1. Text Message Marketing Tips
For Your Chiropractic Office
Presented By:
SMS Dominator

2. SMS (Short Message
Service) Text Message
Marketing is the ability to
send “permission-based”
text messages to a group of
people who have opted-in to
your mobile list.
The small, yet powerful, 160
character space is one of the
best marketing tools
available today.
What Is Text Message Marketing?

3. How Text Message Marketing Works

4. Why Text Message Marketing?
WHY?
Text Messaging
is the Most-Used
Mobile Service
More Than 6
BILLION Mobile
Subscribers
World-wide
Most Mobile
Users Send and
Receive Text
Messages Daily
More Than ½ of
U.S. Mobile
Spending is
LOCAL
Consumers
ALWAYS Have
Their Mobile
Devices with
Them
4.1 Billion Texts
Are Sent Daily in
the U.S Alone

5. Extremely TARGETED
Permission-Based (Opt-in)
Reliable, INSTANT Reach
Benefits of Text Message Marketing

6. High Open Rates
High Response Rates
Reduced Advertising Costs
Benefits of Text Message Marketing

7. Cut Down on “No-Shows”
Builds Patient Loyalty
Private Communication
With Patients
Benefits of Text Message Marketing

8. Ways to Build Your Mobile List
Text to
Join
Email
List
Website
Sign-Up
People Opt-in
Using Your
Keyword and
Short Code
Add a Mobile
Sign-Up
Form to Your
Website
Email Your
Patient List
and Ask Them
to Join Your
Mobile List

9. Social
Media
Sign-Up
Ask Your
Social Media
Followers to
Join Your
Mobile List
Manual
Sign-Up
Newsletter
Sign-Up
Create a
Newsletter on
a Chiropractic
Topics
Manually
Add New
Patients
Who Agree
to Join
Ways to Build Your Mobile List

10.  Chiropractic Office
 Flyers
 Business Cards
 Radio Ads
 TV Commercials
 Billboards
 T-shirts
 Posters
 Anywhere Else Your
Target Market Will
See Them!
Where to Advertise Your
Short Code and Keyword?
Text 55555 to BACKPAINand Get $20 Off YourNext Visit

11. Text Message Marketing
Ideas
For Your Chiropractic
Office
Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3
Confirm
Appointments with
Patients to Cut
Down on “No-
Shows”
Alert Patients
About New
Products
and Procedures
Implement the
Use of QR
Codes to Direct
People
to Your
Website, etc.

12. Text Message Marketing
Ideas
For Your Chiropractic
Office
Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6
Send Your
Patients Special
Instructions
Before a
Specific
Procedure
Send Patients
Helpful
Medical Tips
from Time to
Time
Notify
Patients of
Billing
Issues

13. Text Message Marketing
Ideas
For Your Chiropractic
Office
Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12
Send
“Thank You”
Messages
to Your Patients
Communicate
Efficiently
With Staff
Members
Conduct
Patient
Satisfaction
Surveys and
Polls

14. Different Types of Text
Marketing Uses
ConfirmationConfirmation
ReminderReminder CancellationCancellation
Types of Text
Marketing
Uses

15. Let’s Take a Closer Look at These…

16. EXAMPLE
Ms. Smith, you
have an
appointment
with
Chiropractor
Spot on January
6th
at 3pm.
Please call 555-
555-5555 if you
can not make it.
ConfirmationConfirmation

17. EXAMPLE
Mr. Jones, your
back procedure
follow-up is
now due. Please
contact
Chiropractic
Spot at 555-
555-5555 to
schedule an
appointment.
ReminderReminder

18. EXAMPLE
Mr. Brown, I am
sorry, but we had
to cancel your
appointment with
Chiropractic Spot
on Jan 9th
. Please
call us to
reschedule at
555-555-5555
CancellationCancellation

19. How to Use QR Codes
 Create an Instant Mobile
Preview of Your Office
 Send Users to Your Photos
and Social Media Sites
 Send Mobile Video of You
and Your Staff Giving
Helpful Chiropractic Tips

20. How to Use QR Codes
Send Viewers to the Sign-Up
Page for your Online
Newsletter
Put Your QR Codes on ALL
Marketing Materials and Post
in Your Office
Put QR Codes on Your
Invoices

21.  Reduce “No-Shows”
 Ability to Fill More Canceled
Appointments
 Lowers Lost Revenue
 Saves Staff Some Time
 Easy - No Software or Technical
Knowledge Required
Benefits of Appointment
Reminders

22.  Tell List Subscribers What to
Expect as Soon as They Join
 Always Include Your
Chiropractic Office’s Name in
Your Messages
 Make it Easy for Your Patients to
Opt-Out of Your List
 Notify Patients of Potential Text
Message Costs
Text Message Marketing
Points to Remember

23.  Sending Out Sporadic,
Inconsistent Messages
 Sending Out Spam
 ONLY Sending Out Promotions
Text Message Marketing
Mistakes to Avoid

24. THANK YOUTHANK YOU
For Viewing Our Text MessageFor Viewing Our Text Message
Marketing Presentation!Marketing Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Us Today.
SMS Dominator
http://smsdominator.com