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Social Media Mashup - Going International |Conor Lynch | Socialmedia.ie |
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Enterprise Ireland eMarketing Event Dublin 25 October 2012
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Social Media Mashup - Going International |Conor Lynch | Socialmedia.ie |
1.
#EISOCIALMEDIA SOCIAL MEDIA MAS#UP SocialMedia.ie
Oct 2012 © Conor Lynch
2.
SPEAKER PROFILE
#Founder of SocialMedia.ie, BOSS Metrics & connector.TV #Multi-award winning digital marketer #14 years online marketing experience #6 years social media experience #Launched RaboDirect & 30+ web sites #Honours Marketing Degree & Post Grad. SocialMedia.ie Oct 2012 ©
3.
YOUR FREE GIFTS!
@socialmedia_ie @bossmetrics #FREEBOOK #FREETRIAL SocialMedia.ie Oct 2012 ©
4.
Social Media
Intro SocialMedia.ie Oct 2012 ©
5.
SOCIAL MEDIA REVOLUTION SocialMedia.ie
Oct 2012 ©
6.
SOCIAL MEDIA
Social media is about people having online & offline conversations utilising user-generated content (UGC). Social media is online social interaction using computers & mobile phones to turn person to person communication into interactive open dialogues. Social media can take many different forms, including social networks, internet forums, blogs, micro-blogs, wikis, podcasts, digital photos & videos, customer ratings, social bookmarking & games etc. SocialMedia.ie Oct 2012 ©
7.
SocialMedia.ie Oct 2012
©
8.
SOCIAL MEDIA TOOLS SocialMedia.ie
Oct 2012 ©
9.
PICKING MONITORING
TOOLS Engagement or research? In-house or out-sourced? Sentiment analysis? Influencer analysis? Source targeting? Geographical targeting? Reporting requirements? Budget? SocialMedia.ie Oct 2012 ©
10.
MONITORING INFLUENCE
The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you influence others. Peer Index separates “popularity” and “authority” by ranking users on topics as well as the amount of friends and activity. Kred is measurable influence based on influence and outreach. SIM Score measures net sentiment for the brand and the industry SocialMedia.ie Oct 2012 ©
11.
SocialMedia.ie Oct 2012
©
12.
KLOUT EXTENSION SocialMedia.ie June
2012 ©
13.
COMMUNITIES / TRIBES
Communities/Tribes are groups of people connected to one another, connected to an idea SocialMedia.ie Oct 2012 ©
14.
CONNECTORS
Social Media ‘connectors’ can influence their peers SocialMedia.ie Oct 2012 ©
15.
BOUGHT, OWNED &
SHARED MEDIA SocialMedia.ie Oct 2012 ©
16.
CONTENT SHARING SocialMedia.ie Oct
2012 ©
17.
BLOGGING
• There are 175,680,249 identified blogs as of 3 November 2011. • Top blogging platforms are WordPress, Blogger, Tumblr, Movable Type and Posterous. SocialMedia.ie Oct 2012 ©
18.
WORDPRESS BLOGS SocialMedia.ie Oct
2012 ©© June 2012
19.
SHAREABLE CONTENT
www.qik.com - Mobile videos www.foursquare.com - Location www.twitter.com - Micro-blogging www.facebook.com - Personal profile www.youtube.com - Digital video www.linkedin.com - Professional profile www.slideshare.com - Presentations www.flickr.com - Digital photos www.scribd.com - Documents SocialMedia.ie Oct 2012 ©
20.
ESBI CORPORATE BLOG SocialMedia.ie
Oct 2012 ©
21.
CONTENT SHARING SocialMedia.ie Oct
2012 ©
22.
TWITTER
• Approximately 200 million users • There are approximately 140 million tweets sent every day • 84% of marketers are using Twitter and 73% plan on increasing their activity (Stelzner, 2011). SocialMedia.ie June 2012 ©
23.
TWITTER
Real Time communication via Web & mobile using max. 140 characters Send Tweets to your Followers or DM (Direct Messages) Use their @username, #Hashtags and shortened URLs (web addresses) and if they RT (Re-Tweet), maybe you will be Trending! SocialMedia.ie June 2012 ©
24.
HOOTSUITE DASHBOARD SocialMedia.ie June
2012 ©
25.
FACEBOOK
• Almost 1bn active users. • Average user has 130 friends. • Average user is connected to 80 community pages, groups and events. • 200 billion posts liked and commented on every day • Every month, more than 500 million people use an app on Facebook or experience Facebook Platform on other websites. • 92% of marketers are using Facebook and 75% plan on increasing their activity (Stelzner, 2011). SocialMedia.ie Oct 2012 ©
26.
FACEBOOK MARKETING SocialMedia.ie Oct
2012 ©
27.
FANS & FRIENDS
OF FANS • Friends of Fans can see the interaction between Friend and Brand in their Newsfeeds • Comscore’s “Power of Like” report Facebook Fans were 418% more likely to visit Starbucks.com • Friends of fans were 230% more likely to visit Starbucks.com SocialMedia.ie Oct 2012 ©
28.
COMPETITIONS SocialMedia.ie Oct 2012
©
29.
LINKEDIN
• LinkedIn is the world’s largest professional network with over 120 million members in 200 countries. • 700,000 Irish Accounts • LinkedIn manages your online professional profile, connects you to trusted business contacts and helps you exchange knowledge, ideas, and business opportunities with a global network of professionals. • 71% of marketers are using LinkedIn with 71% (B2B) and 51% (B2C) planning to increase their activity (Stelzner, 2011). SocialMedia.ie June 2012 ©
30.
LINKEDIN APPLICATIONS
• Wordpress • Twitter • Slideshare • Google Docs. • Amazon • LinkedIn Polls SocialMedia.ie Oct 2012 ©
31.
LINKEDIN COMPANIES
• Make your Company easy to find. • Encourage Customers to Follow Your Company. • Announce new hires. • Showcase your products and services. • Add Video and photos. • Add your business location. • Showcase your latest blog posts. • Get Clients to recommend you. • Benefit from better analytics. SocialMedia.ie June 2012 ©
32.
LINKEDIN ADS
Target your ad to individuals who match your exact criteria. Target your ads to a specific location. Set your PPC Budget. Only pay for clicks on your ad. linkedin.com/ads SocialMedia.ie Oct 2012 ©
33.
DIGITAL VIDEO
77% of marketers plan on increasing their use of YouTube and video marketing. (Stelzner, 2011) SocialMedia.ie June 2012 ©
34.
YOUTUBE
* YouTube is 2nd most popular global search engine * YouTube has over 2 billion view per day * YouTube averages 15 mins viewing per person SocialMedia.ie June 2012 ©
35.
DOLLAR SHAVE CLUB SocialMedia.ie
Oct 2012 ©
36.
PINTEREST FOR BUSINESS
Companies and brands have embraced Pinterest as a method of telling their stories through images. Brands are using Pinterest as a virtual storefronts for driving customer to their website. SocialMedia.ie Oct 2012 ©
37.
MOBILE TECHNOLOGY • More
than 35 million apps are downloaded every day • More iPhones are sold than people are born every day • In December 2011 the Android Market surpassed 400,000 app mark, doubling the number of available applications only in 8 months • Smartphone sales (globally) are expected to increase by 25% from 472 million in 2011 to 630 million in 2012 • 57% of all new Android and IOS apps are downloaded in the US, followed by 12% China, 4% Taiwan, 3% UK, 3% Canada, 2% Australia and 2% Hong Kong • Mobile apps will grow from a $6billion industry today to $55.7billion industry by 2015 SocialMedia.ie Oct 2012 ©
38.
Case Studies SocialMedia.ie Oct
2012 ©© June 2012
39.
FISKATEERS COMMUNITY SocialMedia.ie Oct
2012 ©
40.
BLACKNIGHT SOLUTIONS
Irish web hosting and co-location company which operates over 120,000 domains on their servers. Their Twitter account serves as a great channel for sales, marketing and customer service. Twitter-specific promotions traced using coupon codes to monitor interactions with their customers. They also use a blog, Facebook, Pinterest and LinkedIn. Best Business Twitter Account at the Social Media Awards 2011. In Numbers: 11-50 employees 2,843 Facebook likes 8,891 Twitter Followers SocialMedia.ie Oct 2012 ©
41.
#TWEETSEATS @crackbird SocialMedia.ie Oct
2012 ©
42.
10C’s
Strategy Model SocialMedia.ie Oct 2012 ©© June 2012
43.
SOCIALMEDIA.IE 10C’S SocialMedia.ie Oct
2012 ©© June 2012
44.
BOSS METRICS ADVISER
Set goals and get advice from social media experts SocialMedia.ie Oct 2012 ©
45.
HOW WE CAN
HELP YOU SocialMedia.ie Oct 2012 ©
46.
Questions
& Answers SocialMedia.ie Oct 2012 ©© June 2012
47.
THANK YOU! SocialMedia.ie Oct
2012 ©
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