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Text Message Marketing Tips
 For Your Attorney Practice




          Powered By:
         SMS Dominator
What Is Text Message Marketing?


              SMS (Short Message
              Service) Text Message
               Marketing is the ability to
              send “permission-based”
              text messages to a group of
              people who have opted-in to
              your mobile list.

              The small, yet powerful, 160
              character space is one of the
               best marketing tools
              available today.
How Text Message Marketing Works
Why Text Message Marketing?
         More Than 6                Most Mobile
        BILLION Mobile             Users Send and
         Subscribers                Receive Text
          World-wide               Messages Daily




  Consumers                                More Than ½ of
ALWAYS Have                                 U.S. Mobile
 Their Mobile              WHY?             Spending is
 Devices with                                 LOCAL
    Them




       4.1 Billion Texts           Text Messaging
       Are Sent Daily in          is the Most-Used
        the U.S Alone              Mobile Service
Benefits of Text Message Marketing




           Extremely TARGETED


         Permission-Based (Opt-in)


         Reliable, INSTANT Reach
Benefits of Text Message Marketing




             High Open Rates


           High Response Rates


         Reduced Advertising Costs
Benefits of Text Message Marketing




         Cut Down on “No-Shows”


           Builds Client Loyalty


          Private Communication
                With Clients
Ways to Build Your Mobile List



   Text to          Website          Email
    Join            Sign-Up           List




                                   Email Your
  People Opt-in   Add a Mobile     Client List
   Using Your       Sign-Up      and Ask Them
  Keyword and     Form to Your    to Join Your
   Short Code       Website        Mobile List
Ways to Build Your Mobile List



    Social
    Media         Newsletter      Manual
   Sign-Up         Sign-Up        Sign-Up




    Ask Your
                                 Manually
  Social Media      Create a
                                 Add New
  Followers to   Newsletter on
                                  Patients
   Join Your     a Law Topics
                                 Who Agree
   Mobile List
                                  to Join
Where to Advertise Your
Short Code and Keyword?

                         Attorney Office
  Text 55                Flyers
         555
   Get 10% to LAW and    Business Cards
          Discoun
        Service t on     Radio Ads
               s
                         TV Commercials
                         Billboards
                         T-shirts
                         Posters
                         Anywhere Else Your
                         Target Market Will
                          See Them!
Text Messaging Ideas
For Your Attorney Practice


  Idea #1
   Idea #1       Idea #2
                  Idea #2       Idea #3
                                 Idea #3


                                  Helpful Law
   Encourage        Confirm
                                 Tips to Your
  Your Target    Appointments
                                     Past,
  Audience to    with Clients to
                                  Potential,
  Text You For    Cut Down on
                                 and Current
      Help        “No-Shows”
                                    Clients
Text Messaging Ideas
For Your Attorney Practice


  Idea #4
   Idea #4        Idea #5
                   Idea #5        Idea #6
                                   Idea #6


   Implement
  the Use of QR                      Notify
                   Send “Thank
    Codes to                       Clients of
                      You”
  Direct People                     Invoices
                   Messages to
     to Your                       Statuses
                   Your Clients
  Website, etc.
Different Types of Text
    Marketing Uses


                Types of Text
                  Message
                    Uses




 Confirmation
                  Reminder      Cancellation
Let’s Take a Closer Look at These…
Reminders




          Ms. Smith, you
          have an
          appointment
EXAMPLE   with Law Spot
          on January 6th at
          3pm. Please call
          555-555-5555 if
          you can not
          make it.
Cancellations




          Mr. Brown, I am
          sorry, but I need
          to cancel your
EXAMPLE   appointment with
          Attorney Brown
          on Jan 9th. Please
          call us to
          reschedule at
          555-555-5555
How to Use QR Codes



       Create an Instant Mobile
        Preview of Your Office

       Send Users to Your Photos
        and Social Media Sites

       Send Users to a Mobile
        Video of Giving Helpful
        Law Tips
How to Use QR Codes



      Send Viewers to the Sign-Up
      Page for your Online
      Newsletter

      Put Your QR Codes on ALL
      Marketing Materials and Post
      in Your Office

      Put QR Codes on Your
      Invoices
Benefits of Appointment
       Reminders


 Reduce “No-Shows”

 Ability to Fill More Canceled
  Appointments

 Lowers Lost Revenue

 Saves Staff Some Time

 Easy - No Software or Technical
  Knowledge Required
Text Messaging
Points to Remember



    Always Include Your Attorney
     Practice’s Name in Your
     Messages

    Make it Easy for Your Patients to
     Opt-Out of Your List

    Notify Patients of Potential Text
     Message Costs
THANK YOU

For Viewing Our Text Message
   Marketing Presentation!

  If You Would Like More Information About
 Text Message Marketing, Contact Me Today.

               Powered By:

              SMS Dominator

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Text Message Marketing For Attorneys

  • 1. Text Message Marketing Tips For Your Attorney Practice Powered By: SMS Dominator
  • 2. What Is Text Message Marketing? SMS (Short Message Service) Text Message Marketing is the ability to send “permission-based” text messages to a group of people who have opted-in to your mobile list. The small, yet powerful, 160 character space is one of the best marketing tools available today.
  • 3. How Text Message Marketing Works
  • 4. Why Text Message Marketing? More Than 6 Most Mobile BILLION Mobile Users Send and Subscribers Receive Text World-wide Messages Daily Consumers More Than ½ of ALWAYS Have U.S. Mobile Their Mobile WHY? Spending is Devices with LOCAL Them 4.1 Billion Texts Text Messaging Are Sent Daily in is the Most-Used the U.S Alone Mobile Service
  • 5. Benefits of Text Message Marketing Extremely TARGETED Permission-Based (Opt-in) Reliable, INSTANT Reach
  • 6. Benefits of Text Message Marketing High Open Rates High Response Rates Reduced Advertising Costs
  • 7. Benefits of Text Message Marketing Cut Down on “No-Shows” Builds Client Loyalty Private Communication With Clients
  • 8. Ways to Build Your Mobile List Text to Website Email Join Sign-Up List Email Your People Opt-in Add a Mobile Client List Using Your Sign-Up and Ask Them Keyword and Form to Your to Join Your Short Code Website Mobile List
  • 9. Ways to Build Your Mobile List Social Media Newsletter Manual Sign-Up Sign-Up Sign-Up Ask Your Manually Social Media Create a Add New Followers to Newsletter on Patients Join Your a Law Topics Who Agree Mobile List to Join
  • 10. Where to Advertise Your Short Code and Keyword?  Attorney Office Text 55  Flyers 555 Get 10% to LAW and  Business Cards Discoun Service t on  Radio Ads s  TV Commercials  Billboards  T-shirts  Posters  Anywhere Else Your  Target Market Will See Them!
  • 11. Text Messaging Ideas For Your Attorney Practice Idea #1 Idea #1 Idea #2 Idea #2 Idea #3 Idea #3 Helpful Law Encourage Confirm Tips to Your Your Target Appointments Past, Audience to with Clients to Potential, Text You For Cut Down on and Current Help “No-Shows” Clients
  • 12. Text Messaging Ideas For Your Attorney Practice Idea #4 Idea #4 Idea #5 Idea #5 Idea #6 Idea #6 Implement the Use of QR Notify Send “Thank Codes to Clients of You” Direct People Invoices Messages to to Your Statuses Your Clients Website, etc.
  • 13. Different Types of Text Marketing Uses Types of Text Message Uses Confirmation Reminder Cancellation
  • 14. Let’s Take a Closer Look at These…
  • 15. Reminders Ms. Smith, you have an appointment EXAMPLE with Law Spot on January 6th at 3pm. Please call 555-555-5555 if you can not make it.
  • 16. Cancellations Mr. Brown, I am sorry, but I need to cancel your EXAMPLE appointment with Attorney Brown on Jan 9th. Please call us to reschedule at 555-555-5555
  • 17. How to Use QR Codes  Create an Instant Mobile Preview of Your Office  Send Users to Your Photos and Social Media Sites  Send Users to a Mobile Video of Giving Helpful Law Tips
  • 18. How to Use QR Codes Send Viewers to the Sign-Up Page for your Online Newsletter Put Your QR Codes on ALL Marketing Materials and Post in Your Office Put QR Codes on Your Invoices
  • 19. Benefits of Appointment Reminders  Reduce “No-Shows”  Ability to Fill More Canceled Appointments  Lowers Lost Revenue  Saves Staff Some Time  Easy - No Software or Technical Knowledge Required
  • 20. Text Messaging Points to Remember  Always Include Your Attorney Practice’s Name in Your Messages  Make it Easy for Your Patients to Opt-Out of Your List  Notify Patients of Potential Text Message Costs
  • 21. THANK YOU For Viewing Our Text Message Marketing Presentation! If You Would Like More Information About Text Message Marketing, Contact Me Today. Powered By: SMS Dominator

Editor's Notes

  1. There Are More Than 6 BILLION Mobile Subscribers (87% of the World Population) Text Messaging is the Most-used Mobile Service It is the King of Mobile Marketing Consumers ALWAYS have their mobile devices with them Most Mobile Users Send and Receive Text Messages Daily