The document provides tips for non-profits to use social networking effectively. It recommends creating a social media policy and content calendar. It suggests building an online community and creating engaging content like stories and videos before asking for donations. The document also discusses integrating social networks into a website, using platforms like Facebook, Twitter, YouTube, and QR codes, and tying it all together to drive traffic.

1. Social Networking for Non-Profits
A Starter Kit
Kelly Noble
Director/Trainer
Stellar Media Marketing
StellarMediaMarketing.com
Friday, March 29, 13 1

2. THE BASICS
Create a social media policy for both employees and followers
Media Calendar to help with content sharing and important dates
Build the community before asking for money
Get bloggers and social media influencers involved early on to help create
a buzz.
Create great content
Stories
Focus on one person not several - get 50% more donations
Online video is one of the best ways to tell a story
Thank you’s and recognition
Educate
Have a call to action
Tie it all together and drive traffic to the Website
Integrate your social networks right into your Website
Facebook feed
Twitter feed
Youtube videos
Take donations in various forms but don’t forget about PayPal
Over 100,000 use paypal to raise money
Total value of Q4 transactions was $27 billion.
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3. • Create a mini-hub within Facebook
• Fully customized, interactive and branded - Must be done on https secure
server
• Regular updates
• Be authentic. Create brand advocates.
• Integrate Facebook into the main website Hub
• Create a landing page on the hub website specifically for Facebook
followers
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4. INTEGRATE FACEBOOK INTO THE MAIN WEBSITE HUB
Like Button
The Like button lets users share pages from your site back to their Facebook profile with one click.
Comments
The Comments plugin lets users comment on any piece of content on your site.
Like Box
The Like Box enables users to like your Facebook Page and view its stream directly from your website.
Registration
The registration plugin allows users to easily sign up for your website with their Facebook account.
Live Stream
The Live Stream plugin lets your users share activity and comments in real-time as they interact
during a live event.
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5. Causes
Causes is a free tool you can use to raise money for your non-
profit. You can integrate it right into your Facebook Page.
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6. TWITTER
Create a custom background that reflects your organizations mission and brand
List the Twitter handles of the staff and people who contribute to your
organizations twitter feed.
Create list for supporters, sponsors and other partners.
Cultivate the community and grow interest before asking for anything (i.e. donations)
Build relationships by replying, re-tweeting and joining discussions.
Engage and Intrigue to encourage visits to the hub
Use #Hash-tags
Also follow and join in discussion for hashtags of interest like #CharityTuesday
Allow followers to use a brand “badge” to incorporate into their profile photos. This
can be customized based on your organizations goals.
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7. Give praise to those who volunteer, donate and help with the cause
Authenticity before marketing
Keep the bio section short and to the point.
Always use your full url for the bio.
Create a landing page specifically for twitter followers.
Embed a twitter feed that shows all the tweets that mention @username and any
hash-tags you use.
Make it easy to share content with one click (Twitter share button on all content)
Use tweetpic to share photos from your campaign
Encourage followers to share photos and tag you with a # or @
Use act.ly to design a petition and integrate it into your twitter feed
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8. Use the YouTube Non-Profit Program
U.S. organizations must have current 501(c)(3) status
Premium branding capabilities and increased uploading capacity
The option to drive fundraising through a Google Checkout "Donate" button
Listing on the Nonprofit channels and the Nonprofit videos pages
Ability to add a Call-to-action overlay on your videos to drive campaigns
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9. Create compelling video content
Entertain
Humor
Tell a story
Have a contest to encourage supporters to submit video
Encourage followers to submit video responses rather then the basic comment.
Push content out to other social networks
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10. QR CODES
The mobile web is predicted to be bigger than
desktop internet use by 2015!!
Petitions
Video
Mobile Website
Encourage Following on Social Networks
Create a scavenger hunt or game to encourage engagement
Use them with advertising for expanded information and content access
Intrigue
Have readers tweet your print message
Scan the code to make a donation
Custom generated QR Codes for all collateral
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11. Your Website
Create compelling content in many different mediums
Video, written word, polls, photos, slideshows, etc.
Be sure to allow for social sharing
Use Plugins to increase sharing
Twitter mentions as comments
Facebook Comments
Provide a forum for people to share ideas, have discussions and connect
Full mobile optimization & custom mobile applications
Spread the word embedable widgets and badges for users, supporters, bloggers
and volunteers to add to their blogs and websites.
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12. Website Basics
Search Engine Optimization
Tracking analytics and visitor statistics
Content management system
Tools for integration
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13. TIE IT ALL TOGETHER
QR
CODE
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14. Questions?
Contact:
Kelly Mirabella
Director/Trainer
Stellar Media Marketing
www.stellarmediamarketing.com
720.515.6137
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