Swiss Post Solutions (SPS) is een divisie van Swiss Post, actief in 15 landen, met 6,400 medewerkers. SPS is de laatste jaren gegroeid door organische groei en overnames en dit resulteerde in 2010 tot een consolidatie van meer dan 30 merken tot 1 merk. Er lag prachtige kans en tevens uitdaging in het op een lijn brengen van de sales en marketing organisatie. David Dorlian vertelt over het moderniseren van de marketing en sales organisatie.
Om de vruchten te kunnen plukken van een nieuwe marketing en sales organisatie moest met name de rol van marketing in de organisatie veranderen. In zijn presentatie gaat David in op deze verandering van de rol van marketing binnen Swiss Post Solutions en de stappen die gezet werden om de investering te verantwoorden. Daarnaast spreekt David over de problemen en uitdagingen die ze tegenkwamen tijdens het veranderproces van het invoeren
Balance Sheet (Financial) ConsolidationDhiren Gala
There is always a challenge to close the accounting books quickly & publish the statutory balance sheets with profit and loss accounts statement or for that matter internal financial MIS for monthly quarterly or yearly. There are various challenges when there are group of companies, local subsidiaries, international subsidiaries, branches, strategic business units, sister concerns, joint ventures, merger, acquisitions, investment companies, SPV’s etc. data to be consolidated in single financial report.
CFO team is always under pressure to publish quarterly, half yearly and yearly statements based on Indian GAAP or US GAAP or IFRS or any other formats of publishing data. There are challenges to map and consolidate data from multiple entities, multiple accounting period and multiple currencies. Finance team lead by CFO works days and weeks on multiple spreadsheets to arrive a final statement. While doing this exercise finance team faces several challenges.
Technology can also be a barrier to close books faster. Companies that use desktop spreadsheets to manage their accounting, closing takes about 25% longer to get it done. If the company is still busy closing its books, it can and should do better. We help companies CLOSE YOUR BOOKS FASTER WITH ACCURACY AND EXTENSIVE ANALYTICS.
1KEY Financial Consolidation software is a complete data warehouse model with standard statutory reporting requirements for publishing financial statements and with extensive analytical reports. It provides financial managers the ability to rapidly close and report financial results, meet global regulatory requirements, reduce compliance costs and provide confidence in the numbers.
Accelerate closing cycle and improve the quality of data – remove the pain of consolidation of financial management & reporting cycle. Organizations that are able to close their books quickly & deliver faster & more accurate information can gain a competitive advantage in a rapidly changing market. Provide financial managers the ability to rapidly close & report financial results, meet global regulatory requirements, reduce compliance costs with trust in numbers.
CLOSE BOOKS – Faster | Error Free | with Extensive Analytics is the strategic and exclusive Financial Technologies event that presents the challenges, solutions for Financial Consolidation from industry thought leaders in an interactive knowledge-sharing environment.
Establishing a Business Process Management Center of Excellence - Impact 2012Prolifics
Speakers: Benny Higdon, Prolifics; Howard Webb, Prolifics
Description: Introducing a new technology in to an enterprise may be fraught with problems. The same is true for Business Process Management (BPM), which are both a technology and a methodology. Establishing a properly staffed and empowered Center of Excellence (CoE) can improve your chances of success. Learn the considerations for setting up a BPM CoE in your organization.
How business process mapping saved an IT project.Garrett Hunter
How do we help a project in jeopardy of delivering a solution that does not meet customer needs? During this session we will describe how we answered that question by applying business process mapping techniques. The project goal was to automate multiple manual processes that had been developed over time to fulfill marketing orders. The customer had successfully implemented these processes using a collection of desktop spreadsheet and email applications and were asking for help to modernize. We will analyze the initial approach used to gather requirements and how changing to a process centric approach to allowed us to better understand which requirements were missed. We will also review how we incorporated elements of the Business Process Model Notation specification into our overall approach. By using this approach we brought IT and the business together, speaking the same language, and provided a solution that met their needs.
Balance Sheet (Financial) ConsolidationDhiren Gala
There is always a challenge to close the accounting books quickly & publish the statutory balance sheets with profit and loss accounts statement or for that matter internal financial MIS for monthly quarterly or yearly. There are various challenges when there are group of companies, local subsidiaries, international subsidiaries, branches, strategic business units, sister concerns, joint ventures, merger, acquisitions, investment companies, SPV’s etc. data to be consolidated in single financial report.
CFO team is always under pressure to publish quarterly, half yearly and yearly statements based on Indian GAAP or US GAAP or IFRS or any other formats of publishing data. There are challenges to map and consolidate data from multiple entities, multiple accounting period and multiple currencies. Finance team lead by CFO works days and weeks on multiple spreadsheets to arrive a final statement. While doing this exercise finance team faces several challenges.
Technology can also be a barrier to close books faster. Companies that use desktop spreadsheets to manage their accounting, closing takes about 25% longer to get it done. If the company is still busy closing its books, it can and should do better. We help companies CLOSE YOUR BOOKS FASTER WITH ACCURACY AND EXTENSIVE ANALYTICS.
1KEY Financial Consolidation software is a complete data warehouse model with standard statutory reporting requirements for publishing financial statements and with extensive analytical reports. It provides financial managers the ability to rapidly close and report financial results, meet global regulatory requirements, reduce compliance costs and provide confidence in the numbers.
Accelerate closing cycle and improve the quality of data – remove the pain of consolidation of financial management & reporting cycle. Organizations that are able to close their books quickly & deliver faster & more accurate information can gain a competitive advantage in a rapidly changing market. Provide financial managers the ability to rapidly close & report financial results, meet global regulatory requirements, reduce compliance costs with trust in numbers.
CLOSE BOOKS – Faster | Error Free | with Extensive Analytics is the strategic and exclusive Financial Technologies event that presents the challenges, solutions for Financial Consolidation from industry thought leaders in an interactive knowledge-sharing environment.
Establishing a Business Process Management Center of Excellence - Impact 2012Prolifics
Speakers: Benny Higdon, Prolifics; Howard Webb, Prolifics
Description: Introducing a new technology in to an enterprise may be fraught with problems. The same is true for Business Process Management (BPM), which are both a technology and a methodology. Establishing a properly staffed and empowered Center of Excellence (CoE) can improve your chances of success. Learn the considerations for setting up a BPM CoE in your organization.
How business process mapping saved an IT project.Garrett Hunter
How do we help a project in jeopardy of delivering a solution that does not meet customer needs? During this session we will describe how we answered that question by applying business process mapping techniques. The project goal was to automate multiple manual processes that had been developed over time to fulfill marketing orders. The customer had successfully implemented these processes using a collection of desktop spreadsheet and email applications and were asking for help to modernize. We will analyze the initial approach used to gather requirements and how changing to a process centric approach to allowed us to better understand which requirements were missed. We will also review how we incorporated elements of the Business Process Model Notation specification into our overall approach. By using this approach we brought IT and the business together, speaking the same language, and provided a solution that met their needs.
OpenERP - ERP(Enterprise Resource Planning) is a system which used by organization to streamline their all organizational process and provide it a centrally accessible platform. So across the organization the flow of information becomes faster and reliable. In the present scenario of world only those organizations can move faster who are equipped with central information system where all the organization data is stored in one central location because by this decision making become very fast and reliable. ERP System provides a facility to exchange of information between different departments. As we all know that all the activities in organization are independent of their monetary aspect effects the organization, so in that case all activities in an ERP system can be mentioned and the effect of that activity can be also measured.
I hope this introductory presentation to ITIL v3 Foundation exam will be very useful to the readers. The time one needs to spend on study depends upon one's experience with ITIL related practices in real world. Nonetheless, it is very simple study, but the exam questions may be trickier than expectation. So, focus on learning ITIL concepts rather than adding ITIL certificate to your resume.
References for the slides used from:
http://taruu.com/Documents/ITIL%20v3%20Foundation%20Study%20Guide%20v4.2.2.5.pdf
The Art of Service – ITIL v3 Foundation Complete Certification Kit (book and online course)
Skillport - IT Infrastructure Library (ITIL) v3 Foundation Syllabus v4.2 exam
This is a Portfolio Management Proposal for a board level meeting. Used to gain leverage from senior stakeholders to changes in a portfolio of IT projects and programmes. Narration not included.
OpenERP - ERP(Enterprise Resource Planning) is a system which used by organization to streamline their all organizational process and provide it a centrally accessible platform. So across the organization the flow of information becomes faster and reliable. In the present scenario of world only those organizations can move faster who are equipped with central information system where all the organization data is stored in one central location because by this decision making become very fast and reliable. ERP System provides a facility to exchange of information between different departments. As we all know that all the activities in organization are independent of their monetary aspect effects the organization, so in that case all activities in an ERP system can be mentioned and the effect of that activity can be also measured.
I hope this introductory presentation to ITIL v3 Foundation exam will be very useful to the readers. The time one needs to spend on study depends upon one's experience with ITIL related practices in real world. Nonetheless, it is very simple study, but the exam questions may be trickier than expectation. So, focus on learning ITIL concepts rather than adding ITIL certificate to your resume.
References for the slides used from:
http://taruu.com/Documents/ITIL%20v3%20Foundation%20Study%20Guide%20v4.2.2.5.pdf
The Art of Service – ITIL v3 Foundation Complete Certification Kit (book and online course)
Skillport - IT Infrastructure Library (ITIL) v3 Foundation Syllabus v4.2 exam
This is a Portfolio Management Proposal for a board level meeting. Used to gain leverage from senior stakeholders to changes in a portfolio of IT projects and programmes. Narration not included.
October 2010 - Marketing Roundtable - Todd SmitheeAnnArborSPARK
As marketing and sales become less discrete activities, alignment is increasingly critical. The marketing discipline now includes a wide range of functions to help identify, nurture, and close sales. This panel of industry experts will review topics like demand generation, CRM/database tools, call centers, and the best ways to integrate these elements to enable your sales force and improve their results.
STEP INTO DIGITAL WORLD WITH TMRC - MICROSOFT GOLD PARTNERlubnajaved5
TMR Consult is a leading provider of managed services and a proud partner of Microsoft. With a focus on delivering top-notch technology solutions,
In addition to offering comprehensive cloud computing and managed IT services, TMR Consult is the right choice for businesses of all sizes and industries.
KPIs are almost universally used in organizations of all types. But are they being used effectively? Are they making an impact on the system? Or are they expensive, consultant-driven projects that simply report performance? A well-designed KPI system provides the right agility to fit your business, and it keeps business in control.
In this webinar ( presentation), "Building a KPI Solution" you will
• Learn to discover and unleash the real value in your data
• Understand how you should plan for and design an effect KPI system
• Learn how to specify a solution, and how to avoid vendors that cannot deliver
This webinar (presentation) will also cover best practices in solution design, where to define your business logic, how to include analytics, and how to best work with the solution. Discover how organizations of all types are using actionable KPI systems to achieve business outcomes.
Describes what a target operating mode is, and the process to distill a target operating model from a business vision or set of business strategic aims
Profit can only be enhance by optimizing the business processes, systems and peoples. (days had gone to raise the price)
To be competitive; companies in India needs to automate and optimize themselves as early as possible to sustain in business and maintain the better profit margin.
Automation which is going to happen in next 5 to 7 years will be more than what happened in last 30 years in India.
After GST rollout in July 2017, No Creativity is possible to manage companies financials.
Each company, when it becomes sizable develops a work culture which influence the core business decision in the organization.
This work culture further develops an immune system which resists all good and not good changes in the organization.
New Product Development Philosophy IB Work BetterStephen Tavares
This presentation outlines Philosophy IB's offerings in the New Product Development space including governance and process design and outsourced project management.
Peak Profitability Across the Business: Understanding the Past and Planning f...Alithya
This exclusive Oracle EPM Conference provided tips on how to get the most out of your Hyperion investment and take your business to the next level of profitability through proven techniques and strategies.
Edgewater Ranzal hosted a presentation entitled: Peak Profitability Across the Business: Understanding the Past and Planning for the Future.
Similar to How to justify the investment in modernizing your marketing with the Executive Board (20)
B2BMF2019 - How Data Driven is Your Marketing Organization? - TableauB2B Marketing Forum
Of je marketingteam nu aan het begin van de data-reis is of verder, tijdens de presentatie van Christy en Eulalie ontdek jij hoe marketeers betere beslissingen kunnen nemen én hun impact kunnen aantonen. Gebruikmakend van marketingkanalen vol data én continu ontwikkelende technologie kun jij een analysestrategie ontwikkelen die nu én op de lange termijn succesvol is.
Berend-Jan Rietveld neemt je mee in de reis die Schiphol heeft afgelegd om klantbeleving meer centraal te stellen. Met een complexe waardeketen waarin klanten ook partners zijn moet gecombineerde waarde geboden worden. Schiphol zette de eerste stappen op weg naar een platform-aanpak om samen met airlines toegevoegde waarde te leveren aan de eindklant, de reiziger.
B2BMF2019 - Marketing automation voor een succesvolle leadgeneratiestrategie ...B2B Marketing Forum
Kayleigh Groenendijk (Sr. CRM Marketeer, de Persgroep) en Coen van Delft (Sales en Marketing, spotONvision) deelde in een interactieve workshop hun inzichten over de implementatie van marketing automation bij Persgroep. Samen waren zij van A tot Z verantwoordelijk voor de implementatie en strategie van marketing automation bij de Persgroep en de integratie van het lead management proces met het CRM systeem.
Tom van Tilborg (online marketeer) en Ronnie van Dijk (content marketeer) nemen je mee in de stappen die Payper, een Nederlands MKB bedrijf, heeft gezet omtrent de implementatie van een Marketing Automation tool naar zichtbare resultaten.
B2BMF2019 - Masterclass Account-based marketing - spotONvisionB2B Marketing Forum
In de praktijk blijken grote klanten steeds lastiger te bereiken met generieke marketingprogramma’s. Account-based marketing, ook wel bekend als key account marketing, is een strategische aanpak voor marketing waarin een organisatie communiceert met een individuele prospect of klantaccount.
In deze masterclass maak je kennis met de basisprincipes van ABM en leer je hoe je de engagement en winstgevendheid van je key accounts kunt verhogen. Een intensieve sessie met voorbeelden uit de praktijk en best practices.
B2BMF2019 - Demystifying the Buzz Words of Marketing Analytics - Ortect - Ivo...B2B Marketing Forum
Tijdens zijn presentatie de-mythificeert Ivo Fugers de grootste buzzwords die gebruikt worden binnen marketing analytics. Hij neemt het publiek mee in de stappen die je als B2B-bedrijf zet richting volwassenheid in inzicht met behulp van data. Aan de hand van twee case studies maakt hij zijn verhaal praktisch toepasbaar en herkenbaar. Eén praktijkcase gaat over een aanbevelingssysteem voor evenementbezoekers, de andere situatie beschrijft slimme churn-analyse. Want wat is er belangrijker dan leren van anderen in B2B?
Content marketing next level - Maïa Hemkes & Bas EndhovenB2B Marketing Forum
Wil jij aan de slag met de praktische uitdagingen van contentmarketing? Leer meer over hoe je bepaalt welke content je het best kunt maken, welke (nieuwe) formats voor jou kunnen werken, en hoe je content het best kunt distribueren. Til je contentmarketing naar een hoger niveau.
The winning B2B marketing team of the future - Shimon Ben Ayoun & Charles NixonB2B Marketing Forum
In the last 10 years B2B marketing has changed more than in the 50 years before
In the last 10 years B2B marketing has changed more than in the 50 years before. If we want to remain relevant as B2B marketing practitioners we need to improve and renew our skillset and mindset. How to address the skillset for the future? How to design a winning marketing department that is agile enough to deal with the rapidly changing buyer needs?
spotONvision and Cambridge Marketing College are presenting the set of skills we believe are essential for a successful 2020 vision.
How to create the best marketing ecosystem - Cathelijne Quarré-BijleveldB2B Marketing Forum
Does your leadership team know that their clear business objectives serve as critical input to your marketing programmes? Does your sales team understand that when they speak to the buyer, the buyer’s journey started much earlier and the role of marketing in this journey is crucial?
Learn:
-The role of marketing in shaping the buyer journey, delivering value for the customer and revenue for the business, from awareness all the way to purchase, and beyond.
-How their marketing tech stack powers the end-to-end buyer journey experience.
-How all of the elements of their commercial ecosystem work together.
How big data and psychographics are changing B2B marketing - Richard RobinsonB2B Marketing Forum
The impact of data-driven marketing has never been in sharper focus. But what does this really mean for B2B marketers?
Richard will share how the combination of data analytics, behavioural science and micro-targeting is transforming the way that organisations are engaging with customers and prospects. Enabling businesses to be more customer-centric and bringing the panacea of the ‘right message to the right person at the right time’ within reach.
Aan de slag met account-based marketing - Laura Haasnoot & Ingrid Archer B2B Marketing Forum
Er is van alles aan de hand in B2B. Er zijn veel nieuwe aanpakken voorhanden en soms lijkt het lastig om te kiezen voor die ene aanpak die jou het meest kan opleveren. Account-based marketing (ABM) is een geschikte benadering als je kunt afbakenen en kunt kiezen voor een segment of kleine groep ‘key’ prospects die een hoge klantwaarde vertegenwoordigen.
Account-based marketing is vooral interessant als je te maken hebt met een ingewikkeld koopproces, waarbij veel informele en formele beslissers betrokken zijn. En is vooral geschikt als je een goede relatie hebt met sales. In deze workshop gaan we aan de slag met het stappenplan voor account-based.
Buyers are evolving and becoming more demanding. If you want to compete in the modern B2B world, you need to change the way you approach user experience.
In a world where everything we do is defined by the results we generate, how can we effectively experiment with user experience without damaging ROI in the process?
Tim Burge will take you through a structured approach for applying common practice B2C techniques to the B2B world.
Het maken van marketingcampagnes kan veel tijd kosten en het implementeren, meten en optimaliseren nog veel meer.
Hoe kun je toch aan de slag met het optimaliseren van marketingcampagnes op een manier dat je snel resultaat boekt? In deze workshop leer je hoe op een andere manier, noem het growth hacking als je wilt, aan de slag kunt met het verbeteren van je campagnes. Het gaat over experimenten, testen en verbeteren.
During his time at FinTech giant (FIS), Colin Day was responsible for the GDPR readiness programme across the firm’s demand generation and marketing activities. This presentation looks at that journey. We will review the State of the law, providing a brief synopsis of what we all know. We will consider the power of the GDPR and how it has the potential to drive the next wave of the Martech evolution. We will examine the route to compliance and the impacts on engagement.
Van productfocus naar relevantie in leadgeneratie - Michel Bieze - NuonB2B Marketing Forum
Hoe blijf je ‘top of mind’ in een branche waar steeds meer klanten steeds minder loyaal zijn aan hun leveranciers? Hoe zorg je ervoor dat je relevant bent en blijft? Een uitdaging waar veel leveranciers mee worstelen.
Ook Nuon Zakelijke Markt trotseert deze uitdagingen. De Nederlandse energiemarkt verandert snel: bedrijven hebben steeds meer duurzaamheidsambities en willen hun energiekosten verminderen. Om op deze trend in te spelen is Nuon constant op zoek naar slimmere manieren om relaties op te bouwen en te onderhouden met haar klanten en prospects.
In deze presentatie gaat Michel Bieze in op hoe Nuon Zakelijke Markt relevante ervaringen creëert voor prospects en klanten.
Get more from your marketing automation - Act-On & spotONvisionB2B Marketing Forum
Learn how to take your marketing automation to the next level: from basics to an advanced user. You’ll take away practical tools and strategies suitable for any marketing automation platform. This will help you prioritise your activities in your current work and help build your marketing automation in the future.
Why the best B2B buyer experience wins - Louis Jonckheere CPO - ShowpadB2B Marketing Forum
Our consumer experiences and expectations are influencing our behaviour as a B2B buyer. Most sales reps however have not adapted their way of working to this shift in buyer expectations.
For simple purchases, B2B buyers increasingly prefer ecommerce with no salesperson involved. Complex sales on the other hand still requires sales intervention.
As consumers we shop online and use apps, e.g. Amazon, Netflix, and Booking.com, and we expect to find the information we need when we want it. Sales reps play no role or a minimal role in this process. As the current sales practices aren’t in line with B2B buyer expectations, many sales reps are boring their buyers.
How can you stop boring your buyers and start delivering a better buyer experience?
Workshop B2B Marketing Forum 2017: From campaign to marketing automationB2B Marketing Forum
Hands-on with campaigns and marketing automation! First, draft a campaign flow based on fictional cases with your team of peers. Then, experience the exciting options of a marketing automation tool when it comes to creating automated programs and campaigns that work for you.
Workshop B2B Marketing Forum 2017: Lead Scoring in Marketing AutomationB2B Marketing Forum
Qualifying your leads before delivering them to Sales is essential for a solid process from cold lead to hot deal. In this interactive workshop, we practice narrowing down a broad target audience to only those leads that are most likely to convert.
Marketing automation provides excellent tools to help you in this process. Throughout the exercises, we will demonstrate some of these in marketing automation platform Eloqua.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
The Influence of Marketing Strategy and Market Competition on Business Perfor...
How to justify the investment in modernizing your marketing with the Executive Board
1. How to justify the investment in
modernizing your marketing with the
Executive Board
David Dorling, Swiss Post Solutions
14th March, 2012
2. What I hope to share
• It is about change • The context and
management background for our project
• That organisational • The issues we addressed
alignment will continue to be through our project
a challenge • Centre of Excellence
• That the strategy message • Results and benefits
takes time to filter down to achieved
the coal-face • Lessons learnt and next
steps
• There are cultural nuances
that need to be managed
• Focus on measurement &
accountability
4. There is but one constant -
Change
– How our customers buy
– The level and complexity of our competitive marketplace
– How we differentiate ourselves
– What we sell and to whom
– Our value proposition
– Organizational structures
– Skills and capabilities
– Business processes and systems
– Objectives, targets & measures
5. CHALLENGE 1 CHALLENGE 2
The decline of the “Caught in the middle”
physical document market positions
CHALLENGE 3 CHALLENGE 4
Intensifying and We are in the midst of a
asymmetric competitive fundamental
environment re-organisation
6. Document and Business
Process Outsourcing
DOCUMENT MANAGEMENT
BUSINESS PROCESS SOLUTIONS
SERVICES Our Customers
Electronic
Electronic
Document
Archive Management
(ECM)
IT Systeme
(z.B. ERP)
Physical
Physical
e-Archive
Consumers
7. Systems, Processes & People
What had to change
• We were historically an operations led organisation
• Marketing was viewed as a sales support function
• Senior management viewed marketing as a cost function rather than a
revenue contributor
• Our marketing activities were executed in silos
• There was a lack of coordination, standardisation and consistency in our
G2M activities
• We were incurring unnecessary costs
• We were reducing our staffs efficiency and productivity
• We were not investing in the development of our staff
• We were engaging with our target market too late in the buying process
• We found it difficult to measure the performance and effectiveness of our
activities
8. Starting Point 17 December 2009
Goals of the approved SPS Sales Concept
10. Evaluating the Market
• Vendor identification in Summer 2010 - LeadLife, Marketo, M2L, Eloqua,
Silverpop, Aprimo
• Vendor short list – six step process completed December 2010:
– Silverpop
– Eloqua
– M2L (due to acquisition by Oracle)
• Vendor evaluation – six step process, February to April 2011
• Vendor decision – Eloqua:
– Fit to functional requirements
– CRMOD integration
– Implementation model and services
– Sales enablement
– Privacy & security
11. What were the risks
Project Risks: Not doing project:
• Lack of Exec Mgmt buy-in & • We will continue to lack visibility
support of our customers & prospects
• Not achieving alignment interests
between sales & marketing • We will continue to plan and
and BU’s execute in silos
• People: availability, skills, • Marketing’s contribution will
capability, capacity continue to disappoint
• Oracle CRMOD Integration • It will delay our capability to have
• Available project budget consistency in our G2M activities
• Content availability • We will continue to fund duplicate
• Data management, systems
governance & legislation • We will not be able to assess
• Vendor support what is and is not working
13. Implementation Scope and
Governance
• Phase 1 - six business units in scope: Switzerland, Germany, United
Kingdom, United States, France and eProduct House
• The project had three major workstreams, started late September 2011 and
had duration of 16 weeks:
– Functional deliverables
– CRM integration
– CMS integration
• Project Governance
– Project Board: Project Sponsor (member of Executive Board), Head
Global Sales, Head Solution Management, CIO
– Project Team: Business Unit Marketing & Communications, CRMOD
Owner, Website Owner
– Involvement of other stakeholders as required
14. SPS Marketing Automation
Model
Demand Funnel
Metrics & Reporting
People & Skills
Scoring Nurturing
Data Demand Creation Sales
Governance (Inbound/Installed) Enablement
18. What have we delivered
• Integration of six websites
• Subscription Model
• Internal and external newsletters
• Event Management Program
• Telemarketing integration
• Oracle CRMOD Sales Reporting
and Lead Integration
• Multi-solution Lead Scoring
• Marketing Objectives &
Performance Measurement
• Nurture templates that be can be
adapted by country
19. What have we achieved
• Benchmark Performance
• Open Rates 31.6%
• Click Through 6.9%
• Bounceback Rate 1.5%
• Nurture Example
– Cost £14k
– Opportunities of £10.5m
(PO & AO)
– AO of £3.4m
– Cost to revenue: £1
gains £72 (c35% of AO)
20. What has changed…
• Marketing has contribution targets recognised by the Executive
Board
• There is formal agreement on lead handover process between
marketing & sales – common definitions
• We are able to communicate with our target market more effectively
• Marketing is able to analyze, measure and report on performance of
activities
• We have a global model for nurture program development
• We have improved coordination & standardization
• We have increased efficiency
• We have integrated with CMS & CRM
• We are able to support sales with additional tools
21. We still have some way to go….
– Closer alignment with sales
– common and shared goals
& metrics and focus
– Marketing organization &
skills development
– Introduction of integrated
campaign program
management
– Greater standardization and
consistency in G2M – brand
management
– Market profiling: Ideal
customers, Buyer Personas
– value proposition
22. Our conclusions
• It was (and continues to be) a change management project
• That marketing automation should not become its own silo
• That the theory differs from the practice
• That there is no one size fits all (regardless of what vendors
say)
• That as you learn you recreate (be willing to take one step
back to go forward)
• That there is no such thing as a standard interface
• That you will underestimate the investment required to fully
exploit the investment that you have made
• Easy to say market aligned organization – cultural and
process realignment
23. A few final thoughts…
• CMO tenure hits 43 months in 2012, from 23 months in 2006
(Spencer Stuart research)
• By 2017 the CMO will manage more IS spend than CIO (Gartner)
• Business Strategy and Digital Execution are CMO priorities
(Forrester Research and Heidrick & Struggles)
• Four key challenges; data explosion, social platforms, channel &
device options, shifting demographics
• A change agent by owning customer insight
• By 2015 two-thirds of CMOs believe marketing ROI will be their top
effectiveness measurement (IBM)
• In 2017 the Marketing Operating Officer will have replaced CMO