The State of Email and Social Media Marketing with Alex de CarvalhoHeidi Richards Mooney
On January 24, 2014 Alex de Carvalho shared the State of Email and Social Media Marketing with members of Women in Ecommerce. Here is his slide presentation. Members of WECAI.org have access to the video files of this presentation.
The Power of Email & Social Media MarketingVanessa CEO
Learn the basics, best practices, and proven strategies of email and social media marketing. Learn how to get your audience to open, read and act on your emails, measure the return on your marketing efforts, and how to combine it with your social media marketing efforts!
Growing your Business with Email and Social Media MarketingGhost Partner
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day.
Mobloggy Constant Contact Social Media102-feb25-2015Mobloggy
This seminar will give you a closer look at the popular social media networks –
Facebook, Twitter, LinkedIn, Pinterest, and Google+. I’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and donts of each channel.
You’ll also get tips on how to tell if your social media activity is working. This session is best suited for beginners who have begun to use social media for business but are ready to go a little further.
The State of Email and Social Media Marketing with Alex de CarvalhoHeidi Richards Mooney
On January 24, 2014 Alex de Carvalho shared the State of Email and Social Media Marketing with members of Women in Ecommerce. Here is his slide presentation. Members of WECAI.org have access to the video files of this presentation.
The Power of Email & Social Media MarketingVanessa CEO
Learn the basics, best practices, and proven strategies of email and social media marketing. Learn how to get your audience to open, read and act on your emails, measure the return on your marketing efforts, and how to combine it with your social media marketing efforts!
Growing your Business with Email and Social Media MarketingGhost Partner
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day.
Mobloggy Constant Contact Social Media102-feb25-2015Mobloggy
This seminar will give you a closer look at the popular social media networks –
Facebook, Twitter, LinkedIn, Pinterest, and Google+. I’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and donts of each channel.
You’ll also get tips on how to tell if your social media activity is working. This session is best suited for beginners who have begun to use social media for business but are ready to go a little further.
Leveraging, Growing and Enhancing E-mail Communication Mobloggy
Leveraging, Growing and Enhancing E-Mail Communication will be presented by Jodi Jahrling, a Constant Contact Authorized Local Expert, in the council chambers of the Snowmass Village Town Hall.
Email is more important than ever to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organization. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.
Today, work isn't working for millions of employees. 85% of employees are not engaged or actively disengaged at work. So how do you drive engagement, improve onboarding processes, and keep hold of your best people at your organization? Join us and guest speaker, Sameer Chowdhri, Global Head, HR Solutions, Workplace by Facebook, on September 12th at 2 PM ET to hear about why and how HR leaders at global companies like yours are adopting new processes and technology to build a more connected company.
You'll learn how to:
Empower employees to perform their best work
Break communication barriers across frontline and corporate
Reimagine the employee experience through the employee journey across every touch point
Retain and grow top talent all while improving productivity and business efficiencies
Measuring the Results: How to Measure the Results of Email Communications and...Hobsons
Measuring the Results: How to Measure the Results of Email Communications and Enhance Their Success
Presented by Dwight Dunkley
Hobsons University 2015
Rehashing offline copy or boring marketing collateral for your website just doesn't cut it anymore. Your website, blogs, webinars, video and podcasts, social media, and other online content all offer you tremendous opportunities to connect with your customers and drive business. Sounds great right? It is. But only if you do it well, and create the kind of content that both resonates with your customers and meets your business objectives.
This infographic highlights the latest trends of small business branding for 2015. It covers a range of trends from Brand Storytelling to Brand Colour Selection or Brand Names to Brand Values.
6 effective mass email marketing strategies to make online business successfulSherin Thomas
Targeted messages can enhance the email conversion rate as website viewers become paying customers and all that is due to the information received through email.
7 Ways to Use Social Media to Build Stunning Business and Personal BrandsJay Baer
Using social media to build business and personal brands. Includes social media strategy, social media customer service, PR 2.0, thought leadership through social media (blogging, webinars), social media marketing, and customer loyalty and evangelism.
Email marketing combined with social media can represent a very powerful mix, in particular in the travel industry.
Keynote given during "Online Marketing Strategies for Travel" conference in Miami, June 6, 2012.
A look at the sales funnel and what marketing channels are appropriate at what stage.
Check out Trada Reviews here: http://www.trada.com/trada-reviews/
Webinar: How to a Build A Social Media PlanHootsuite
Building a social media plan is vital for every business to achieve success. In this webinar, you can expect practical tips in creating one social media strategy plan for your business!
Watch the recording on Youtube here: http://ow.ly/XPDmW
Want to learn more about social media planning? Check out additional resources here:
Social Media Strategy Guide: http://ow.ly/XP79c
Social Media Templates - blog post: http://ow.ly/XP7cA
Social Media Strategy Template: http://ow.ly/XP7f7
Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - @Hootsuite
View how"out-of-the-box" thinkers David Skok and Mike Volpe define an optimized sales and marketing funnel; and describe how to identify problems and create long-lasting solutions for your organization during this complimentary one-hour online training session: http://www.hubspot.com/webinars/optimize-the-sales-and-marketing-funnel/
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
Proactive, outbound email marketing should be an important, key component of your overall marketing or customer/member communications strategy. Email marketing is cost effective and easy to measure. Suitable for all experience levels, this session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies for getting and keeping quality subscribers, increasing deliverability and open rates, writing good headlines and content, saving time, getting readers to take action, and more!
Leveraging, Growing and Enhancing E-mail Communication Mobloggy
Leveraging, Growing and Enhancing E-Mail Communication will be presented by Jodi Jahrling, a Constant Contact Authorized Local Expert, in the council chambers of the Snowmass Village Town Hall.
Email is more important than ever to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organization. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.
Today, work isn't working for millions of employees. 85% of employees are not engaged or actively disengaged at work. So how do you drive engagement, improve onboarding processes, and keep hold of your best people at your organization? Join us and guest speaker, Sameer Chowdhri, Global Head, HR Solutions, Workplace by Facebook, on September 12th at 2 PM ET to hear about why and how HR leaders at global companies like yours are adopting new processes and technology to build a more connected company.
You'll learn how to:
Empower employees to perform their best work
Break communication barriers across frontline and corporate
Reimagine the employee experience through the employee journey across every touch point
Retain and grow top talent all while improving productivity and business efficiencies
Measuring the Results: How to Measure the Results of Email Communications and...Hobsons
Measuring the Results: How to Measure the Results of Email Communications and Enhance Their Success
Presented by Dwight Dunkley
Hobsons University 2015
Rehashing offline copy or boring marketing collateral for your website just doesn't cut it anymore. Your website, blogs, webinars, video and podcasts, social media, and other online content all offer you tremendous opportunities to connect with your customers and drive business. Sounds great right? It is. But only if you do it well, and create the kind of content that both resonates with your customers and meets your business objectives.
This infographic highlights the latest trends of small business branding for 2015. It covers a range of trends from Brand Storytelling to Brand Colour Selection or Brand Names to Brand Values.
6 effective mass email marketing strategies to make online business successfulSherin Thomas
Targeted messages can enhance the email conversion rate as website viewers become paying customers and all that is due to the information received through email.
7 Ways to Use Social Media to Build Stunning Business and Personal BrandsJay Baer
Using social media to build business and personal brands. Includes social media strategy, social media customer service, PR 2.0, thought leadership through social media (blogging, webinars), social media marketing, and customer loyalty and evangelism.
Email marketing combined with social media can represent a very powerful mix, in particular in the travel industry.
Keynote given during "Online Marketing Strategies for Travel" conference in Miami, June 6, 2012.
A look at the sales funnel and what marketing channels are appropriate at what stage.
Check out Trada Reviews here: http://www.trada.com/trada-reviews/
Webinar: How to a Build A Social Media PlanHootsuite
Building a social media plan is vital for every business to achieve success. In this webinar, you can expect practical tips in creating one social media strategy plan for your business!
Watch the recording on Youtube here: http://ow.ly/XPDmW
Want to learn more about social media planning? Check out additional resources here:
Social Media Strategy Guide: http://ow.ly/XP79c
Social Media Templates - blog post: http://ow.ly/XP7cA
Social Media Strategy Template: http://ow.ly/XP7f7
Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - @Hootsuite
View how"out-of-the-box" thinkers David Skok and Mike Volpe define an optimized sales and marketing funnel; and describe how to identify problems and create long-lasting solutions for your organization during this complimentary one-hour online training session: http://www.hubspot.com/webinars/optimize-the-sales-and-marketing-funnel/
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
Proactive, outbound email marketing should be an important, key component of your overall marketing or customer/member communications strategy. Email marketing is cost effective and easy to measure. Suitable for all experience levels, this session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies for getting and keeping quality subscribers, increasing deliverability and open rates, writing good headlines and content, saving time, getting readers to take action, and more!
Are you seeking the right strategies, tools and tactics to make your marketing efforts as effective as possible? During this session you’ll learn some simple but powerful tips to help get your messages opened and read, shared and socially visible. And you’ll learn about great tools you can use to help engage with your existing supporters as well as expand your reach to new ones.
Slides from Social Media for Nonprofits- Vancouver | June 25, 2013
Nonprofits need to leverage every tool to get new members, dedicated volunteers, and donors, donors, and MORE donors! Learn how to integrate email marketing with social media to broaden your social footprint. This interactive session will feature live case studies, tips, tools and new technologies that will help your email “go social”— inspiring broader reach, instant action and long-term engagement.
All the online marketing tools you need for your small business or nonprofit.
Grow your business using Constant Contact®, connect email, events, surveys, promotions, and Facebook.
Tackle your Employee Communication Measurement FearsKate Smith
Many employee communicators fear measurement. They dread math, worry about the cost and are not sure how to accurately measure and what metrics to apply. But by overcoming your resistance, you can use measurement to see the strengths and weaknesses in your employee communication programs and make improvements to increase employee engagement. Use this guide to tackling the fear of your employee communication measurement .And for more tips on internal communications visit our blog http://www.davisandco.com/resources/impact-blog
The #1 Reason Why Sales Coaching is Critical to your 2022 Sales SuccessAggregage
Join Tim Hughes, Author of Social Selling – Influencing Buyers and Changemakers and Co-Founder/CEO of Digital Leadership Associates, as he details how investing in sales coaching will teach your team how to navigate social media and therefore create greater sales success.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Welcome. Today we’re going to have some fun and learn a lot…we’re going to expose for you the connection between email and marketing, share with you some practical tips for getting the most out of your email marketing efforts.
(Introduce yourself). Thanks for taking the time today to learn more about using email marketing and social media to grow your business. We hope you will gain insight into some if the key strategies for using Constant Contact tools – both for your own business and also for your clients.
Here’s a quick look at what we’re going to go over today. We’ll talk about Marketing, and the fact that email is one of the strongest formats for real marketing.We’ll talk about how email goes beyond just the messages you send and really leads tomore referral business as well as repeat businessWe’ll talk about what kinds of content work well How to time your messages and to get more people to stop and read themWe’ll go over some important tactics for getting more response from your campaignsAnd we’ll talk a little bit about where you go from here.
Marketing has changed….maybe you’ve noticed? How many of you use [click to build] Facebook for business? How many are on Linked In? Twitter? Anyone tweetingright now? (remind of twitter handle) [click to build] Who uses Pinterest? Instagram? YouTube?[click to build] And how many have checked your email today? (all hands up) …. And right there is one of the key messages I want you to take away from today’s session – not everyone uses each of the social media channels…but these days it’s safe to say that just about everyone you are trying to reach for business has an email address.[click to next slide]
So let’s start by talking about marketing, and I realize that you know what marketing is, but I want to make sure we are all on the same page in terms of real marketing, plain and simple. It’s worth a couple of minutes to go over it.
That ability to see lots of physical and measurable response is just one reason email is so great…Turns out, email is hard to beat. It’s really where you should start – and where your clients should start when they decide to start marketing. It’s the hub of all engagement including social media marketing because it’s where you store your list and manage the graphics and store the stats on who opened your emails, what they clicked on, whether they shared it…There is an awful lot of physical, measureable response for a very low cost – relative to more traditional forms of marketing. Even if you are wrapping your own creative and project management services around our email product, it’s still a low barrier cost as compared to print, radio and payperclick.The average return on email marketing is $87 per dollar spent. Helps quell the concerns many small businesses have in terms of the value of social media. Email is so easy to measure that combining the two brings the value of social media activities up as well. Email offers a whole lot of opportunity for genuine, authentic engagement for your clients and their customers in a one-to-many tool.
Yes, when you use email, you are marketing. Which brings me to being able to tell you that email is more than just “email” (the message, the words, the thing that takes up “space” in your Inbox): I now want you to transition from thinking about marketing at a high level to thinking about email as a tool…What does email do? It communicates! It extends your reach! It helps you build your list! It slices bread (ok, no it doesn’t, but it’s pretty great nonetheless! )Best of all? You can grow your business, because email helps you nurture your relationship and it’s a one-to-many tool. Meaning one person can send to many people and if you’re doing it right, you can be genuine and authentic and really reach those people as if it were on a one-to-one basis.
We’ve told you a little bit about marketing and why it’s important, and how email fits into the marketing mix and can be a primary driver of your business. Now it’s time to move forward and talk about ways to make the most of your email marketing efforts – and we’re going to do that today by providing you with some tips and advice we’ve gleaned from the efforts of over 500,000 customers.
There are two key pieces of thinking your email that can often seem like a reflection of the old “which came first” debate: figuring out what you want to write about or making sense of some of the practical realities of email (like how to ensure your emails get read, or when to send them). We’re going to start with the “chicken” – coming up with what to write or send to your audience, after which we’ll talk about helping your email get opened and when to send it.
“What should I write about?” This is a very, very common question. It’s likely the most common question you will have yourself, and it’s also important to know how much to write. The answer can actually take some of the pressure to write a lot of great, engaging content off of you and ease some of that pain by giving you an opportunity to focus on what you know and how you can help.At the end of the day, the answer is simple. [click to build] You write about what you know that they don’t know. You share your knowledge and raise your profile as an expert in your field. What you are trying to do is build what is called a resource relationships, Where when their need for what you do comes up, YOU are the person that comes to mind. And it’s a good idea to share just for the sake of sharing. Giving your knowledge away. You cannot be afraid to give away the farm. Nothing you write in an email or on facebook is going to eliminate a paying customer’s need for you and your services. Nothing you write is going to replace your experience, or more importantly your comfort level with that experience.[click to build] provide insights into information that you have access to that they don’t‘[click to build] the best part is that you don’t always have to write original content…just be interesting and relevant (it’s OK to “borrow” content from others, and share it with your own comments or thoughts…ABOVE all else, be generous…give away the farm…let people enjoy the full range of expertise you have to offer.(If you have a longer session, this is a great time to ask people in the audience what they do for a livingand give them some ideas for content so that you get the room thinking in these terms)(Also if you have a longer session, you can give an example of a business that “gives away the farm” and drives business doing so)[click to next slide]
[click through these samples, letting people see them as ideas]discounts (what most people think of)e-books or downloadable contentserviceshints + tipsexperiences or eventssupport a causeJULIE: perhaps mention a couple of specific examples, for example: “Download our free Spring Gardening guide” or “Free Tradeshow Booth consultation” or something like that…[click to next slide]
(ask if anyone in the class wants to get a long email from anyone else in the class. No one will raise their hand.) No one has ever raised their hand. If you are a church, a chamber of commerce or a school, you probably have long emails and we are all okay with getting those. Our children and our businesses rely on you and we want to see activity – we are willing to get a long email from you. (right? Ask the crowd) …we don’t read them, but it’s okay that we see them.So take the pressure to create or write off of yourself. Instead focus on being the resource. Less is more. Always.There is no rule that says your newsletter needs to have three articles, three pictures and three links. One thing is plenty. There is a Constant Contact customer whose newsletter is called One Thing – he did it to make it easy on himself and it works really well – people can absorb it and he’s not under the gun to come up with a bunch of content to fill it.Your emails and their social media activities are NOT for telling people everything that they do. That is part of the hole people dig for themselves when they start writing their emails, they try to say everything. That is not what your emails and social media posts are for. That’s what your website is for. Your emails and your social media is about offering one thing at a time and tracking whether or not it moved the needle. Plain and simple.Mobile stat from: research from:email open by platform: https://litmus.com/blog/email-client-market-share-stats-infographic-june-2012
Content can be visual as well…and you can satisfy the appetite of your audience for visual content in several ways…here are some examples:non-profit, sharing information about themselves that’s in the press…and letting logos and large pictures tell the story more than textrestaurant sharing their current specials…featuring their specials in a visually-branded email template that reflects their company branda non-profit, sharing an event notice….drawing the reader in with a large image on a simple templateB2B, showcasing the services they have…again, a simple template, with just the right amount of visual “punch” to spice it upanother event notice…this one is all visual, showing the creative event poster in the email itself.
Repurpose and reuse everything. These are example of the same single piece of content being shared at different times, in different ways on various channels. All keep the conversation going. All are slightly different. There is no reason to kill yourself trying to write new content every day or event every week – find ways to use it more than once.
Make it easy on yourself. Instead of making a complicated marketing calendar,Choose a theme or a specific vertical and focus on being the hub or resource for that subject. It can be monthly, weekly, quarterly – just use the theme to create guidelines for yourself so that you are not staring into the abyss of having to find something to write about. Go narrow and allow that subject to expand and alwaysMake sure that you are the resource. The hub of information and access.
Make it easy on yourself. Instead of making a complicated marketing calendar,Choose a theme or a specific vertical and focus on being the hub or resource for that subject. It can be monthly, weekly, quarterly – just use the theme to create guidelines for yourself so that you are not staring into the abyss of having to find something to write about. Go narrow and allow that subject to expand and alwaysMake sure that you are the resource. The hub of information and access.
We started by looking at the “What” for your emails (what you write)…now we’re going to talk a bit more about the “how”…
(This is alternative to the previous slide – up to the speaker which one to use)Examples from customers…can be built quickly either before or after the audience interaction piece…List of customers, in order:BolocoBlue PenguinTee FuryFish and BoneJill Singer Graphics
Use the same three groups of people and now you will choose three different times of day you want to test.So, a morning, midday and afternoon or evening. The next time you are ready to send out an email,Send it on your best performing day from the last test. Send the first group their email in the morning,The second group gets it midday and the third group gets it in the afternoon or evening. And look at your stats. You will know which time of day did the best. So now you will know the best day and the best time of that day to send your emails for the best response. Please make sure you are not romanced by a high open rate. Just measuring the open rate will notGive you a clear picture of success. You might have a lot of people open it but very few take theAction you want them to take. Measure the physical, measurable responses
So now you have the best day on which to send and the best time at which to send. Excellent!! But let me caution you… [click to build] DO NOT BE ROMANCED BY A HIGHOPEN RATE – MEASURE ACTIONS!
Source for 67%: Jeanne Jennings, Marketing Sherpa: “Preview Panes, Image Blocking and My Pitch to Have Microsoft Outlook Turn Images on by Default,” June 2010
Remember our discussion of what marketing was all about? It’s about eliciting a physical and measurable response…so let’s dig deeper into that idea.
I hope you have a better understanding of the importance of email as an integral part of your marketing mix and some of the practical tips you can take home with you today.I have just two more pieces of advice, and then some next steps you can take.
How it works:Buy EMM or EMM with MLP and get 3 months free of SC, OS and EVS. Your client must add all the products that they want during checkout (including the free ones)When the promotional period ends, your client will be charged full price for all the products
What questions do you have?SPEAKERS – YOU CAN CHANGE THE COACH NUMBER TO YOURS IF YOU ARE SET UP TO HANDLE THEM.(Also, please help us continue to improve these sessions by filling out the form…)[click to build] if you’re looking for more help, don’t hesitate to call one of our fantastic coaches…they’re eager to help and make things work for you.[click to build] if you haven’t been using email marketing, but are ready to get started and to make it a part of your marketing mix, visit ConstantContact.com to get started today.Finally, feel free to reach out to me with other questions you might have.Thank you!