This document discusses the complex landscape of digital marketing and the need for an integrated approach. It notes the ineffectiveness of many current campaigns, inconsistent execution, and low efficiency. It proposes a service management approach with collaborative supply-demand model to realize faster growth, leverage successes across markets/brands, and lower costs through standardization, common tools/processes, and transparency. This would provide an end-to-end digital solution through client management, innovations, and knowledge management to chart an adaptive course for customer engagement.
This document provides an overview of using SharePoint as a digital marketing platform. It discusses digital marketing and how it has evolved from traditional media. SharePoint is presented as a tool that can be used for digital marketing by providing insights, collaboration, business processes, content management, and enterprise search capabilities. The document also discusses large scale SharePoint implementations at various organizations and provides case studies of SharePoint implementations at specific companies. It concludes with information about INDUSA Technical Corp., the organization providing the presentation.
Innerworkings Pitch - Think Small to Get Big 3-4-13PrestonPate
The document introduces a new digital service called Integrated Marketing Management (IMM) that could provide ongoing revenue and benefits for InnerWorkings clients. IMM allows marketers to plan, budget, and execute multichannel campaigns to directly link marketing activities to business objectives. It maintains consistent messaging across channels through a centralized system. The service would require no additional costs or expertise for InnerWorkings or its clients to use.
Centripetal media aprimo - microsoft intelligent 1 to 1 marketing - short deckMotheral
This document discusses how tags can revolutionize digital marketing by allowing marketers to identify individual customers. It presents Microsoft Tag technology for bridging the digital and physical worlds by linking physical items like magazine articles to digital experiences. The document then outlines how intelligent one-to-one marketing can use these tags to create personalized, location-based offers for customers on their mobile devices through an integrated marketing platform that analyzes customer data and behavior across channels.
This document discusses how print management organizations can offer intelligent 1-to-1 print marketing through MarketLink Systems to improve revenue and margins. It describes how MarketLink allows organizations to bridge print and digital marketing by using data to personalize print campaigns. The document also notes that if print management organizations do not adopt these solutions, their clients may seek other vendors that can provide digital capabilities.
This document introduces the concept of "Competing on Information" which refers to companies turning information into a core part of their customer value propositions. It defines four stages of how much a company's information contributes to its business from residual to dominant proposition. Examples are given of companies monetizing customer data. A survey found that most companies recognize the need to compete on information but have not mobilized resources to do so yet and over a third expect information-related activities to be a major part of their business in 10 years. More follow up is needed for companies to fully utilize the value of information.
NGDATA brings big data technology and machine intelligence together, allowing organizations to capitalize on the massive amounts of data that is generated today. NGDATA develops Lily, a big data management platform that offers an easy way to extract powerful business insights in real-time and benefit from enriched data to make an immediate impact on business performance. NGDATA's global partner community provides expert services best suited to meet evolving big data needs. NGDATA is a privately-held company with headquarters in Ghent, Belgium. More information and recent updates are available at www.ngdata.com.
Big Data, Bigger Campaigns: Using IBM’s Unica and Netezza Platforms to Increa...graemeknows
Is your organization challenged by the explosion of data and increasing expectations for results? Unica Campaign Management and IBM Netezza appliances can provide capabilities to address and overcome them. This presentation offers customer case histories and performance studies that provide insights in today's world where digital and traditional channels are increasingly intertwined.
This document provides an overview of using SharePoint as a digital marketing platform. It discusses digital marketing and how it has evolved from traditional media. SharePoint is presented as a tool that can be used for digital marketing by providing insights, collaboration, business processes, content management, and enterprise search capabilities. The document also discusses large scale SharePoint implementations at various organizations and provides case studies of SharePoint implementations at specific companies. It concludes with information about INDUSA Technical Corp., the organization providing the presentation.
Innerworkings Pitch - Think Small to Get Big 3-4-13PrestonPate
The document introduces a new digital service called Integrated Marketing Management (IMM) that could provide ongoing revenue and benefits for InnerWorkings clients. IMM allows marketers to plan, budget, and execute multichannel campaigns to directly link marketing activities to business objectives. It maintains consistent messaging across channels through a centralized system. The service would require no additional costs or expertise for InnerWorkings or its clients to use.
Centripetal media aprimo - microsoft intelligent 1 to 1 marketing - short deckMotheral
This document discusses how tags can revolutionize digital marketing by allowing marketers to identify individual customers. It presents Microsoft Tag technology for bridging the digital and physical worlds by linking physical items like magazine articles to digital experiences. The document then outlines how intelligent one-to-one marketing can use these tags to create personalized, location-based offers for customers on their mobile devices through an integrated marketing platform that analyzes customer data and behavior across channels.
This document discusses how print management organizations can offer intelligent 1-to-1 print marketing through MarketLink Systems to improve revenue and margins. It describes how MarketLink allows organizations to bridge print and digital marketing by using data to personalize print campaigns. The document also notes that if print management organizations do not adopt these solutions, their clients may seek other vendors that can provide digital capabilities.
This document introduces the concept of "Competing on Information" which refers to companies turning information into a core part of their customer value propositions. It defines four stages of how much a company's information contributes to its business from residual to dominant proposition. Examples are given of companies monetizing customer data. A survey found that most companies recognize the need to compete on information but have not mobilized resources to do so yet and over a third expect information-related activities to be a major part of their business in 10 years. More follow up is needed for companies to fully utilize the value of information.
NGDATA brings big data technology and machine intelligence together, allowing organizations to capitalize on the massive amounts of data that is generated today. NGDATA develops Lily, a big data management platform that offers an easy way to extract powerful business insights in real-time and benefit from enriched data to make an immediate impact on business performance. NGDATA's global partner community provides expert services best suited to meet evolving big data needs. NGDATA is a privately-held company with headquarters in Ghent, Belgium. More information and recent updates are available at www.ngdata.com.
Big Data, Bigger Campaigns: Using IBM’s Unica and Netezza Platforms to Increa...graemeknows
Is your organization challenged by the explosion of data and increasing expectations for results? Unica Campaign Management and IBM Netezza appliances can provide capabilities to address and overcome them. This presentation offers customer case histories and performance studies that provide insights in today's world where digital and traditional channels are increasingly intertwined.
Choosing Distributed Marketing Technology: 7 Key Considerations for the CTO/CIOSaepio Technologies
This document discusses 7 things a CTO should know about distributed marketing management technology:
1. Focus on foundational elements like customer data, insights, onboarding, content repositories, and engagement.
2. Look for a platform solution that aggregates point solutions and connects key foundations.
3. Such a platform can drive revenue and reduce costs by focusing on customers and optimizing processes.
4. The connected foundations also create an agile marketing organization that can respond quickly.
2 - Making Information Pay 2011 -- MICHAELS, KENNETH (Hachette)bisg
"Publishers as 21st Century Content Providers"
What is required to be successful publishers today, to connect consumers with our content as widely, creatively, and effectively as possible?
Creating a customer-centric company that is multi-product, multi-channel, and content focused requires new areas of mastery for publishers. During this presentation, Kenneth Michaels explores how publishers need to adapt to succeed, with many activities new to traditional publishing that change how we work, how we process, the tools we use, the underlying architecture, and how we prioritize strategic investment.
This document summarizes a presentation for print management organizations about offering intelligent 1-to-1 print marketing solutions through MarketLink Systems. It discusses trends driving demand for more personalized marketing across channels. MarketLink helps organizations improve revenue and margins by integrating print marketing with digital channels and analytics. Adopting these solutions allows print providers to protect existing client relationships and capture new revenue in the growing market for personalized print marketing.
Social Media is often overlooked as a sales channel. This presentation gives some practical ideas on how to approach this channel and develop it for lead generation.
Customer Engagement Masterclass Part II: Why CRM is the New ERPG3 Communications
The document discusses a webinar on customer engagement and how customer relationship management (CRM) is becoming more important than enterprise resource planning (ERP) for retailers. It outlines how retailers are shifting from product-focused to customer-centric strategies using tools like clienteling, customer analytics, and personalization to improve the customer experience. Successful retailers are treating customers as individuals, gathering data to understand their preferences, and using that insight to deliver personalized service, products and communications.
E-commerce involves direct selling of goods and services over the internet, agent services and research and development. E-commerce ventures target niche as well as broad customers. Examples of companies targeting niche customer’s includejbmountainbikes.com and southwest.com
Tag management systems provide efficiency, flexibility and performance benefits. The presentation discussed Ensighten and TagMan tag management solutions. Ensighten's technology supports any tag or platform and has many large enterprise customers. TagMan unlocks marketing data through its tag management and data platform, and was shown to help customers reduce costs and increase site speeds. An open discussion followed on key takeaways around the benefits of tag management systems.
Ariston Interaction is an integrated marketing services company based in India that provides a wide range of digital, analog, events, and public relations services including strategy, planning, creative design, execution, and analytics. They have expertise across digital marketing, social media marketing, reputation management, events, and PR. Their solutions include digital marketing campaigns, SEO/SEM, media buying, website and app development, usability testing, brand monitoring, and social media management.
Marketing Automation Enables – Not Drives – Optimized Lead Generation ProgramsG3 Communications
This document summarizes a webinar on marketing automation and lead generation. It discusses how marketing automation enables optimized lead generation programs rather than directly driving them. It also notes that integrating human touch impacts results. The webinar panelists shared their experiences implementing marketing automation and challenges they faced integrating systems and data. They discussed the need for clear business requirements and agreed upon processes between marketing, sales, and operations.
This document discusses Intelligent Cross-Sell, a solution that automates and optimizes cross-selling and up-selling recommendations. It does this by (1) targeting recommendations based on product attributes, browsing behavior, purchase history and business rules; (2) providing explanations for recommendations; and (3) optimizing suggestive selling at checkout. The solution increases sales by recommending additional products to buyers. It handles millions of possible product combinations and allows merchants to customize targeting strategies and measure results.
How B2B Marketers Use Digital Media to Accelerate Marketing and Sales Perform...Joel Book
This presentation was delivered at the 2011 DMA B2B Marketing Symposium in Boston.
It provides a concise overview of why and how innovative B2B marketers are using Email, Social Media and Websites in combination with CRM and marketing automation technology to attract, engage, sell, and retain customers.
The document discusses the power of relevance in online marketing. It argues that relevance means delivering the right message to the right person at the right time. This can be achieved through personalized advertising targeting users based on their demographics, behaviors, interests and other attributes. Yahoo provides various targeting tools that use large amounts of user data to serve highly relevant ads and content. The presentation concludes that relevance increases user engagement and is key to successful online advertising and content strategies.
Content Targeting Moving From Visitors to CustomersAlterian
In today’s highly competitive online world, simply rehashing offline copy or existing collateral for your website doesn't cut it. When visitors come to your website, you have a very small window to engage them before they click away.
Making your website look pretty can grab your visitor’s attention, but that attention is fleeting. What keeps them engaged is content that is relevant to them. On this webinar, you will learn how to use web content targeting to connect with your customers and drive business.
What You Will Learn:
* How to use web analytics to go beyond tracking visitors and understand their intentions
* How to combine usage profiles with content profiles for more effective targeting
* How to leverage the power of a sophisticated Web Content Management (WCM) system for dynamic content targeting
Dynamics day '11 - Executive Retail Briefing Rajeepan RaguneethanIntergen
Microsoft Dynamics AX for Retail provides an end-to-end retail solution that connects people, processes, and channels across organizations. It offers a 360-degree view of customers through multi-channel retailing and insights from customer data. The solution includes point of sale, store management, merchandising, demand management, and replenishment capabilities. It also allows for additional engagement through social media, mobile, and personalized marketing across channels.
vivocha is the only integrated platform for managing web-based interaction channels - Chat, VoIP, Call Me Back, Video over IP - equipped with a powerful and flexible Proactive Engine (web analytics, rules-based proactive interactions, behavioral targeting), Collaboration options (document and form sharing) and Knowledge Base tools for the real-time management of online customer interactions.
Managing Unprecedented Change with Business TransformationCisco Canada
This presentation will discuss how to manage change with business transformation, including: the shifting landscape, business imperatives and technology transformations, as well as, IT implications.
Crunching “Big Data” to Drive 2012 Revenue Growth: The 5 Myths of Sales & Mar...MarketBridge
The amount of data created last year could fill 75 billion fully loaded 16GB iPads which, if stacked on top of one another, would reach 339 miles into the air. The exponential growth of customer data means deep Sales and Marketing analytics are more than just an opportunity for improvement.
Increasingly, basic Sales and Marketing performance reporting has become a competitive necessity for companies just to maintain market position.
This presentation discusses the myths and "barriers" to creating powerful Sales
and Marketing analytics that can help you:
- Target your best customers
- Optimize marketing spend
- Increase sales conversions
- Improve retention and up-sell rates
Choosing Distributed Marketing Technology: 7 Key Considerations for the CTO/CIOSaepio Technologies
This document discusses 7 things a CTO should know about distributed marketing management technology:
1. Focus on foundational elements like customer data, insights, onboarding, content repositories, and engagement.
2. Look for a platform solution that aggregates point solutions and connects key foundations.
3. Such a platform can drive revenue and reduce costs by focusing on customers and optimizing processes.
4. The connected foundations also create an agile marketing organization that can respond quickly.
2 - Making Information Pay 2011 -- MICHAELS, KENNETH (Hachette)bisg
"Publishers as 21st Century Content Providers"
What is required to be successful publishers today, to connect consumers with our content as widely, creatively, and effectively as possible?
Creating a customer-centric company that is multi-product, multi-channel, and content focused requires new areas of mastery for publishers. During this presentation, Kenneth Michaels explores how publishers need to adapt to succeed, with many activities new to traditional publishing that change how we work, how we process, the tools we use, the underlying architecture, and how we prioritize strategic investment.
This document summarizes a presentation for print management organizations about offering intelligent 1-to-1 print marketing solutions through MarketLink Systems. It discusses trends driving demand for more personalized marketing across channels. MarketLink helps organizations improve revenue and margins by integrating print marketing with digital channels and analytics. Adopting these solutions allows print providers to protect existing client relationships and capture new revenue in the growing market for personalized print marketing.
Social Media is often overlooked as a sales channel. This presentation gives some practical ideas on how to approach this channel and develop it for lead generation.
Customer Engagement Masterclass Part II: Why CRM is the New ERPG3 Communications
The document discusses a webinar on customer engagement and how customer relationship management (CRM) is becoming more important than enterprise resource planning (ERP) for retailers. It outlines how retailers are shifting from product-focused to customer-centric strategies using tools like clienteling, customer analytics, and personalization to improve the customer experience. Successful retailers are treating customers as individuals, gathering data to understand their preferences, and using that insight to deliver personalized service, products and communications.
E-commerce involves direct selling of goods and services over the internet, agent services and research and development. E-commerce ventures target niche as well as broad customers. Examples of companies targeting niche customer’s includejbmountainbikes.com and southwest.com
Tag management systems provide efficiency, flexibility and performance benefits. The presentation discussed Ensighten and TagMan tag management solutions. Ensighten's technology supports any tag or platform and has many large enterprise customers. TagMan unlocks marketing data through its tag management and data platform, and was shown to help customers reduce costs and increase site speeds. An open discussion followed on key takeaways around the benefits of tag management systems.
Ariston Interaction is an integrated marketing services company based in India that provides a wide range of digital, analog, events, and public relations services including strategy, planning, creative design, execution, and analytics. They have expertise across digital marketing, social media marketing, reputation management, events, and PR. Their solutions include digital marketing campaigns, SEO/SEM, media buying, website and app development, usability testing, brand monitoring, and social media management.
Marketing Automation Enables – Not Drives – Optimized Lead Generation ProgramsG3 Communications
This document summarizes a webinar on marketing automation and lead generation. It discusses how marketing automation enables optimized lead generation programs rather than directly driving them. It also notes that integrating human touch impacts results. The webinar panelists shared their experiences implementing marketing automation and challenges they faced integrating systems and data. They discussed the need for clear business requirements and agreed upon processes between marketing, sales, and operations.
This document discusses Intelligent Cross-Sell, a solution that automates and optimizes cross-selling and up-selling recommendations. It does this by (1) targeting recommendations based on product attributes, browsing behavior, purchase history and business rules; (2) providing explanations for recommendations; and (3) optimizing suggestive selling at checkout. The solution increases sales by recommending additional products to buyers. It handles millions of possible product combinations and allows merchants to customize targeting strategies and measure results.
How B2B Marketers Use Digital Media to Accelerate Marketing and Sales Perform...Joel Book
This presentation was delivered at the 2011 DMA B2B Marketing Symposium in Boston.
It provides a concise overview of why and how innovative B2B marketers are using Email, Social Media and Websites in combination with CRM and marketing automation technology to attract, engage, sell, and retain customers.
The document discusses the power of relevance in online marketing. It argues that relevance means delivering the right message to the right person at the right time. This can be achieved through personalized advertising targeting users based on their demographics, behaviors, interests and other attributes. Yahoo provides various targeting tools that use large amounts of user data to serve highly relevant ads and content. The presentation concludes that relevance increases user engagement and is key to successful online advertising and content strategies.
Content Targeting Moving From Visitors to CustomersAlterian
In today’s highly competitive online world, simply rehashing offline copy or existing collateral for your website doesn't cut it. When visitors come to your website, you have a very small window to engage them before they click away.
Making your website look pretty can grab your visitor’s attention, but that attention is fleeting. What keeps them engaged is content that is relevant to them. On this webinar, you will learn how to use web content targeting to connect with your customers and drive business.
What You Will Learn:
* How to use web analytics to go beyond tracking visitors and understand their intentions
* How to combine usage profiles with content profiles for more effective targeting
* How to leverage the power of a sophisticated Web Content Management (WCM) system for dynamic content targeting
Dynamics day '11 - Executive Retail Briefing Rajeepan RaguneethanIntergen
Microsoft Dynamics AX for Retail provides an end-to-end retail solution that connects people, processes, and channels across organizations. It offers a 360-degree view of customers through multi-channel retailing and insights from customer data. The solution includes point of sale, store management, merchandising, demand management, and replenishment capabilities. It also allows for additional engagement through social media, mobile, and personalized marketing across channels.
vivocha is the only integrated platform for managing web-based interaction channels - Chat, VoIP, Call Me Back, Video over IP - equipped with a powerful and flexible Proactive Engine (web analytics, rules-based proactive interactions, behavioral targeting), Collaboration options (document and form sharing) and Knowledge Base tools for the real-time management of online customer interactions.
Managing Unprecedented Change with Business TransformationCisco Canada
This presentation will discuss how to manage change with business transformation, including: the shifting landscape, business imperatives and technology transformations, as well as, IT implications.
Crunching “Big Data” to Drive 2012 Revenue Growth: The 5 Myths of Sales & Mar...MarketBridge
The amount of data created last year could fill 75 billion fully loaded 16GB iPads which, if stacked on top of one another, would reach 339 miles into the air. The exponential growth of customer data means deep Sales and Marketing analytics are more than just an opportunity for improvement.
Increasingly, basic Sales and Marketing performance reporting has become a competitive necessity for companies just to maintain market position.
This presentation discusses the myths and "barriers" to creating powerful Sales
and Marketing analytics that can help you:
- Target your best customers
- Optimize marketing spend
- Increase sales conversions
- Improve retention and up-sell rates
El documento describe los comandos básicos de selección, movimiento, escalado y rotación en 3D Studio Max, incluyendo cómo mover objetos a lo largo de los ejes X, Y y Z, escalarlos y rotarlos alrededor de cada eje.
O YO Gospel é o maior site de conteúdo gospel do Brasil, com visual moderno e navegação simples para oferecer vasto conteúdo gospel para os usuários, incluindo músicas, wallpapers e ringtones de artistas gospel populares.
Designing the APIs for an internal set of servicesAlberto Leal
This document discusses designing APIs for microservices. It recommends defining service contracts to maintain loose coupling between services. The contracts should specify required fields, data types, and links to schemas for requests and responses. This enables independent service evolution if contracts remain stable. The document also recommends testing contracts and services through contract and integration tests. It provides tips for building APIs, such as using nouns over verbs, HTTP verbs to perform operations, and returning meaningful errors. Documentation, security, and versioning are also important.
The document discusses features of the Stanza app for iPhone including locating book titles, accessing an online catalog, customizing appearance with unlimited color and font options, ability to change layout and page controls, bookmarking, highlighting and annotating books, including a dictionary, and performing word searches using the Find feature.
In this presentation we will discuss the aspects that brought boom in the e-commerce industry. Opportunities which helped e-commerce to flourish by applying certain business model to it has been discussed in detail.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
Integrate provides B2B marketing solutions including strategy development, implementation, and optimization. Their services include custom campaign offerings with flexible pricing models and targeting, as well as analytical tools and real-time reporting for tracking performance. Integrate aims to streamline the media buying process and facilitate effective cross-channel strategies through their centralized platform and dedicated support.
Looking for a company that provide solutions around content management and digital marketing? WAVU Digital is there to help bridge the gap and guide your audience.
The document discusses several topics related to marketing and business including:
1. The four focuses of running a business: financially driven, product driven, sales driven, and market driven.
2. Five steps to marketing: attraction, value, uniqueness, authority, and relationship.
3. The objectives of marketing which are to get the right product promoted in the right way, sold at the right price, distributed at the right place profitably.
4. Examples of e-marketing techniques like affiliate programs, search engine optimization, email campaigns, and mobile phone marketing.
adtech SF 2012 The next big idea by Jeff Crowead:tech
The panel discussion focused on big data, social/mobile, and personalization at scale as emerging trends in technology. Indy Guha discussed how machine learning can unlock customer insights from big data to improve marketing. Mark Siegel talked about opportunities to monetize social and mobile through targeted advertising and audience engagement. Jeff Crowe argued that combining personalization with large scale drives more value for consumers and companies through examples like Outbrain, Quirky, RetailMeNot, and Turn.
Brands must constantly adapt to changing consumer behaviors and expectations. With attention spans decreasing and loyalty not as strong, brands must offer novel and customizable communications across multiple platforms to engage consumers. Data analytics allows brands to segment consumers and measure the effectiveness of digital marketing programs to demonstrate return on investment.
Digital Media Briefing & Planning Process Shane Crombie
The document outlines the ideal process for planning and implementing a digital media campaign in 3 sentences or less:
The process involves 5 phases - scoping the project, developing objectives and strategies, creating the media buy plan, executing the campaign, and ongoing optimization - to ensure the campaign delivers on its objectives through careful planning, execution, and measurement of performance.
Key aspects of the process include developing a media brief, estimating costs, gaining client approvals, negotiating with publishers, tracking spending and results, and adjusting tactics based on data to optimize toward goals.
Personalization and the Future of Database Marketing - Michael Stich, Bridge ...Michael Stich
The document discusses database marketing and its benefits. It defines database marketing as using consumer databases to send personalized communications. The key benefits are creating ongoing relationships with large, diverse consumer groups. Best practices include prioritizing data quality over quantity and segmenting consumers. Emerging trends include data consolidation to get a unified view of consumers and more analytics-driven marketing. The future of database marketing involves simplified, real-time access to unified data to deliver more meaningful, relevant experiences.
The document discusses turning ideas into profitable products through prototyping and customer feedback. It covers topics like prototyping tools and approaches, gathering customer feedback, leadership mindsets for feedback, and aligning product development with the product lifecycle through iterative prototyping and testing with customers. The overall message is that prototyping strategies, ideas, and products with customers provides essential market feedback to help transform technologies into cash.
This document discusses how companies can ensure their digital investments are paying off. It emphasizes measuring key metrics to understand what is driving online traffic and sales. Integrating analytics, CRM and marketing automation tools allows companies to define goals, measure various digital channels, and interpret results to optimize spending and improve conversion rates. A case study is presented of a large appliance manufacturer that increased online sales and ROI by over 1000% through these practices.
The document provides an overview of digital media, highlighting different types of display advertising like banners, rich media, video, and content integration. It explains how online advertising is bought, including pricing models like cost per mille (CPM), cost per click (CPC), and cost per action (CPA). The document also outlines targeting options in digital media and the major players in online media like publishers and networks.
Print and beyond insights high value marketing services in a high tech worl...Roger Christiansen
High value marketing services or commodotised print ? This presentation looks at the options facing Print Services Providers as they seek to introduce new marketing services
By Mr Deanson Lee, Digital Director, Havas Media for the NUS-ISS SkillsFuture Series Seminar: In the Driver’s seat – Data, Content and UX in the Digital Age (24 Sep 2019)
Introduction to executive programs higher education expBruno Vianna
Higher Education EMEA presents on key trends impacting the education ecosystem such as consumer IT, mobility, emerging technologies, and societal expectations. Technology is changing how education is delivered and accessed. Gartner's Executive Programs help higher education clients address challenges like degree productivity and cost optimization through strategic guidance, research, and peer networking. The presentation outlines Gartner's focus on clients' top initiatives and how the organization can deliver value through workshops, analyst inquiries, and staying engaged with regular touchpoints.
The document discusses creating an optimal customer experience through integrating user experience (UX), customer experience (CX), and customer relationship management (CRM). It argues that CRM strategies need to evolve from a focus on transactions to prioritizing engagement, collaboration, and mutual value through social media interactions. This "social CRM" approach empowers customers by allowing them to control the business relationship and experience. The document advocates designing multi-channel experiences that consider the full customer lifecycle and are driven by insights from user research, with the overall goal of creating differentiated and humanized experiences for customers.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
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Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
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https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
4. Marketing fights to acquire new and retain/engage existing subscribers/
consumers…while the internet and other factors change daily
New regulations Conversion pressures Providing relevancy
Web New or emerging channels SEO/SEM
analytics Creating
Numerous agencies and specialty vendors
Conversations
Integrating Partner offers Multi-faceted cross-channel campaigns
Legal requirements
Propensity Modeling
Leveraging positive press, quickly reacting to negative
Usability
Responding to external / economic conditions
Measuring effectiveness of new campaigns and technology spend
Behavioral modeling
New technology and new marketing paradigms
(e.g. social)
5.
6.
7. » Internet replacing day time TV - Zynga 43 M users per day vs. Oprah
7.5 M viewers
˃ First year in history where nr. of US cable subscribers declined
» YouTube is positioned to be the dominant media outlet in 10 years
» Half of online users in UK use social media in 2010
» People spend more time on the Internet with their mobile devices
» Video games eclipse Hollywood box office receipts
» Spawn of Groupon: Coming soon to an inbox near you!
» Facebook and other social networks becoming more influential
˃ 71% of Inc. 500 companies have used FaceBook in 2010
˃ 85% thought that using FaceBook was successful
Creating Brand value
is what really
matters
8. Growth in GDP has a direct correlation to
Internet & Mobile usage
9.
10. Brainstorming / Conceptualization, Data Requirements For All Forms, Validation Rules, Federal Regulation
Review (FDA, HIPAA, COPPA, SafeHarbor), Adverse Events Management and Integrations, Open Text
Moderation (Comment Fields, Contests, Blogs, Social Media Posts),
Define KPIs / CSFs, Opt-In / Out Legal Compliance, Opt-In Auditing, Opt-Out List Management, GSK PII / SPII
Compliance (Data Encryption, Site Security), WADS/WAST Scanning, Legal Statement, User Credential Management,
Password Security Compliance, Project Deployment, Data Integrity Testing,
Approve Content and Creative, Password Reset Functional Design, Report System Design, Campaign
Performance Monitoring, Agency Coordination, Specialty Vendor Identification, Specialty Vendor Vetting, Manage
Coupon Vendor Integration, Intrusion Detection, Email Client Testing,
Participate in User Acceptance Testing, Blacklist Monitoring, BuyNow – Retailer Configuration, Hardware Acquisition /
Configuration, Server Performance Monitoring, Domain Acquisition, DNS Pointing, Acquire SSL Certificate, Data and Site
Backup, Functional Development, Functional Testing,
Execute Adaptive Marketing, CMS Template Set-Up, CMS Content Insertion, Asset Management (PSDs, Copy
Decks, Flash, etc.), Mobility Testing, Data Integrity Testing, Test Case/Plan Development, Automated Test Scheduling,
Browser Testing, Integrate SEO Data, Coordinate Coupon Print Limits, Specialty Vendor MSA / SLA Development,
Email Vendor Integration, Complete Coupon Collateral Forms, Regression Testing
11. • Digital Marketing is the
integrating force for many
different business services
• Complexity is costly:
• In dollars
• In performance Marketing
& Brand
• In resource time
Presence
• In time to market
• In measurement and
analytics
12. • Realize faster growth
• Leverage Digital Marketing successes across
markets and brands
• Deepen customer relationships
• Lower cost of operations
13. • Many current digital marketing campaigns are ineffective and have
low impact
– Need to be more customer-centric, use personalization, localization, social
media, create communities of interest
– Need to have a overall view of analytics in order to better leverage the data
to drive continuous improvement
• Inconsistent execution across markets, business units, & brands
– Capability gaps due to lack of common platform and processes
– Multiple providers using disparate technologies
– Lack of accountability for one off providers
• Low efficiency
– Limited reusability
– Limited standardization, common tools and processes, & technology
– Lack of transparency for performance metrics of different providers
20. Service Management
• Business unit aligned
• Collaborative supply-demand model
• Build – Execute with a pursuit for
perfection
• Adaptive real-time change management
• Global governance & compliance
• Digital best practices
• Manage to business objectives globally
• KPI & CSF reporting and analysis
Innovations Team
• Practical technology adoption
• Global digital marketing
platform
• Integrated marketing services
Client Management • Repeatable process
• Brand and market level alignment enablement
• Catching the vision • Enabling digital innovation
• Manage to brand team objectives
• Engage with local relevance and reach
• Define the Digital Solution
• Enabling creative teams
• Digital Dashboard & Analytics service delivery