1. Text Message Marketing Tips
For Your Attorney Practice
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2. What Is Text Message Marketing?
SMS (Short Message
Service) Text Message
Marketing is the ability to
send “permission-based”
text messages to a group of
people who have opted-in to
your mobile list.
The small, yet powerful, 160
character space is one of the
best marketing tools
available today.

3. How Text Message Marketing Works

4. Why Text Message Marketing?
More Than 6 Most Mobile
BILLION Mobile Users Send and
Subscribers Receive Text
World-wide Messages Daily
Consumers More Than ½ of
ALWAYS Have U.S. Mobile
Their Mobile WHY? Spending is
Devices with LOCAL
Them
4.1 Billion Texts Text Messaging
Are Sent Daily in is the Most-Used
the U.S Alone Mobile Service

5. Benefits of Text Message Marketing
Extremely TARGETED
Permission-Based (Opt-in)
Reliable, INSTANT Reach

6. Benefits of Text Message Marketing
High Open Rates
High Response Rates
Reduced Advertising Costs

7. Benefits of Text Message Marketing
Cut Down on “No-Shows”
Builds Client Loyalty
Private Communication
With Clients

8. Ways to Build Your Mobile List
Text to Website Email
Join Sign-Up List
Email Your
People Opt-in Add a Mobile Client List
Using Your Sign-Up and Ask Them
Keyword and Form to Your to Join Your
Short Code Website Mobile List

9. Ways to Build Your Mobile List
Social
Media Newsletter Manual
Sign-Up Sign-Up Sign-Up
Ask Your
Manually
Social Media Create a
Add New
Followers to Newsletter on
Patients
Join Your a Law Topics
Who Agree
Mobile List
to Join

10. Where to Advertise Your
Short Code and Keyword?
 Attorney Office
Text 55  Flyers
555
Get 10% to LAW and  Business Cards
Discoun
Service t on  Radio Ads
s
 TV Commercials
 Billboards
 T-shirts
 Posters
 Anywhere Else Your
 Target Market Will
See Them!

11. Text Messaging Ideas
For Your Attorney Practice
Idea #1
Idea #1 Idea #2
Idea #2 Idea #3
Idea #3
Helpful Law
Encourage Confirm
Tips to Your
Your Target Appointments
Past,
Audience to with Clients to
Potential,
Text You For Cut Down on
and Current
Help “No-Shows”
Clients

12. Text Messaging Ideas
For Your Attorney Practice
Idea #4
Idea #4 Idea #5
Idea #5 Idea #6
Idea #6
Implement
the Use of QR Notify
Send “Thank
Codes to Clients of
You”
Direct People Invoices
Messages to
to Your Statuses
Your Clients
Website, etc.

13. Different Types of Text
Marketing Uses
Types of Text
Message
Uses
Confirmation
Reminder Cancellation

14. Let’s Take a Closer Look at These…

15. Reminders
Ms. Smith, you
have an
appointment
EXAMPLE with Law Spot
on January 6th at
3pm. Please call
555-555-5555 if
you can not
make it.

16. Cancellations
Mr. Brown, I am
sorry, but I need
to cancel your
EXAMPLE appointment with
Attorney Brown
on Jan 9th. Please
call us to
reschedule at
555-555-5555

17. How to Use QR Codes
 Create an Instant Mobile
Preview of Your Office
 Send Users to Your Photos
and Social Media Sites
 Send Users to a Mobile
Video of Giving Helpful
Law Tips

18. How to Use QR Codes
Send Viewers to the Sign-Up
Page for your Online
Newsletter
Put Your QR Codes on ALL
Marketing Materials and Post
in Your Office
Put QR Codes on Your
Invoices

19. Benefits of Appointment
Reminders
 Reduce “No-Shows”
 Ability to Fill More Canceled
Appointments
 Lowers Lost Revenue
 Saves Staff Some Time
 Easy - No Software or Technical
Knowledge Required

20. Text Messaging
Points to Remember
 Always Include Your Attorney
Practice’s Name in Your
Messages
 Make it Easy for Your Patients to
Opt-Out of Your List
 Notify Patients of Potential Text
Message Costs

21. THANK YOU
For Viewing Our Text Message
Marketing Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Me Today.
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