Your Dealership &
Social Media
Bethany Grabher
HuebnerPetersen
Social Media places
small & local businesses
in the spotlight in ways
that up until this point,
were unattainable
2010 stats
Twitter: 100 million users, 50 million tweets
sent each day
Facebook: 500 million users, average user
has 160 f...
Social media users
    by age group
Facebook growth, 2009-2010
        by age group
Twitter has added 40M
users since April 2010
33% talk about businesses 1/week
32% make business recommendations
30% seek buying decision advice
80% of automotive/RV
buyers say Internet
information influences
their purchasing
decisions
90% of consumers trust
online, word-of-mouth
recommendations
Customers are
receiving their
information online,
and sharing
information online
Customers expect to
     connect
Social media
Generates dealership exposure
Generates qualified leads
Can reduce marketing expenses
Increases website traffic
...
Social media should be
 a part of your strategy
1: Listen... Really listen
What to listen to
   Industry happenings
   Dealership mentions
   Competitor activity
   Competitor mentions
   Your name...
How to listen
 RSS (Google Reader)
 Social Mention
 Twitter Search
 Google Alerts
 Facebook Groups
How to listen
 RSS (Google Reader)
 Social Mention
 Twitter Search
 Google Alerts
 Facebook Groups
How to listen
 RSS (Google Reader)
 Social Mention
 Twitter Search
 Google Alerts
 Facebook Groups
How to listen
 RSS (Google Reader)
 Social Mention
 Twitter Search
 Google Alerts
 Facebook Groups
How to listen
 RSS (Google Reader)
 Social Mention
 Twitter Search
 Google Alerts
 Facebook Groups
2: Pick one platform
Platform options
Blog: RV insights, travel stories, expert knowledge
Twitter: Links, quick tips, announcements
Facebook: P...
3: Participate &
    “engage”
Find people to follow
    Twitter search
    Twellow & Twellowhood
    Facebook search
    Blogrolls
    Twitter lists
   ...
Consistency is key
   Blog: 1-2 per week
   Twitter: 1-3 per day
   Facebook: 1 per day
   YouTube: 1-2 per week
   Flickr...
Converse & connect
Blog: Reply to comments, comment on other
blogs, reference others
Twitter: Retweet, mention, DM, hashta...
4: Quality counts
What to write
 Advice or tips
 Behind the scenes
 Interviews or profiles
 Product reviews
 Travel/camping ideas
 Family fun...
Thinking of trading up your RV, here are five
reasons you should do it!
101 things to cook on your RV-Q (that aren’t steak)...
Customers look for:

    Promotions
    News
    Feedback/testimonials
    Reminders
Share your expert
   knowledge
Stay Focused
Give Give Give
Foster participation
Be relatable, be
    genuine
5: Optimize your
efforts... Be findable
Add keywords

 Profiles
 Posts
 Titles
 Image/video names
Submit your blog
Use directories
Socialize your website
Take it offline
6: Use tools
Schedule in advance
Shorten URLs
http://www.rvbusiness.com/
2010/06/another-look-back-       http://bit.ly/bQIpc
at-history-of-the-rv-industry/
Go mobile
Filter out the “noise”
7: Give it time
www.rvsocialmedia.com
Social Media and Your RV Dealership
Social Media and Your RV Dealership
Social Media and Your RV Dealership
Social Media and Your RV Dealership
Social Media and Your RV Dealership
Social Media and Your RV Dealership
Social Media and Your RV Dealership
Social Media and Your RV Dealership
Social Media and Your RV Dealership
Social Media and Your RV Dealership
Social Media and Your RV Dealership
Social Media and Your RV Dealership
Social Media and Your RV Dealership
Social Media and Your RV Dealership
Social Media and Your RV Dealership
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Social Media and Your RV Dealership

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Important stats, key platform info, and strategy overview for implementing social media in an RV dealership setting.

Presentation from the 2010 RVDA expo in Las Vegas. Presentation "Your Dealership & Social Media" by Bethany Grabher of HuebnerPetersen.

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Social Media and Your RV Dealership

  1. 1. Your Dealership & Social Media Bethany Grabher HuebnerPetersen
  2. 2. Social Media places small & local businesses in the spotlight in ways that up until this point, were unattainable
  3. 3. 2010 stats Twitter: 100 million users, 50 million tweets sent each day Facebook: 500 million users, average user has 160 friends & spends 55 minutes per day on the site YouTube: 2 billion views each day LinkedIn: 65 million members, 1 new each second
  4. 4. Social media users by age group
  5. 5. Facebook growth, 2009-2010 by age group
  6. 6. Twitter has added 40M users since April 2010
  7. 7. 33% talk about businesses 1/week 32% make business recommendations 30% seek buying decision advice
  8. 8. 80% of automotive/RV buyers say Internet information influences their purchasing decisions
  9. 9. 90% of consumers trust online, word-of-mouth recommendations
  10. 10. Customers are receiving their information online, and sharing information online
  11. 11. Customers expect to connect
  12. 12. Social media Generates dealership exposure Generates qualified leads Can reduce marketing expenses Increases website traffic Boosts search rankings
  13. 13. Social media should be a part of your strategy
  14. 14. 1: Listen... Really listen
  15. 15. What to listen to Industry happenings Dealership mentions Competitor activity Competitor mentions Your name Manufacturers
  16. 16. How to listen RSS (Google Reader) Social Mention Twitter Search Google Alerts Facebook Groups
  17. 17. How to listen RSS (Google Reader) Social Mention Twitter Search Google Alerts Facebook Groups
  18. 18. How to listen RSS (Google Reader) Social Mention Twitter Search Google Alerts Facebook Groups
  19. 19. How to listen RSS (Google Reader) Social Mention Twitter Search Google Alerts Facebook Groups
  20. 20. How to listen RSS (Google Reader) Social Mention Twitter Search Google Alerts Facebook Groups
  21. 21. 2: Pick one platform
  22. 22. Platform options Blog: RV insights, travel stories, expert knowledge Twitter: Links, quick tips, announcements Facebook: Pictures, announcements, special offers YouTube: Unit tours, interviews, how-to videos Flickr: Unit photos, classic RV photos, travel pics
  23. 23. 3: Participate & “engage”
  24. 24. Find people to follow Twitter search Twellow & Twellowhood Facebook search Blogrolls Twitter lists Nearby Tweets
  25. 25. Consistency is key Blog: 1-2 per week Twitter: 1-3 per day Facebook: 1 per day YouTube: 1-2 per week Flickr: 1-2 per week LinkedIn: 1-3 per week
  26. 26. Converse & connect Blog: Reply to comments, comment on other blogs, reference others Twitter: Retweet, mention, DM, hashtags Facebook: Follow pages, respond to posts, join discussions YouTube: Comment on videos, “like” videos LinkedIn: Ask & answer questions
  27. 27. 4: Quality counts
  28. 28. What to write Advice or tips Behind the scenes Interviews or profiles Product reviews Travel/camping ideas Family fun ideas Manufacturer news
  29. 29. Thinking of trading up your RV, here are five reasons you should do it! 101 things to cook on your RV-Q (that aren’t steak)! We took a poll at the dealership, here’s the list of our top camping destinations.  What’s yours? An RV that can pull a boat!  An in-depth look at RV horsepower.  Struggling with where to store your RV?  3 good recommendations. Why winterizing will save you $$ down the road!
  30. 30. Customers look for: Promotions News Feedback/testimonials Reminders
  31. 31. Share your expert knowledge
  32. 32. Stay Focused
  33. 33. Give Give Give
  34. 34. Foster participation
  35. 35. Be relatable, be genuine
  36. 36. 5: Optimize your efforts... Be findable
  37. 37. Add keywords Profiles Posts Titles Image/video names
  38. 38. Submit your blog
  39. 39. Use directories
  40. 40. Socialize your website
  41. 41. Take it offline
  42. 42. 6: Use tools
  43. 43. Schedule in advance
  44. 44. Shorten URLs http://www.rvbusiness.com/ 2010/06/another-look-back- http://bit.ly/bQIpc at-history-of-the-rv-industry/
  45. 45. Go mobile
  46. 46. Filter out the “noise”
  47. 47. 7: Give it time
  48. 48. www.rvsocialmedia.com

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