This is purely a marketing topic where I will make the reader aware with the “Relationship Marketing” through different social media platforms. I wish to highlight those details through “Affinity, Discovery & Validation” concepts. I wish to keep "Twitter" as the main tool to govern my session and my talk will be around it to get more leads through that as well.
2. @ImParthPandya
Hello!!
• CEO & Founder at KrishaWeb – A Full
Service Agency
• Marketer by Passion & WordPress Lover
• One of the Organizers of Ahmedabad
WordPress Community
• Co-organizer of #WCAhmedabad
• Fan of Outdoor Sports
• Email: parth@krishaweb.com
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4. @ImParthPandya
• Online Marketing
• Social Media Marketing
• Cause Marketing
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Which one do you think is the best? Why?
• Viral Marketing
• Email Marketing
• Event Marketing…….
5. @ImParthPandya
Relationship Marketing
• Relationship marketing is a facet of Customer Relationship
Management (CRM) that focuses on customer loyalty and long-term
customer engagement rather than shorter-term goals like customer
acquisition and individual sales.
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6. @ImParthPandya
Goal of Relationship Marketing
• The goal of Relationship Marketing is to create strong, even
emotional customer connections to a brand that can lead to
ongoing business, free word-of-mouth promotion and
information from customers that can generate leads.
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8. @ImParthPandya
Three important aspects of Relationship Marketing
1. Affinity
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2. Discovery
3. Validation
These are the principles that applies to every social media platform for
Relationship Marketing.
I am taking “Twitter” to understand Relationship Marketing
9. @ImParthPandya
Building Affinity
• “Affinities are personal or emotional connections forged
between consumers and a particular brand or business.”
• Highly-successful online businesses are able to gain affinity
from customers who help a brand achieve rapid growth.
• It’s “a natural liking for something or an attraction to a person,
a thing or an idea etc”
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10. @ImParthPandya
Building Customer Affinity with Social
• Deliver the expectations - Give your audience something they
want
• Don't get stuck on trying to quantify affinity – Believe in more
Interaction & Engagement
• Creating affinity among your customers isn't an overnight task.
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11. @ImParthPandya
Facilitating Discovery
• Discovery is the process by which someone finds you. Easy
enough concept.
• Especially in Twitter, people search for trends, hashtags and
keywords to find what information they are looking for.
• Trends ≠ Hashtags ≠ Keywords
• You can be found by your potential customers using the
keywords like hashtags
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12. @ImParthPandya
Customer Validation
• Validation is the process by which people check you out after
discovering you.
• When a customer discovers you, you are on the way to get
leads from social media.
• Validation process is the final step of getting leads from the
Social Media
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13. @ImParthPandya
Optimizing your Validation process
• Publish good content that matters for you and your audience
• Develop relevant social media strategy
• Hang out where your audience is
• Be topical and personal
• Create positive and memorable experience
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14. @ImParthPandya
Three steps to generate leads for your WordPress
Business through Relationship Marketing
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Build
Affinity
Facilitate
Discovery
Optimize for
Validation
15. @ImParthPandya
Applying this concept to WordPress Business
• Contributions
• Community Meetups
• Slack Channels
• WordCamps
• Related Blogging Platforms
• Social Media Platforms
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16. @ImParthPandya
Takeaways
• Segment your customers & develop engagement plans
• Understand customers likes, dislikes & needs
• Identify blockages & barriers of customers spending on your
business
• Regular retrospection
• Simplicity, Honesty and Loyalty results in “Customer Delight”
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