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  1. 1. © 2012social media marketingmade simple
  2. 2. © 2012Joanne RandallConstant Contact Authorized Local ExpertLeap Year
  3. 3. © 2012why social?3
  4. 4. © 2012social media endorsements = $51% of the U.S.sample had purchased aproduct based on anonline recommendation.4
  5. 5. © 2012Source: Neilson Global Trust in Advertising Survey, 2007social media is the new word of mouthyou must providea great experienceyou must engagewith customers tohelp them spreadthe word5
  6. 6. © 2012© dennis nations 2011concerns? you’re not alone…social media looks reallyinteresting, but…I’ll never have millions of customers…using new marketing toolssound great, but…I will never write thought leadership articles….reading what’s being saidsounds useful, but…I’ll never have a dedicated staff to do it right…I hear about new tools andnetworks everyday, but…I just don’t have the time to stay current…6
  7. 7. © 2012what you do have is powerful…loyal, happy customersan excellent customerexperienceinteresting and importantthings to say!7if you don’t… that’s what you want to focus on
  8. 8. © 2012build community: Dingo• Dingo, a pet supply company, sentan Email Campaign to 8,934subscribers• Dingo shared the offer on Facebookand Twitter• Dingo had its fans join their email listthrough the CTCT Facebook App• Dingo kept their fans up to date ontheir progress• Dingo’s fans shared their campaignthrough social networks and on theirown BlogsDingo now has6,329 Likes and 14,140 SubscribersIt took them 3 days!8
  9. 9. © 2012your contacts want to keep intouch, but on their terms9add social icons to emailcampaigns to define youraudience’s preferred channelsdiscover preferred channels9
  10. 10. © 2012kick-start growth: use your email list• announce your socialpresence in yournewsletter• include social sharelinks in every email• include social mediasign up icons in everyemail10
  11. 11. © 2012look professional• complete yourbusiness profile• brand your presence• add starter content11
  12. 12. © 2012starter content• information, tips, and practical advice• questions asked by your customers• links to:– archived newsletters; event home andregistration pages– polls and surveys– blogs (yours and others’); websites (yours,and others in your area of expertise)– thought-provoking discussions thatinspires dialogue– relevant videos, photos, podcasts12
  13. 13. © 2012make content shareable13
  14. 14. © 2012reuse content: Focus HR14
  15. 15. © 20121,000,000,000+registered users530,000,000+daily userswhy create abusiness page?15
  16. 16. © 2012tips for yourbusiness page• make your settings public• post fun, engaging contentincluding photos &videos• interact with your fans• add a “Join My Mailing List”custom tab16
  17. 17. © 201217
  18. 18. © 2012300,000,000+active users51%follow companies, brands orproducts on social networksshould I be usingTwitter?18
  19. 19. © 2012tips forusing Twitter• share links to interesting content• write in a headline format• send direct messages (DMs) whenappropriate• retweet content from people youare following• use hashtags to link tweets19
  20. 20. © 201281%of B-2-B marketers are using LinkedIn33% | 52%Nonprofits and Associationsusing LinkedInwhat’s the deal withLinkedIn?20
  21. 21. © 2012tips forusing LinkedIn• find individuals you know in aprofessional capacity• ask for introductions to connections intheir networks• join groups; participate in discussions;recruit attendees to your events• ask for recommendations21
  22. 22. © 2012• focus on the content:share knowledge sopeople care• trade usefulinformation forattention• inspire trust by filteringthe noisesocial media “dos”22
  23. 23. © 2012social media “don’ts”• don’t pitch• don’t overtly self-promote• don’t offer incentives toget reviews or sharing• don’t get too personal23
  24. 24. © 2012address and encourage “positivity”• comment back• say “thank you”!• answer questions• share comments through othermarketing channels• consider rewarding “positiveposters”24-- Yelp aggregate rankings of businesses, 9/2009do itagain!create agreat offerhave clearcall to actionpublish +promotemeaningfulresults
  25. 25. © 2012turn negativity around…• always reach out to thecustomer• let your network knowyou are addressing theissue• always seek to satisfyand delight, not defend25
  26. 26. © 2012monitor social spherecategories,topics,keywordssimilarcompaniesyourbrandexperts +influencers26
  27. 27. © 2012Hootsuitetools to manage + monitor27
  28. 28. © 2012NutshellMailtools to manage + monitorupdate yournetworkstrack youractivityreply fromyour inbox28
  29. 29. © 2012Google Alertstools to manage + monitor29
  30. 30. © 2012combine social with email: The Swinery• sent email newsletter to3,765 subscribers• included social share bar• received 816 opens (22%)• viewed additional 485 times& ”liked” by 181 readers60% increase in reach30
  31. 31. © 2012next steps… »» Learning Centerfree social media webinars60 days for free. call 866.876.8464 to startemail marketing free Nutshell Mail today31
  32. 32. Take action!• Exclusive Offer:30% Off CTCT for 3Months• Promo code 30june• See me after formore information• Survey/Offer• FREE Website Match ifyou sign up today orwithin the next 30 days• FREE one hour phoneconsult with Leap yearMarketing to getstarted on your firstcampaign• Signing up today=30%off CTCT for 3 months32
  33. 33. © 2012Joanne RandallConstant Contact Authorized Local ExpertLeap Year
  34. 34. © 201234