Fast Dove Product

Mobile messaging analytics platform

Problem
Customer's pain

“Messaging is fragmented; sms,
multiple platforms for push
notifications. Its too hard to
understand the impact of the
engagement.”

Fastdove Eoin Gallagher eoin@fastdove.com www.fastdove.com

Solution
fastDove value proposition

An instant unified platform for all
mobile messaging.

Analytics for the deepest customer
insights and engagement.


Situation
SMS & Push notifications

Today an SMS text message can reach 5.2
billion mobile phone accounts, and thus has a
reach of 75% of the planet's population.
*source: Almanac 2011: The Mobile Telecoms Industry Annual Review
for 2011, by Tomi Ahonen

Apple alone has processed more than 100
Billion push notifications to it’s iOS ecosystem
as of June 6th 2011.
*source: Apple WWDC Keynote June 6th 2011


Situation
Mobile Advertising & Push Notifications

22% SmartPhone Shoppers Purchase Via Apps
68% of Smartphone Users used an App within
Past Week
*source: Google Report: The Mobile Movement, April 2011

Smartphones Critical to Mobile Advertising:
Responded to SMS ad - 8% SmartPhone vs
4% feature phone. Used App - 85%
SmartPhone vs 16% feature phone
*source: ComScore Webinar The State of the U.S. Mobile Advertising
Industry, June 2011

Groupon and LivingSocial doubled user's
engagement, i.e. viewed the deal, searched for
deals or purchased offers after seeing a push
notification.


Situation
Smartphones & Push Notifications

200M iOS devices sold as of June 6 2011.
130M Android devices sold as of July 14 2011.
550000 Android daily activations.
*source: Apple WWDC June 2011, Google Q2 Earning call 2011

35% YoY Global Mobile 3G subscriber growth
to 726MM.
14% Smartphone penetration globally,
USA 47%, Spain 48%, France 33%, Korea 79%
*source: KPCB Top 10 Mobile Internet Trends, February 2011

250k Android Apps available
6B Android Apps downloaded
500k iOS Apps available
15B iOS Apps downloaded
*source: Apple WWDC June 2011, Google Q2 Earning call 2011


Message Builder
Compose Message

-Web based editor
-Non-technical skills to use
-Instant preview on different
devices and platforms
-Message Templates

Fastdove Elies Campo elies@fastdove.com www.fastdove.com

Message Builder
Compose Message Features
Text + Media Forms Coupons

Easily create coupons.
Add images, video, sound or Ask simple questions. Get live
Generate random codes or
text to your message. Upload stats as clients answer.
upload them. Set expiration
or connect with social.
conditions.

Conversations Validation App Routing

Validate certain actions,
Send and start conversations Route users to specific areas
before displaying content.
with particular clients or of applications from received
Validate sharing, location,
group of clients. messages.
time and near future: NFC


Message Builder
Segmentation

-Easly select recipients of
campaigns.
-Save groups of recipients for
future campaigns.
-Dynamic grouping


Message Builder
Segmentation Features
Default Sets Upload Sets Location

Segment campaigns based on Segment via location. Current
basic attributes like sex, age, Upload your own data sets of location past location.
email or phone number, users based on data from your Geofencing: message stays
communication channel or own organization. within area and is triggered
mobile platform. when user is within.

Previous Campaigns

Segment campaigns based on
information from previous
campaigns. Improve and
evolve campaigns based on
results.

Elies Campo elies@fastdove.com www.fastdove.com

Message Builder
Send Campaigns

-Send Messages
-Forget about technology or
mobile platform.
-fastDove formats messages
for destination platform
-Schedule Campaigns (time
or location)
-Message Expiration and
automatic delete.


Message Builder
Send Campaigns
Text SMS Text SMS + Url Push Notifications

Text based messaging using
Text messages with limited Text message with limited
user’s data connection. Same
characters. Provides limited characters. Embedded URL
experience as SMS at a
information about message can provide almost same
fraction of the cost. Opens
status. experience that native App.
App

Push + Inbox

Text based messaging that
triggers your App and displays
rich content.


Message Builder
Analytics

-Real time reports of
Campaign success
-Engagement reports
-Edit live campaigns with
inmediate effect.
-Location reports
-Export report data.


Message Builder
Analytics Features
Message Status Engagement Location

Add images, video, sound or Add images, video, sound or
Location based analytics.
text to your message.Upload text to your message.Upload
Location triggered results.
or connect with social. or connect with social.

Validation Sharing & Influence

Verify how many recipients
Track social sharing. Detect
executed a specific action like
and target influential
sharing content or coupon
recipients.
validation.


fastDove
Mobile SDK

Enhance and empower your
current App with fastDove’s
messaging libraries for
multiple mobile platforms.
Easy to implement and well
documented.


fastDove
Whitebrand Application Wizard

No budget or skills for native
mobile app? Easily create a
simple native app with
custom look and feel.
Ready for multiple
platforms.


fastDove
Api

Web Base EditorNon
Technical SkillsInstant
Preview for Different
PlatformsUsefull
TemplatesDiferent Use
Modules


fastDove
Mobile Notification Platform Overview


fastDove
SMS and Mobile Web Platform Overview


fastDove
Mobile Web Applications
When recipient doesn´t have a native App installed an SMS will be sent with a unique Url.
When visited, URL will display the message in the mobile browser.

Campaign Builder Mobile Web Version Unique URL + Content Unique Reports

Before sending the fastDove sends the
message, fastDove message with a unique Because the URL and
Messages are designed
creates and formats the URL to each recipient. message is unique,
and composed using the
message so it can be interaction with
fastDove Campaign URL can deliver message
correctly displayed in message can be
builder. or trigger a native app
diferent mobile individually reported.
platform browsers download.


fastDove
Sharing Messages in Mobile Applications
By enabling sharing options in campaigns, value and reach are increased.

Campaign Builder Sharing Enabled Network effect Analytics

When enabled, a sharing URL are shared and
Sharing options are tab appears in the published in the Clicks and views are
enabled while designing message. A unique URL recipient’s social reported in analytics.
and composing the is created per each network. Friends and Influencial recipients
messages. recipient and social followers can click and can be detected and
network. view the content.


Product
Roadmap: Q1’ Release Europe and US

November 2011

March 2012

Q2 2012
API for Elogia
Push for iOS & android

Launch beta
Reporting & analytics
Message builder Official launch
Social features

Time: 2011 - 2012


Fast Dove Product

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (20)

Similar to Fast Dove Product

Similar to Fast Dove Product (20)

More from Barcelona Digital Technology Centre

More from Barcelona Digital Technology Centre (20)

Recently uploaded

Recently uploaded (20)

Fast Dove Product