SMM 2011-1 K-Pop - SNSD(ENG)
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SMM 2011-1 K-Pop - SNSD @ Yonsei Univ for Educational Use
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SMM 2011-1 K-Pop - SNSD(ENG)
- 1. SMM 2011 K-Pop 1 이용주, 신재환, 박찬양, 오승연, 표철민
- 2. Problems Unequal News for GlobalFans Just Push : No Spreading, No Viral effect No Comment : Mysticism Marketing? Abusive Postings are Raging Being a K-Fan : Undergo Tough Standards Facebook : Decentralized pages Unauthorized Contents Isolated K-Fan, No Feedback
- 3. Official page & Fan Cafe http://girlsgeneration.smtown.com/ www.girs-generation.jp/gg/category/news http://cafe.naver.com/tmfql8967.cafe
- 5. Unequal News for Global Fans
- 6. Just Push : No Spreading, No Viral effect
- 7. Just Push : No Spreading, No Viral effect
- 8. Translated by Google Just Push : No Spreading, No Viral effect
- 9. since 2009. 1 No Comment : Mysticism Marketing?
- 10. Abusive Postings are Raging
- 11. Being a Fan : Undergo Tough Standards
- 12. Facebook Page http://www.facebook.com/SoNyuhShiDae.iSNSD http://www.facebook.com/SoNyuhShiDae.Unlimited
- 15. Isolated K-Fan
- 16. No Feedback(Happy birthday Yoona!)
- 17. Problems Unequal News for GlobalFans Just Push : No Spreading, No Viral effect No Comment : mysticism marketing? Abusive Postings are Raging Being a K-Fan : Undergo Tough Standards Facebook : Decentralized pages Unauthorized Contents Isolated K-Fan, No Feedback
- 18. Directions Equal News for GlobalFans Spreading Event with Viral Effect Megaphone for Girl’s generation No More Abusive Postings Free Admission & Information Facebook : Centralized pages Authorized Contents Networked K-Fan, Feedback
- 19. So, We Will Use
- 21. Fan’s page⇒Official Page Cooperation with So Nyuh Shi Dae (SNSD) 379,966 270,000 01/16 03/17 05/23
- 22. Real Page
- 23. Equal News for GlobalFans 5 hundred millions People in FB, Bilingual Page(Kor+Eng) Fake Page
- 24. Spreading Event with Viral Effect Event tab ⇒ Sharing Schedule, Inviting Fake Page
- 25. Spreading Event with Viral Effect Viral Effect caused by Like · Comment · Share Fake Page
- 26. Megaphone for Girl’s generation Personal Handwriting in FB Page Wall, Photos Storytelling (which is) vibrating Resonance Point Standardizing Message’s contents, the way girl’s talk
- 27. Fake Page
- 28. No More Abusive Postings We can trace all of FacebookProfile Fake Page
- 29. Free Admission & Information Click ‘Like’, thenNewsfeed, Event inviting will be start
- 30. 경쟁사 분석 – 2NE1 competitors' marketing analyze http://www.facebook.com/2NE1
- 31. Abstract - 2NE1 FacebookPage http://www.facebook.com/2NE1 1,077,822 400,000 11/30 02/28 05/23
- 32. 신곡 프로모션 팬 대상 이벤트
- 40. 경쟁사로부터의 교훈 Event with Fans' Participation Marketing with Naver, Produce Contents Fun Factor : App Collaboration with Companies Non-stop Process Promotion ⇒ Viral Effect ⇒ Buy
- 41. Market segmentation – Step 1
- 42. Market segmentation – Step 2 - 2,000명
- 43. Market segmentation – Step 3 - 10,000명
- 44. Event – Dance Clip Evaluate by Like, comments ⇒ Perform with SNSD Boys' Generation PRSD NYU Girls GeeGee Fake Page
- 45. App – Everysing My SNSD’s song on My friend’s wall Everysing neo-moo-neo-moo meot-jyeo noo-ninoo-ni boo-syeo Fake Page
- 46. 와의 연계 마케팅 소녀생활 Fake Marketing Proposal with ETUDEHOUSE (Kor)
- 47. 소녀생활 소녀들의 일상을 담은 셀프사진과 함께 소녀들의 고민, 취미, 미용관리방법을 공유 Reallity적 요소가미
- 48. 와의 공익 켐페인 30일간의 기적 Fake Public Campaign with FedEx (Kor)
- 49. 30일간의 기적
- 50. ` Fake Page Powered by
- 51. Our Final Target 190240 146420 14160 40100 56700 153220 15980 78940