IntARact browser is a mobile application that allows users to engage with brands through their mobile camera. It recognizes brand creatives, logos, and QR codes captured by the camera. When it recognizes something, it displays related content like videos, websites, or interactive forms. This content is organized into widgets that can be customized by brand. The app provides a single point of access to engage with multiple brands. It can integrate with various marketing campaigns across different media. New creatives can be added and recognized quickly. The app works across many mobile models and platforms without needing additional downloads for each campaign. It offers analytics on user interactions with campaigns.

1. Universal browser

2. What is universal Browser? IntARact browser enables consumers to engage with brands through a mobile camera

3. App Flow Instructions to users How it works? Capturing the Nokia E7 Brand creative through intARact application Engagements for the captured brand Eg1. Nokia E7 video Eg2. Nokia E7 WAP site

4. Deeper Brand Connect The result page will carry the colors of the brands Title of the result page : The title carry the brand & campaign name Widget icons : The icons can be customised to suit or represent the widget at its best Name on the widgets: The widget can be appropriately named to make it interesting & easier for the user to understand Example: Careers at Infosys Recruitment drive video Apply Now

5. Multiple brand touch points through single point of view Call for actions Interactive Application form Recruitment video/TVC Careers @ Infosys – information on the various openings/job opportunities

6. 2 Scale Across media intARact browser can be integrated with campaigns across media (Print, product, retail, BTL, Outdoor) and consumers touch points to deliver varied content Pond’s Products Print Ad Pond’s Kiosk/Standee at retail stores Pond’s Outdoor Advertising

7. 2 Scale Across creatives New creative/image can be added & recognised quickly Quick change of Widgets Print Ad Brochure intARact Browser image2 intARact Browser image1 Change the widgets/ modify the experience

8. 2 Scale No additional code Image 1 QR code Image 2 logo Why use a QR code? Image or brand creative Can recognize product or brand creative or logo Logo QR code

9. Universal browser intARact browser can recognise images, logos, barcodes, QR codes. Users have utility beyond the campaign QR code Image Barcode Logo Custom Code

10. One time download Single application across multiple campaigns Benefit from 25M+ users who will have intARact on their mobile over next 1 year. Note: intARact browser can be downloaded from our BluFi locations, at events, Android market, Apple App store. Once downloaded, the intARact reader stays in the user’s phone application. intARact Browser

11. Supported across handsets Available across mobile models Symbian, Android, iPhone, J2ME, Blackberry and others

12. Better report/analytics – the brand can receive a detailed info regarding the campaign results Better reporting/analytics 1 2 3 4

13. Thank You