This document discusses social media optimization, search engine marketing, and social bookmarking. It provides information on how people use the web to find information, including through directories, search engines, and social media. It then discusses what social media optimization is and how to perform SMO through social networking, microblogging, video promotions, slide promotions, blogging, photo sharing, group participation, answering questions, commenting, RSS feeds, and widgets. Finally, it discusses some web marketing and analysis tools.
Social Media and SEO have never been more intertwined than they are today. Not only are social media elements like Tweets and reviews making their way into search results, but Google’s new social search is a clear indicator that social media’s effect on search is going to continue to grow in importance. By aligning your social media campaign with SEO best practices and your optimization strategy, you not only maximize the ROI of your social media program, but you begin to set the foundation for future organic search success.
The document summarizes how ClashMob, a large-scale social challenge in Infinity Blade 2, was used to increase player retention and engagement on social media platforms. ClashMob challenges required thousands of players to collectively complete in-game mini-games to earn rewards. Social interactions like liking Facebook posts and retweeting tweets about ClashMobs provided bonus rewards and increased the social impact of ClashMobs. Metrics showed ClashMobs significantly increased daily active users, Facebook engagement, page reach, and Twitter retweets.
Video is quickly becoming an essential element of search engine marketing (SEM), and as technology continues to progress, the method for obtaining search rankings will evolve. Video has the potential to drive traffic and increase brand awareness—but marketers must first develop a clear understanding of how to optimize videos for Search Engines.
Tapping Into The SEO Goldmine - The Customer NetworkBusinessOnline
Did you know your customers are your secret weapon for SEO? Join BusinessOnLine, and featured guest, Lithium Technologies, for an engaging discussion about the value delivered by online communities and the role they play in search engine optimization.
This document provides tips and best practices for search engine optimization (SEO). It discusses the importance of keyword research and analysis, building relevant backlinks, optimizing press releases and videos, and analyzing SEO results using Google Analytics. The key recommendations are to research relevant keywords, build links from authoritative sites on similar topics, optimize content like videos and press releases with target keywords, and regularly measure SEO performance using analytics tools. Mastering these SEO basics requires ongoing effort to stay up to date as search engine algorithms change.
International SEO: How to Establish a Global Web Presence with a Localized FeelBusinessOnline
Expanding your online business? You may need a global web strategy. An effective strategy includes a content management system that can handle multiple languages/regions and a process for developing, localizing and promoting content within your targeted countries. Implementing International SEO strategies and tactics also helps increase traffic to your website from countries outside your home market in addition to increasing visibility/findability for locals in foreign markets.
The document provides a 10 step checklist for effective SEO and strong rankings. It discusses the importance of search and outlines steps like creating great content, making content accessible to search engines, prioritizing usability and design, performing keyword research, optimizing pages for keywords, and leveraging search engine tools. The checklist emphasizes the need to satisfy users and search engines through high quality content, technical SEO best practices, and a focus on keywords and topics relevant to target audiences.
Social Media and SEO have never been more intertwined than they are today. Not only are social media elements like Tweets and reviews making their way into search results, but Google’s new social search is a clear indicator that social media’s effect on search is going to continue to grow in importance. By aligning your social media campaign with SEO best practices and your optimization strategy, you not only maximize the ROI of your social media program, but you begin to set the foundation for future organic search success.
The document summarizes how ClashMob, a large-scale social challenge in Infinity Blade 2, was used to increase player retention and engagement on social media platforms. ClashMob challenges required thousands of players to collectively complete in-game mini-games to earn rewards. Social interactions like liking Facebook posts and retweeting tweets about ClashMobs provided bonus rewards and increased the social impact of ClashMobs. Metrics showed ClashMobs significantly increased daily active users, Facebook engagement, page reach, and Twitter retweets.
Video is quickly becoming an essential element of search engine marketing (SEM), and as technology continues to progress, the method for obtaining search rankings will evolve. Video has the potential to drive traffic and increase brand awareness—but marketers must first develop a clear understanding of how to optimize videos for Search Engines.
Tapping Into The SEO Goldmine - The Customer NetworkBusinessOnline
Did you know your customers are your secret weapon for SEO? Join BusinessOnLine, and featured guest, Lithium Technologies, for an engaging discussion about the value delivered by online communities and the role they play in search engine optimization.
This document provides tips and best practices for search engine optimization (SEO). It discusses the importance of keyword research and analysis, building relevant backlinks, optimizing press releases and videos, and analyzing SEO results using Google Analytics. The key recommendations are to research relevant keywords, build links from authoritative sites on similar topics, optimize content like videos and press releases with target keywords, and regularly measure SEO performance using analytics tools. Mastering these SEO basics requires ongoing effort to stay up to date as search engine algorithms change.
International SEO: How to Establish a Global Web Presence with a Localized FeelBusinessOnline
Expanding your online business? You may need a global web strategy. An effective strategy includes a content management system that can handle multiple languages/regions and a process for developing, localizing and promoting content within your targeted countries. Implementing International SEO strategies and tactics also helps increase traffic to your website from countries outside your home market in addition to increasing visibility/findability for locals in foreign markets.
The document provides a 10 step checklist for effective SEO and strong rankings. It discusses the importance of search and outlines steps like creating great content, making content accessible to search engines, prioritizing usability and design, performing keyword research, optimizing pages for keywords, and leveraging search engine tools. The checklist emphasizes the need to satisfy users and search engines through high quality content, technical SEO best practices, and a focus on keywords and topics relevant to target audiences.
The document discusses how to use Facebook social plugins to maximize visibility and generate traffic. It describes plugins like the Like button, Send button, Comments, and Registration that allow users to engage with content on a brand's website and share it with their friends on Facebook. These plugins create links between content on the website and a user's social graph on Facebook.
The document provides tips for non-profits to use social networking effectively. It recommends creating a social media policy and content calendar. It suggests building an online community and creating engaging content like stories and videos before asking for donations. The document also discusses integrating social networks into a website, using platforms like Facebook, Twitter, YouTube, and QR codes, and tying it all together to drive traffic.
1. Facebook is the most popular social media site in Puerto Rico, with 1.3 million active users who spend an average of 8 hours and 8 minutes per month on the site.
2. A social media plan outlines developing a Facebook page community, growing and engaging fans through content and promotions, and strengthening loyalty.
3. The plan details services like building a Facebook page, recruiting new fans through ads, managing fan engagement with posts, and creating a promotional application to drive word-of-mouth sharing.
Social Media Media 101: A Comprehensive Social Media Strategy Guide for Unive...Brittany Deterding
This document provides guidance on creating and managing social media profiles for university academic departments and units on Facebook and Google+. It includes fast facts about each platform, benefits of using them for marketing, best practices, and tips for setting up pages and groups tailored for departments. The key recommendations are to choose either a Facebook Page or Group based on expected audience size, and to regularly post engaging content to build an online presence and community.
The document discusses Facebook's annual F8 developers conference where they launched over 15 new products focused on open graph, instant social experiences, and simplicity. It then provides details on Facebook's social plugins for websites, including the Like button, Recommendations, Login with Facebook, Comments, Activity Feed, Like Box, Facepile, and Live Stream plugins. Each plugin is described in one sentence. It also briefly discusses sharing with the Like button and engaging audiences with relevant updates.
This document provides tips for non-profits to engage their Facebook audience through the holidays. It discusses understanding interactions through concepts like EdgeRank, bringing new fans to the page through personalized URLs and promotions, and designing engagement strategies around building trust and reciprocity. Non-profits are encouraged to identify a conversation topic aligned with their goals and modify it for the holidays. The document also covers programming engagement through a strategic welcome and consistent, high-quality content.
The document discusses using social media for brand marketing, focusing on a case study of a sports tournament. It outlines objectives like being an information source and building the brand. Frameworks are presented for digital presence including content, social media channels, and operations like analytics and maintenance. Specific channels like Facebook, Twitter, YouTube and Flickr are discussed. Community engagement strategies include forums, groups and recognizing advocates. Monitoring buzz and moderating conversations is also covered.
Remaining Agile Amidst Seismic Shifts in the Social Media LandscapeMarcel Media
The document discusses trends in social media and provides tips for businesses to navigate changing platforms. It covers trends on Facebook like increased video length on YouTube and a new interface on Twitter. The presentation emphasizes establishing goals, mapping out a posting schedule, using analytics to track performance, and integrating across channels. It also provides examples of free social media monitoring tools like HootSuite and SocialMention to help optimize efficiency.
A point of view on Google Plus for brands. It serves as a reference and guide on the features and functionalities available on the platform and how brands can leverage them.
Google Plus allows brands to create Pages and Profiles. Pages are for businesses to interact with customers, while Profiles are for individual users. Top brands on Google Plus have thousands of followers. Key features include Circles to organize contacts, Hangouts for video chatting, and sharing photos and posts. Pages provide SEO and discovery benefits but lack functionality of Profiles, which can directly engage with circles of contacts. The document recommends brands create Profiles to actively engage with influencers on Google Plus.
Google Plus allows for both personal Profiles and business Pages. Profiles allow users more flexibility to interact with others through Circles, sharing content, and engaging extended networks. Pages provide business branding and SEO benefits but have limited interaction options compared to Profiles. For brands in the early stages of Google Plus, utilizing influencer Profiles through Circles is recommended over Pages due to greater engagement and virality capabilities.
Second in a series for Morris County NJ municipalities. This course offers a step by step guide for setting up a Blogger page and an RSS feed to post information from anywhere and use it anywhere. It touches on custom templates to create blogs that match existing website designs. The course reviews real world examples, such as recreation event notices, public meeting notices, emergency information and more. Finishing with the connection to Twitter and Facebook, this course shows local governments how to use these free tools to broadcast public information in the social space.
Doug Hay presented on how small businesses can expand using social media. He discussed how social media has become more popular than email for online time. He outlined a 10 step process for social media marketing including researching audiences, creating a content strategy, optimizing websites, blogging, engaging on Facebook and Twitter, submitting content to directories, creating video, and measuring results. The presentation emphasized creating quality content and cross-promoting across different social media platforms and channels.
Social Media Tutorial from Internet Marketing Summit 1st Annual Owerly.comOwerly.com
This document provides information on setting up and managing social media accounts and platforms including Facebook, Twitter, YouTube, Instagram and more. It discusses how to set up profiles, customize with logos and banners, add contact information and links. It then outlines types of content to share on each platform, how to engage audiences, use hashtags and calls-to-action. It also provides tips on tools to schedule posts, analyze performance and monetize accounts through ads or affiliate promotions. The overall document serves as a guide to developing a social media strategy and presence across multiple networks.
Here are some key things to know about Goals in Google Analytics:
- Goals allow you to define and track important actions or conversions on your site beyond basic pageviews.
- Common goal types include downloads, submissions, purchases, views of high-value content.
- Goals provide crucial insight into how well your site is achieving its objectives and driving desired actions.
- You can set up funnels to see the paths visitors take before reaching a goal.
- Goal completion rates help optimize the visitor experience and identify areas for improvement.
- Multiple related goals can provide a holistic view of success across your site.
So in summary, Goals are a powerful Analytics feature for measuring what
This document provides tips for optimizing social media profiles and engagement across major networks like Facebook, Twitter, and LinkedIn. The key recommendations are to be authentic in posts, focus on high-quality profile photos and information, actively engage with other users by liking and commenting on posts, and use Hootsuite to efficiently manage multiple social media accounts and schedule posts. The goals of social media optimization should be to remain top of mind with current and prospective customers and build an engaged online community through sharing valuable content and interactions.
Social Media Optimization (SMO) Checklist and Activities - What You Need to d...Asif Anwar
Social Media Optimization (SMO) is not all about meta tags these days. SMO is also about making your site social media friendly. Some of the activities are:
Meta Tag Optimizations:
- Open Graph Optimization (OGO)
- Facebook Optimization (FBO)
- Facebook Insights Optimization
Google Analytics & Other Web Analytics Optimization
Onpage Optimization:
- Install Social Sharing Instruments - Buttons, Widgets
- URL Optimization and Shorteners
- Display Social Interactions on Site
- Social Interaction Plugins
Content Optimization on site for Social Media Visibility
- Rich Contents (Images/Video) Optimization
- Social Signals Optimization for SEO
- Readability Optimization
- Engagement & Virality Optimization
- Content Audit
Blog post: http://www.seoppcsmm.com/post/2732292842/facebook-optimization-seo-fbo-social-media-smo
Presentation on Social Media Optimization, Social Media Marketing, Growing social media presence , need of social media marketing. online marketing, social media marketing company.
78% of consumers trust peer recommendations over advertisements. Most small businesses get over half their sales from referrals, yet 79.9% admit having no referral generation system. The document outlines the popularity and usage of various social media platforms, suggesting businesses research competition and develop unique social media content and campaigns to generate referrals online.
The document discusses how to use Facebook social plugins to maximize visibility and generate traffic. It describes plugins like the Like button, Send button, Comments, and Registration that allow users to engage with content on a brand's website and share it with their friends on Facebook. These plugins create links between content on the website and a user's social graph on Facebook.
The document provides tips for non-profits to use social networking effectively. It recommends creating a social media policy and content calendar. It suggests building an online community and creating engaging content like stories and videos before asking for donations. The document also discusses integrating social networks into a website, using platforms like Facebook, Twitter, YouTube, and QR codes, and tying it all together to drive traffic.
1. Facebook is the most popular social media site in Puerto Rico, with 1.3 million active users who spend an average of 8 hours and 8 minutes per month on the site.
2. A social media plan outlines developing a Facebook page community, growing and engaging fans through content and promotions, and strengthening loyalty.
3. The plan details services like building a Facebook page, recruiting new fans through ads, managing fan engagement with posts, and creating a promotional application to drive word-of-mouth sharing.
Social Media Media 101: A Comprehensive Social Media Strategy Guide for Unive...Brittany Deterding
This document provides guidance on creating and managing social media profiles for university academic departments and units on Facebook and Google+. It includes fast facts about each platform, benefits of using them for marketing, best practices, and tips for setting up pages and groups tailored for departments. The key recommendations are to choose either a Facebook Page or Group based on expected audience size, and to regularly post engaging content to build an online presence and community.
The document discusses Facebook's annual F8 developers conference where they launched over 15 new products focused on open graph, instant social experiences, and simplicity. It then provides details on Facebook's social plugins for websites, including the Like button, Recommendations, Login with Facebook, Comments, Activity Feed, Like Box, Facepile, and Live Stream plugins. Each plugin is described in one sentence. It also briefly discusses sharing with the Like button and engaging audiences with relevant updates.
This document provides tips for non-profits to engage their Facebook audience through the holidays. It discusses understanding interactions through concepts like EdgeRank, bringing new fans to the page through personalized URLs and promotions, and designing engagement strategies around building trust and reciprocity. Non-profits are encouraged to identify a conversation topic aligned with their goals and modify it for the holidays. The document also covers programming engagement through a strategic welcome and consistent, high-quality content.
The document discusses using social media for brand marketing, focusing on a case study of a sports tournament. It outlines objectives like being an information source and building the brand. Frameworks are presented for digital presence including content, social media channels, and operations like analytics and maintenance. Specific channels like Facebook, Twitter, YouTube and Flickr are discussed. Community engagement strategies include forums, groups and recognizing advocates. Monitoring buzz and moderating conversations is also covered.
Remaining Agile Amidst Seismic Shifts in the Social Media LandscapeMarcel Media
The document discusses trends in social media and provides tips for businesses to navigate changing platforms. It covers trends on Facebook like increased video length on YouTube and a new interface on Twitter. The presentation emphasizes establishing goals, mapping out a posting schedule, using analytics to track performance, and integrating across channels. It also provides examples of free social media monitoring tools like HootSuite and SocialMention to help optimize efficiency.
A point of view on Google Plus for brands. It serves as a reference and guide on the features and functionalities available on the platform and how brands can leverage them.
Google Plus allows brands to create Pages and Profiles. Pages are for businesses to interact with customers, while Profiles are for individual users. Top brands on Google Plus have thousands of followers. Key features include Circles to organize contacts, Hangouts for video chatting, and sharing photos and posts. Pages provide SEO and discovery benefits but lack functionality of Profiles, which can directly engage with circles of contacts. The document recommends brands create Profiles to actively engage with influencers on Google Plus.
Google Plus allows for both personal Profiles and business Pages. Profiles allow users more flexibility to interact with others through Circles, sharing content, and engaging extended networks. Pages provide business branding and SEO benefits but have limited interaction options compared to Profiles. For brands in the early stages of Google Plus, utilizing influencer Profiles through Circles is recommended over Pages due to greater engagement and virality capabilities.
Second in a series for Morris County NJ municipalities. This course offers a step by step guide for setting up a Blogger page and an RSS feed to post information from anywhere and use it anywhere. It touches on custom templates to create blogs that match existing website designs. The course reviews real world examples, such as recreation event notices, public meeting notices, emergency information and more. Finishing with the connection to Twitter and Facebook, this course shows local governments how to use these free tools to broadcast public information in the social space.
Doug Hay presented on how small businesses can expand using social media. He discussed how social media has become more popular than email for online time. He outlined a 10 step process for social media marketing including researching audiences, creating a content strategy, optimizing websites, blogging, engaging on Facebook and Twitter, submitting content to directories, creating video, and measuring results. The presentation emphasized creating quality content and cross-promoting across different social media platforms and channels.
Social Media Tutorial from Internet Marketing Summit 1st Annual Owerly.comOwerly.com
This document provides information on setting up and managing social media accounts and platforms including Facebook, Twitter, YouTube, Instagram and more. It discusses how to set up profiles, customize with logos and banners, add contact information and links. It then outlines types of content to share on each platform, how to engage audiences, use hashtags and calls-to-action. It also provides tips on tools to schedule posts, analyze performance and monetize accounts through ads or affiliate promotions. The overall document serves as a guide to developing a social media strategy and presence across multiple networks.
Here are some key things to know about Goals in Google Analytics:
- Goals allow you to define and track important actions or conversions on your site beyond basic pageviews.
- Common goal types include downloads, submissions, purchases, views of high-value content.
- Goals provide crucial insight into how well your site is achieving its objectives and driving desired actions.
- You can set up funnels to see the paths visitors take before reaching a goal.
- Goal completion rates help optimize the visitor experience and identify areas for improvement.
- Multiple related goals can provide a holistic view of success across your site.
So in summary, Goals are a powerful Analytics feature for measuring what
This document provides tips for optimizing social media profiles and engagement across major networks like Facebook, Twitter, and LinkedIn. The key recommendations are to be authentic in posts, focus on high-quality profile photos and information, actively engage with other users by liking and commenting on posts, and use Hootsuite to efficiently manage multiple social media accounts and schedule posts. The goals of social media optimization should be to remain top of mind with current and prospective customers and build an engaged online community through sharing valuable content and interactions.
Social Media Optimization (SMO) Checklist and Activities - What You Need to d...Asif Anwar
Social Media Optimization (SMO) is not all about meta tags these days. SMO is also about making your site social media friendly. Some of the activities are:
Meta Tag Optimizations:
- Open Graph Optimization (OGO)
- Facebook Optimization (FBO)
- Facebook Insights Optimization
Google Analytics & Other Web Analytics Optimization
Onpage Optimization:
- Install Social Sharing Instruments - Buttons, Widgets
- URL Optimization and Shorteners
- Display Social Interactions on Site
- Social Interaction Plugins
Content Optimization on site for Social Media Visibility
- Rich Contents (Images/Video) Optimization
- Social Signals Optimization for SEO
- Readability Optimization
- Engagement & Virality Optimization
- Content Audit
Blog post: http://www.seoppcsmm.com/post/2732292842/facebook-optimization-seo-fbo-social-media-smo
Presentation on Social Media Optimization, Social Media Marketing, Growing social media presence , need of social media marketing. online marketing, social media marketing company.
78% of consumers trust peer recommendations over advertisements. Most small businesses get over half their sales from referrals, yet 79.9% admit having no referral generation system. The document outlines the popularity and usage of various social media platforms, suggesting businesses research competition and develop unique social media content and campaigns to generate referrals online.
The document provides an overview of social media optimization (SMO). It defines SMO as promoting content through social features to make it more visible and linkable on social networks. The document outlines 16 rules of SMO, such as increasing linkability, encouraging content sharing, and participating in conversations. It also discusses how SMO differs from search engine optimization by focusing on off-site optimization and building communities rather than just traffic. Examples are given of how businesses have successfully used SMO strategies like contests, troubleshooting, and location-based promotions.
This document discusses social media optimization and search engine marketing. It defines social media optimization as generating publicity through social media and online communities. It provides examples of social media optimization techniques like social networking, microblogging, video promotions, blogging, and more. It also defines search engine marketing and its goal of promoting websites in search engine results pages. Key topics covered include organic listings, search engine rankings, traffic analysis, and website design for SEM success.
Social Media Marketing PowerPoint PresentationAndrew Schwartz
100+ PowerPoint presentation content slides. Marketing is a key component to the success and revenue flow of any business. Social media websites and resources have yielded outrageous success in the past decade, opening enormous markets of potential customers to businesses around the world.
The document discusses social media optimization and search engine marketing. It provides information on how social media optimization (SMO) involves generating publicity through social media and online communities. It describes various SMO methods like social networking, microblogging, video promotions, blogging, and more. It also discusses search engine marketing (SEM) and how it aims to promote websites by increasing their visibility in search results. The document includes tips on tools and techniques for SMO, SEM, and competitive analysis.
As the relationship between search and social continues to grow, it’s important for businesses to start taking one integrated approach to online strategy that considers how search and social media can work together to meet overall business objectives. This presentation gives an overview of how search and social media influence one another and also includes a few tactics to consider when taking an integrated approach to online strategy.
The document provides an overview of various digital marketing strategies and services offered by Adequate Infosoft, including:
1) SEO which involves on-page and off-page optimization. On-page optimization includes activities like optimizing title tags and meta descriptions while off-page involves link building.
2) SMM including managing profiles on platforms like Facebook, Twitter and LinkedIn as well as advertising.
3) SEM including pay-per-click advertising on Google and Bing as well as landing page creation and campaign management.
4) Additional services mentioned include social media optimization, banner and display advertising, and organic social media engagement on various platforms.
The document provides an overview of various digital marketing strategies and services offered by Adequate Infosoft, including:
1) SEO which includes on-page optimization like meta tags and off-page optimization like backlinks.
2) SMM including managing profiles on platforms like Facebook, Twitter and LinkedIn as well as social advertising.
3) SEM including setting up search ad campaigns on Google Ads and Bing Ads as well as optimizing bids and keywords.
4) Additional services mentioned include banner ads, display ads and video ads on YouTube, as well as strategies for optimizing quality score and increasing engagement across social media platforms.
This document provides an overview of digital marketing strategies including search engine optimization (SEO), social media optimization (SMO), and online reputation management (ORM). It discusses the evolution of search engines and digital platforms. Key topics covered include conducting online research, developing an SEO strategy with on-page optimizations, using blogs and social media for marketing, implementing pay-per-click advertising, and measuring marketing effectiveness with analytics. The document is intended as a guide for businesses to improve their online visibility and return on investment through comprehensive digital strategies.
This document discusses search engine optimization (SEO) techniques. It defines SEO as improving web pages to rank higher in search engines for targeted keywords. SEO can help websites, businesses, and online services get to the first page of search engine results. The document outlines various SEO strategies like on-page optimization of titles, meta tags, and content; off-page techniques like link building; and submitting sites to search engines. It also discusses analyzing traffic sources using tools like Google Analytics and using social media to promote websites.
This document provides an overview of digital marketing services from Adcore Technologies including search engine optimization (SEO), social media optimization (SMO), and pay-per-click (PPC) advertising. It discusses how search engines and digital marketing have evolved over time, defines key terms like SEO, and provides guidance on developing strategies for SEO, blogs, news/PR, social media, and measuring results. The document is intended as a guide for businesses to optimize their online visibility and marketing through various digital channels.
Search Engine optimization is an Essential practice in gaining Traffic game. In Search Engine optimization There are two Maine parts. One is On page SEO and Second off page SEO. Now we make an infographic about Off page SEO for Newbies to ease to learn. for More http://newbietechbuzz.com/2017/02/learn-off-page-seo-simple-tactics-infographic/
7 Actionable SEO Strategies to Build Real Revenue NowMiva
This document provides a summary of a presentation by John Lincoln on 7 actionable SEO strategies to build real revenue now. The presentation covers:
1. Ensuring technical SEO fundamentals like HTTPS, responsive design for mobile, and use of schemas and sitemaps.
2. Developing local SEO strategies like location-specific pages and profiles on search engines and directories.
3. Expanding into new languages and countries by translating content and using hreflang tags.
4. Creating hubs of content around topics to build authority.
5. Developing an external linking strategy by becoming an influencer through blogging, social media and helping journalists.
6. Using
John Lincoln, MivaCon 2016 - 7 Actionable SEO Strategies to Build Real Revenu...John Lincoln
John Lincoln, CEO of Ignite Visibility, teacher at UCSD and influential blogger presents 7 actionable SEO strategies to build real revenue now at MivaCon 2016. The event took place on March 11, 2016. In presentation covers local SEO, international SEO, tools, and much more.
You can learn more about Ignite Visibility on their website https://ignitevisibility.com and more about John at https://johnlincoln.marketing
SEO involves optimizing webpages to increase their ranking in search engine results. This is done through on-page techniques like optimizing page titles, URLs, images and use of headings, as well as off-page techniques like building backlinks. Article marketing and blogs can also be used to generate interest, establish credibility, and create backlinks to improve search engine ranking. Regular assessment of SEO metrics is needed to check keyword placement and site functionality.
SEO and Social Media for Industrial Companies: Google, Blogs, YouTube and You Pilot Fish
Social media and content marketing is as relevant to industrial companies as it is to consumer-oriented businesses in achieving high search engine rankings. The presentation outlines what businesses should know about SEO, content marketing and social media as they plan their 2014 Internet marketing strategy.
What is search engine optimization? How to do Keyword research?
On-page optimization for SEO, Off-page optimization for SEO, How to build links? Link building methods discussed in detail.How to avoid bad links? Social media role in search engine optimization.How to optimize your social networks profile for SEO?
Digital Marketing Plan For Real Estate.
Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.
SEO Indian Higherup guarantees to provide result-oriented, cost-effective SEO services to help its customers produce quality site visitors that transforms.
Digital marketing involves promoting brands online, especially through search engines and social media. It allows users to access information anytime from anywhere. There are several techniques in digital marketing including SEO, SEM, SMO, SMM, email marketing and campaign marketing. SEO involves optimizing a website to rank higher in search engine results through techniques like keyword research, content optimization, link building and blogging. Social media optimization refers to increasing visibility on social media platforms like Facebook, Twitter, LinkedIn and Instagram to drive traffic to a website.
SEO + Content Marketing Presentation_Tahoe Production HouseBrandianne Brown
Tahoe Production House's Brandi Brown was invited to participate in the Small Business Seminar's put on by the NTBA, NLTRA, and Tahoe City Downtown Association. She put together a great presentation that scratches the surface of SEO or Search Engine Optimization as well as Content Marketing and how to use this information in your current marketing plan. Learn more at www.tahoeproductionhouse.com
Search engine optimization (SEO) involves strategically improving a website to increase its visibility in organic search engine results. Key factors include onsite optimization like optimizing titles, meta descriptions and links, as well as offsite optimization like building high-quality backlinks from other sites. Proper onsite optimization helps search engines understand content, while offsite optimization helps increase the site's authority. Paid search marketing through pay-per-click ads can supplement SEO by driving immediate traffic, but SEO offers free organic traffic over the long run. Social media is also important for SEO and driving engagement through platforms like Twitter, Facebook and YouTube.
Digital marketing is marketing that makes use of electronic devices such as personal computers, smartphones, cellphones and tablets to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
3. Foetron Inc.
How do people use the web to find stuff?
• IN THE BEGINNING: DIRECTORIES
Directories like Yahoo circa 1997 acted as leaping-off
points.
• AND THEN CAME: SEARCH ENGINES
As search engine algorithms improved, people began
simply searching for what they wanted, leading to
Search Engine Optimization (SEO).
• AND NOW: SOCIAL MEDIA
People use blogs, social networking sites, and wikis
to find news and information filtered by their
interests.
4. Foetron Inc.
What is SMO ?
• Social media
optimization (SMO) is a
set of methods for
generating publicity
through social media,
online communities
and community
websites.
5. Foetron Inc.
How to do Social Media Optimization ?
• Social Networking
• Micro Blogging
• Video Promotions
• Slide Promotions / Case Study Promotions Blogging
• Photo Sharing
• Group participation, Answer and comment posting
• RSS Promotions
• Widgets Promotions
6. Foetron Inc.
Social & Professional Networking
• Promote at Social
Communities like
Facebook, Orkut, Myspace
• Promote at Business and
Professional Networking
sites like Linkedin, Plexo,
Xing, Brijj, Peer Power,
Connexions, siliconindia
etc
7. Foetron Inc.
Micro Blogging
• News promotion,
Event Promotion,
Company promotions
and other promotions
via Micro Blogging
Sites like Twitter,
Pownce, tumblr ,
Frazr,Plurk,brigntkite
identi.ca, mysay etc.
8. Foetron Inc.
Video Promotions
• Share news, updates,
information via most
visual tool : Video
• Promotion on Youtube,
Orkut Profile, Facebook
Profile, Myspace profile
etc
9. Foetron Inc.
Slide Promotions / Case Study Promotions
• Making of PowerPoint on
different topics and
Promote slides via
Slideshare, slideburner,
scribd to get more Brand
recall and Brand visibility
• Promote Case Studies /
Testimonial via PPT slides
10. Foetron Inc.
Blogging
• Blog on niche topics for
promotion news, event,
video
• Use blog for cross
platform promotions,
networking utilities
• Getting visitors from
niche sectors
11. Foetron Inc.
Photo Sharing
• Share different photos
related to portal can be
promoted by Photo
Sharing sites like flicker,
Picasa, photobucket etc
• Increase Brand Recall
from your vertical
12. Foetron Inc.
Group participation, Answer and comment
posting
• Participation on different
related groups at Yahoo
& Google Groups as well
as different social
networking sites.
• Answer question at
Yahoo Answer and other
related sites
• Post relevant comments
on vertical specific blogs.
13. Foetron Inc.
RSS Promotions
• Submit RSS to all
major readers,
promote through
Social Media
• Cross promotion of
different RSS feeds
on blogs
• Submit RSS to
different ping sites
14. Foetron Inc.
Widgets Promotions
• Make badge of your
site and promote it
via site.
• Make widgets for
promoting news,
articles
• Use this badge /
widgets to blogs and
social network
profile.
15. Foetron Inc.
CLICK THROUGH RATE FOR TOP 10
POSITIONS
This graph shows that any jump in the organic listings
returns a valued increase in traffic to the site.
16. Foetron Inc.
Website Design+ SEM=Success
When a new site is created it is important that the design
team and SEM team work together to create a user and
search engine friendly website. Both the user and
search engine should easily be able to navigate your site.
17. Foetron Inc.
Traffic Trend Analysis
It is important to not only know how
much traffic is coming to your site
but where the traffic is coming from
as well as where it is leaving.
19. SEOQuake
Use this Firefox Add On to
analyze
many SEO parameters
quickly and easily.
Check out everything from
a site’s link
http://www.seoquake.com/
popularity to the age of a
domain to the
number of pages indexed in
Google.
20. Compete.com
The best way to describe
this site is to
tell you just what the site
says “Track
your rivals. Then eat their
http://www.compete.com/ lunch.”
It is use to keep track of a
lot of larger online
competitors at the
same time.
21. Google Toolbar
Google’s toolbar has many
great features,
including bookmarks and
more.
http://www.toolbar.google.com
Be sure to turn on the
Google PageRank
tool so you can see how
Google views a
site.
22. SEO Digger
Test your site’s top
rankings in Google.
Find out what keywords
your site ranks
http://seodigger.com/
well for.
24. Google Analytics
Even if you use a more
advanced web
analytics tool, you should
still give
Google Analytics a try.
http://www.google.com/analytics/
Be sure to setup Goals and
track things
25. Google Analytics YouTube Videos
Learn how to leverage all
the tools in
Google Analytics using
these YouTube
http://www.youtube.com/googleanalytics videos and maximize your
return on
investment in online
marketing.
26. Google Webmaster Tools
Learn what Google thinks
about your
site and identify any major
www.google.com/webmasters/tools/
problems.
Avoid site issues like
duplicate content
and broken links.
27. Google AdWords Editor
Manage your Google
AdWords campaign
quickly and easily with
this editor. Make
http://www.google.com/adwordseditor/
changes and then upload
them to your
account.
28. PRWeb
Get news out about your
business and
tell the world what’s
happening. Use
the search engine friendly
http://www.prweb.com/
press release
to create keyword rich text
links back to
your site.
29. Social Networking Sites
If you haven’t started
using these
http://www.linkedin.com/ social networking sites to
connect with
people you know, you are
behind the
curve!
http://www.facebook.com/
30. Constant Contact Email
Once you create a
relationship with a
customer, you need to
continue your
communication using an
http://www.constantcontact.com/
email tool
like constant contact.
32. Google Alerts
Keep track of your
competition by setting
up alerts to be notified
when company
http://www.google.com/alerts
names and other keyword
phrases show
up in the Google index.
33. SpyFu
Check out your
competition in Google
AdWords. Find out how
http://www.spyfu.com/ much they are
spending and what their
ads say.
34. Advanced Google Search Operators
Thought you knew how to
search things
in Google? Try out some
of these top
search operators.
http://www.google.com/help/operators.html
Be sure to try allintitle: to
find out how
many web pages are
optimized to rank
well.
35. Foetron Inc.
What is social bookmarking?
• From Wikipedia:
“A method for internet users to share, organize, search, and manage
bookmarks of web resources.”
Bookmarks can be saved publicly or privately
Bookmarks can be backed up
36. Foetron Inc.
Social Bookmarking Tools
Three things with: Delicious
http://www.youtube.com/watch?v=x66lV7GOcNU
http://delicious.com
Do more with: Diigo
http://www.diigo.com
http://www.youtube.com/watch?v=i9khBCRby1s
Think inside the box: Simply Box
http://simplybox.com
37. Foetron Inc.
Delicious
Delicious is one of the oldest social bookmarking services.
Users can save, share and discover content according to links
bookmarked by “Delicious” users. Being a social bookmarking
website, Delicious allows users to add various tags, which
makes it easy for other users to search links regarding specific
keywords. Bookmarks posted on Delicious are public and can
be viewed by anyone, (unless a bookmark is marked as
private by a user or imported).
38. Foetron Inc.
Digg
Mainly dubbed as a social news website, Digg is a
website where people share links and are given the
opportunity to vote the links that they like (Digg). Diggs
(links) can be submitted for various categories including
Business, Entertainment, Gaming, Lifestyle, Politics,
Science, etc.
39. Foetron Inc.
Reddit
Reddit is a similar service to Digg, with a few exceptions. Users
can create Subreddits (groups) where other users post links or
text messages. The posts that get more up votes gain better
visibility in each Subreddit. Any user can create a Subreddit, as
well as comment and vote on posts submitted by other users.
When a user submits a post the votes of the post are added as
Karma for the user’s profile, which affects his/her standing in the
community.
40. Foetron Inc.
StumbleUpon
StumbleUpon is a website which acts as a search engine for
specific kind of content. Users who sign up at StumbleUpon select
the content that they are interested in discovering and are shown
relevant links (submitted by StumbleUpon users).
The Stumble option allows discovering new websites related to a
selected range of categories.
41. Foetron Inc.
Twitter
While some might find it a little confusing to see Twitter in the list
of social bookmarking websites, it can be safely said that Twitter
offers all features necessary to fit the bill. Twitter not only allows
sharing links, but also provides the option to add hash tags, feeds
for shared content, items to a favorite list and create lists related
to a category for people to follow.
42. Foetron Inc.
Sources & References
•Google.com
•Wikipedia.com
http://en.wikipedia.org/wiki/Social_bookmarking
•Seomoz.com
http://www.seomoz.org/beginners-guide-to-seo
•Online Marketing Blog
http://www.toprankblog.com/