2. What Is Text Message Marketing?
SMS (Short Message
Service) Text Message
Marketing is the ability to
send “permission-based”
text messages to a group of
people who have opted-in to
your mobile list.
The small, yet powerful, 160
character space is one of the
best marketing tools
available today.
4. Why Text Message Marketing?
More Than 6 Most Mobile
BILLION Mobile Users Send and
Subscribers Receive Text
World-wide Messages Daily
Consumers More Than ½ of
ALWAYS Have U.S. Mobile
Their Mobile WHY? Spending is
Devices with LOCAL
Them
4.1 Billion Texts Text Messaging
Are Sent Daily in is the Most-Used
the U.S Alone Mobile Service
5. Benefits of Text Message Marketing
Instant Alert and Parental
Notification System
Permission-Based (Opt-in)
Reliable, INSTANT Reach
6. Benefits of Text Message Marketing
High Open Rates
Parents LIKE Text Messages
Less Expensive than Others
7. Benefits of Text Message Marketing
Cut Down on “No-Shows”
Builds Parent Loyalty
Instant Communication
Stream to Parents
8. Where to Advertise Your
Short Code and Keyword?
Inside of School
Flyers
Text 55
555 to T Business Cards
Get Fre EA
quent U CH to
pdates Radio Ads
TV Commercials
Billboards
T-shirts
Posters
Anywhere Else Your
Target Market Will
See Them!
9. Text Message Marketing Ideas
For Your School
Idea #1
Idea #1 Idea #2
Idea #2 Idea #3
Idea #3
Send Event
Send Your Confirm
Reminders
Students’ Appointments
to Increase
Parents with Parents
Awareness
Important to Cut Down on
and
Announcements “No-Shows”
Attendance
10. Text Message Marketing Ideas
For Your School
Idea #4
Idea #4 Idea #5
Idea #5 Idea #6
Idea #6
Implement Quickly Notify Quickly
the Use of QR Parents of Notify
Codes to Emergency Parents of
Direct People School Emergencies
to Your Closings with Their
Website, etc. Children
11. Text Message Marketing Ideas
For Your School
Idea #7
Idea #7 Idea #8
Idea #8 Idea #9
Idea #9
Send Communicate Conduct
Motivational Efficiently Parent
Messages to With Staff Satisfaction
Your Students Members Surveys and
Polls
12. Different Types of Text
Messaging Uses
Types of Text
Marketing
Uses
Confirmation
Reminder Cancellation
14. Reminder
Ms. Smith, you
have an
conference with
EXAMPLE Ms. Jones at
School Spot on
January 6th at
3pm. Please call
555-555-5555 if
you can not
make it.
15. Cancellation
Mr. Brown, I am
sorry, but I need
to cancel your
EXAMPLE meeting with
Mrs. Brown at
School Spot on
Jan 9th. Please call
us to reschedule
at 555-555-5555
16. How to Use QR Codes
Send Users Directly to
Your Website
Users Instantly Save Your
School’s Contact
Information in Their
Phones
Send Users to a Live Video
Tour of Your School
17. How to Use QR Codes
Put Your QR Codes on ALL
Materials Including Classroom
Doors, in the Main Office,
Report Cards, Newsletters, etc.
18. Benefits of Text
Communications
Reduce Parent-Teacher “No-Shows”
Schedule Messages to Be Delivered
on a Future Date and Time
Lowers Printing Expenses
Saves Staff Some Time
Easy - No Software or Technical
Knowledge Required
19. Text Message Marketing
Points to Remember
Tell List Subscribers What to
Expect as Soon as They Join
Always Include Your School’s
Name in Your Messages
Make it Easy for Parents to Opt-
Out of Your List
Notify Parents of Potential Text
Message Costs
20. THANK YOU
For Viewing Our Text Message
Marketing Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Me Today.
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Sms Dominator
Editor's Notes
There Are More Than 6 BILLION Mobile Subscribers (87% of the World Population) Text Messaging is the Most-used Mobile Service It is the King of Mobile Marketing Consumers ALWAYS have their mobile devices with them Most Mobile Users Send and Receive Text Messages Daily