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Personal branding
This document provides steps for personal branding success. It notes that 80 million names are Googled daily, 77% of employers screen applicants online, and 35% eliminate candidates based on negative content. Recruiters increasingly use social media for recruiting - 92% use or plan to use social networks, and those using social media see increased candidate quality, hiring success, and employee referrals. The steps outlined are to define your personal brand values and strengths, research your online reputation, and ensure memorable branding consistency across profiles and communications.
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Personal branding
- 1. Personal Branding Steps toSuccess
- 2. Your Name Here 80million names are Googled Daily, 77% of employers do a Google pre-screen on applicants, and 35% of these employers eliminate candidates based on negative content.
- 3. According to a2012 Jobvite report, Recruiters leveraging social media to reach candidates is at an all-time high. In fact 92% of recruiters use or plan to begin using social networks for recruiting. • 43% of recruiters who use social recruiting saw an increase in candidate quality • 73% have successfully hired a candidate through social • 31% of recruiters using social have seen a sustained increase in employee referrals
- 4. Brand You Step 1:Define the brand
- 5. Ask yourself... ✤ What makesme different? ✤ What would my customers and clients say is my greatest strength? ✤ What do I believe is my most noteworthy trait? ✤ What do I do to add value? ✤ What do I want to be known for?
- 6. Key Takeaways ✤ Forget thejob title and focus on the value traits ✤ Be authentic - You don’t have to be perfect, you just have to be real ✤ Inject some personality. ✤ Buy into your own brand - if you don’t believe in you, why should anyone else?
- 7. Reputation Step 2: Startwith where you are now
- 8. Where are younow? ✤ Google Yourself ✤ See yourself as others do ✤ Set up Google Alerts
- 9. Key Questions ✤ What arepeople saying about you? ✤ What are you saying about yourself? ✤ What are your branding strengths right now? ✤ What needs to be improved?
- 10. Remember Me Step 3:Be Memorable to increase brand awareness.
- 11. Being Memorable The keyto any personal branding campaign is word of mouth marketing...but are you memorable? ✤ Leading with Value ✤ Concise targeting & mission in your message ✤ Consistent Branding ✤ Encompassing your brand in all you do
- 12. Photos Matter Be honest:Do you look the same in your professional and social media photos? If not, you have a branding problem. A professional headshot should meet the following requirements: Focus on subject’s face with limited distractions 1. Subject should be smiling 2. Subject is wearing clothing that reflects their personal brand. 3. No sunglasses, no hat, no t-shirts with slogans or intricate patterns 4. Females no plunging necklines or large, dangling earrings 5.
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- 14. Encompassing your brandin all you do ✤ Online constancy ✤ ✤ ✤ Consistent photos and images Consistent wording & descriptions Offline Consistency ✤ Business cards that wow ✤ Marketing that connects ✤ 30 second commercials ✤ In all your communications Does it all tie together and consistently convey your personal brand?
- 15. Use Social Mediato Help Boost Your Personal Brand
- 16. Homework ✤ Google Yourself ✤ See whatothers see ✤ Start forming your personal brand ✤ Update your social media profiles for both accuracy and privacy