Us build your marketing toolkit
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Us build your marketing toolkit
- 1. Halfmoon YogaHalfmoon Yoga B•B•Q Build Your Marketing Toolkit Grow Your Business with Email & Social © 2014
- 2. Stellar Media Marketing & Club Stellar 2 Kelly Mirabella Kelly@stellar247.com facebook.com/stellar247 @stellar247 #Stellar247
- 3. 3 Grow with Constant Contact One Toolkit. One Login. All the marketing campaigns you need Together in one place . Offers & Promotions Events & Registrations Feedback & Surveys Newsletters & Announcements
- 4. 4 Agenda Marketing for Today How Engagement Works Campaigns That Drive Action Things You Need To Know
- 6. Facebook LinkedIn InstagramTwitter Pinterest Youtube WHERE ARE YOU TODAY?
- 7. 7 ! marketing Marketing At its core, marketing is about eliciting a physical and measureable response
- 8. ! Measurable Response click or download come to the store or office schedule a session donate call
- 9. 9 Marketing Flipping the Funnel Find Marketing then. Marketing now. Convert Keep
- 10. How Engagement Marketing Works
- 11. 11 Marketing Engagement is the new word of mouth
- 12. © Constant Contact 2012 12 Marketing Engagement marketing ~10% New business ~90% Current customers
- 13. 13 Marketing Engagement marketing new business ~90% Word of mouth ~10% New prospects New business
- 14. 14 Marketing Engagement marketing ~9% Word of mouth ~1% New prospects ~90% Current customers
- 15. 15 Marketing Engagement marketing is marketing for the other 99% 99%
- 16. 16 Marketing ENTICE to stay in touch ENGAGE People Engagement drives SOCIAL VISIBILITY Provide a “Wow!” EXPERIENCE
- 17. self
- 18. Campaigns That Drive Results
- 19. Pull response 19 Types of events What are campaigns? Push content
- 20. Types of Campaigns Newsletters & Announcements Special Offers and Deals Online Surveys and Polls Event Invites & Updates
- 21. Newsletters & Announcements Send by Email & Share on Social Let Others Share Via Social Too Place Logo at the Top + Name in Text Key Action Items Above the Scroll Add Your Own Social Links Too Tease Articles with Read More Links
- 22. 22 Goals & objectives General goals new customers, donorsReach repeat business, supportDrive leads and relationshipsNurture members, advocates, volunteers Engage donations, revenueIncrease
- 23. 23 Goals & objectives Get more specific with objectives donations this monthDrive content to tradeshow leadsDeliver seats on a SundayFill
- 24. 24 Goals & objectives Is it a good objective? Three questions to ask Will achieving this objective help my business grow? 1 2 Is this objective attainable? 3 How will I measure it, or my progress towards it?
- 25. Things You Need To know
- 26. 26 You can do this!
- 27. 27 Start where you are And where your customers and relationships are. SAVE!
- 28. ! First Steps 28 • Get your contact list together, even if it’s just five people. • Send email campaign monthly for engagement • New to social, fill in all fields, be consistent • Add starter content with FAQs & Pictures • Follow, Fan and Link to your best customers 1st
- 29. ! Grow your list 29 Add “Join My List” to your website Add a link to email signature Ask. Just Ask. Start somewhere. Even if it’s just friends and family. Set up Text To Join Get them on Facebook Create a Paper Form
- 30. • Set up “Welcome” & “Update” Emails • You can pre-schedule Email Campaigns • Create a Series using an Autoresponder • Use A Scheduling Tool for social engagement ! Automate What You Can 30 Make sure you listen and respond! 3 to 5 Times A Week, 20 mins at a time
- 32. 32 ! You are not marketing. If you’re not measuring,
- 34. 34 ! Marketing Small business marketing is Getting measureable results Delivering on your promise Nurturing relationships
- 36. 36
- 37. 37 Ongoing social media training and mentoring ClubStellar.com • Weekly recorded trainings delivered right to your inbox • Access to a growing library of on demand video trainings and webinars (already over 200 hours worth of trainings available) • Live group Q&A sessions / group mentoring calls so you can ask questions and get answers. • Bonus resources that will take your online marketing to the next level and make social media marketing even easier for you to tackle. • Exclusive rates for private online trainings and consulting sessions so you can get the one on one time you want and need. • Access to a private Facebook Group where you can ask questions, join the discussion, and stay up to date with the latest in social media news and changes. • Exclusive rates to many of Kelly’s live trainings and workshops Normally $49.95 p/m but only $29 per month with your special Plus your first month is free! Use promo code: ccWebSpecial29 ClubStellar.com