This document provides an overview of a workshop on using email and social media for small business and nonprofit marketing. It introduces a simple framework for developing a marketing strategy, including setting goals and objectives, running campaigns on relevant channels, and measuring results. Key topics covered include developing campaigns for different channels like Facebook, Twitter, email, determining which channels are best for your audience, tools for building email lists and expanding reach, best practices for email content and design, and tips for consistent branding across channels. Attendees are guided through exercises to help them apply the concepts to their own marketing plans. The goal is to help small businesses and nonprofits implement a basic but effective marketing strategy using low-cost digital marketing channels and tools.
Overview of social media marketing for business:
- Developing a strategy
- Choosing/Establishing goals
- Features & Benefits of popular networks
- Selecting your first channel
- Monitoring & responding
Business Influencer Development Program 2018Social Jack
The ultimate goal for any successful professional is to become an influencer in their respective field. Influencers are individuals with a significant following and an authentic voice in the industry — they lead and set direction for others. Establishing yourself as an influencer dramatically enhances your reputation and credibility, which directly translates to business success.
Digital marketing fundamentals for new business owners presented in Charleston, S.C. for SCORE. Covering content marketing strategy, SEO, blogging, and pay per click advertising.
Overview of social media marketing for business:
- Developing a strategy
- Choosing/Establishing goals
- Features & Benefits of popular networks
- Selecting your first channel
- Monitoring & responding
Business Influencer Development Program 2018Social Jack
The ultimate goal for any successful professional is to become an influencer in their respective field. Influencers are individuals with a significant following and an authentic voice in the industry — they lead and set direction for others. Establishing yourself as an influencer dramatically enhances your reputation and credibility, which directly translates to business success.
Digital marketing fundamentals for new business owners presented in Charleston, S.C. for SCORE. Covering content marketing strategy, SEO, blogging, and pay per click advertising.
October 22 Robyn Quinn - Grow Your Business with Email Marketing and Social M...Robyn Quinn, APR
Presentations to Greater Victoria and Salt Spring Island Chambers of Commerce to celebrate Small Business Week 2013. The presentation illustrates the value of email marketing and social med. Highlights how understanding your audience and using multiple platforms to connect can grow your business.
Marketing has changed, some of the change is obvious, but I want to talk briefly about one of the subtle changes that affects you, and your ability to grow your business using all of the new online tools...that is a basic
shift in the way you may find and keep customers with today’s business climate. And it’s a fundamental change in the way most small business owners think about their marketing – but it works. We see it working every day using the tools of Email and Social Media Marketing/ Engagement!
October 22 Robyn Quinn - Grow Your Business with Email Marketing and Social M...Robyn Quinn, APR
Presentations to Greater Victoria and Salt Spring Island Chambers of Commerce to celebrate Small Business Week 2013. The presentation illustrates the value of email marketing and social med. Highlights how understanding your audience and using multiple platforms to connect can grow your business.
Marketing has changed, some of the change is obvious, but I want to talk briefly about one of the subtle changes that affects you, and your ability to grow your business using all of the new online tools...that is a basic
shift in the way you may find and keep customers with today’s business climate. And it’s a fundamental change in the way most small business owners think about their marketing – but it works. We see it working every day using the tools of Email and Social Media Marketing/ Engagement!
Running your business in the cloud: Constant ContactFunding Options
'Grow your business with email and social media' presentation by Tamsin Fox-Davies of Constant Contact at the 'Running your business in the cloud' event on 17th July.
Growing your Business with Email and Social Media MarketingGhost Partner
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day.
Jami Oetting is the editor of Agency Post, HubSpot’s blog for the agency professional.
In this session, you’ll learn how to create a predictable pipeline of leads through inbound marketing. Discover the secrets to setting the right goals, learn how to easily and quickly create content, and get a primer on how paid promotion can jumpstart your efforts. You’ll also get an insider’s view at the experiments we’ve done on the HubSpot Blog, which garners more than 2 million visits per month.
Seduce Prospects Without Giving Your Work Away For FreeJami Oetting
Learn how agencies can create a predictable pipeline of leads for new business development, including what really matters when blogging, how to come up with ideas, and how to use offers to drive sales qualified leads.
SCORE + Cobb Chamber of Commerce "Growing Your Business with Email and Socia...Ghost Partner
A presentation given by Howard Flint of Ghost Partner to a group at the Cobb County Chamber of Commerce. The event was sponsored by SCORE. The presentation was "Growing Your Business with Email and Social Media Marketing"
Grow Your Business with Email and Social MediaVanessa CEO
This session will teach you how to make the most of the combination of email and social media for your business and gain a greater understanding of marketing basics like goals and objectives. You’ll learn what a “campaign” is and you’ll walk away with simple yet powerful tips to get your messages opened and read, shared and socially visible.
How Small Business Owners Can Nurture Their Warm Leads OutboundEngine
Here's a link to the webinar recording: http://outbnd.it/19x4scu
Small business owners have leads, whether they're past customers or new warm leads. Either way, there's a knowledge gap to be filled and we can help. We put together a webinar to help SMB owners out to figure out what to do with warm leads.
The slides will go over:
- Content Marketing & Lead Nurturing Overview
- Campaign Follow-up Tips & Tricks
- Campaign Performance Basics
- Leveraging Social Media
Professional racer-turned marketing and business strategist Tom Marx discusses how small businesses can benefit from tracking and understanding sales, marketing, public relations and social media figures.
How to optimize Social Media engagement with Content MarketingRevSquare
The biggest challenge to create a durable and engagement social media experience is to publish the right content mix to maximize engagement and ultimately convert your fan base into customers.
Content Marketing supports Social Media management by helping companies plan for the right content strategies.
This presentation given at Word of Mouth Marketing University (WOMMU) will help you understand:
- Social Media ROI
- Four types of content to create engagement and conversions
- How to brainstorm content ideas
- How to plan the right mix for your editorial calendar
- The tools to help you publish content effectively
- How to measure the performance of you content
Putting social media to work for your small business ardent scope marketingCatherine Marsden MS, PMP
Are you unsure about how to build your brand online? Use this slide presentation to level the playing field with your larger competitors and find out how to map a social media strategy and integrate social media with your existing marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.