This document provides strategies for successful email marketing. It discusses using email as a marketing tool, focusing content on eliciting measurable responses from the audience. Key recommendations include defining the audience, running targeted campaigns, and testing different subject lines, send times, and content to maximize open and click-through rates. The goal is to drive people to take a specific action, such as purchasing a product or signing up for a newsletter. Testing and data analysis are important to improve email marketing campaigns over time.
The Power of Email & Social Media MarketingVanessa CEO
Learn the basics, best practices, and proven strategies of email and social media marketing. Learn how to get your audience to open, read and act on your emails, measure the return on your marketing efforts, and how to combine it with your social media marketing efforts!
The State of Email and Social Media Marketing with Alex de CarvalhoHeidi Richards Mooney
On January 24, 2014 Alex de Carvalho shared the State of Email and Social Media Marketing with members of Women in Ecommerce. Here is his slide presentation. Members of WECAI.org have access to the video files of this presentation.
The Power of Email & Social Media MarketingVanessa CEO
Learn the basics, best practices, and proven strategies of email and social media marketing. Learn how to get your audience to open, read and act on your emails, measure the return on your marketing efforts, and how to combine it with your social media marketing efforts!
The State of Email and Social Media Marketing with Alex de CarvalhoHeidi Richards Mooney
On January 24, 2014 Alex de Carvalho shared the State of Email and Social Media Marketing with members of Women in Ecommerce. Here is his slide presentation. Members of WECAI.org have access to the video files of this presentation.
Growing your Business with Email and Social Media MarketingGhost Partner
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day.
Leveraging, Growing and Enhancing E-mail Communication Mobloggy
Leveraging, Growing and Enhancing E-Mail Communication will be presented by Jodi Jahrling, a Constant Contact Authorized Local Expert, in the council chambers of the Snowmass Village Town Hall.
Email is more important than ever to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organization. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.
Mobloggy Constant Contact Social Media102-feb25-2015Mobloggy
This seminar will give you a closer look at the popular social media networks –
Facebook, Twitter, LinkedIn, Pinterest, and Google+. I’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and donts of each channel.
You’ll also get tips on how to tell if your social media activity is working. This session is best suited for beginners who have begun to use social media for business but are ready to go a little further.
Ignored – or Engaging? How are your subject lines working – or NOT working – to capture the attention and interest of your audience? This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines. We’ll cover:– The three keys that make or break your subject line (and how short your window really is.
All the online marketing tools you need for your small business or nonprofit.
Grow your business using Constant Contact®, connect email, events, surveys, promotions, and Facebook.
More Than Just a Donate Button: The Anatomy of Successful Email Fundraising C...Good Works
What do donate buttons, click-thru rates, banners and list churn have in common? You need to know what these terms mean, and why they matter, if you’re implementing or managing email fundraising for your charity.
This speedy session will provide an overview of the ins and outs, both back end and front end, of how to set up and manage an email fundraising program. Starting with the anatomy of an email, we’ll review different types of emails (focusing on fundraising, advocacy and newsletters), how they can function and complement your existing fundraising/communications program, and share an overview of benchmarks and best practices. Then, we’ll hone in on a series of fundraising email case studies to show how email can function effectively in a variety of organizations at all different stages of program sophistication and maturity.
Email Marketing presentation for Startups and new business entrepreneurs. Topics include: Why Small Businesses and Non-Profits Use Email, What is SPAM, 5 Tips to Improve Your Email Marketing Results, What is the 2 x 2 x 2 Principle, How to Get Your Emails Opened, How an Email Service Provider Can Make Your Life Easier, How You Can Listen, Learn & EARN from Email Reports, Next Steps
Looking for strategies to help your library get the word out? Join Nancy Dowd, Co-author of Bite-Sized Marketing: Realistic Solutions for Overworked Librarians and Kathleen Moore, Graphic Designer for LibraryAware, for a session on making your library newsletter work harder for you. Using examples from successful libraries, she’ll share insights and takeaways you can use to invigorate your email newsletters.
You'll learn:
• How email can help you leverage a successful print newsletter
• Strategies for re-engaging virtual cardholders
• Cool design ideas for eblasts and eNewsletters
• How interest groups, personas, and segments can help
• Tips and tricks for creating email
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
76% of emails never get opened. That makes life for salespeople very difficult. So we've partnered up with Breakthrough Email to bring you email templates that are proven to engage prospects and close more deals. Start using them today and grow your revenue.
60 ways to grow your contact list, presented by Mobloggy®Mobloggy
Let's get Back to Business! It's time to grow your contact list!
Join us for "60 Ways to Grow Your List" workshop - you'll leave with ideas and strategies to capture new contacts, grow your list and take action to help move your business forward.
Having an interested and qualified list of contacts, that you can stay top of mind with, is vital to every business. Continuing to grow that list is just as important. In this workshop we will show you 60 easy ways to grow your contact list today!
We will cover:
• Why someone should join your contact list and what’s in it for them
• How to ask people to join your list "face-to-face"
• How to use social media to grow your list
• How to grow your list on your website or blog
• How to use print material to get people to sign up
• How to use events to help grow your list
• How to use incentives and giveaways to grow your list
Presentation on integrating email with social networks - a process called "share-to-social." From a Webinar with Penton Media, the presentation outlines 6 keys to sucessfully integrating email and social networks.
How to Use Social Media to Influence the WorldSean Si
Here's the deck to my talk for the 23rd ASA Congress which was at The Grand Ballroom of Marriott Hotel. It was an awesome experience and I only had two points:
1) Use social media for good and
2) You have to have authority to use social media influentially.
My company: https://seo-hacker.net
Grow Your Email List - From where it is to where you want it to beBria Sullivan
It’s no secret that email marketing works. But how do you get to a point where you have a list of email addresses to start marketing to? Where do you start to look to gather contacts of people interested in your organization? And how do you keep it all organized? If you’ve ever asked yourself these questions, you don’t want to miss this. We’ll dive into some easy ways to gather contacts wherever you go, and we’ll give you some tips for keeping contacts organized and segmented for easier marketing.
In this presentation you will learn how to:
• Get started with gathering email contacts
• Establish an organized contact segmentation process
• Grow your email lists online and in person
• Keep your subscribers interested after they sign up
iOS von Apple hat sich inzwischen schon zu einem ausgereiften mobilen Betriebssystem entwickelt. Trotzdem darf auch hier Apple nicht stehen bleiben. Diese Session hat Stefan Scheidt auf der Mobile DevCon in Köln am 21.09.2011 gehalten. Sie gibt einen Einblick über den aktuellen Stand von iOS und zeigt die wichtigsten Konzepte.
Growing your Business with Email and Social Media MarketingGhost Partner
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day.
Leveraging, Growing and Enhancing E-mail Communication Mobloggy
Leveraging, Growing and Enhancing E-Mail Communication will be presented by Jodi Jahrling, a Constant Contact Authorized Local Expert, in the council chambers of the Snowmass Village Town Hall.
Email is more important than ever to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organization. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.
Mobloggy Constant Contact Social Media102-feb25-2015Mobloggy
This seminar will give you a closer look at the popular social media networks –
Facebook, Twitter, LinkedIn, Pinterest, and Google+. I’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and donts of each channel.
You’ll also get tips on how to tell if your social media activity is working. This session is best suited for beginners who have begun to use social media for business but are ready to go a little further.
Ignored – or Engaging? How are your subject lines working – or NOT working – to capture the attention and interest of your audience? This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines. We’ll cover:– The three keys that make or break your subject line (and how short your window really is.
All the online marketing tools you need for your small business or nonprofit.
Grow your business using Constant Contact®, connect email, events, surveys, promotions, and Facebook.
More Than Just a Donate Button: The Anatomy of Successful Email Fundraising C...Good Works
What do donate buttons, click-thru rates, banners and list churn have in common? You need to know what these terms mean, and why they matter, if you’re implementing or managing email fundraising for your charity.
This speedy session will provide an overview of the ins and outs, both back end and front end, of how to set up and manage an email fundraising program. Starting with the anatomy of an email, we’ll review different types of emails (focusing on fundraising, advocacy and newsletters), how they can function and complement your existing fundraising/communications program, and share an overview of benchmarks and best practices. Then, we’ll hone in on a series of fundraising email case studies to show how email can function effectively in a variety of organizations at all different stages of program sophistication and maturity.
Email Marketing presentation for Startups and new business entrepreneurs. Topics include: Why Small Businesses and Non-Profits Use Email, What is SPAM, 5 Tips to Improve Your Email Marketing Results, What is the 2 x 2 x 2 Principle, How to Get Your Emails Opened, How an Email Service Provider Can Make Your Life Easier, How You Can Listen, Learn & EARN from Email Reports, Next Steps
Looking for strategies to help your library get the word out? Join Nancy Dowd, Co-author of Bite-Sized Marketing: Realistic Solutions for Overworked Librarians and Kathleen Moore, Graphic Designer for LibraryAware, for a session on making your library newsletter work harder for you. Using examples from successful libraries, she’ll share insights and takeaways you can use to invigorate your email newsletters.
You'll learn:
• How email can help you leverage a successful print newsletter
• Strategies for re-engaging virtual cardholders
• Cool design ideas for eblasts and eNewsletters
• How interest groups, personas, and segments can help
• Tips and tricks for creating email
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
76% of emails never get opened. That makes life for salespeople very difficult. So we've partnered up with Breakthrough Email to bring you email templates that are proven to engage prospects and close more deals. Start using them today and grow your revenue.
60 ways to grow your contact list, presented by Mobloggy®Mobloggy
Let's get Back to Business! It's time to grow your contact list!
Join us for "60 Ways to Grow Your List" workshop - you'll leave with ideas and strategies to capture new contacts, grow your list and take action to help move your business forward.
Having an interested and qualified list of contacts, that you can stay top of mind with, is vital to every business. Continuing to grow that list is just as important. In this workshop we will show you 60 easy ways to grow your contact list today!
We will cover:
• Why someone should join your contact list and what’s in it for them
• How to ask people to join your list "face-to-face"
• How to use social media to grow your list
• How to grow your list on your website or blog
• How to use print material to get people to sign up
• How to use events to help grow your list
• How to use incentives and giveaways to grow your list
Presentation on integrating email with social networks - a process called "share-to-social." From a Webinar with Penton Media, the presentation outlines 6 keys to sucessfully integrating email and social networks.
How to Use Social Media to Influence the WorldSean Si
Here's the deck to my talk for the 23rd ASA Congress which was at The Grand Ballroom of Marriott Hotel. It was an awesome experience and I only had two points:
1) Use social media for good and
2) You have to have authority to use social media influentially.
My company: https://seo-hacker.net
Grow Your Email List - From where it is to where you want it to beBria Sullivan
It’s no secret that email marketing works. But how do you get to a point where you have a list of email addresses to start marketing to? Where do you start to look to gather contacts of people interested in your organization? And how do you keep it all organized? If you’ve ever asked yourself these questions, you don’t want to miss this. We’ll dive into some easy ways to gather contacts wherever you go, and we’ll give you some tips for keeping contacts organized and segmented for easier marketing.
In this presentation you will learn how to:
• Get started with gathering email contacts
• Establish an organized contact segmentation process
• Grow your email lists online and in person
• Keep your subscribers interested after they sign up
iOS von Apple hat sich inzwischen schon zu einem ausgereiften mobilen Betriebssystem entwickelt. Trotzdem darf auch hier Apple nicht stehen bleiben. Diese Session hat Stefan Scheidt auf der Mobile DevCon in Köln am 21.09.2011 gehalten. Sie gibt einen Einblick über den aktuellen Stand von iOS und zeigt die wichtigsten Konzepte.
http://www.opitz-consulting.com/go/3-4-11
JavaScript-Clients sind ein wichtiger Bestandteil des Mobile Computings, die wart- und testbare Entwicklung ist aber eine Herausforderung. Data Binding erleichtet das Unterfangen durch die klare Trennung von Anwendungscode und UI.
OPITZ CONSULTING Solution Architect Stefan Scheidt präsentierte diesen Vortrag am 27. März 2012 auf der Mobile Tech Conference MTC Spring 2012 in München.
--
Sie möchten mobile Geschäftslösungen in Ihrem Unternehmen nutzen? Wir beraten Sie gerne. Lesen Sie hier mehr zu unseren Leistungen in diesem Bereich und informieren Sie sich zu unserem Workshop für die professionelle Web-App-Entwicklung mit JavaScript: http://www.opitz-consulting.com/go/3-4-898
Proactive, outbound email marketing should be an important, key component of your overall marketing or customer/member communications strategy. Email marketing is cost effective and easy to measure. Suitable for all experience levels, this session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies for getting and keeping quality subscribers, increasing deliverability and open rates, writing good headlines and content, saving time, getting readers to take action, and more!
Nonprofits need to leverage every tool to get new members, dedicated volunteers, and donors, donors, and MORE donors! Learn how to integrate email marketing with social media to broaden your social footprint. This interactive session will feature live case studies, tips, tools and new technologies that will help your email “go social”— inspiring broader reach, instant action and long-term engagement.
Are you seeking the right strategies, tools and tactics to make your marketing efforts as effective as possible? During this session you’ll learn some simple but powerful tips to help get your messages opened and read, shared and socially visible. And you’ll learn about great tools you can use to help engage with your existing supporters as well as expand your reach to new ones.
Slides from Social Media for Nonprofits- Vancouver | June 25, 2013
Collecting Better Data to Send Even Better Emailssschall10
A presentation by Nina Stepanov of HubSpot and Inbound.org that was given at the Manchester NH HUG Meetup on June 14th, 2016. Learn how the team at inbound.org segmented their lists based on quite a few data points and saw great results.
Nonprofits need to leverage every tool to get new members, dedicated volunteers, and donors, donors, and MORE donors! Learn how to integrate email marketing with social media to broaden your social footprint. This interactive session will feature live case studies, tips, tools and new technologies that will help your email “go social”— inspiring broader reach, instant action and long-term engagement.
Ignored – or Engaging? How are your subject lines working – or NOT working – to capture the attention and interest of your audience? This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines.
How to Use LinkedIn as a College Student - Get Jobs and Internships FastJosh Hill
Learn how to use LinkedIn as a Student (and as a professional) to increase visibility, credibility, and calls from recruiters. Shape your profile to get that interview, internship, and more by following a few simple steps.
So your newsletter sucks. Or your newsletter rocks and your email lists suck. Or your newsletter rocks and your email lists rock, but your open rates and click thru rates are falling.
Here's a presentation to change all of that. Well it's still in your hands but we're here to help.
Increasing Engagement in Email Marketing and Social Media | Marketing Retirem...Our Kids Media
Tips to Increase engagement and improve performance of your social media marketing and email marketing campaigns. Improve your open rates and click through rates.
Designed for marketing retirement homes, retirement communities and senior care. Will help you market to seniors and boomers in Canada. [Comfort Life Marketing Academy, Lunch & Learn, November 2013, Presented by Kim Fowler]
This is Why No One Reads Your Newsletter - Updated March 2014Here's My Chance
You run a nonprofit and faithfully send out your newsletter once a month to donors, funders, volunteers, and a variety of other stakeholders.
Unfortunately, there’s one major problem in your email strategy…no one is reading your newsletter!
Dave Gloss and Lansie Sylvia from Here’s My Chance review the best techniques for email marketing and communication in 2014. We share success stories, highlight key strategies, and give real-world examples to help you increase your open rate and engage your base.
Constant Contact ® Authorized Local Experts, Rebecca Ruck and Jodi Jahrling of Mobloggy® present, "The Power of Email Marketing". Come learn some new strategies to help your email efforts be more effective and get noticed.
Attendees of this presentation will learn:
• Campaigns: There are more opportunities to connect with your audience than you think.
• Content: What to write about in your newsletter or announcement, recycle your content and learn how to best use images.
• Best practices: The perfect subject line and best times to send your emails.
•Integration: Understand how connected email is to all your branding…they should be done together (ie social media, your blog, your website, sign up forms, etc)
• Tools: Easy tools for online event registration, surveys, contests, coupons, locals deals to help carry your message.
Intended Audience: The content is targeted at the beginner- to comfortable small-business marketer who is looking to build their marketing knowledge, or to reinforce what it is they already know.
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
Wow! 2014 was a busy year in the email marketing space! Increased reliance on data-driven marketing, the emergence of Google Inbox, and the implementation of the Canadian Anti-Spam Legislation (CASL) was enough to challenge even the most seasoned email professionals.
So what practices will continue to be impactful in 2015? And what should you prepare for in the New Year?
Attend the webinar and position yourself to capitalize on today’s email trends and find out how to boost your marketing ROI this year. Join Ryan Phelan, named one of the top 30 digital strategists by the Online Marketing Institute, as he shares what impacted email last year, and his predictions for 2015.
Walk away with insight into:
• Digital marketing trends to be ready for in 2015
• How to make conversations with your customers even more personal
• The true value of the “always addressable” customer
• How to prep for the next big thing in email marketing
Similar to Simple Strategies of Email Marketing (20)
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Welcome. Today we’re going to have some fun and learn a lot…we’re going to expose for you the connection between email and marketing, share with you some practical tips for getting the most out of your email marketing efforts.
(Introduce yourself). Thanks for taking the time today to learn more about using email marketing and social media to grow your business. We hope you will gain insight into some if the key strategies for using Constant Contact tools – both for your own business and also for your clients.
Here’s a quick look at what we’re going to go over today. We’ll talk about Marketing, and the fact that email is one of the strongest formats for real marketing.We’ll talk about how email goes beyond just the messages you send and really leads tomore referral business as well as repeat businessWe’ll talk about what kinds of content work well How to time your messages and to get more people to stop and read themWe’ll go over some important tactics for getting more response from your campaignsAnd we’ll talk a little bit about where you go from here.
Marketing has changed….maybe you’ve noticed? How many of you use [click to build] Facebook for business? How many are on Linked In? Twitter? Anyone tweetingright now? (remind of twitter handle) [click to build] Who uses Pinterest? Instagram? YouTube?[click to build] And how many have checked your email today? (all hands up) …. And right there is one of the key messages I want you to take away from today’s session – not everyone uses each of the social media channels…but these days it’s safe to say that just about everyone you are trying to reach for business has an email address.[click to next slide]
So let’s start by talking about marketing, and I realize that you know what marketing is, but I want to make sure we are all on the same page in terms of real marketing, plain and simple. It’s worth a couple of minutes to go over it.
That ability to see lots of physical and measurable response is just one reason email is so great…Turns out, email is hard to beat. It’s really where you should start – and where your clients should start when they decide to start marketing. It’s the hub of all engagement including social media marketing because it’s where you store your list and manage the graphics and store the stats on who opened your emails, what they clicked on, whether they shared it…There is an awful lot of physical, measureable response for a very low cost – relative to more traditional forms of marketing. Even if you are wrapping your own creative and project management services around our email product, it’s still a low barrier cost as compared to print, radio and payperclick.The average return on email marketing is $87 per dollar spent. Helps quell the concerns many small businesses have in terms of the value of social media. Email is so easy to measure that combining the two brings the value of social media activities up as well. Email offers a whole lot of opportunity for genuine, authentic engagement for your clients and their customers in a one-to-many tool.
Yes, when you use email, you are marketing. Which brings me to being able to tell you that email is more than just “email” (the message, the words, the thing that takes up “space” in your Inbox): I now want you to transition from thinking about marketing at a high level to thinking about email as a tool…What does email do? It communicates! It extends your reach! It helps you build your list! It slices bread (ok, no it doesn’t, but it’s pretty great nonetheless! )Best of all? You can grow your business, because email helps you nurture your relationship and it’s a one-to-many tool. Meaning one person can send to many people and if you’re doing it right, you can be genuine and authentic and really reach those people as if it were on a one-to-one basis.
We’ve told you a little bit about marketing and why it’s important, and how email fits into the marketing mix and can be a primary driver of your business. Now it’s time to move forward and talk about ways to make the most of your email marketing efforts – and we’re going to do that today by providing you with some tips and advice we’ve gleaned from the efforts of over 500,000 customers.
There are two key pieces of thinking your email that can often seem like a reflection of the old “which came first” debate: figuring out what you want to write about or making sense of some of the practical realities of email (like how to ensure your emails get read, or when to send them). We’re going to start with the “chicken” – coming up with what to write or send to your audience, after which we’ll talk about helping your email get opened and when to send it.
“What should I write about?” This is a very, very common question. It’s likely the most common question you will have yourself, and it’s also important to know how much to write. The answer can actually take some of the pressure to write a lot of great, engaging content off of you and ease some of that pain by giving you an opportunity to focus on what you know and how you can help.At the end of the day, the answer is simple. [click to build] You write about what you know that they don’t know. You share your knowledge and raise your profile as an expert in your field. What you are trying to do is build what is called a resource relationships, Where when their need for what you do comes up, YOU are the person that comes to mind. And it’s a good idea to share just for the sake of sharing. Giving your knowledge away. You cannot be afraid to give away the farm. Nothing you write in an email or on facebook is going to eliminate a paying customer’s need for you and your services. Nothing you write is going to replace your experience, or more importantly your comfort level with that experience.[click to build] provide insights into information that you have access to that they don’t‘[click to build] the best part is that you don’t always have to write original content…just be interesting and relevant (it’s OK to “borrow” content from others, and share it with your own comments or thoughts…ABOVE all else, be generous…give away the farm…let people enjoy the full range of expertise you have to offer.(If you have a longer session, this is a great time to ask people in the audience what they do for a livingand give them some ideas for content so that you get the room thinking in these terms)(Also if you have a longer session, you can give an example of a business that “gives away the farm” and drives business doing so)[click to next slide]
[click through these samples, letting people see them as ideas]discounts (what most people think of)e-books or downloadable contentserviceshints + tipsexperiences or eventssupport a causeJULIE: perhaps mention a couple of specific examples, for example: “Download our free Spring Gardening guide” or “Free Tradeshow Booth consultation” or something like that…[click to next slide]
(ask if anyone in the class wants to get a long email from anyone else in the class. No one will raise their hand.) No one has ever raised their hand. If you are a church, a chamber of commerce or a school, you probably have long emails and we are all okay with getting those. Our children and our businesses rely on you and we want to see activity – we are willing to get a long email from you. (right? Ask the crowd) …we don’t read them, but it’s okay that we see them.So take the pressure to create or write off of yourself. Instead focus on being the resource. Less is more. Always.There is no rule that says your newsletter needs to have three articles, three pictures and three links. One thing is plenty. There is a Constant Contact customer whose newsletter is called One Thing – he did it to make it easy on himself and it works really well – people can absorb it and he’s not under the gun to come up with a bunch of content to fill it.Your emails and their social media activities are NOT for telling people everything that they do. That is part of the hole people dig for themselves when they start writing their emails, they try to say everything. That is not what your emails and social media posts are for. That’s what your website is for. Your emails and your social media is about offering one thing at a time and tracking whether or not it moved the needle. Plain and simple.Mobile stat from: research from:email open by platform: https://litmus.com/blog/email-client-market-share-stats-infographic-june-2012
Content can be visual as well…and you can satisfy the appetite of your audience for visual content in several ways…here are some examples:non-profit, sharing information about themselves that’s in the press…and letting logos and large pictures tell the story more than textrestaurant sharing their current specials…featuring their specials in a visually-branded email template that reflects their company branda non-profit, sharing an event notice….drawing the reader in with a large image on a simple templateB2B, showcasing the services they have…again, a simple template, with just the right amount of visual “punch” to spice it upanother event notice…this one is all visual, showing the creative event poster in the email itself.
Repurpose and reuse everything. These are example of the same single piece of content being shared at different times, in different ways on various channels. All keep the conversation going. All are slightly different. There is no reason to kill yourself trying to write new content every day or event every week – find ways to use it more than once.
Make it easy on yourself. Instead of making a complicated marketing calendar,Choose a theme or a specific vertical and focus on being the hub or resource for that subject. It can be monthly, weekly, quarterly – just use the theme to create guidelines for yourself so that you are not staring into the abyss of having to find something to write about. Go narrow and allow that subject to expand and alwaysMake sure that you are the resource. The hub of information and access.
Make it easy on yourself. Instead of making a complicated marketing calendar,Choose a theme or a specific vertical and focus on being the hub or resource for that subject. It can be monthly, weekly, quarterly – just use the theme to create guidelines for yourself so that you are not staring into the abyss of having to find something to write about. Go narrow and allow that subject to expand and alwaysMake sure that you are the resource. The hub of information and access.
We started by looking at the “What” for your emails (what you write)…now we’re going to talk a bit more about the “how”…
(This is alternative to the previous slide – up to the speaker which one to use)Examples from customers…can be built quickly either before or after the audience interaction piece…List of customers, in order:BolocoBlue PenguinTee FuryFish and BoneJill Singer Graphics
Use the same three groups of people and now you will choose three different times of day you want to test.So, a morning, midday and afternoon or evening. The next time you are ready to send out an email,Send it on your best performing day from the last test. Send the first group their email in the morning,The second group gets it midday and the third group gets it in the afternoon or evening. And look at your stats. You will know which time of day did the best. So now you will know the best day and the best time of that day to send your emails for the best response. Please make sure you are not romanced by a high open rate. Just measuring the open rate will notGive you a clear picture of success. You might have a lot of people open it but very few take theAction you want them to take. Measure the physical, measurable responses
So now you have the best day on which to send and the best time at which to send. Excellent!! But let me caution you… [click to build] DO NOT BE ROMANCED BY A HIGHOPEN RATE – MEASURE ACTIONS!
Source for 67%: Jeanne Jennings, Marketing Sherpa: “Preview Panes, Image Blocking and My Pitch to Have Microsoft Outlook Turn Images on by Default,” June 2010
Remember our discussion of what marketing was all about? It’s about eliciting a physical and measurable response…so let’s dig deeper into that idea.
I hope you have a better understanding of the importance of email as an integral part of your marketing mix and some of the practical tips you can take home with you today.I have just two more pieces of advice, and then some next steps you can take.
What questions do you have?SPEAKERS – YOU CAN CHANGE THE COACH NUMBER TO YOURS IF YOU ARE SET UP TO HANDLE THEM.(Also, please help us continue to improve these sessions by filling out the form…)[click to build] if you’re looking for more help, don’t hesitate to call one of our fantastic coaches…they’re eager to help and make things work for you.[click to build] if you haven’t been using email marketing, but are ready to get started and to make it a part of your marketing mix, visit ConstantContact.com to get started today.Finally, feel free to reach out to me with other questions you might have.Thank you!