This document discusses key concepts in technology marketing. It identifies 7 building blocks of technology marketing: corporate image, positioning, product, price, place, promotion, and marketing information mix. It then discusses factors that influence market-driven strategies such as demographic trends, technology environment, suppliers, price, and competitors. Finally, it outlines different technology marketing roles in a company including customer marketing, product engineering, and sales. The document provides an overview of developing marketing strategies for technology products and services.