1. Survey: usage of point collection schemes and payments
2. Research of E-invoice Sales Big DataCompetition of Co-branding Products with Temples
3. Tracking survey of consumer behaviors
-- Utilization survey of new consumer behaviors
--Ranking of hot topic types among consumers
-- Ranking of mindshare of YouTubers
Unraveling the Mystery of The Circleville Letters.pptx
Snapshot of Consumer Behaviors of Sep 2022-EOLiSurvey (EN).pdf
1. of TW Consumer Behaviors of Sep. 2022
Snapshot
Released on Oct. 7 2022
Eastern Online Consumer Research Group
Eastern Online Co., Ltd. | 7F, No.306, Sec. 4, Xinyi Rd., Daan Dist., Taipei City
1. Survey: usage of point collection schemes and payments
2. Research of E-invoice Sales Big Data
Competition of Co-branding Products with Temples
3. Tracking survey to consumer behaviors
• Utilization survey to new consumer behaviors
• Ranking of hot topic types among consumers
• Ranking of mindshare of YouTubers
3. Survey: usage of
point collection schemes
and payments
PART 1
Eastern Online Consumer Research Group
Eastern Online Co., Ltd. | 7F, No.306, Sec. 4, Xinyi Rd., Daan Dist., Taipei City
10. Research: E-invoice Sales Big Data
Competition of Co-branding Products
with Temples
PART 2
Eastern Online Consumer Research Group
Eastern Online Co., Ltd. | 7F, No.306, Sec. 4, Xinyi Rd., Daan Dist., Taipei City
11. Research method:
• 2021.08~2022.07
• EOL E-invoice database
• Temple partners:Dajia mazu, Nankunshen Daitian, Baishatun mazu
Beigang Wude Temple, Lukang Mazu Temple, Baishatun mazu etc.
• Number of e-invoice:45,090
• Device:31,356
• Channels:All channels offer e-invoice
Origin of the survey
On the Zhongyuan Festival in July of Lunar Calendar, various products for the festival come out. And some of the
products not only relate to ZHongyuan Festival but also co-brand with temples as the products “with the blessing from
gods”. From here, it can be realized that these co-branding products with temples come out not just on Zhongyuan
Festival. And due to the pandemic, some temples will cooperate with online channels to launch an online service for
lighting the votive candle or praying, so that believers can avoid gathering together with the crowd and can receive
blessings from the gods even not going to temples in person. What’s more, since believers in well-known temples are
spread all over Taiwan, how many benefits will those co-branding products with temples bring? Which products are
popular? And which temples’ products can bring the largest benefits?
photo source 維基百科、台南咬一口
左上/左下/右上/右下
11
1
12. Source:EOL E-voice database
Aug. 2021 ~ Jul. 2022
670
million
Co-branded with
temples products
market size reaches
photo source: ETtoday /皮套王 / 欣傳媒 / 窩客島 12
13. Co-branded with temple products having great potential
Fees for services
offered by temples
Alcohol
Snacks
Others
Accessory
Worship
products
Cakes
Coffeecookies
Sweet
Protective
gear
Masks
Diaper
Baby
bottle
Lutein
Massage
tool
Houseware
Bottle
water
Online lighting votive candle, entrusting the
Pudu (activity to serve and show respect to
ghost) affairs becomes the new-kind business
opportunities due to the pandemic
Source:EOL E-voice database, Aug. 2021 ~ Jul. 2022
Various co-branding products come out, having
great potential for marketing
13
2
Market size up to
670 million
15. Competition of co-branding products with temples — mazu Mania
After collecting and conducting the co-branding products with temples, it is realized that
93.6% of products are co-branding products with mazu, followed by the co-branding
products with the god of wealth (5.2%), the co-branding products with the god of love
(0.6%), and the co-branding products with Nankunshen Daitian Temple(0.5%), which
shows the mania to mazu. The top 10 co-branding products are all co-brand with mazu.
93.6%
Percentage of sales of mazu Products
All the top 10 products are
all co-branding products with mazu
6 of top 10 products co-brand with Dajia mazu, and the other 4 with Baishatun mazu
The last year, the co-branding product with the best sales is the “7-11x Baishatun mazu
Pilgrimage commemorative bag”, and the second, third, fifth, and eighth best-selling
products are the co-branding product with Baishatun mazu and kaoliang liquor. Various
snacks/biscuits/cakes are popular, such as snacks of Trikofood x Jenn Lann Temple,
which are the fourth and ninth of best-selling products, and the fifth, cakes of Amo Bakery
x Jenn Lann Temple. They are one of the best-selling products of their brand this year.
And there are other types of interesting products that also have good sales, such as the
baby care products like diapers and feeder co-branding with Jenn Lann Temple; or
products or food that are related to health, such as health food, protective gear, or face
masks.
photo source: 博客來/ i預購 /經濟日報/工商時報
15
4
Source:EOL E-voice database, Aug. 2021 ~ Jul. 2022
17. Analysis of the popular types of co-branding products
1. Products related to the pandemic
— entrusting the Pudu affairs/online Pudu
2. Products for fortune exchange and for wealth fortune
— accessories/decorates for Fengshui
EOL has conducted 8 types of popular service/products among the various co-branding products
3. Digital replacement product — Online lighting votive
candle/Online religious assembly
photo source: 窩客島/Mook/Ettoday (右上)(右下) photo source: BONNY&READ/皮套王/ 7-11 i預購
photo source:鎮瀾買足/大家找網購
4. Oriental and occidental drinks product
— kaoliang liquor & Coffee
photo source:國泰洋酒/夢想誌
17
6
Source:EOL E-voice database, Aug. 2021 ~ Jul. 2022
18. photo source: 屈臣氏
photo source: 辛巴官網/玩家誌
photo source: yahoo商城
photo source: 蝦皮/yahoo拍賣/士多
6
EOL has conducted 8 types of popular service/products among the various co-branding products
Analysis of the popular types of co-branding products (cont’d)
5. Popular products for offerings
— snacks & cakes
6. Products for the health of drinks
— BRITA Water Filter
7. Products related to the growth of child & baby
— baby care products
8. products related to health
— health food and protective gear
Source:EOL E-voice database, Aug. 2021 ~ Jul. 2022
19. How to make next step to co-brand with temples
1. with food
19
7
2. with health care/supplements
3. with baby products
4. with easy card
5.target senior citizens
According to this research, food brands co-branding with temples were popular and easily acceptable by the consumers. Especially
for packaged food, it usually is seen in the temples or bought while people worshiping.
People worship in the temples or join the activities mostly for good health. Based on this idea, the health brands should seize the
chance to co-brand with the them for matching consumers’ need. And brands can communicate with the consumers and offer benefits.
Taiwanese consumers believe gods will give blessing to the babies. Therefore it would be a good opportunity for baby products co-
branding with the temples for making the connection.
The co-branding accessories are easy to make. However, people also need more useful small things to carry. Therefore, temples
branded easy card can offer more functions and attract the consumers.
EOL assumes that the senior citizens pay more attention to religious activities. Therefore the co-branded products can focus on them
and observe their real need and thoughts.
20. PART 3
Longitudinal Survey to
Consuming Behaviors
Eastern Online Consumer Research Group / Marketing Department
Eastern Online Co., Ltd. / 7F, No.306, Sec.4, Xingu Rd., Da-an Dist., Taipei City
23. EOL Group is the largest local market research agency in Taiwan, and has EOL iSURVEY, EOLembrain, and EOL
social as its affiliates.
Starting from Taiwan, the scope of EOL’s customer service covers the whole Asia-Pacific region, which allows us to
provides clients with the most complete and market-insightful solutions, analysis of the consumer’s daily life
context for understanding and planning the consumption trends, and serve as the leading brand of Chinese
consumption trends.
Company in
Mainland China
Companies in Taiwan
24. EOL Consumer Research Team (EOL iSURVEY)
1000M
200
thousand
30 years
50K household
400
attendees
200
companies
24
E-ICP
Taiwan Consumption
Demands Research
Research to changes of
consumption trends, values
and lifestyles
Big Data Research
Research on sales using
data of issued invoices
Research on preference of
telecom consumption
Research on word-of-
mouth among communities
Online Survey
Solid, fast and precise
identification of
registered members
Trend
Seminar
Member of Macromill
Weekly index Asia
Annual Trend Seminar
25. Visions and Market Insights of
EOL Consumer Research Team
Market Analysis
Allow you to
comprehend the scale,
profitability and annual
growth of the market you
plan to enter
Competition
Overview
Allow you to
comprehend the number
of competitors and their
competitiveness, and
• market shares,
• channels distribution,
• product lines
Consumption
Preferences
and Behaviors
Allow you to
comprehend the
consumption behaviors
and characteristics, the
annual changes, as well
as the consumer
psychology and
demands
Strategies for
Market Entry
Offer you the
optimum
approaches to enter
the target market
25
26. Integrated
Platform
Teams and Experts
from Diverse Fields
Precise Marketing
Proposals
E-ICP Marketing Database
The Online Survey Database with
180,000 Registered Members
Offline Qualitative and Quantitative
Survey
Teams with Advertisement and Industrial
Experience composed of Experts from fields
including:
1. Trend Study 2. Communication
3. Brand Marketing
4. Consumer Behaviors
The presentation of the research results
can offer effective and feasible strategic
proposals.
The integrated marketing and
communication service could be offered
using resources of the Group
E-ICP Marketing Database
E-ICP System
E-ICP e-Yearbook
Research Report on Top 10 Lifestyles in Taiwan
Trend Report on Elders
Project Research
Qualitative
Focus Group Interview
One-on-one In-depth
Interview
Quantitative (online & offline)
Online Survey/Telephone
Interview/Interview at Households
Central Location Test (CLT)
Integrated Big Data Analysis Services
Database for Sales Volumes from all Channels
EOL Social Viewing and Listening System
Modeling of Prediction Model for Consumer Purchase Behaviors
Trend Reports
Customized reports
Workshop for Creation of Business
Opportunities
Consultancy Service for Brands and Trends
Advantages
Services
Advantages and Services of
EOL Consumer Research Team
26
27. Three Major Features of
EOL Consumer Research Team
Consumers Database
1 2 Project Research
27
Big Data Analysis
3
Annual Data of Consumers’ Behaviors
Sampling from Taiwan domestic market and
questionnaires are completed at households
Database of Sales with Issued Invoices
Analysis to sales of daily necessities produces
around one hundred million pieces of data
annually
Social Listening Database
Public opinions on the Internet are collected for
determination of development of future trends
Professional Research Team with Decent
Qualitative and Quantitative Methodology
The solution integrating proposals offered by
experts from diverse fields is offered to clients for
1. Brand Positioning/Brand Power
2. Pricing Strategies/Channel
Competitions/Promotion Methods
3. Development of Products/Services
Integration/Conversion of Values of Data
Fusion of data can integrate the whole picture
of daily life
Unstructured data is converted into structured
one and available for analysis
The features of data are presented in the
visualized approach to speed-up the decision-
making progress
28. Thank You
Do not cite, distribute, reprint, copy, and/or reproduce any and/or all parts of the
data and/or figures in this Document without prior consent of EOL
PR: +886-2-2706-4865
Marketing Manager Joce Yang #816
Amanda Li / VGM
Grace Su / Director
Casper Wang / Director
Eastern Online Co., Ltd.,7F., No. 306, Sec. 4, Xinyi Rd., Daan Dist., Taipei City, Taiwan
Email:amanda@isurvey.com.tw
Email:graceting@isurvey.com.tw
Email:casper@isurvey.com.tw
【Contacts for Business Cooperation】