHenry and...Jon Hoehler
This presentation is a collection of mobile media/advertising information that we have been exposed to over the past twelve months. Some data might be duplicated but from different periods of time.
This presentation’s intention is to provide a collective insight into the potential of Mobile media and mobile advertising in Africa based on information that is publicly available.
Don’t Make A Human Do A Robot’s Job! : 6 Reasons Why AI Will Save Us & Not De...Moses Kemibaro
This is a presentation made by Dotsavvy's Founder & CEO Moses Kemibaro at the 2023 edition of the Marketers Conference on Friday the 1st December 2023.
The presentation focussed on the following reasons why Artificial Intelligence or AI is essential in the future of work, as follows:
1/ Speed of Execution
Generative AI drastically reduces the time needed to complete tasks. It allows us to accomplish more in less time, redefining productivity and making time an even more valuable resource.
2/ Quality of Outputs
Generative AI has led to a noticeable improvement in the quality of work. Whether working individually or collaboratively, the output is often superior to traditional methods.
3/ Increased Productivity
The sheer volume of work achievable with generative AI is astonishing. It empowers individuals and businesses to achieve what was previously impossible, amplifying productivity.
4/ Reduced Costs
By incorporating generative AI, businesses and individuals can reduce operating costs. This cost-effectiveness leads to optimized profits and resource allocation.
5/ Improved Revenues
Generative AI can create new revenue streams and increased productivity. Understanding and leveraging AI tools like ChatGPT makes this possible scale.
6/ Easier Work
Generative AI has made complex and challenging tasks much easier. This opens up new possibilities, allowing people to engage in activities or produce outputs that were once out of reach.
Building Cybersecurity Ecosystems in Africa: A Prescription for ResilienceMoses Kemibaro
I am Moses Kemibaro, the Founder & CEO of Dotsavvy, Nairobi's leading digital business agency committed to driving digital transformation across East Africa and beyond.
Recently, I had the incredible opportunity to present at the inaugural Cyberweek Africa 2023 Cybersecurity Conference, an event that brought together a diverse group of experts and stakeholders in the field of cybersecurity.
In my presentation titled "Building Cybersecurity Ecosystems in Africa: Prescription for Resilience," I delved into the potential, risks, and realities of navigating the digital frontier in Africa.
The focus was on establishing a harmonious and resilient cybersecurity ecosystem that safeguards our digital assets while enabling growth.
Key Takeaways:
Africa's Cyber Landscape: I emphasized the urgent need to address the rising cyber threats in Africa, which, if unchecked, could hinder economic growth and digital progress.
Opportunities and Challenges: Africa's rapid digital transformation offers immense opportunities, but it is also accompanied by infrastructure and regulatory challenges that need immediate attention.
Building a Cybersecurity Ecosystem: The presentation underscored the necessity of a strong technological backbone, a robust regulatory framework, and a well-educated and empowered human element to combat cybersecurity challenges.
Collaborations and Success Stories: Highlighting successful initiatives and collaborations, I underscored the need for global partnerships and knowledge sharing.
Path Forward: The presentation concluded with short-term and long-term strategies that can help Africa secure its digital future.
Unpacking Web3: Going Beyond The Hype & What It Means For All Things Digital ...Moses Kemibaro
This is a presentation I made on the 8th of July 2022 at the first-ever eDigital Connect Summit. The topic was 'Unpacking Web3: Going Beyond The Hype & What It Means For All Things Digital In The Future In Kenya, East Africa & Beyond' and we basically broke down the same for the audience so that they can take practical next steps towards realizing the potential of Web3.
COVID Accelerated Digital Marketing (CADiM) - 11 Trends For The Future Of Mar...Moses Kemibaro
This is a presentation made by Moses Kemibaro from Dotsavvy at the Marketing Society of Kenya (MSK) Marketers Conference in Mombasa, Kenya, on the 28th October 2021 on 10 transformational digital trends that are changing the very nature of marketing in Kenya and the rest of Africa. The trends explore the following themes:
1. Websites became true extensions of how businesses market during the COVID-19 pandemic
2. Direct-To- Consumer (DTC) e-commerce took off in Kenya with digital marketing.
3. Social media has become even more central to all things marketing in Kenya & beyond!
4. The always online, always-connected digital-first Kenyan consumer is real!
5. Digital advertising has become essential for businesses of all sizes in Kenya
6. As social media exploded, so did digital influencer marketing in Kenya & globally.
7. Content marketing has become essential for digital marketing in Kenya during COVID-19
8. Social Audio exploded during the pandemic and is redefining social media itself!
9. The importance of first-party data in a privacy-compliant digital marketing context is key!
10. Digital communities are being nurtured on social media, virtual meetings & webinars.
11. Video content hit 82% of all consumer Internet traffic in 2020. Short-form video exploded!
Choosing A .KE Domain Name & Online Branding Moses Kemibaro
This a presentation on choosing a domain name and online branding that was made by panelist Moses Kemibaro from Dotsavvy as part of an inaugural webinar hosted by the Kenya Network Information Centre (KENIC)
This is a presentation that I created that encapsulates a concise list of 60 important things I have learned about creating, running and managing technology startups in Kenya and beyond over the past 15 years or so
Effective Digital Marketing In The Context of AfricaMoses Kemibaro
This presentation by Dotsavvy's Moses Kemibaro explores the fine detail of how businesses can fully leverage digital marketing in Africa to achieve exceptional results with a bias to cost-effective methods, mobile channels and social media on a continent with over 1 Billion connected Africans
Online Shopping In Kenya - Debugging The Myths, Knowing What WorksMoses Kemibaro
This presentation the past and current status of e-commerce and online shopping in Kenya and offers insights on how organisations can take full advantage of the vast opportunities available going forward into 2015
Mobile Apps Marketing & Discovery For Mobile Startups In KenyaMoses Kemibaro
Mobile Apps Marketing & Apps Discovery For Mobile Startups In Kenya Is A Presentation I Made For mLab East Africa's Students In Nairobi, Kenya. It Offers Insights, Strategies & Tactics On Leveraging Mobile Internet Advertising As A Means Of Increasing Awareness, Downloads , Engagement & Performance Measurement For Mobile Apps
Before You Start Your Startup in Kenya - Moses KemibaroMoses Kemibaro
This is a presentation I made to budding entrepreneurs at the Growth Hub In Nairobi, Kenya, on the evening of the 26th September 2013. Its basically a startup primer with pointers on what to expect and other ideas from my own experiences.
Responsive Web Design, Native Mobile Websites and Mobile Apps using WordPressMoses Kemibaro
Increasingly, Internet users globally are using mobile devices as the default mode of going online. In this respect, web sites and blogs need to take into consideration that the web is more often than not mobile and there is a raging debate on how to best tackle this approach using responsive web design, native mobile web sites and mobile apps. This presentation looks at how users of WordPress can take advantage of all of these approaches to reach mobile users effectively and efficiently on a global basis.
The African Blogging Journey by Moses Kemibaro at WordCamp Kenya 2011Moses Kemibaro
The African Blogging Journey is a presentation I gave at the inaugural WordCamp Kenya 2011 where I spoke about my experiences in blogging over 4 years and gave tips on what works and does not work.
Dealfish Kenya Presentation for MobileMonday Kenya by Moses Kemibaro on 21st ...Moses Kemibaro
This is a presentation by Moses Kemibaro who is the Regional Manager for Dealfish East Africa that was made at the MobileMonday meeting on the 21st March 2011 at Nairobi's iHub.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
Mobile Web Marketing Campaigns - Evaluating The Key Ingredients
1.
2. A
li%le
bit
about
me…
Founder
at
Dotsavvy,
an
Award-‐winning
Digital
Agency
established
in
Kenya
10+
years
ago
UnOl
late
2012,
Sales
Director
for
Africa
at
InMobi,
a
leading
global
mobile
ad
network
Founding
Regional
Manager
at
Dealfish
East
Africa
(Now
OLX
Kenya),
Kenya’s
leading
online
classifieds
Award
winning
TechBlogger
@
MosesKemibaro.com
and
a
social
media
junkie!
3. Dotsavvy:
10+
years
of
pure.
digital.
passion.
We
“play”
in
An
award-‐winning
End-‐to-‐end
Digital
Digital
Strategy,
We
work
with
and
pioneer
Digital
MarkeOng
Services
Web,
Mobile,
some
of
the
MarkeOng
Agency
in
Africa,
and
Social,
Technology
biggest
brands
in
from
Kenya
beyond
&
MarkeOng
Africa
Services
4. Africa
is
Mobile
Over
90%
of
all
phones
in
Africa
are
mobile.
At
the
end
of
2012,
Africa
had
750
million
mobile
subscribers.
Kenya
now
has
approximately
30
million
mobile
subscribers
–
75%
mobile
penetraOon
East
Africa
has
approximately
70
million
mobile
subscribers
5. Africa
is
“mobile
first”
for
the
Internet
Mobile
Internet
The
majority
of
consumpOon
in
Mobile
is
the
main
Internet
users
in
Africa
is
largely
and
oeen
only
Africa
have
their
focused
on
social
screen
for
first
Internet
media,
Internet
usage
experience
on
entertainment,
throughout
Africa.
mobile.
news
and
general
informaOon.
6. Mobile
(Web)
MarkeOng
in
Africa
The
reality
is
that
when
targeOng
users
in
Africa,
naOve
mobile
web
sites
will
give
you
the
best
reach
across
ALL
devices.
However,
as
inexpensive
smartphones
take
off
and
data
plans
become
more
affordable,
users
want
more
sophisOcated
engagement
and
therefore
responsive
web
sites,
mobile
apps
and
rich
media
are
becoming
more
important.
Therefore,
what
are
the
next
steps
for
mobile
markeOng
in
Africa?
16. TwinPine:
East
Africa
Overview
Kenya
Mobile
OS
MTK/Nucleus
OS
Android
Symbian
OS
iPhone
OS
RIM
OS
Windows
Mobile
OS
Uganda
Mobile
OS
Tanzania
Mobile
OS
MTK/Nucleus
OS
MTK/Nucleus
OS
Symbian
OS
Symbian
OS
Android
Android
RIM
OS
iPhone
OS
iPhone
OS
RIM
OS
Windows
Mobile
OS
Windows
Mobile
OS
17. What
are
the
numbers
telling
us?
Nokia’s
Symbian-‐based
feature
phones
and
Generic
Chinese
feature
phones
are
most
popular
in
East
Africa.
Smartphones
are
gaining
market
share
with
Android
mobile
devices
being
the
most
popular
in
East
Africa.
Mobile
Apps
are
coming
into
focus
in
Africa
but
sOll
under
15%
of
ads
being
served
on
mobile
ad
networks.
19. Mobile
Ads
outperform
Desktop
Ads
Fewer
mobile
ads
per
screen
means
a
higher
share
of
voice
(SOV)
compared
to
desktop
ads
Higher
ad
awareness
=
be%er
brand
awareness
Click-‐through
rates
(CTRs)
are
twice
or
more
of
that
of
desktop
Consumers
purchase
decisions
heavily
influenced
by
mobile
20. The
Mobile
MarkeOng
Cycle
ObjecOves
OpOmizaOon
TargeOng
Measurement
Planning
ExecuOon
21. Mobile
Brand
Campaigns
Primary
goal
is
to
create
brand
awareness.
Typically
uses
CPM
or
CPC
media
buys
on
premium
mobile
inventory
on
mobile
web
and
mobile
apps
that
delivers
the
best
brand
engagement.
22. Mobile
Performance
Campaigns
Primary
goal
is
to
drive
conversions
in
the
form
of
lead
generaOon,
mobile
app
downloads,
calls,
etc.
Typically
uses
CPM
buys
on
performance
oriented
mobile
sites
that
drive
the
best
responses
for
Call
To
AcOons
(CTAs)
23. Keep
your
mobile
campaign
simple
Consumers
have
a
very
limited
a%enOon
span
on
mobile
–
10
seconds
tops!
The
mobile
landing
page
and
mobile
ad
have
to
load
quickly
Design
with
user
goals
in
mind
–
have
a
clear
value
proposiOon
Less
is
more
on
mobile!
24. Ensure
maximum
reach
across
devices
Call
Call/Text
GPRS/EDGE
Bluetooth
Mobile
WAP
QR
Code
Apps
Email
WIFI
GPS
Email
3G
Augmented
Reality
4G/LTE
25. NaOve
mobile
web
sites
or
campaign
landing
pages
have
been
specifically
Na4ve
Mobile
Web
Sites
designed
for
mobile
devices.
In
Africa,
where
the
majority
of
Internet
access
is
mobile,
this
is
probably
the
best
way
to
go
for
mobile
markeOng.
However,
naOve
mobile
web
sites
tend
to
be
very
basic
so
that
they
can
render
on
entry-‐level
Internet-‐enabled
mobile
devices
26. Responsive
Web
Design
(RWD)
The
term
“Responsive
Web
Design”
(RWD)
was
first
quoted
by
Ethan
Marco%e
RWD
provides
an
opOmal
web
site
experience
-‐
easy
reading
and
navigaOon
with
a
minimum
of
resizing,
panning,
and
scrolling—across
a
wide
range
of
devices
(from
desktop
computers
to
mobile
phones)
RWD
uses
CSS3
media
queries,
fluid
proporOon-‐based
grids
and
flexible
images
28. The
“reality”
of
RWD
Its
NOT
the
“end
all
be
all”
of
web
design
for
mobile.
It’s
a
compromise
of
sorts.
CSS3
Media
queries
mean
it
will
NOT
work
on
a
good
number
of
feature
phones.
This
is
Africa!
Images
and
elements
can
take
forever
to
download
on
slow
mobile
internet
connecOons.
It
CAN
cost
more
and
take
longer
to
execute
than
a
dedicated
mobile
web
or
desktop
opOmized
web
site.
29. There
are
many
different
mobile
ad
units
for
different
types
of
devices
–
feature
phones,
Mobile
Ad
Units
smartphones
and
tablets.
However,
experience
has
shown
that
in
Africa,
simple
text-‐based
mobile
ads
outperform
display
and
rich
media
ads,
at
the
moment.
A
big
driver
in
Africa
is
that
most
mobile
devices
are
feature
phones
and
not
smart
phones
or
tablets.
30. Geo-‐targe4ng:
Country,
City,
etc
Mobile
Targe4ng
Op4ons
Mobile
Opera4ng
System:
Symbian,
Android,
BlackBerry,
etc
Device:
iPad,
iPhone
5,
Nokia
1680,
etc
Mobile
Network:
Safaricom,
Airtel,
Tigo,
etc
Content
and
Category:
Sports,
News,
Social
Media,
etc
Time
of
Day:
Morning,
Lunch
Break,
Commute,
etc
31. Click
to
Call
Mobile
Marke4ng
Calls
To
Ac4on
(CTAs)
Click
to
SMS
Click
to
Social
Media
Click
to
Download
Click
to
Mobile
Site/Mobile
Landing
Page
Click
to
Video
32. Mobile
Measurement
&
OpOmizaOon
Reach
Engagement
EffecOveness
Downloads
Impressions
Social
Shares
Leads
Click
Through
Time
Spent
CPM
Rates
CPC
Clicks
Page
Views
CPA
33. Tracking
Mobile
Conversions
A
major
caveat
to
measurement
due
to:
mulOple
tracking
technologies
(i.e.
cookies,
Costly
third-‐party
MulOple
reporOng
Inconsistent
data
across
UDID,
ODIN,
Market
tracking
tools
interfaces
mobile
plaworms
Referrer,
etc)
There
is
no
single
soluOon
so
mobile
marketers
have
to
work
the
gamut
to
measure
effecOvely
34. Mobile
Media
Planning
&
Buying
Mobile
media
planning
enables
marketers
to
achieve
mobile
markeOng
objecOves
by
using
the
best
possible
mobile
media
plaworms
available
to
adverOsers
within
their
markeOng
budgets.
Involves
analyzing
target
audiences,
keeping
abreast
of
mobile
media
developments,
reading
mobile
markeOng
trends
and
understanding
moOvaOons
of
current
and
prospecOve
customers.
39. Mobile
Ads:
How
they
work
Ad shown on Mobile Clicking Ad takes users User can then go to
Ad Network to brand microsite Sprite YouTube Page
40. Make
mobile
markeOng
work
for
you
Mobile
opOmize
your
web
site
and/or
campaign
landing
page
Test
text,
display,
rich
media,
social
and
search
mobile
ads
Mobile
call-‐to-‐acOons
have
to
be
explicit
and
compelling
Use
mCommerce
so
users
can
purchase
on
their
mobile
Capture
leads
for
re-‐markeOng
efforts
Make
your
mobile
campaigns
easy
to
share
via
social
media
Go
beyond
conven4onal
digital
marke4ng,
think
mobile
first!