The document outlines a personal branding workshop, emphasizing the importance of defining one's brand, understanding current reputation, and being memorable to foster brand awareness. Key steps include analyzing personal strengths, maintaining consistent branding across online and offline platforms, and enhancing social media presence. Additional resources and upcoming webinars for further professional development are also mentioned.

1. Please use the Chat feature in the meeting dashboard to ask questions.
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Personal Branding
Steps to Success
Friday, March 7, 14

2. Brought to you by...
Kelly Mirabella
Stellar Media Marketing
StellarMediaMarketing.com
Friday, March 7, 14

3. Your Name Here
80 million names are Googled Daily, 77% of
employers do a Google pre-screen on applicants,
and 35% of these employers eliminate
candidates based on negative content.
Please use the Chat feature in the meeting dashboard to ask questions.
Friday, March 7, 14

4. Brand You
Step 1: Define the brand
Please use the Chat feature in the meeting dashboard to ask questions.
Friday, March 7, 14

5. Ask yourself...
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What makes me different?
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What would my customers and clients say is my greatest strength?
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What do I believe is my most noteworthy trait?
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What do I do to add value?
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What do I want to be known for?
Please use the Chat feature in the meeting dashboard to ask questions.
Friday, March 7, 14

6. Key Takeaways
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Forget the job title and focus on the value traits
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Be authentic - You don’t have to be perfect, you just have to be real
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Inject some personality.
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Buy into your own brand - if you don’t believe in you, why should
anyone else?
Please use the Chat feature in the meeting dashboard to ask questions.
Friday, March 7, 14

7. Reputation
Step 2: Start with where you are now
Please use the Chat feature in the meeting dashboard to ask questions.
Friday, March 7, 14

8. Where are you now?
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Google Yourself
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See yourself as others do
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Set up Google Alerts
Please use the Chat feature in the meeting dashboard to ask questions.
Friday, March 7, 14

9. Key Questions
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What are people saying about you?
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What are you saying about yourself?
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What are your branding strengths right now?
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What needs to be improved?
Please use the Chat feature in the meeting dashboard to ask questions.
Friday, March 7, 14

10. Remember Me
Step 3: Be Memorable to increase brand
awareness.
Please use the Chat feature in the meeting dashboard to ask questions.
Friday, March 7, 14

11. Being Memorable
The key to any personal branding campaign is word of mouth
marketing...but are you memorable?
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Leading with Value
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Concise targeting & mission in your message
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Consistent Branding
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Encompassing your brand in all you do
Please use the Chat feature in the meeting dashboard to ask questions.
Friday, March 7, 14

12. Photos Matter
Be honest: Do you look the same in your
professional and social media photos? If not, you
have a branding problem.
A professional headshot should meet the
following requirements:
1.Focus on subject’s face with limited distractions
2.Subject should be smiling
3.Subject is wearing clothing that reflects their
personal brand.
4.No sunglasses, no hat, no t-shirts with slogans
or intricate patterns
5.Females no plunging necklines or large,
dangling earrings
Please use the Chat feature in the meeting dashboard to ask questions.
Friday, March 7, 14

13. Encompassing your brand in all you do
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Online constancy
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Consistent photos and images
Consistent wording & descriptions
Offline Consistency
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Business cards that wow
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Marketing that connects
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30 second commercials
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In all your communications
Does it all tie together and consistently convey your personal brand?
Friday, March 7, 14

14. Use Social Media to Help Boost
Your Personal Brand
Please use the Chat feature in the meeting dashboard to ask questions.
Friday, March 7, 14

15. Homework
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Google Yourself
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See what others see
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Start forming your personal brand
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Update your social media profiles for both accuracy and privacy
Please use the Chat feature in the meeting dashboard to ask questions.
Friday, March 7, 14

16. Upcoming Webinars
Grow Your Business with Email & Social Media Marketing – Sponsored by Constant Contact
Date/Time: March 19th 11am to Noon MST
Location: Your Computer
Investment: FREE
Social Media Made Simple – Sponsored by Constant Contact
Date/Time: March 20th 11:30am to 12:30pm MST
(followed by an optional 25 min live Q&A)
Location: Your Computer
Investment: FREE
Making the case for mobile – Free Webinar – Sponsored by Constant Contact
Date/Time: March 27th 11am to Noon MST
Location: Your Computer
Investment: FREE
All class information and registration can be found at StellarClasses.com
Please use the Chat feature in the meeting dashboard to ask questions.
Friday, March 7, 14