This document provides tips and strategies for real estate agents to use social media marketing effectively. It discusses setting up profiles on key social media platforms like Facebook, LinkedIn, and Twitter. It emphasizes the importance of engaging customers, sharing useful content, and monitoring conversations. Specific advice includes adding social sharing buttons to emails, using videos and photos to showcase listings, and participating in industry groups online. The goal is to build brand awareness, generate leads, and showcase customer service through social media presence and interactions.
A talk I delivered as a 3 hour workshop on October 20, 2012. I developed this workshop for those who avoid social media because they only think of it as a personal hazard and waste of time and fail to use it for all the benefits it can bring to their careers and education.
Adding Social Fuel To Demand Generation Programs [Webinar]G3 Communications
This webinar will demonstrate how sales and marketing leaders are adding social selling strategies to accelerate pipeline creation—including lead generation and qualification, and gaining access to multiple decision-makers.
The webinar will show how companies are using social selling to:
find and engage contacts at target accounts;
expand network of prospects by sharing relevant information with targeted groups;
better profile the right targets;
improve conversion rates and engagement by learning what prospects really care about, and;
accelerating close rates by getting access to the right executives.
Featured Speakers
• Koka Sexton, Sr. Social Marketing Manager, Linkedin
One of the most recognized social experts in the industry, Koka’s expertise extends beyond his endless knowledge of social networks into his skill at employing them to drive lead generation, create new opportunities, and engage customers.
• Andrew Gaffney, Founder and Editorial Director, Demand Gen Report
Covering best practices in lead generation and lead nurturing for more than six years, Andrew is a frequently referenced thought leader in the area of pipeline development. Andrew also helps B2B organizations develop socially-optimized content campaigns.
Social Media Integration | Communicorp Connect 2012 | Social Media Trainer Ke...Kelly Quattlebaum
Social media integration is key to your overall marketing success in today’s interactive world. Learn how to integrate print marketing, email marketing and online marketing with LinkedIn, Facebook, Twitter and YouTube.
HighRoad's Campaign eMail includes a new feature to share content on social media. This webinar highlights why social share features are so important to today's users and how you can take advantage of it in the Campaign eMail product by BlueHornet. High
A talk I delivered as a 3 hour workshop on October 20, 2012. I developed this workshop for those who avoid social media because they only think of it as a personal hazard and waste of time and fail to use it for all the benefits it can bring to their careers and education.
Adding Social Fuel To Demand Generation Programs [Webinar]G3 Communications
This webinar will demonstrate how sales and marketing leaders are adding social selling strategies to accelerate pipeline creation—including lead generation and qualification, and gaining access to multiple decision-makers.
The webinar will show how companies are using social selling to:
find and engage contacts at target accounts;
expand network of prospects by sharing relevant information with targeted groups;
better profile the right targets;
improve conversion rates and engagement by learning what prospects really care about, and;
accelerating close rates by getting access to the right executives.
Featured Speakers
• Koka Sexton, Sr. Social Marketing Manager, Linkedin
One of the most recognized social experts in the industry, Koka’s expertise extends beyond his endless knowledge of social networks into his skill at employing them to drive lead generation, create new opportunities, and engage customers.
• Andrew Gaffney, Founder and Editorial Director, Demand Gen Report
Covering best practices in lead generation and lead nurturing for more than six years, Andrew is a frequently referenced thought leader in the area of pipeline development. Andrew also helps B2B organizations develop socially-optimized content campaigns.
Social Media Integration | Communicorp Connect 2012 | Social Media Trainer Ke...Kelly Quattlebaum
Social media integration is key to your overall marketing success in today’s interactive world. Learn how to integrate print marketing, email marketing and online marketing with LinkedIn, Facebook, Twitter and YouTube.
HighRoad's Campaign eMail includes a new feature to share content on social media. This webinar highlights why social share features are so important to today's users and how you can take advantage of it in the Campaign eMail product by BlueHornet. High
If you are concerned about the potential cost and complexity of building an Intranet solution on Office 365, you need to check out this session. You probably want all the communication and content management capabilities but have a limited budget. You are not alone.
In this informative, fast-paced 60-minute session, we will discuss our OneWindow Workplace intranet solution that delivers a pre-configured social intranet solution on the Office 365 platform.
Specifically, we will cover:
•Intranet Essentials: What drives employee engagement, productivity and adoption
•"Drag & Tag” document upload that allows users to quickly drop documents right where they want them
•Quick Find Panel allows users to quickly toggle back and forth between news feeds and communities
•Pre-configured sites for Communities, Projects and Knowledge Centers
•Embedded social feeds and customizable people profiles
Engage, Inform, Recruit: How to Use Social Media for Volunteer GrowthAzure Collier
How to engage, inform, and recruit your non-profit volunteers and supporters by using social media channels, including Facebook, Twitter, LinkedIn and Pinterest. This is a presentation I gave at the United Way of North Central Massachusetts Community Builders breakfast in November 2012.
Ogr presentation how to integrate social media into your marketing strategy...SherpaSocialMedia
Presentation I gave to the Order of the Golden Rule (industry association of independent funeral home directors) on social media marketing at their April 2012 conference in Alexandria, Virginia.
Social Media for Professionals and their BusinessesGraham & Dunn PC
Social media is more than just a new way to communicate. It’s a cultural revolution. Every second, two new members join LinkedIn. In 2013, 93% of marketers used social
media for their businesses, and it has quickly become the number one activity on the web.
On February 12, 2014, Cynthia Voth and Meghan Granito presented "Social Media for Professionals and their Businesses" to the International Right of Way Association Puget Sound Chapter.
How to manage your social media content strategy, presented by Kevin HuntSocialMedia.org
In his presentation, General Mills' Corporate Social Media Manager, Kevin Hunt, teaches a class on how to manage your social media content strategy.
He shares tips on sourcing great content, determining which platforms to focus on, and developing your content calendar.
Social media is often used for customer engagement, customer retention, and customer service. Consumer behavior on social networks reveals an opportunity to use social media for customer acquisition. This strategy is particularly potent when combined with search engine optimization strategies.
Content marketing is a subset of inbound marketing, but what is it exactly and how do you do it. We think of Content Marketing as made up of four core disciplines - Content, Social, Search and Outreach.
This presentation, delivered at the Social Media Tulsa conference, explains the content marketing framework that we use at BigWing Interactive to deliver on more than 10,000 hours of content marketing for clients to date.
The first half of the presentation explains how to think like a content marketer and use all of the inbound marketing tactics at your disposal. The second half shows a dozen real-life case study of content marketing tactics we used explained through this lens, including real results pulled from analytics.
What can we do now, to prepare for the best GivingTuesday yet? In this presentation, given at the AFP of Mahoning-Shenango County, I highlight what's hot in online giving, the digital giving and mobile trends, and how they inform GivingTuesday. The slide deck includes a successful GivingTuesday case study, and offers a framework for designing your own winning GivingTuesday fundraising or engagement campaign. The deck also includes a framework, campaign ideas, and a path for developing your own GivingTuesday campaign that will move your stakeholders to action.
In this presentation, I tried to draw a picture of the actual social media basics.
Not about trends and new functionalities but well about how to approach social media based on a performance and objectives.
To resume, we can see today that people are expecting high quality and penitence in terms of social media content.
Therefore, advertisers need to adjust their campaigns and their audiences' expectations.
The mix between Paid, Owned and Earned media is key in the success of social media for advertisers.
Finally, we can see that future of social media platforms are in the dialog. Just like platforms like Whechat.
Feel free to contact me for further information about this topic.
Cedric/c
If you are concerned about the potential cost and complexity of building an Intranet solution on Office 365, you need to check out this session. You probably want all the communication and content management capabilities but have a limited budget. You are not alone.
In this informative, fast-paced 60-minute session, we will discuss our OneWindow Workplace intranet solution that delivers a pre-configured social intranet solution on the Office 365 platform.
Specifically, we will cover:
•Intranet Essentials: What drives employee engagement, productivity and adoption
•"Drag & Tag” document upload that allows users to quickly drop documents right where they want them
•Quick Find Panel allows users to quickly toggle back and forth between news feeds and communities
•Pre-configured sites for Communities, Projects and Knowledge Centers
•Embedded social feeds and customizable people profiles
Engage, Inform, Recruit: How to Use Social Media for Volunteer GrowthAzure Collier
How to engage, inform, and recruit your non-profit volunteers and supporters by using social media channels, including Facebook, Twitter, LinkedIn and Pinterest. This is a presentation I gave at the United Way of North Central Massachusetts Community Builders breakfast in November 2012.
Ogr presentation how to integrate social media into your marketing strategy...SherpaSocialMedia
Presentation I gave to the Order of the Golden Rule (industry association of independent funeral home directors) on social media marketing at their April 2012 conference in Alexandria, Virginia.
Social Media for Professionals and their BusinessesGraham & Dunn PC
Social media is more than just a new way to communicate. It’s a cultural revolution. Every second, two new members join LinkedIn. In 2013, 93% of marketers used social
media for their businesses, and it has quickly become the number one activity on the web.
On February 12, 2014, Cynthia Voth and Meghan Granito presented "Social Media for Professionals and their Businesses" to the International Right of Way Association Puget Sound Chapter.
How to manage your social media content strategy, presented by Kevin HuntSocialMedia.org
In his presentation, General Mills' Corporate Social Media Manager, Kevin Hunt, teaches a class on how to manage your social media content strategy.
He shares tips on sourcing great content, determining which platforms to focus on, and developing your content calendar.
Social media is often used for customer engagement, customer retention, and customer service. Consumer behavior on social networks reveals an opportunity to use social media for customer acquisition. This strategy is particularly potent when combined with search engine optimization strategies.
Content marketing is a subset of inbound marketing, but what is it exactly and how do you do it. We think of Content Marketing as made up of four core disciplines - Content, Social, Search and Outreach.
This presentation, delivered at the Social Media Tulsa conference, explains the content marketing framework that we use at BigWing Interactive to deliver on more than 10,000 hours of content marketing for clients to date.
The first half of the presentation explains how to think like a content marketer and use all of the inbound marketing tactics at your disposal. The second half shows a dozen real-life case study of content marketing tactics we used explained through this lens, including real results pulled from analytics.
What can we do now, to prepare for the best GivingTuesday yet? In this presentation, given at the AFP of Mahoning-Shenango County, I highlight what's hot in online giving, the digital giving and mobile trends, and how they inform GivingTuesday. The slide deck includes a successful GivingTuesday case study, and offers a framework for designing your own winning GivingTuesday fundraising or engagement campaign. The deck also includes a framework, campaign ideas, and a path for developing your own GivingTuesday campaign that will move your stakeholders to action.
In this presentation, I tried to draw a picture of the actual social media basics.
Not about trends and new functionalities but well about how to approach social media based on a performance and objectives.
To resume, we can see today that people are expecting high quality and penitence in terms of social media content.
Therefore, advertisers need to adjust their campaigns and their audiences' expectations.
The mix between Paid, Owned and Earned media is key in the success of social media for advertisers.
Finally, we can see that future of social media platforms are in the dialog. Just like platforms like Whechat.
Feel free to contact me for further information about this topic.
Cedric/c
10 Ways To Improve Your Facebook Reach - by Mari Smith at #SMMW13Mari Smith
Mari Smith, co-author of Facebook Marketing: An Hour a Day, reveals 10 proven strategies to boost your Facebook reach and ultimately impact your bottom line. You’ll discover ways to create viral buzz, generate quality leads and tips to instantly increase your fan page reach and results. Mari also reveals what prevents brands and businesses from optimizing their Facebook results and how to fix it. You’ll end up with actionable tips and inspiration to breathe new life into your Facebook marketing. The result: increased customer engagement, more loyal fans and measurable growth.
Facebook is a great social platform for marketing business initiatives – including non-profit initiatives. The challenge is getting noticed, creating an engaging community, and leveraging the platform to broaden your marketing reach. In this workshop you will learn strategies to help you build engagement within your Facebook Page, encourage comments, Likes and shares, learn to manage and develop effective content within your community, and attract more likes. This workshop will teach you how to become a Power Facebook Marketer.
Takeaways
• Key tips to build engagement with your community
• Strategies to attract more Likes, Shares & Comments
• Strategies to effectively market your non-profit initiatives
A review of social networking sites, Web 1.0 vs. Web 2.0, social media "power trio" of LinkedIn, Twitter, Facebook, Google profile, blogs, tips & takeaways
Social Media Marketing Intro for Symantec PartnersSymantec
Social channels are seeing their user base grow every minute. With over 500 million daily active users on Facebook, 250 million monthly active users on twitter and 300 million users on LinkedIn businesses can longer ignore social.
Join Charlie Treadwell, Director Social Marketing at Symantec and learn:
- How to get started on Twitter, Facebook, LinkedIn and SlideShare
- Best practices on how to create content that engages with your customers
- Metrics to track your efforts on social
Should Your Company Use Social Media Marketing?Sallie Burnett
Everyone is talking about social media. Your competitors may have launched a blog, Facebook page or Twitter account. What kind of “homework” should you do before you take the plunge into the social media waters?
This information-packed seminar reviews the essential strategies and best practices you should understand to successfully get started with social media marketing.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
MATATAG CURRICULUM: ASSESSING THE READINESS OF ELEM. PUBLIC SCHOOL TEACHERS I...NelTorrente
In this research, it concludes that while the readiness of teachers in Caloocan City to implement the MATATAG Curriculum is generally positive, targeted efforts in professional development, resource distribution, support networks, and comprehensive preparation can address the existing gaps and ensure successful curriculum implementation.
Marketing has changed….maybe you’ve noticed? How many of you use [click to build] Facebook for business? How many are on Linked In? Twitter? Anyone tweetingright now? (remind of twitter handle) [click to build] Who uses Pinterest? Instagram? YouTube?[click to build] And how many have checked your email today? (all hands up) …. [click to next slide]Mobile stat from: research from:email open by platform: https://litmus.com/blog/email-client-market-share-stats-infographic-june-2012
The Influencer of Today has Changed: It’s now you or meIt’s Word-of-Mouth in the digital age:It’s easy to share and forward messagesReach more people, quicklyPositive endorsements help your brandNegative feedback can hurt your brandYour Fans and Followers can Become Your Brand Ambassadors, Endorsing You and building long-lasting positive buzz
If you have concerns, you’re not alone. Many small businesses think:(Click) Social Media Marketing looks interesting, but… I will never have a million customers or even 5,000….(Click) Using new, inbound marketing tools sound great, but… I will never write Thought Leadership articles….(Click) Paying close attention to what’s being said on social media sounds useful, but… I’ll never have a dedicated staff to do it right…(Click) I hear about new networks everyday, but… I just don’t have the time to stay current
What you do have is powerful! You can successfully market your small business or association because you have…Loyal, happy customersAn excellent customer experienceInteresting and important things to say!
There are easy ways to discover which social media channels are your customers’ preferred channels. (Click) Remember: your contacts, customers, and prospective customers want to keep in touch with you on their terms, so dive in and learn the nuances of the more popular social media tools like Facebook, Twitter, and LinkedIn. Your audience, marketing objectives, and available resources will dictate which social media is right for your business or organization. Another easy idea? (Click) Add social media icons to your next email marketing campaign or website and measure the number of new fans, followers, comments, etc. You will quickly be able to assess which channels are the most popular using click-through information available within Email Marketing reports or website analytics .
Make sure your presence looks good: make your profiles polished and professional-looking.Complete your business profile with a: description, clear contact information, your website URL, and a Join-My-Mailing-List tab/information;Include your website URLBrand the presence: add your business logo, pictures, and a backgroundAdd starter content! It’s important to populate your social media profiles with interesting, relevant content before you begin inviting folks to fan, follow, friend, and link to you.
Wondering what kind of starter content you can use to populate your profiles, today?Information, tips, and practical adviceQuestions asked by your customersOr links to:Archived Email Marketing newslettersPolls and SurveysEvent Homepages and registration pagesBlogs (yours and others)Websites (yours, and others in your area of expertise)Product or service reviewsThought-provoking discussions that inspires debate and dialogueRich media: relevant videos, photos, podcasts
Announce your new presence in your newsletterwith a clear Call-to-ActionInclude standard links in every email so subscribers can share your contentInclude social media sign up icons in every email so subscribers can join you on your social sitesAnnounce your new presence in your newsletter with a clear Call-to-ActionInclude standard links in every email campaignAlways include a share bar in every email. Make it effortless for your network to share your great content
Speaking of starter content, one of the best ways to reuse content is by repurposing email marketing newsletter content. Most Email Service Providers such as Constant Contact provide a Share Bar at the top of emails which will allow both you – and your recipients – to share your content across social networks. Whenever possible, add Social-sharing capabilities to your content to provide customers and prospects alike an effortless way to share it within their networks.
Why are businesses and organizations using Facebook? It’s because the majority of people who use social media are on Facebook, which means your customers or members are there too. There are now 845 million active users, and more than 483 million of them log on to Facebook in any given day.They’re spending a lot of time on Facebook and it’s not just about connecting with their friends and family. Users are also connecting with the brands and businesses they like.Let’s meet one of those businesses, who we’ll use to illustrate how Facebook can be a key part of driving your strategy.[click to next slide]Source: Facebook S-1 filing, 4.23.12ADDITIONAL STATS: People Interact With their Favorite Brands on Facebook More than other Social NetworksFacebook – 34%, Twitter – 4%, LinkedIn 1%2011 Chadwick Martin Bailey and Constant Contact Consumer Pulse
Create a Business PageRecruit fansFill with content that is relevant to them – comments, photos, videosMake settings public so your customers and prospects can find youUse as an alternate landing page for your email Add a “Join My Mailing List” form to invite people to join your listA few important things to know about Facebook’s functionality include:Like – let’s the Business Page administrator know that you are a fan of their business, association, or brand. Upon “Liking”, a user can engage with the business page.Post – text, pictures, videos, etc. – the action of putting up content to your pageComment – Leaving a written response for all to see, be it positive or negativeShare – extending the reach of any content object within that user’s network. The content will reference it’s source. ‘Share’ also gives you the ability to send content as an inter-Facebook message to a unique userGroups – Administrated discussion groups within Facebook on varied topics(Click) Applications – Join My Mailing List! As with any marketing outpost, you will always strive to collect the contact information of a prospect in order to engage more deeply with them, in more targeted ways. Constant Contact provides you the ability to do this by adding it’s JMML Application to your Business Page on Facebook. As you learn more about applications, you can seartch for an add those that are right for your business.
81% of Business to Business marketers are using LinkedInB to B Magazine33% of Non-profits and 52% ofAssociations using LinkedInNonprofit Social Network Survey Report, 2009
Manage your professional contacts and relationshipsFind individuals you know in a professional capacityJoin networks or groups by industry, geography, or work historyParticipate in discussionsRecruit attendees to your eventsInvite people to join your mailing list
51% of active Twitter users follow companies, brands or products on social networks - Edison Research, February 2010If you ask the folks at Twitter if they are a social media network, they will correct you and identify themselves as an “Information Sharing Tool”. In essence, Twitter allows you to listen to global conversations about anything and everything in real time, as they are happening. This is important to any Small Business Owner for many reasons, including:
It gives you an easy way to listen to what is being said: about you and your industry; and about your domain of expertise and your competitors;You can become part of the “conversation”, engaging and adding value to the many-to-many dialogue. Cultivating an approachable online personality will increase your visibility and network-effect over time.Using Twitter, you can:Share links to interesting content & ask for feedbackTweet a survey or pollSend Direct Messages (DMs)Retweet content from people you are following
When getting started with social media marketing, be the expert!1. Focus on the content - share knowledge so people careIt’s not about youIt’s about what you know2. Trade useful information for attentionWill they talk about it when out with friends?Will they look forward to your next communication?Will they be inspired to share/tweet/comment on this information?3. Filter out the noise by narrowing focusing on creating a stream of relevant, interesting contentBe an expertClearly convey the mission. It’s OK to deviate at times, but stick to a 90/10 rule of thumb
DN note: the graphic here tells more than the story that is needed…just want to focus on the fact that in the study, 67% of businesses received 4 out of 5 stars or better, with only 15% receiving 2 or fewer starsOnce you are actively monitoring for social media channels, you will encounter both positive and negative comments. Positive comments are a perfect opportunity to interact and help spread your messages and other content. Social networks are a convenient way for people to share interest and excitement, but more importantly… relationships. So what should you do?Comment back. A simple sentence to show you are interested in what they have to say demonstrates that you are listening to your customers, and those prospects that are lurking. Whenever someone says something positive about your business, simply say ‘Thank you!’ online – publically – to reinforce continued engagement and show prospective customers that you are listening.Answer questions. Clear and helpful answers to questions posed by your customers is a hallmark of excellent customer service. The benefit of answering them on your social media network is twofold: 1) odds are others have the same question and will be helped- or chime in for more information, and 2) you can then repurpose your answer (content!) by including it in your Email Marketing, Tweeting it, etc.This graph shows Yelp’s aggregate rankings of businesses as of September, 2009. Yelp is a ratings and review social site which allows consumers to share the experiences they've had with local businesses. This As you can see, the majority of online feedback is positive.
What should you monitor? Monitor the activity of all your social presences, including:Your Brand. Think about all it’s possible spellings / configurations. For example: Far And Away Bicycles, Far & Away, Bicycles, Bikes, etc.Your competitors. Spot successful tactics being used by others in your industry (and the not-so-successful!) For example: Does the pizzeria down the street tweet daily?Do the other consultants in your area of expertise have LinkedIn profiles? What do they look like?3. Categories, topics, and keywords of your business. For example:Pets, Dog Day Care, Cat, Dog, Pet sitting, Animals, Rescue etc.Take a few minutes to make a list of the main topics you’re monitoring, and then make a list of three or four subtopics. If you think about it, when you’re focused on your reader and your expertise, most of what you’re going to be monitoring falls under five to seven main topics. Set these topics up in Google Alerts or Twitter to begin to get a pulse on the conversations happening and content being distributed.4. The experts and influencers in your business. Watch not only what they’re saying, but what they’re sharing, which events they’re choosing to promote, who they’re following, etc.
When you’re just getting started monitoring and listening to what is being said about you, there are several easy and free tools at your avail:HootSuite: a social media dashboard for teams used to gather intelligence, search, etc.Last but note least: NutshellMail: (more in the next slides)Google Alerts: Google Alerts allows you to “save” keywords. Google Alerts will then send you an email anytime your keyword matches with new content found on the web.You could mention these as well…TweetDeck: a real-time browser, connecting you with your contacts across multiple social platforms such as: Twitter, Facebook, MySpace, LinkedIn, Foursquare, Google Buzz, etc.RSS: Real Simple Syndicate. Use a web reader (such as Google Reader) to “pull” new content to you in real time. You can apply an RSS feed from newspapers, blogs, and most content distribution channels.
When you’re just getting started monitoring and listening to what is being said about you, there are several easy and free tools at your avail:HootSuite: a social media dashboard for teams used to gather intelligence, search, etc.Last but note least: NutshellMail: (more in the next slides)Google Alerts: Google Alerts allows you to “save” keywords. Google Alerts will then send you an email anytime your keyword matches with new content found on the web.You could mention these as well…TweetDeck: a real-time browser, connecting you with your contacts across multiple social platforms such as: Twitter, Facebook, MySpace, LinkedIn, Foursquare, Google Buzz, etc.RSS: Real Simple Syndicate. Use a web reader (such as Google Reader) to “pull” new content to you in real time. You can apply an RSS feed from newspapers, blogs, and most content distribution channels.
When you’re just getting started monitoring and listening to what is being said about you, there are several easy and free tools at your avail:HootSuite: a social media dashboard for teams used to gather intelligence, search, etc.Last but note least: NutshellMail: (more in the next slides)Google Alerts: Google Alerts allows you to “save” keywords. Google Alerts will then send you an email anytime your keyword matches with new content found on the web.You could mention these as well…TweetDeck: a real-time browser, connecting you with your contacts across multiple social platforms such as: Twitter, Facebook, MySpace, LinkedIn, Foursquare, Google Buzz, etc.RSS: Real Simple Syndicate. Use a web reader (such as Google Reader) to “pull” new content to you in real time. You can apply an RSS feed from newspapers, blogs, and most content distribution channels.