2. What Is Text Message Marketing?
SMS (Short Message
Service) Text Message
Marketing is the ability to
send “permission-based”
text messages to a group of
people who have opted-in to
your mobile list.
The small, yet powerful, 160
character space is one of the
best marketing tools
available today.
4. Why Text Message Marketing?
More Than 6 Most Mobile
BILLION Mobile Users Send and
Subscribers Receive Text
World-wide Messages Daily
Consumers More Than ½ of
ALWAYS Have U.S. Mobile
Their Mobile WHY? Spending is
Devices with LOCAL
Them
4.1 Billion Texts Text Messaging
Are Sent Daily in is the Most-Used
the U.S Alone Mobile Service
5. Benefits of Text Message Marketing
Extremely TARGETED
Permission-Based (Opt-in)
Reliable, INSTANT Reach
6. Benefits of Text Message Marketing
High Open Rates
High Redemption Rates
Reduced Advertising Costs
7. Benefits of Text Message Marketing
Personalized Communication
Builds Customer Loyalty
Can Go Viral
8. Ways to Build Your Mobile List
Text to Website Email
Join Sign-Up List
People Opt-in Email Your
Add a Mobile
Using Your “Email” List
Sign-Up
Keyword and and Ask Them
Form to Your
Short Code to Join Your
Website
Mobile List
9. Ways to Build Your Mobile List
Social
Media Birthday Club Manual
Sign-Up Program Sign-Up
Ask Your Manually
Social Media Start a Add New
Followers to Birthday Customers
Join Your Rewards Who Agree
Mobile List Program to Join
10. Where to Advertise Your
Short Code and Keyword?
Pizzeria Shop
Flyers
Text 55
555 Business Cards
Get $5 O to PIZZA and
ff Your
Meal Radio Ads
TV Commercials
Billboards
T-shirts
Posters
Anywhere Else Your
Target Market Will
See Them!
11. Text Message Marketing Ideas
For Your Pizzeria
Idea #1
Idea #1 Idea #2
Idea #2 Idea #3
Idea #3
Send Text
Message
Offer Mobile Send “Table
Offers on
Coupons and Ready”
Slow Days to
Discounts Notifications
Increase
Traffic
12. Text Message Marketing Ideas
For Your Pizzeria
Idea #4
Idea #4 Idea #5
Idea #5 Idea #6
Idea #6
Start a
Send Event
“Frequent
Notify Reminders
Dining”
Customers of to Increase
Loyalty
New Menu Awareness
Program to
Items and
Get Repeat
Attendance
Customers
13. Text Message Marketing Ideas
For Your Pizzeria
Idea #7
Idea #7 Idea #8
Idea #8 Idea #9
Idea #9
Implement Hold
the Use of QR Contests Run a
Codes to with Your Birthday
Direct People Mobile List Rewards
to Your to Keep Program
Website, Them
Menu, etc. Engaged
14. Text Message Marketing Ideas
For Your Pizzeria
Idea #10
Idea #10 Idea #11
Idea #11 Idea #12
Idea #12
Communicate Conduct
Send “Thank Customer
You” Efficiently
With Staff Satisfaction
Messages to Surveys and
Your Members
Polls
Customers
15. Different Types of Text
Marketing Campaigns
Types of Text
Marketing
Campaigns
Save Spend Purchase Get a
More More More Freebie
17. Save
More
Show this text
to receive 20%
EXAMPLE off of any Pizza
at Pizza Spot
EXP 5/15
18. Spend
More
Spend $25 or
more at Pizza
EXAMPLE Spot and receive
$5 OFF when
you show this
text. EXP 5/15
19. Purchase
More
Purchase a
Large Pepperoni
EXAMPLE Pizza at Pizza
Spot and get
$5 OFF a 2nd
Pizza! EXP 5/15
20. Get a
Freebie
Purchase 10
Breadsticks and
EXAMPLE Get a FREE
Drink at Pizza
Spot! EXP 5/15
21. How to Use QR Codes
Create an Instant Mobile
Take Out Menu
Implement Mobile
Ordering
Send Users to Your Photos
and Social Media Sites
Send Mobile Video of
Menu Items
22. How to Use QR Codes
Give Instant Access to
Nutrition Facts
Send Them to Your
Coupons and Discount
Offers
Put Your QR Codes on ALL
Marketing Materials
Put QR Codes on Your
Receipts
23. Text Message Marketing
Points to Remember
Tell List Subscribers What to
Expect as Soon as They Join
Always Include Your Pizzeria’s
Name in Your Messages
Make it Easy for Your Customers
to Opt-Out of Your List
Notify Consumers of Potential
Text Message Costs
24. Text Message Marketing
“Do Not Do List”
Sending Out Sporadic,
Inconsistent Messages
Sending Out Spam
ONLY Sending Out Promotions
25. THANK YOU
For Viewing Our Text Message
Marketing Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Me Today.
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Editor's Notes
There Are More Than 6 BILLION Mobile Subscribers (87% of the World Population) Text Messaging is the Most-used Mobile Service It is the King of Mobile Marketing Consumers ALWAYS have their mobile devices with them Most Mobile Users Send and Receive Text Messages Daily