The document discusses creating a marketing plan, including analyzing the market environment, defining marketing strategies and objectives, and developing tactical plans for the marketing mix, distribution, trade marketing, internal marketing, and front-end relationships to implement the overall marketing strategy. It also addresses potential issues that could arise in enforcing the marketing plan and opposition to formal planning.
Introduction to Marketing - Session 2 at ITM, Mumbai. Includes:
Targeting
What is good marketing research?
Marketing research Questions
Types of information
Types of market research
Market research summary
Test Market
Define Target Audience
Estimate market potential
Analyze market share/share of customer
Track competitors
Identify market characteristics & trends
Analyze sales data
Sales forecasting: Existing / new products
Product
• Product Strategy
• Product Essentials
• Features and Benefits
• Classifying products
• Product line and mix
• Branding
• Packaging and LabellingTrademarks
Positioning and Brand Building
• The Art of Positioning is Marketing
• Positioning the game of Mind and Heart
• Brand is a Promise
• Brand is owned by Customers
• Understanding Brand Drivers
• Brand Attributes
• Brand Architecture
• The Positioning Template
ntroduction to Marketing - Session 3 at ITM, Mumbai. Includes:
Promotion and Advertising
• Promotional activities
o Trade shows, sponsorship, trade-fairs, contests, coupon programme, community projects
• Advertising
o TV, radio, trade magazines, direct mailing, billboards, packaging, internet
• Public Relations
o Relationships with media, customer’s community, public speaking, research
• Personal Selling
o B2B and B2C
• Marketing Accessories
Brochures, newsletters, fliers, give-aways
Pricing and Distribution
Price is unique among the 4 Ps in that it directly affects the company’s revenues and profits.
Pricing is both a science and an art
Pricing seems to be the one “P” that has been dramatically affected by the use of the Internet
Pricing and Distribution
• Cost based pricing
• Value based pricing
• Premium pricing
• Discount / promotional pricing
• Price Skimming
• Psychological pricing
• Geographic pricing
• Product line pricing
Introduction to Marketing - Session 2 at ITM, Mumbai. Includes:
Targeting
What is good marketing research?
Marketing research Questions
Types of information
Types of market research
Market research summary
Test Market
Define Target Audience
Estimate market potential
Analyze market share/share of customer
Track competitors
Identify market characteristics & trends
Analyze sales data
Sales forecasting: Existing / new products
Product
• Product Strategy
• Product Essentials
• Features and Benefits
• Classifying products
• Product line and mix
• Branding
• Packaging and LabellingTrademarks
Positioning and Brand Building
• The Art of Positioning is Marketing
• Positioning the game of Mind and Heart
• Brand is a Promise
• Brand is owned by Customers
• Understanding Brand Drivers
• Brand Attributes
• Brand Architecture
• The Positioning Template
ntroduction to Marketing - Session 3 at ITM, Mumbai. Includes:
Promotion and Advertising
• Promotional activities
o Trade shows, sponsorship, trade-fairs, contests, coupon programme, community projects
• Advertising
o TV, radio, trade magazines, direct mailing, billboards, packaging, internet
• Public Relations
o Relationships with media, customer’s community, public speaking, research
• Personal Selling
o B2B and B2C
• Marketing Accessories
Brochures, newsletters, fliers, give-aways
Pricing and Distribution
Price is unique among the 4 Ps in that it directly affects the company’s revenues and profits.
Pricing is both a science and an art
Pricing seems to be the one “P” that has been dramatically affected by the use of the Internet
Pricing and Distribution
• Cost based pricing
• Value based pricing
• Premium pricing
• Discount / promotional pricing
• Price Skimming
• Psychological pricing
• Geographic pricing
• Product line pricing
If you are worried about launching a product or service to market and you are always worried about market potential, we have complete solution to represent your thoughts with our market potential PowerPoint presentation slides. This Market Potential PPT slide will help you determine ideas to find your potential market and to see demand of the product in current business environment. This presentation template of market potential lets you find out different fundamentals of market and figure out if you are tapping the right market. Analyze market size for a product, market growth, current competition for your product or services, profitability and available different products and consumer types. So, if you are new to market, this template of market potential will allow you to outline different variables like current market for a product, different demographics for market, consumer types, profitability and finally unique values offered by your business. Download this Market Potential presentation slide and prepare the perfect product launch strategy. Instruct the gullible on discerning facts with our Market Potential PowerPoint Presentation Slides. Enlighten them about drawing inferences.
Marketing strategy is different from marketing tactics. You have to know where you want to go and you have to know what it looks like when you get there. Market research and analysis plays a vital roll in marketing strategy. The information collected aids in making the correct product, competitive, and pricing decisions while minimizing your risk of expensive incorrect decisions.
ECR Europe Forum ‘08. The moment of truth – putting Category Management into ...ECR Community
The moment of truth – putting Category Management into action at store level
Category Management at all levels is important for collaborative success and always starts with a commitment from top management, both from the trade and supplier side. Category Management is not an academic process and doesn’t require a high level of competence – it is actually very basic. This crash course will help participants to understand Category Management issues and opportunities and explore them from project to process. It will cover effective POS, data analysis and tools, and focus on optimising price, assortment, promotions, place and space using a store action plan. Bestpractice experience will be highlighted.
Facilitated by Gordios Consulting
PCA16-Become the Product Manager You Always Thought You Could BeRay Hernandez
foundation level information on what a Product manager should be doing, the pitfalls in their career, and the ways for managers to get back on the path of success.
How is sales force management likely to evolve in the coming 10 years?
Main themes are: co creation, networking, communication, the sales process, team based selling and the relationship between sales, marketing and customer service.
http://trinityp3.com/
As marketing becomes more complex and diversified, driven by technology, marketers are finding themselves managing increasingly larger and more complex agency and supplier rosters. The traditional procurement approach of developing supplier panels based on capabilities and services no longer works in this complex environment. This presentation provides a strategic process for developing a roster of suppliers aligned to the marketing strategy which delivers alignment of the suppliers to that strategy.
If you are worried about launching a product or service to market and you are always worried about market potential, we have complete solution to represent your thoughts with our market potential PowerPoint presentation slides. This Market Potential PPT slide will help you determine ideas to find your potential market and to see demand of the product in current business environment. This presentation template of market potential lets you find out different fundamentals of market and figure out if you are tapping the right market. Analyze market size for a product, market growth, current competition for your product or services, profitability and available different products and consumer types. So, if you are new to market, this template of market potential will allow you to outline different variables like current market for a product, different demographics for market, consumer types, profitability and finally unique values offered by your business. Download this Market Potential presentation slide and prepare the perfect product launch strategy. Instruct the gullible on discerning facts with our Market Potential PowerPoint Presentation Slides. Enlighten them about drawing inferences.
Marketing strategy is different from marketing tactics. You have to know where you want to go and you have to know what it looks like when you get there. Market research and analysis plays a vital roll in marketing strategy. The information collected aids in making the correct product, competitive, and pricing decisions while minimizing your risk of expensive incorrect decisions.
ECR Europe Forum ‘08. The moment of truth – putting Category Management into ...ECR Community
The moment of truth – putting Category Management into action at store level
Category Management at all levels is important for collaborative success and always starts with a commitment from top management, both from the trade and supplier side. Category Management is not an academic process and doesn’t require a high level of competence – it is actually very basic. This crash course will help participants to understand Category Management issues and opportunities and explore them from project to process. It will cover effective POS, data analysis and tools, and focus on optimising price, assortment, promotions, place and space using a store action plan. Bestpractice experience will be highlighted.
Facilitated by Gordios Consulting
PCA16-Become the Product Manager You Always Thought You Could BeRay Hernandez
foundation level information on what a Product manager should be doing, the pitfalls in their career, and the ways for managers to get back on the path of success.
How is sales force management likely to evolve in the coming 10 years?
Main themes are: co creation, networking, communication, the sales process, team based selling and the relationship between sales, marketing and customer service.
http://trinityp3.com/
As marketing becomes more complex and diversified, driven by technology, marketers are finding themselves managing increasingly larger and more complex agency and supplier rosters. The traditional procurement approach of developing supplier panels based on capabilities and services no longer works in this complex environment. This presentation provides a strategic process for developing a roster of suppliers aligned to the marketing strategy which delivers alignment of the suppliers to that strategy.
Product Marketing is frequently mentioned but not well understood. From Apple where PMMs are basically GMs to Google where they play a supporting role, everyone has a different definition. Having built this function at Skype and Evernote, here's how we approached it.
Agile ProDUCT Management Essentials for ProJECT and ProGRAM ManagersRich Mironov
This September webinar for PMI’s Agile Community of Practice laid out the basics of tech product management, how it maps against project/program management, and how agile shifts these (traditional) roles.
Optimize Your Asset Management Marketing Performance and Increase Client Acqu...Marketo
The “Battle for the Investor” has increased in complexity and investments organizations are trying harder than ever to differentiate themselves. The “winners” right now are defining strategies that address the current trends, but maintain the standards and philosophies that they are based on. The investor is becoming more sophisticated due to increased financial press coverage and easy access to less expensive investment information.
Is your organization attracting the right clients and meeting those expectations? Join this webinar to hear Joe Paone, Sr. Marketing Manager at Marketo and John Kariotis, President, AmberLeaf Partners, discuss the landscape and strategies for asset managers to succeed.
Incorporating Social Media and Customer Service Mary Naylor VIPdesk Blake Cah...VIPdesk
Incorporating Social Media and Customer Service: How to Develop a Strategy
Blake Cahill: SVP of Marketing, Visible Technologies
Mary Naylor, VIPdesk
Setting goals and objectives for your social media efforts
Getting buy-in
Resources required to successfully implement a social media plan
Tools to use
Measurement of success
What makes up a good Competitive Intelligence program - Brian Groth - Feb 2013Brian Groth
Brian Groth’s view of some of the items that make up a good Competitive Intelligence program, which covers Overview & Approach, Getting Started, Supporting Sales & Marketing, and Taking your CI program further.
Misurazione delle pressioni plantari per la risoluzione dei problemi di postura; Brevetto per invenzione di plantare con la tecnologia delle resine bicomponenti.
Deposito Modello di Utilità
Settore Calzaturiero
Realizzazione di Plantari per la risoluzione dei Problemi dell'equilibrio e della postura
Misurazione delle performance sportive con l'utilizzo di sensori affogati nei plantari
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
3. and then what to do: AGENDA
• It comes to implementing the work already done and
check with a marketing plan, indeed, if with :
• Strategic planning and strategic creativity
Planning guidance and detail
• Relationship marketing
• The Marketing Plan
• From strategy to action marketing
we can do it!
4. Planning means:
• Think ahead
• Decide in an integrated way
• Coordinate the different parts of the
Company
• Increase the rationality of conduct
• Check
5. Why plan?
• Make sure that the future is taken
into account
Prepare for the inevitable
Preventing the undesirable
Monitoring the monitorable
Developing the desirable
6. TWO DIMENSIONS
• Planning address
Medium-long time horizon
Medium-
Light planning
“Container” of various operational solutions
Container”
“Lean mktg”: focus on key construction and
distribution of value
• Detailed planning
Short horizon
Details of activities to be done
Constantly revised
7. PLAN ADDRESS
• Contents
Guidelines of conduct strategic marketing
Guidelines competitive behavior
Roadmap
Main roles of responsibility
• Framework
Medium-long time horizon
Document a few pages
Drafting and monitoring of top Mngmt
8. PLAN DETAILS
• Contents
Details of the marketing actions
Identifying responsibility for any action
Details of the planned state
Details of the resources needed
• Framework
Short horizon
Detailed document with continuous updates
Drafting and monitoring of middle Mngmt
9. Mktg PROCESS
Market analysis
Strategy definition
Construction supply
Planning activities
Development of Customers relationship
of
10. SWOT Analysis
• Performance of current marketing
strategies
• Main threats or challenges
• Analysis of opportunities
Strenght and weaknesses
factors Company Comp. A Comp. B
11. Marketing Analysis
• marketing environment
Key Components
Major trends
Analysis of buying behavior
Segment analysis
Strategies of competitors
12. KEY COMPONENTS OF THE
ENVIRONMENT
• Polity
• Economy
• Rules Sectoral trends
• Ecology Institutions and Politics
Suppliers
Economic trends
• Tecnology Producers/Competitors
• Value
Ecology & Environment Facilitators
Influencers
Distributors
Globalization or international context
Customers
Technological development Society and values
13. Trends MARKET
• Market size by volume and value
• Trends: development, stagnation,
decline
• Seasonality (?)
• Product innovations in anticipation
• Evolutionary trend in prices
• Means of communication most used
• Rate of customer loyalty
• What are the products substitutes
• Average life of the products
14. ANALYSIS OF THE BEHAVIOR
OF PURCHASE (or use)
Different roles in the acquisition
Maker, user , influencer, etc..
Purchase Process
Sensitivity to mktg variables
Price, image, service, etc..
• Level of satisfaction-dissatisfaction
• Composition of the purchasing center
15. SEGMENT ANALYSIS
EF PB
Enterprise Features
EF BS PB Benefits Sought
Purchasing Behavior
EF PB
• Measurability, substantiality, accessibility,
Measurability, substantiality, accessibility,
differentials, durability, profitability
• Segment chosen on attractiveness and
competitiveness
• PERSONALIZATION
16. Mktg AUDIT
• Internal - Company position
Strengths and Weaknesses
o Offer - marketing mix
o Marketing organization
o Systems and procedures for marketing
• External - environmental conditions, the
actors
Opportunities and Threats
o Economic Environment
o Market
o Competitors
o “Scarcity” of product?
Scarcity” product?
17. STRUCTURE
Mission
Corporate-
Corporate-level
Service Level Strategic planning
Audit marketing
SWOT analisjs
Level of strategic marketing
Positioning target Planning light
Objectives and Strategies
alternatives marketing mix Expected results
plan
Marketing mix chosen
Budget Level of operational marketing
Planning heavy
Detailed implementation Plan and Organization
Control system
19. Mktg PLAN TO OFFER
• Addressed to the final
Customer
• The plan offering the strategic
guidelines
• Specific plans for the tactical
applications
• Planning for mktg mix tools
20. Mktg PLAN TO OFFER
• Product plan
• Sales plan
• Communication Plan
• Budget
• Distribution Plan
21. Mktg Plan of influence
• Identifying target markets
• Analysis of the purchasing process
• Identifying Influencers
• Identification points (moments) of influence
• Building database Influencers
• Analysis process of reporting
Influencers/Customers
• Identification and anticipation of benefits from the
influencers
Direct benefits
Benefits for its Clients
Benefits to their peers
22. TOOLS Mktg OF INFLUENCE
• Advertising
• Internet
Site dedicated (implementation - disclosure)
Newsletter
Brochure
• PR - events ( fairs, launches, company visits, meetings
with Directorates hotels, influencers, etc..)
• Information materials ( brochures multilingual),
postcards, etc..
• Specific concierge services ( if useful)
• Dinners PR at sporting events etc..
• Fairs
23. TRADE Mktg Plan
• Plan chosen for replacement of the
intermediaries / Influencers
• Definition of trade mktg mix
mix products
service Level
structure prices / margins
collaborative activities
• By type of distribution
24. TRADE Mktg Plan
• Policies to measure store and brand
loyalty
• Construction and operation of a
common information
• Organization for the management of
the Plan
Marketing/Communication & PR Manager
(here I am!!)
25. RETAIL Mktg Plan
(also useful for Exhibitions/Events)
• “In-store” promotion
• Product Layout
• Display, brochure
• atmosphere elements
environment
• Events (agreed with the influencers)
• Published in cooperation – integrated mktg
• sell-out actions
promotions
26. Internal Mktg Plan
• Identification of the internal target
• Internal communication on external
marketing
• Liaison with external relational marketing
plans
Involvement in the process of baking external relational
Reflections on the organization of relational marketing
plans
o Organizational change
o Power and corporate culture
• Accompanying the organization towards
relationship marketing
• Incentive Scheme
27. Mktg Plan
FRONT-END
• Roles of direct relationship
• Reporting procedures
• Content and “tone” of
communications
• Personal Communication Tools
• Shares contact
28. Operational Considerations
• Staff required
• Shares of internal communication
• Research and development
• Production capacity and time
• Logistics and customer service
• Marketing information system
29. Yeah,okay...
but basically what to do?
• Ideas…………..
30. LIKELY PROBLEMS OF
ENFORCEMENT PLAN
• Management supposedly
• Structural contradiction
• Marketing too prolific in relation to the
actual availability of the "product"?
• Systems ritualized or unavailable
• Lack of culture of Customers?
• Lack of informations?
31. OPPOSITION TO FORMAL
PLANNING
• The lack of information
We do not have sufficient information
You cannot (or is impossible) to obtain information
impossible)
• The futility of prediction
Reality continues to change
• The rigidity of the plan
We must increase the flexibility, not the bureaucracy
• The particularity of the situation
• Ours is a special situation, different from other