11. Briefing Client : PT. Djarum L.A. Lights Streetball Target Market : Youngsters Location : All over Indonesia Platform : Facebook, Twitter and L.A. Lights website Objective : More engagement with fans, more interaction and more virality
15. Mechanism ‘Photo Contest App’ Every contestant can register and upload their photo with the theme “Street Style” via L.A. Lights Streetball website; Every person who wants to vote on their favorite photo, can “like” the photo they want to vote on (via fbconnect) on L.A. Lights Streetball website; Every time someone votes on a photo, this will be made viral by the vote appearing on the voter’s Facebook wall, which will be seen by all his friends on Facebook (a special thumbnail will be designed for this); Every month (as long as the contest is running) there will be a winner announced with most votes, who will receive a price (to be determined); Besides the person with the most votes, a random ‘voter’ will be chosen each month and will get a price as well (this to make this contest more attractive for people to join); Goal: Generate traffic to L.A. Lights Streetball website and create viral buzz via this contest
17. Mechanism ‘L.A. Lights Streetball Dunker’ Before a player can play this game, they have to “like” L.A. Lights Streetball Facebook fanpage first; In this game the player can perform ‘tricks’ during its jump to the basket to dunk; Each level will become harder to perform the tricks; Once a player has played this game, his/ her highscore will be posted on his Facebook wall for all his friends on Facebook to see; The player can also invite his friends to challenge him/ her and see who can get the highest score amongst friends; Every month (as long as the game contest is running) 3 persons with the highest scores will win a price (to be determined); Goal: Generate more traffic to L.A. Lights Streetball Facebook fanpage, create virality on Facebook and awareness of the game and its prices and the L.A. Lights Streetball event
18. Mechanism ‘L.A. Lights DJ Scratchy’ Before a player can play this game, they have to “like” L.A. Lights Streetball Facebook fanpage first; In this game the player has to ‘scratch’ his waythrough each levelto get to the next level and collect points; Each level will become harder to get the number of point you have to get to go through to the next level; Once a player has played this game, his/ her highscore will be posted on his Facebook wall for all his friends on Facebook to see; The player can also invite his friends to challenge him/ her and see who can get the highest score amongst friends; Every month (as long as the game contest is running) 3 persons with the highest scores will win a price (to be determined); Goal: Generate more traffic to L.A. Lights Streetball Facebook fanpage, create virality on Facebook and awareness of the game, its prices and the L.A. Lights Streetball event
20. Mechanism ‘Sweepstakes application’ Participants will be made aware via Social Media (Facebook, Twitter, etc.) regarding the Sweepstakes contest; Before user can participate in the Sweepstakes context, they have to “like” L.A. Lights Streetball Facebook fanpage first; Users will have to invite as much people as they can to get as much points as they can to win this contest (virality), which will definitely boost up the FaceBookfanpage enormously; Every time a user invites a Facebook friend, they will get one (1) point. Whenever they will update their Facebook status, they will also receive one (1) point (with a maximum of one status update per day). Every month (as long as the sweepstakes contest is running) the person with the highest score will win a price (to be determined); Goal: Generate more traffic to L.A. Lights Streetball Facebook fanpage, create virality on Facebook and awareness of the contest, its prices and the L.A. Lights Streetball event
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