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SMSSNYC_MattMarino.ppt
- 1. Maintaining Engagement with Social Media for Your Company or Nonprofit with Limited Financial Resources Matt Marino
- 2. About Me • Certified New Jersey Business and Computer teacher • Blogger on Business Education and Educational Technology • Founder and Board President of the Foundation for Academic Advancements in Educational Technology • CEO and Owner of Franchise Inc. Media and Bambino Enterprises Web Design • Simple K12 Teacher Learning Community Ambassador • Author of Social Media for the Nonprofit
- 3. Social Media for the Nonprofit • All participants of this session will receive a free copy of my book produced by Franchise Inc. Media and published courtesy of CreateSpace • Signup and it will be e-mailed to you upon completion as a gift for attending today
- 4. For Profit Company vs. Nonprofit For Profit Company • Seeks Capital • Advertises a Product or Service • Mostly Employees • Seeks Profit Nonprofit • Seeks Donations • Advertises an Idea or Cause • Mostly Volunteers • Uses Most Gains
- 5. Twitter • Free • Send your message in 140 characters • Everyone uses Twitter • Numerous tools and apps
- 8. Google
- 9. Ad Words vs. Ad Grants
- 10. LinkedIn • Create original content • Join groups • Grab your name • Connect to your customers/prospects • Connect with other accounts • LinkedIn events • Don’t spam
- 11. Facebook • Calls to action • Schedule posts • Event app • Can Pay for Ads
- 12. Instagram • Visible introduction to your company or non- profit • Likes & Comments = Leads • Easy way to grow your consumer base
- 13. Skype • Connect with your clients on your terms • Allows clients to leave elongated messages via text • Can add paid version as needed
- 14. Blogs/Article Directories • Blogs: • Blogger • Hub Pages • Squidoo • Word Press • Article Directories: • Go Articles • Ezine Articles • Article Dashboard • Article Alley
- 15. E-Mail • Constant Contact • Mail Chimp • Vertical Response • Get Response
- 16. Social Bookmarks
- 17. Combining Tools
- 18. Press Release Tools • PRWeb – Costly $$$$$ • PRLog - Free
- 19. Mixing • Mix the above strategies based on your financial parameters to have strong success • Each strategy can be done by one individual to limit financial output needed
- 20. Feel Free to Follow • LinkedIn: • https://www.linkedin.com/in/mrm85
- 21. Any Questions? • I hope you enjoyed yourself today! • I hope you found my presentation enjoyable! • I hope you are able to act on my suggestions!