This document discusses specialized marketing services for technology buyers. It begins by noting that technology marketing has become more challenging with outdated contact databases, poor rental list performance, lack of communication discipline, and time to market pressures. It then addresses critical needs of technology vendors such as building sales pipeline, increasing lead quality, expanding marketing portfolios, and increasing cost effectiveness.
The document provides an overview of FeedAbo, a private marketing services company. It details FeedAbo's competence centers, proprietary contact list, pre-built integrations, country-specific teams, and data cleansing processes. Biographies of key management team members are also included. The document concludes by discussing engagement models, the FeedAbo difference regarding their in-
Crown Partners: Achieving Marketing Nirvana - Campaign, Systems and Analytics...Day Software
Achieving Marketing Nirvana: Campaign, Systems and Analytics Integration
Challenged with managing multiple campaigns across multiple systems with disparate analytics? Learn how Crown Partners and their Global 2000 customers have successfully implemented the “5 M’s Methodology” for increased speed to market and improved insight to results while managing the balance between IT and Marketing requirements.
Guy Sulzberger, VP Mid-Market Sales, Crown Partners
Brief presentation on IDP - taking Procurement to the next level by contributing to innovation. It requires a differentiated approach for the procurement business models
Strategies For Survival in Telecom\'s Perfect Stormryanhendricks
This document discusses strategies for telecom businesses to transform themselves in the face of a "perfect storm" of business, technology, and market pressures. It recommends moving from a quantity focus to a quality focus centered around customer relationships, cultivation rather than just acquisition, and understanding customer needs. Advanced segmentation techniques can generate higher response rates and revenue by leveraging customer insights and behavior. Immediate next steps proposed include product usage studies, customer lifetime value models, and macro-level behavioral segmentation.
The document outlines plans for growing an online business in 2012. It discusses three key objectives: 1) developing a new customer acquisition channel through online marketing, 2) selling standardized products online, and 3) improving the customer experience. Metrics are identified to validate hypotheses for each objective. A quarterly roadmap is presented, mapping objectives to hypotheses and planned tests and optimizations. The goal is to leverage existing content in Q1-2 and expand coverage in Q3-4 based on search demand.
Emediate is an ad serving company established in 2001 that has over 100 customers. It provides an ad serving solution that is flexible, user-friendly, and optimizes customers' advertising profits. The document highlights key features of Emediate's solution such as precise campaign management, intuitive interfaces, reliable reporting, and support in multiple languages. It also discusses how the solution provides behavioral targeting, custom formats, and integrates with other systems through APIs.
IBM is partnering with Managed Service Providers (MSPs) to provide them with tools, resources, and support to help MSPs grow their businesses and better serve their clients. The document outlines IBM's MSP initiative which offers marketing support, technical assistance, trainings, and a virtual knowledge center to help MSPs build their brands and manage client IT infrastructure, platforms, and applications. The goal is for IBM to be a strategic partner to MSPs by providing them with the technologies, solutions, and expertise needed to meet growing client demand for cloud and managed services.
Making power positioning and power tools your company’s messaging cultureCorporate Visions
This document discusses tools and strategies for positioning a company's messaging and culture. It outlines a process called "Power Positioning" which involves developing core messaging, positioning statements, and sales tools. This is then integrated across various departments like training, marketing, lead generation, and sales effectiveness. The goal is to drive sales funnel activity, accelerate results, and make navigating the sales process easy. It also discusses making these messaging strategies a sustained part of the company's culture.
Ecr presentation ss chain - jeffrey - finalECR Community
The document discusses strategies for consumer products companies to improve supply chain performance. It recommends adopting a "game changing supply chain" approach that differentiates the supply chain based on customer and consumer behavior to drive top-line growth. This involves segmenting customers and designing tailored supply chain models. The benefits of aligning supply chains with customer segments include improved service levels, cost reductions, and increased sales.
Crown Partners: Achieving Marketing Nirvana - Campaign, Systems and Analytics...Day Software
Achieving Marketing Nirvana: Campaign, Systems and Analytics Integration
Challenged with managing multiple campaigns across multiple systems with disparate analytics? Learn how Crown Partners and their Global 2000 customers have successfully implemented the “5 M’s Methodology” for increased speed to market and improved insight to results while managing the balance between IT and Marketing requirements.
Guy Sulzberger, VP Mid-Market Sales, Crown Partners
Brief presentation on IDP - taking Procurement to the next level by contributing to innovation. It requires a differentiated approach for the procurement business models
Strategies For Survival in Telecom\'s Perfect Stormryanhendricks
This document discusses strategies for telecom businesses to transform themselves in the face of a "perfect storm" of business, technology, and market pressures. It recommends moving from a quantity focus to a quality focus centered around customer relationships, cultivation rather than just acquisition, and understanding customer needs. Advanced segmentation techniques can generate higher response rates and revenue by leveraging customer insights and behavior. Immediate next steps proposed include product usage studies, customer lifetime value models, and macro-level behavioral segmentation.
The document outlines plans for growing an online business in 2012. It discusses three key objectives: 1) developing a new customer acquisition channel through online marketing, 2) selling standardized products online, and 3) improving the customer experience. Metrics are identified to validate hypotheses for each objective. A quarterly roadmap is presented, mapping objectives to hypotheses and planned tests and optimizations. The goal is to leverage existing content in Q1-2 and expand coverage in Q3-4 based on search demand.
Emediate is an ad serving company established in 2001 that has over 100 customers. It provides an ad serving solution that is flexible, user-friendly, and optimizes customers' advertising profits. The document highlights key features of Emediate's solution such as precise campaign management, intuitive interfaces, reliable reporting, and support in multiple languages. It also discusses how the solution provides behavioral targeting, custom formats, and integrates with other systems through APIs.
IBM is partnering with Managed Service Providers (MSPs) to provide them with tools, resources, and support to help MSPs grow their businesses and better serve their clients. The document outlines IBM's MSP initiative which offers marketing support, technical assistance, trainings, and a virtual knowledge center to help MSPs build their brands and manage client IT infrastructure, platforms, and applications. The goal is for IBM to be a strategic partner to MSPs by providing them with the technologies, solutions, and expertise needed to meet growing client demand for cloud and managed services.
Making power positioning and power tools your company’s messaging cultureCorporate Visions
This document discusses tools and strategies for positioning a company's messaging and culture. It outlines a process called "Power Positioning" which involves developing core messaging, positioning statements, and sales tools. This is then integrated across various departments like training, marketing, lead generation, and sales effectiveness. The goal is to drive sales funnel activity, accelerate results, and make navigating the sales process easy. It also discusses making these messaging strategies a sustained part of the company's culture.
Ecr presentation ss chain - jeffrey - finalECR Community
The document discusses strategies for consumer products companies to improve supply chain performance. It recommends adopting a "game changing supply chain" approach that differentiates the supply chain based on customer and consumer behavior to drive top-line growth. This involves segmenting customers and designing tailored supply chain models. The benefits of aligning supply chains with customer segments include improved service levels, cost reductions, and increased sales.
Nari Viswanathan from Aberdeen Group on ‘The Supply Chain Executive's Strateg...eyefortransport
The document discusses key trends and strategies for supply chain executives in 2010. It focuses on gaining supply chain visibility and responsiveness, business intelligence becoming more operationally focused, sales and operations planning evolving into integrated business planning, collaboration returning through trading community management, and cloud/SaaS approaches enabling integrated demand-supply networks. The priorities of the chief supply chain officer are to align supply chain strategies with business goals through these trends.
A systematic framework for implementing a leading digital marketing planning program including lessons learned from launching several product and services in the Internet, e-commerce and mobile industries.
The document summarizes key lessons from companies that outperformed peers during the 1990-91 recession. It notes that winners focused on strategic cost management and value creation. They leveraged technology to gain insight and manage value drivers. Winners also collaborated with customers to develop new products tailored to the downturn and shaped demand through profitable pricing. Losers underperformed by not employing these strategies.
HCL unterhält Partnerschaften mit führenden Einzelhändlern rund um den Globus und weiß, mit welchen Herausforderungen diese Branche zu kämpfen hat Die Einzelhandels- und Consumer Packaged Goods (CPG)-Vertikale von HCL liefert eine Vielfalt an End-to-End-Leistungen quer über die gesamte Wertkette des Einzelhandels. Dazu gehören Vendor Management, Planung, Supply Chain-Aktivitäten bis hin zu Store- und Multi-Channel-Angeboten. HCL verbessert die Lieferketteneffizienz über die Rationalisierung der Ladenaktivitäten, Verwaltung der Waren, Maximierung der Kundentreue bis hin zum Aufbau und zur Verwaltung von E-Commerce-Aktivitäten. Dazu kommen die bekannten Stärken von HCL in Offshore-basierten IT-Services für den Einzelhandel – Anwendungsentwicklung und -wartung, Versicherungs-, Implementierungs- und Verbesserungsservices für Plattformen mit neuen oder vorhandenen Systemen. Das spricht für sich: AMR stuft HCL als führenden Anbieter für den Einzelhandel ein – eine Position, der 7 der 35 weltgrößten Einzelhändler, 10 der 70 weltgrößten Einzelhändler und 4 der indischen Top-5-Einzelhändler zustimmen.
In einem Umfeld, das nur minimale Toleranzen zulässt, sieht sich die Branche mit ähnlichen Herausforderungen wie in anderen Branchen konfrontiert. Der einzige Unterschied ist, dass der Einzelhandel in der modernen Wirtschaft von heute durch eine Kombination dieser Herausforderungen unter Druck gesetzt wird. Die Schnelllebigkeit der Gesellschaft und der immer raschere Technologiewandel begründet die Nachfrage nach neuen, andersartigen und individuellen Produkten, die sofort erhältlich sein sollen. Die kritischen Risiken, denen sich der Einzelhandel heute ausgesetzt sieht, sind u.a.:
•Kürzere Produktlebenszyklen
•Abwicklung von Multi-Channel-Operationen
•Hohe Nachfragevolatilität
•Längere Versorgungsketten
•Offshore-Produktion
•Längere Vorlaufzeiten
•Preisdruck
•Absatzeinbußen und Markenerosion durch nicht vorrätige Produkte
•Extrem wettbewerbsintensive und margenempfindliche Branche
HCL kennt die Herausforderungen und Risiken, die der Einzelhandel in dieser neu entstehenden Welt des globalen Handels bestehen muss. Als Lösung für diese Probleme bieten wir End-to-End-Auftragsabwicklungslösungen inklusive Kundenmanagement, Auftragsmanagement, Standortmanagement, Einkaufsmanagement, Preisfindung und -nachlässe sowie Rechnungsstellung.
Unsere Einzelhandels- und CPG-Kunden können vom gesamten Spektrum an Serviceangeboten – Verbesserung der Lieferketteneffizienz, Rationalisierung der Ladenoperationen, Merchandising, Customer Solutions, Lebenszyklus-Preismanagement im E-Commerce, Enterprise Solutions, RFID und Produkt-Lebenszyklusmanagement profitieren.
Abcam implements Neolane to win healthy B2B marketing resultsNeolane, Inc.
Abcam, owner of one of the world’s largest catalogs of antibodies, engages
Neolane’s conversational marketing technology to conduct high-response,
one-to-one personalized B2B campaigns
Webinar wholesale distribution (english) finalspocsys
The document provides an overview of Openbravo's ERP solution for wholesale distribution. It describes the key pressures and challenges faced by wholesale distributors, including balancing supplier and customer demands while meeting revenue goals. It then outlines Openbravo's capabilities in planning, procurement, order fulfillment, supply chain management and other areas to help distributors address these challenges and maximize efficiency. Finally, it shares a customer story of a growing distributor that deployed Openbravo globally on Amazon Web Services.
Kneebone financial services presentation Kneebone Inc.
Marketing Performance Management Presentation for financial services industry. Drive new accounts by increasing your marketing effectiveness. Kneebone is a cross marketing performance software platform.
BTFV refers to business technology for fashion value chain. It includes software used across the fashion industry supply chain from product marketing, customer interactions, transactions, and fulfillment. BTFV helps optimize processes from attracting visitors to completing customer transactions and orders. It addresses issues like low conversion rates, cart abandonment, and poor customer service. The case study discusses how a fashion retailer uses solutions like Magento, PayPal, Unicommerce, Tally, and Exotel as part of their BTFV implementation to streamline operations and improve the customer experience.
A business case I developed for BroadSoft, to support their prospects' investment decision for Hosted Unified Communications.
This executive-level report demonstrates the business case for investing in Hosted UC services to serve the SMB market. The case proved pivotal in helping numerous service providers understand the emerging opportunity and add UC to their service offer.
This document provides a corporate overview presentation by Harvey Smith, a senior executive at SARCOM. The key points are:
- SARCOM is a wholly owned subsidiary of PC Mall, a $1.5 billion publicly traded technology reseller.
- SARCOM has $460 million in annual sales and $65 million in services sales. It is highly profitable and financially stable.
- SARCOM provides technology solutions and services to customers across multiple segments, including consumer, SMB, government, and enterprise customers.
- It has national reach with offices, configuration centers, and inventory locations across the US. SARCOM focuses on customer satisfaction and loyalty.
The document discusses distribution channels and how companies can test hypotheses about selling their product through different channels. It examines key questions around how companies want to sell their product and how customers want to buy, covering various channel types like direct, retail, wholesale, and licensing. Different channel economics are explored through examples like book publishing that involve multiple players like publishers, distributors, wholesalers, retailers and end customers.
The document discusses how Oracle's content targeting capabilities allow businesses to optimize their web content delivery for multiple audiences through features like self-service content management, centralized control with distributed ownership, support for various content types and languages, and tools that separate user roles for developers, site managers, and contributors. It provides MeadWestvaco as a customer example that leveraged Oracle's platform to consolidate websites and improve marketing strategies.
Best practices vendor support services partner presentation for panel discussion with Chairs of the TSIA Support Services Partner - Community of Interest (COI). Presented by Andreas Gast - COI Chair, and Vice Chairs from Autodesk, CA, and Cisco
Apple launched the iPhone 4S in October 2011. Key features included an improved 8 megapixel camera, the powerful dual-core A5 processor, and Siri voice assistant. The iPhone 4S retailed starting at $199 for a 16GB model. Apple marketed the iPhone 4S through a variety of traditional and digital channels, targeting professionals, students, and other groups. The phone was distributed through Apple retail stores, online stores in 36 countries, and third-party retailers.
Frost & Sullivan Presentation: The Key to Marketing SuccessSaepio Technologies
Marketing Asset Management (MAM) systems enable organizations to manage marketing content throughout its lifecycle and provide benefits such as cost savings, workflow optimization, revenue generation, and maintaining brand consistency. MAM solutions integrate with other systems and provide version control, collaboration, and access management for marketing teams. An example is provided of tax services company H&R Block, which implemented a MAM system to streamline processes, improve messaging consistency, and reduce time spent on marketing collateral.
Using Market Research to Drive Retail ResultsWinston Ledet
Hiri Presentation Fall 2011. This presentation presents the Premium Retail Framework for Retail sales growth and ties several of the lever for growth to market research capabilities and needs
This strategy map outlines key perspectives and processes for a cloud-based business using Amazon Web Services. The perspectives include financial, customer, business processes, and relationship with third-party service providers. The financial perspective focuses on return on cash and capacity utilization. The customer perspective centers on revenue growth through existing and new customers. Business processes cover operational monitoring, customer relationship management, and research and development. Relationship management includes long-term partnerships with third-party infrastructure and internet service providers.
Managing a direct sales force is tough, let alone managing an indirect (channel) sales force. The concept of a channel has existed since the existence of fire, when one person bartered with another. While technology has evolved rapidly over the past few thousand years, for many companies the state of their channel maturity still resembles how the channel was managed in the Stone Age.
This document discusses censorship and whether it is good or bad. It provides examples of when censorship may be considered good, such as protecting children from inappropriate content online or in media. However, it also gives examples where censorship is not necessary, such as banning books aimed at adult audiences. The document concludes that while censorship can be good for blocking harmful content like pornography or violence online, it should not be used to limit access to information or theories for educational purposes.
Reuters: Pictures of the Year 2016 (Part 2)maditabalnco
This document contains 20 photos from news events around the world between January and November 2016. The photos show international events like the US presidential election, the conflict in Ukraine, the migrant crisis in Europe, the Rio Olympics, and more. They also depict human interest stories and natural phenomena from various countries.
Nari Viswanathan from Aberdeen Group on ‘The Supply Chain Executive's Strateg...eyefortransport
The document discusses key trends and strategies for supply chain executives in 2010. It focuses on gaining supply chain visibility and responsiveness, business intelligence becoming more operationally focused, sales and operations planning evolving into integrated business planning, collaboration returning through trading community management, and cloud/SaaS approaches enabling integrated demand-supply networks. The priorities of the chief supply chain officer are to align supply chain strategies with business goals through these trends.
A systematic framework for implementing a leading digital marketing planning program including lessons learned from launching several product and services in the Internet, e-commerce and mobile industries.
The document summarizes key lessons from companies that outperformed peers during the 1990-91 recession. It notes that winners focused on strategic cost management and value creation. They leveraged technology to gain insight and manage value drivers. Winners also collaborated with customers to develop new products tailored to the downturn and shaped demand through profitable pricing. Losers underperformed by not employing these strategies.
HCL unterhält Partnerschaften mit führenden Einzelhändlern rund um den Globus und weiß, mit welchen Herausforderungen diese Branche zu kämpfen hat Die Einzelhandels- und Consumer Packaged Goods (CPG)-Vertikale von HCL liefert eine Vielfalt an End-to-End-Leistungen quer über die gesamte Wertkette des Einzelhandels. Dazu gehören Vendor Management, Planung, Supply Chain-Aktivitäten bis hin zu Store- und Multi-Channel-Angeboten. HCL verbessert die Lieferketteneffizienz über die Rationalisierung der Ladenaktivitäten, Verwaltung der Waren, Maximierung der Kundentreue bis hin zum Aufbau und zur Verwaltung von E-Commerce-Aktivitäten. Dazu kommen die bekannten Stärken von HCL in Offshore-basierten IT-Services für den Einzelhandel – Anwendungsentwicklung und -wartung, Versicherungs-, Implementierungs- und Verbesserungsservices für Plattformen mit neuen oder vorhandenen Systemen. Das spricht für sich: AMR stuft HCL als führenden Anbieter für den Einzelhandel ein – eine Position, der 7 der 35 weltgrößten Einzelhändler, 10 der 70 weltgrößten Einzelhändler und 4 der indischen Top-5-Einzelhändler zustimmen.
In einem Umfeld, das nur minimale Toleranzen zulässt, sieht sich die Branche mit ähnlichen Herausforderungen wie in anderen Branchen konfrontiert. Der einzige Unterschied ist, dass der Einzelhandel in der modernen Wirtschaft von heute durch eine Kombination dieser Herausforderungen unter Druck gesetzt wird. Die Schnelllebigkeit der Gesellschaft und der immer raschere Technologiewandel begründet die Nachfrage nach neuen, andersartigen und individuellen Produkten, die sofort erhältlich sein sollen. Die kritischen Risiken, denen sich der Einzelhandel heute ausgesetzt sieht, sind u.a.:
•Kürzere Produktlebenszyklen
•Abwicklung von Multi-Channel-Operationen
•Hohe Nachfragevolatilität
•Längere Versorgungsketten
•Offshore-Produktion
•Längere Vorlaufzeiten
•Preisdruck
•Absatzeinbußen und Markenerosion durch nicht vorrätige Produkte
•Extrem wettbewerbsintensive und margenempfindliche Branche
HCL kennt die Herausforderungen und Risiken, die der Einzelhandel in dieser neu entstehenden Welt des globalen Handels bestehen muss. Als Lösung für diese Probleme bieten wir End-to-End-Auftragsabwicklungslösungen inklusive Kundenmanagement, Auftragsmanagement, Standortmanagement, Einkaufsmanagement, Preisfindung und -nachlässe sowie Rechnungsstellung.
Unsere Einzelhandels- und CPG-Kunden können vom gesamten Spektrum an Serviceangeboten – Verbesserung der Lieferketteneffizienz, Rationalisierung der Ladenoperationen, Merchandising, Customer Solutions, Lebenszyklus-Preismanagement im E-Commerce, Enterprise Solutions, RFID und Produkt-Lebenszyklusmanagement profitieren.
Abcam implements Neolane to win healthy B2B marketing resultsNeolane, Inc.
Abcam, owner of one of the world’s largest catalogs of antibodies, engages
Neolane’s conversational marketing technology to conduct high-response,
one-to-one personalized B2B campaigns
Webinar wholesale distribution (english) finalspocsys
The document provides an overview of Openbravo's ERP solution for wholesale distribution. It describes the key pressures and challenges faced by wholesale distributors, including balancing supplier and customer demands while meeting revenue goals. It then outlines Openbravo's capabilities in planning, procurement, order fulfillment, supply chain management and other areas to help distributors address these challenges and maximize efficiency. Finally, it shares a customer story of a growing distributor that deployed Openbravo globally on Amazon Web Services.
Kneebone financial services presentation Kneebone Inc.
Marketing Performance Management Presentation for financial services industry. Drive new accounts by increasing your marketing effectiveness. Kneebone is a cross marketing performance software platform.
BTFV refers to business technology for fashion value chain. It includes software used across the fashion industry supply chain from product marketing, customer interactions, transactions, and fulfillment. BTFV helps optimize processes from attracting visitors to completing customer transactions and orders. It addresses issues like low conversion rates, cart abandonment, and poor customer service. The case study discusses how a fashion retailer uses solutions like Magento, PayPal, Unicommerce, Tally, and Exotel as part of their BTFV implementation to streamline operations and improve the customer experience.
A business case I developed for BroadSoft, to support their prospects' investment decision for Hosted Unified Communications.
This executive-level report demonstrates the business case for investing in Hosted UC services to serve the SMB market. The case proved pivotal in helping numerous service providers understand the emerging opportunity and add UC to their service offer.
This document provides a corporate overview presentation by Harvey Smith, a senior executive at SARCOM. The key points are:
- SARCOM is a wholly owned subsidiary of PC Mall, a $1.5 billion publicly traded technology reseller.
- SARCOM has $460 million in annual sales and $65 million in services sales. It is highly profitable and financially stable.
- SARCOM provides technology solutions and services to customers across multiple segments, including consumer, SMB, government, and enterprise customers.
- It has national reach with offices, configuration centers, and inventory locations across the US. SARCOM focuses on customer satisfaction and loyalty.
The document discusses distribution channels and how companies can test hypotheses about selling their product through different channels. It examines key questions around how companies want to sell their product and how customers want to buy, covering various channel types like direct, retail, wholesale, and licensing. Different channel economics are explored through examples like book publishing that involve multiple players like publishers, distributors, wholesalers, retailers and end customers.
The document discusses how Oracle's content targeting capabilities allow businesses to optimize their web content delivery for multiple audiences through features like self-service content management, centralized control with distributed ownership, support for various content types and languages, and tools that separate user roles for developers, site managers, and contributors. It provides MeadWestvaco as a customer example that leveraged Oracle's platform to consolidate websites and improve marketing strategies.
Best practices vendor support services partner presentation for panel discussion with Chairs of the TSIA Support Services Partner - Community of Interest (COI). Presented by Andreas Gast - COI Chair, and Vice Chairs from Autodesk, CA, and Cisco
Apple launched the iPhone 4S in October 2011. Key features included an improved 8 megapixel camera, the powerful dual-core A5 processor, and Siri voice assistant. The iPhone 4S retailed starting at $199 for a 16GB model. Apple marketed the iPhone 4S through a variety of traditional and digital channels, targeting professionals, students, and other groups. The phone was distributed through Apple retail stores, online stores in 36 countries, and third-party retailers.
Frost & Sullivan Presentation: The Key to Marketing SuccessSaepio Technologies
Marketing Asset Management (MAM) systems enable organizations to manage marketing content throughout its lifecycle and provide benefits such as cost savings, workflow optimization, revenue generation, and maintaining brand consistency. MAM solutions integrate with other systems and provide version control, collaboration, and access management for marketing teams. An example is provided of tax services company H&R Block, which implemented a MAM system to streamline processes, improve messaging consistency, and reduce time spent on marketing collateral.
Using Market Research to Drive Retail ResultsWinston Ledet
Hiri Presentation Fall 2011. This presentation presents the Premium Retail Framework for Retail sales growth and ties several of the lever for growth to market research capabilities and needs
This strategy map outlines key perspectives and processes for a cloud-based business using Amazon Web Services. The perspectives include financial, customer, business processes, and relationship with third-party service providers. The financial perspective focuses on return on cash and capacity utilization. The customer perspective centers on revenue growth through existing and new customers. Business processes cover operational monitoring, customer relationship management, and research and development. Relationship management includes long-term partnerships with third-party infrastructure and internet service providers.
Managing a direct sales force is tough, let alone managing an indirect (channel) sales force. The concept of a channel has existed since the existence of fire, when one person bartered with another. While technology has evolved rapidly over the past few thousand years, for many companies the state of their channel maturity still resembles how the channel was managed in the Stone Age.
This document discusses censorship and whether it is good or bad. It provides examples of when censorship may be considered good, such as protecting children from inappropriate content online or in media. However, it also gives examples where censorship is not necessary, such as banning books aimed at adult audiences. The document concludes that while censorship can be good for blocking harmful content like pornography or violence online, it should not be used to limit access to information or theories for educational purposes.
Reuters: Pictures of the Year 2016 (Part 2)maditabalnco
This document contains 20 photos from news events around the world between January and November 2016. The photos show international events like the US presidential election, the conflict in Ukraine, the migrant crisis in Europe, the Rio Olympics, and more. They also depict human interest stories and natural phenomena from various countries.
Gave a talk at StartCon about the future of Growth. I touch on viral marketing / referral marketing, fake news and social media, and marketplaces. Finally, the slides go through future technology platforms and how things might evolve there.
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
If your B2B blogging goals include earning social media shares and backlinks to boost your search rankings, this infographic lists the size best approaches.
1) The document discusses the opportunity for technology to improve organizational efficiency and transition economies into a "smart and clean world."
2) It argues that aggregate efficiency has stalled at around 22% for 30 years due to limitations of the Second Industrial Revolution, but that digitizing transport, energy, and communication through technologies like blockchain can help manage resources and increase efficiency.
3) Technologies like precision agriculture, cloud computing, robotics, and autonomous vehicles may allow for "dematerialization" and do more with fewer physical resources through effects like reduced waste and need for transportation/logistics infrastructure.
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
This document provides tips for nurturing B2B leads. It discusses changing from a push marketing to pull marketing approach focused on education. It emphasizes listening to customers and providing relevant content. It recommends defining response policies and nurturing contacts with a systematic dialogue approach. Content should be tailored to customer needs at different stages of their journey. Activity-based scoring and automation can help route contacts. Metrics like responses, marketing validated leads, and sales acceptance should be monitored.
The document discusses key considerations for IT during mergers and acquisitions. It emphasizes the importance of early IT involvement in planning, thorough due diligence to identify risks and synergies, and detailed transition planning and integration strategies. Failure to adequately plan IT integration can lead to significant costs, issues and jeopardize the overall M&A goals.
This document discusses how companies can use information technology for strategic advantage. It covers various competitive strategies like cost leadership, differentiation, innovation, and growth. It also discusses how IT can support these strategies through activities like reducing costs, creating new products/services, promoting business process innovation, locking in customers/suppliers, and raising barriers to entry. Examples are provided of how companies have leveraged IT for strategic benefits like improving efficiency, creating new business opportunities, and maintaining valuable relationships.
BPO Call Center Contact Center Market IntrosCharles Bedard
The document discusses trends in the call center and contact center industries, including:
1. Consolidation occurring for industry-oriented providers such as healthcare and financial services as well as inbound and outbound contact centers.
2. Near-shore opportunities becoming more prevalent.
3. Entering the BPO services level will likely be through acquiring "subscale assets".
BPO Call Center, Contact Center Investment Market Landscape for M&A Corporate...Charles Bedard
The document discusses trends in the call center and contact center industries, including:
1. Consolidation occurring for industry-oriented providers such as healthcare and financial services as well as inbound and outbound contact centers.
2. Near-shore opportunities becoming more prevalent.
3. Entering the BPO services level will likely be through acquiring "subscale assets".
Designing & Executing Channel Marketing Campaigns for SMB PartnersWill Gibney
eCoast & SiriusDecisions - Designing MDF programs for SMB Channel Partners
-How leading vendors setup & manage channel marketing programs
-What partners want in a vendor focused campaign
-The critical factors in building a partner marketing portal
-Which types of campaigns are most effective in generating pipeline
Improving collaboration – employee engagement through social mediasajithkaimal
The document discusses how improving employee collaboration through social media can benefit businesses. It proposes using social media tools to engage employees by allowing them to feel purposeful in their work and contribute more ideas. The strategy involves bringing data, content, and people together within the context of business activities using collaborative tools that are integrated with daily work flows. Metrics would be used to monitor and guide adoption of the tools.
mPower Global Inc. is a leading software services company specialized in enterprise portal solutions. They have over 60 employees with extensive experience and offer services such as portal development, consulting, training and support across multiple industries and geographic regions. mPower is an expert in the open source Liferay portal platform and has successfully delivered solutions for many large clients.
5 Medical Distribution Strategies Doomed to Fail in 2012Gunter Wessels
The document discusses 5 medical distribution strategies that are doomed to fail in 2012: 1) portfolio expansion through acquiring new brands, 2) focusing on high-volume products, 3) overly focusing on manufacturers and specific product lines, 4) private label products, and 5) an overreliance on features and benefits in sales and marketing. It provides analysis of why each strategy is likely to fail and recommendations for more effective alternatives, such as maintaining focus on core expertise, specializing in hard-to-find products, and selling services that solve customer problems.
SinoTech Group is a full-service digital marketing company that provides social media measurement tools. Their tool SinoBuzz allows companies to monitor online conversations about their brands and products on blogs, forums and other websites. It provides reputation analytics and identifies positive and negative sentiment. SinoBuzz also helps track the effectiveness of online marketing campaigns and provides insights into customer retention.
Marketing science at Dell: modeling investment trade-offs; George Sadler, Director, Social Media & Marketing Insights; Mu Sigma Customer Summit 2012, Half Moon Bay, CA, February 27, 2012
Are Your Ready for Your Next Formulary Win?PaulLukas
This document discusses the importance of pull-through marketing tactics to maximize revenue from formulary wins. It outlines challenges such as varying health plan coverage and the need to create customized content. The proposed solution is an automated process and technology platform called CampaignRx that integrates data to compose targeted content for multi-channel campaigns across mail, email and digital channels. This helps pharmaceutical companies inform healthcare providers about new formulary wins to increase awareness and capture more covered patients.
Janet Jaiswal gave a presentation on digital marketing frameworks. She outlined a 6 phase framework including market analysis, product strategy, developing a marketing plan, executing the plan, launch, and monitoring. She discussed leveraging multiple digital channels and provided 7 lessons learned, including obtaining organizational support, beta testing, developing the right message, project management, metrics, and adjusting strategies. The presentation provided an overview of developing a comprehensive digital marketing strategy.
Using Email To Engage Users & Drive Product Innovation - A Ziff Davis Enterpr...WhatCounts, Inc.
The marketing and advertising industries are changing dramatically. One trend you will notice is how content marketing is evolving and becoming more and more engagement based. In this webinar, learn from leading IT-related magazine publisher, Ziff Davis Enterprise, on how their email program is changing engagement marketing. Peter Westerman, Ziff Davis Enterprise's SVP of Audience Marketing, will take you through all the best practices and steps they took to create quality content for their highly engaging and successful email programs.
This document summarizes challenges in converting leads to sales in today's market and proposes solutions. Traditional lead generation and sales approaches are no longer effective due to changes in buyer behavior. Buyers now do extensive research online before contacting sales and expect knowledgeable discussions of how solutions can benefit their business. However, most sales teams still rely on outdated sales approaches. The document recommends aligning sales and marketing messaging based on buyer personas, using inbound marketing to generate and nurture leads, training salespeople in a formal sales process aligned with the buyer journey, and ongoing investment in sales and marketing technologies and strategies.
Begbroke transfer - making the most of your websiteObergine
The presentation outlines a best practice principles for website creation - considering overall strategy - and the tactical areas of goal setting, content creation, usability, branding, search engine optimisation (SEO) and social media optimisation (SMO). The presentation includes easy to follow practical tips for all businesses.
Knowledge Driven Marketing: How BreakingPoint is increasing Sales with...Act-On Software
BreakingPoint increased sales by implementing knowledge-driven marketing with real-time lead behavior insights. They integrated inbound and outbound marketing automation to develop targeted content and offers. This approach provided clear ROI by increasing pipeline velocity and reducing costs through better budget use and greater productivity. Sales and marketing collaborated closely to give prospects cohesive brand experiences across media.
Knowledge-Driven Marketing: How BreakingPoint is Increasing Sales with Real-T...Act-On Software
BreakingPoint increased sales by implementing knowledge-driven marketing with real-time lead behavior insights. They integrated inbound and outbound marketing automation to develop targeted content and offers. This approach provided clear ROI by increasing pipeline velocity and reducing costs through better budget use and greater productivity. Sales and marketing collaborated closely to give prospects cohesive brand experiences across media.
The document discusses key supporting agencies for cluster development in the Caribbean. It describes the work of The Competitiveness Company, including their typical cluster initiatives like research and networking, policy action, commercial cooperation, education and training. It outlines frameworks and processes used for cluster strategy development, including workshops, diagnostics, templates, and 5 steps. It also addresses issues around public goods, intellectual property, branding, and the importance of trust for cluster success.
The document discusses key supporting agencies for cluster development in the Caribbean. It provides examples of typical cluster initiatives including research and networking, policy action, commercial cooperation, education and training, and innovation and technology. Frameworks for cluster strategy development and a 5-step cluster process are outlined. The role of the Competitiveness Company in mobilizing clusters and developing structured approaches is described. Challenges around public goods, intellectual property, branding, and trust are also discussed.