Interactive Narratives: Creating the future of storytelling (SXSW 2011)Robert Pratten
Presentation from the SXSW 2011 panel on Interactive Narratives: Creating the future of storytelling (SXSW 2011) with Andrew Lewellen, Josh Koppel, Esther Lim & Robert Pratten,
Keynote presentation to the Transmedia Living Lab, Madrid sponsored by Telefonica.
The presentation introduces a methodology for participatory storytelling and illustrates with examples from my work a
Interactive Narratives: Creating the future of storytelling (SXSW 2011)Robert Pratten
Presentation from the SXSW 2011 panel on Interactive Narratives: Creating the future of storytelling (SXSW 2011) with Andrew Lewellen, Josh Koppel, Esther Lim & Robert Pratten,
Keynote presentation to the Transmedia Living Lab, Madrid sponsored by Telefonica.
The presentation introduces a methodology for participatory storytelling and illustrates with examples from my work a
Audience Engagement: Designing for Intrinsic Motivations Robert Pratten
This presentation looks at why transmedia storytelling is important for audience engagement and how transmedia storytellers can design for engagement by understanding human needs and intrinsic motivations
Active Story System - design methodology for transmedia storytellingRobert Pratten
Design methodology for creating participatory transmedia stories. For $1.25 you can buy an interactive PDF of the worksheets shown in this presentation. This allows you to complete the fields for your own projects and print. Here's the link:
http://an.cr/sa/jH0In
How transmedia storytelling might be applied to developing a music artist.
Audio for this presentation is on the Transmedia Podcast http://transmedia.podomatic.com/
Bootstrapping Your Social Media Engagement4Good.org
Online engagement leads to action, and that’s what every organization wants from social media usage. Take your Facebook and Twitter engagement to the next level as we discuss proven tactics for increasing engagement. We’ll talk about the latest research that reveals when and how often to tweet and post Facebook status updates, what type of tweets and updates are most shared and commented on, who tweets, and why people share online. We’ll also discuss many real-life, specific engagement tactics from nonprofit organizations, including why these tactics were successful and how you can replicate them.
Transform learning by using multimedia tools to author and publish student content. We’ll walk through samples that can be scaled to any subject matter and grade level. Explore the pedagogy, techniques, and application to content using student-generated digital stories created online. Authentic research, writing, and speaking become transferable 21st century skills.
Resources provided!
Be Learning’s US based Director Miriam Tassone and Sydney’s own Dimity MacDiarmid travelled all the way to Dallas, Texas to share our knowledge of the industry with many other great names in the learning industry during ASTD 2013.
One of our favourite topics is of course “Loving a Digital Learning Life”, so you can imagine how thrilled we were to share our own experiences! In the digital economy, why is storytelling so powerful for learning? What are the key components of storytelling? Miriam and Dimity provided all the answers. They showed how to translate this into the digital landscape and invited the crowd to imagine the application of digital storytelling in their own workplace. The positive reactions and feedback we received were overwhelming and very inspiring. Here's the presentation.. To know more please visit our website www.belearning.com.au or follow us on Twitter: @BeLearning
JESS3 Featured in Computer Arts for foursquare I VotedJESS3
JESS3 was featured in the September 2011 issue of Computer Arts Projects for our work with foursquare for the 2010 Elections. Together, we visualized checkins to polling locations across the United States in real-time by leveraging Google and Pew's data (via Voting Information Project) and foursquare's platform + community.
Our client, Eric Friedman of foursquare, shares the background to the project and the brief, while our Director of Information Design, Robin Richards, shares our approach and the project's outcome.
Collaboaration tools for non profit agenciesmewren
IBM Open Doors presentation as part of the IBM Centenial Cellebrations. Covers suggested free and low-cost collaboratoin tools for non-profit organizations
Why should our company launch our global thought leadership program at SXSW? 500 + solo presentations and panels give non-famous, passionate people a chance to engage people and increase their own personal profile as well as the profile of our global network.
You won’t find another conference with the quality of innovative, creative big thinkers. 16,000 attendees last year. The best networking event for insanely curious, entrepreneurial thinkers. Plus great barbecue and Tex-Mex. What more do you need?
Technology, AI and the future of marketing: key themes from SXSWJodie Collins
An overview of the the key themes from SXSW 2016 including artificial intelligence, virtual reality, Internet of Things, brands doing content marketing well, live streaming and the future of management.
Jean-Paul Edwards, Strategy and Product Development Director EMEA at omd discussing: AI, Marketing and Creativity, applications and implications, at the iMedia Data-Fuelled Marketing Summit, London, Feb 2016.
http://www.imediadatasummit.co.uk/
Audience Engagement: Designing for Intrinsic Motivations Robert Pratten
This presentation looks at why transmedia storytelling is important for audience engagement and how transmedia storytellers can design for engagement by understanding human needs and intrinsic motivations
Active Story System - design methodology for transmedia storytellingRobert Pratten
Design methodology for creating participatory transmedia stories. For $1.25 you can buy an interactive PDF of the worksheets shown in this presentation. This allows you to complete the fields for your own projects and print. Here's the link:
http://an.cr/sa/jH0In
How transmedia storytelling might be applied to developing a music artist.
Audio for this presentation is on the Transmedia Podcast http://transmedia.podomatic.com/
Bootstrapping Your Social Media Engagement4Good.org
Online engagement leads to action, and that’s what every organization wants from social media usage. Take your Facebook and Twitter engagement to the next level as we discuss proven tactics for increasing engagement. We’ll talk about the latest research that reveals when and how often to tweet and post Facebook status updates, what type of tweets and updates are most shared and commented on, who tweets, and why people share online. We’ll also discuss many real-life, specific engagement tactics from nonprofit organizations, including why these tactics were successful and how you can replicate them.
Transform learning by using multimedia tools to author and publish student content. We’ll walk through samples that can be scaled to any subject matter and grade level. Explore the pedagogy, techniques, and application to content using student-generated digital stories created online. Authentic research, writing, and speaking become transferable 21st century skills.
Resources provided!
Be Learning’s US based Director Miriam Tassone and Sydney’s own Dimity MacDiarmid travelled all the way to Dallas, Texas to share our knowledge of the industry with many other great names in the learning industry during ASTD 2013.
One of our favourite topics is of course “Loving a Digital Learning Life”, so you can imagine how thrilled we were to share our own experiences! In the digital economy, why is storytelling so powerful for learning? What are the key components of storytelling? Miriam and Dimity provided all the answers. They showed how to translate this into the digital landscape and invited the crowd to imagine the application of digital storytelling in their own workplace. The positive reactions and feedback we received were overwhelming and very inspiring. Here's the presentation.. To know more please visit our website www.belearning.com.au or follow us on Twitter: @BeLearning
JESS3 Featured in Computer Arts for foursquare I VotedJESS3
JESS3 was featured in the September 2011 issue of Computer Arts Projects for our work with foursquare for the 2010 Elections. Together, we visualized checkins to polling locations across the United States in real-time by leveraging Google and Pew's data (via Voting Information Project) and foursquare's platform + community.
Our client, Eric Friedman of foursquare, shares the background to the project and the brief, while our Director of Information Design, Robin Richards, shares our approach and the project's outcome.
Collaboaration tools for non profit agenciesmewren
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Why should our company launch our global thought leadership program at SXSW? 500 + solo presentations and panels give non-famous, passionate people a chance to engage people and increase their own personal profile as well as the profile of our global network.
You won’t find another conference with the quality of innovative, creative big thinkers. 16,000 attendees last year. The best networking event for insanely curious, entrepreneurial thinkers. Plus great barbecue and Tex-Mex. What more do you need?
Technology, AI and the future of marketing: key themes from SXSWJodie Collins
An overview of the the key themes from SXSW 2016 including artificial intelligence, virtual reality, Internet of Things, brands doing content marketing well, live streaming and the future of management.
Jean-Paul Edwards, Strategy and Product Development Director EMEA at omd discussing: AI, Marketing and Creativity, applications and implications, at the iMedia Data-Fuelled Marketing Summit, London, Feb 2016.
http://www.imediadatasummit.co.uk/
We believe that machine intelligence and robots will eventually be capable of performing all human jobs.
Machine learning and robotic dexterity have in many cases already surpassed human abilities. The labor economics for productivity have blurred; it is increasingly difficult to differentiate between human and machine productivity.
Based on our blog “Imitating Machines”, we will speak frankly about the realities of AI and machine sapience, including overfit models, creativity, understanding, intent and freewill.
AI and robotics can compete with people for all jobs. Remember, AI doesn't feel pity, remorse, or fear. And AI will not stop improving. Ever. So what should society do?
Getting Started in Transmedia Storytelling - 2nd EditionRobert Pratten
This is the second edition of Robert Pratten's massively popular Getting Started in Transmedia Storytelling. It's a practical guide to developing cross-platform and pervasive entertainment written by a thought-leader and early practitioner. Whether you're a seasoned pro or a complete newbie, this book is filled with tips and insights gained from years of work in multi-platform interactive storytelling.
Buy a hardcopy
https://www.createspace.com/5655357
From Amazon
http://www.amazon.com/Getting-Started-Transmedia-Storytelling-Practical/dp/1515339165/
On Kindle
http://www.amazon.com/Getting-Started-Transmedia-Storytelling-2nd-ebook/dp/B0145T6I6Q/
How news organisations can use social media to collaborate with the audienceStoryful
Claire Wardle's presentation at the International Journalism Festival in Perugia (April 2012). The slides demonstrate some best practice in terms of collaborative journalism, and how news organisations can use social media to build community and reach new audiences.
Earlier this year, we launched the People’s Lab crowdsourcing platform and approach to help our clients crowdsource insights and innovation. People’s Lab forms the core of our distinctive insights and foresight approach, which consists of four elements: organic conversation analysis, MSLGROUP’s own insight communities, client-specific insights communities, and ethnographic deep dives into these communities. This four-part approach helps us distill a deep understanding of societal values, consumption behaviors and attitudes towards brands, not only in terms of insights that help explain our world today, but also foresights that give us a glimpse of future worlds.
As an example, 100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it — on the MSLGROUP Insights Network itself but also on the broader social web — to distill insights and foresights. We have been sharing these insights and foresights with you on our People’s Insights blog. Now, we have compiled the best insights from the network and the blog in the iPad-friendly People’s Insights Quarterly Magazine, as a showcase of our capabilities.
For more, see http://peopleslab.mslgroup.com.
50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is Path. For more, see:http://peopleslab.mslgroup.com
Reimagining Journalism in the Age of Social MediaJD Lasica
A presentation about how journalism might be reimagined in an age when more people are embracing the precepts of social media.
Given by JD Lasica on Aug. 25, 2011, at El Mercurio in Santiago, Chile, during a 2-day symposium attended by news executives and managers from major publications in South America.
Fans fuel media, but how fan-centric is your media? This presentation from consultant Nick DeMartino, looks at that question from the perspective of Theatrics.com, a cloud-based collaborative storytelling platform which he advises. The presentation shows how easy it is to create a Theatrics story or brand experience in which fans can directly engage.
50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is Vook . For more, see:http://peopleslab.mslgroup.com
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1. Interactive Narratives: Creating the Future Of Storytelling SXSW Interactive | March 14, 2011
2. Contents Introduction: Defining and Creating an Interactive Narrative…………..4 Andrew Lewellen – Content Strategist, Razorfish “The Three Little Pigs”: Authoring an iPadApp…………………………10 Josh Koppel – Founder, ScrollMotion The Role of Social Media in Interactive Storytelling……………………28 Esther Lim - Founder, The Estuary, LLC Participation: Why, What & How…….……………………………………38 Robert Pratten – CEO, TransmediaStoryteller.com Summary…….………………………………………………………………56
3. Introduction: Defining and Creating an Interactive Narrative Andrew Lewellen Content Strategist, Razorfish
4. What Is An Interactive Narrative? Page 4Developedby: Andrew Lewellen, Razorfish
5.
6. This could be a mobile app, a print book, a web site. Or nothing more than a sheet of paper with a Central Dramatic Question, story arc, plot, and character sketches.Page 5Developedby: Andrew Lewellen, Razorfish
7.
8. This could be a mobile app, a print book, a web site. Or nothing more than a sheet of paper with a Central Dramatic Question, story arc, plot, and character sketches.
10. The lives of the characters expand into a shared social space where the audience can learn more about them and become more engaged with the story.Page 6Developedby: Andrew Lewellen, Razorfish
11.
12. This could be a mobile app, a print book, a web site. Or nothing more than a sheet of paper with a Central Dramatic Question, story arc, plot, and character sketches.
16. The plot moves outside of the core story and utilizes a social dialogue to engage readers with the story and its outcome. Page 7Developedby: Andrew Lewellen, Razorfish
17. What Is An Interactive Narrative? A dynamic story that allows for personalized engagement and narrows the gap between writer and reader. Page 8Developedby: Andrew Lewellen, Razorfish
18. “The Three Little Pigs” Authoring an iPad App Josh Koppel Founder, ScrollMotion
41. Record Your Own AudioPage 26Developedby: Josh Koppel, ScrollMotion
42. The Role of Social Media in Interactive Storytelling Esther Lim Founder, The Estuary, LLC
43. The Role of Social Media in Interactive Storytelling Esther Lim Founder, The Estuary, LLC
44.
45. Extend the primary story through exploration of additional standalone yet related story universes
46. Engage audiences by bringing the fictional world into the real world through social interaction, shared experiences and co-authorshipPage 29Developed by: The Estuary, LLC
47.
48. Use status updates and photos to deepen the plot or introduce sub plots/back stories
49. Use threads to introduce secondary characters, augment character dialogue
50. Use blogs to shift story perspective, highlight internal dialoguePage 30Developed by: The Estuary, LLC
51.
52.
53. Use social mobile media to drive readers to specific locations for more content discoveryPage 32Developed by: The Estuary, LLC
59. Engagement/Co-Authorship: Opportunity for readers to share ideas about the story that can later be integrated into future story developmentPage 35Developed by: The Estuary, LLC
62. Improves search engine discoverability: More mentions, hyperlinks, tags and discussions drives better search engine visibility
63. Audience acquisition: Multiple storytelling platforms create more entry points for entering and engaging with the story and its community of readersPage 36Developed by: The Estuary, LLC
66. Die Hard FanAllow enough ramp up time (4-6 weeks) for character integration into a community. Relationships are not built overnight. Page 37Developed by: The Estuary, LLC
67. Esther LimFounder, The Estuary, LLC esther@theestuarysf.com www.theestuarysf.com @geekgrl or @theestuarysf Page 38Developed by: The Estuary, LLC
69. Summary Leave a door open Good stories work with or without interactivity Build on what you know Structure for enthusiasm Page 40Developedby: Robert Pratten, TransmediaStoryteller.com
70. Why bother with participation? The business case lower costs marketing is integrated into the product (as it should be) increased sales social recommendation & spread empowerment of advocates engagement is measurable The creative case audience interaction is thrilling and addictive Page 41Developedby: Robert Pratten, TransmediaStoryteller.com
71. How do I do it? Objective: Make it easy Make it worthwhile, meaningful, fun Steps Sketch the experience you want to create (consider artistic and commercial scenarios) Layer your story for different levels of enthusiasm such that it works for the lazy and rewards the fan Page 42Developedby: Robert Pratten, TransmediaStoryteller.com
72. Make it easy Page 43Developedby: Robert Pratten, TransmediaStoryteller.com
77. Layers united by story Page 48Developedby: Robert Pratten, TransmediaStoryteller.com
78. Examples Lowlifes.tv solo participation QR codes offer additional subplot email-based (alternative reality) game Horror Unlimited short story play with friends two-player twitter game 3 Interactive Pigs play in teams multiplayer interactive storytelling Page 49Developedby: Robert Pratten, TransmediaStoryteller.com
79. 3 Interactive Pigs Strong authorship (story is on rails) but… Audience decides outcome at plot points House of Straw, House of Sticks, House of Bricks Pigs vs Wolf – you decide! Do the pigs live or die? Why bother? Fun to create and fun to play Facilitate social play which strengthens relationships raise awareness of other (paid) media Reward fans Page 50Developedby: Robert Pratten, TransmediaStoryteller.com
80. 3 Interactive Pigs in Layers Page 51Developedby: Robert Pratten, TransmediaStoryteller.com
81. Call To Action Page 52Developedby: Robert Pratten, TransmediaStoryteller.com
83. Poking friends Matchword used to trigger Conducttr - tells @BigBadWolf_2011 to send a tweet to these friends Page 54Developedby: Robert Pratten, TransmediaStoryteller.com
84. Summary Leave a door open Good stories work with or without interactivity Build on what you know Structure for enthusiasm Lower costs Increased sales Page 55Developedby: Robert Pratten, TransmediaStoryteller.com
85. Start writing for audience engagement: www.tstoryteller.com Robert PrattenCEO TransmediaStoryteller.com @zenfilms or @tstoryteller
90. Is a dynamic story that allows for personalized engagement and narrows the gap between writer and reader. Page 58Developedby: Andrew Lewellen, Razorfish