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Smarter Mobile
Apps with
Process and
Decision
Management
JamesTaylor
Sandy Kemsley
Your Presenters
James Taylor
We work with
clients to improve
their business by
identifying and
modeling decisions, and
applying business rules and
analytic technology to
automate & improve them.
Recognized experts and
champions of Decision
Management
Sandy Kemsley
I work with
enterprise clients
to evaluate and
deploy process
management systems and
practices within their core
businesses
I write and speak on BPM
and digital transformation as
an industry analyst, and blog
at column2.com
2© Decision Management Solutions and Kemsley Design, 2016
Agenda
1. Excellence In Enterprise Mobile Apps
2. Limitations In Traditional Platforms
3. The Role Of Process Management
4. The Role Of Decision Management
5. Making A Case For Smarter Mobile Apps
6. Next Steps
3© Decision Management Solutions and Kemsley Design, 2016
Excellence In Enterprise
Mobile Apps
Consumer Banking Mobile App
Uses mobile capabilities:
GPS for branch/ATM location
Camera for check deposit
Interaction with back-end
processes and decisions:
Deposit validation
Transaction dispute
Travel insurance application
Foreign cash orders
5© Decision Management Solutions and Kemsley Design, 2016
Home Healthcare Case Worker App
Uses mobile capabilities:
GPS for patient location
Camera for patient photos
Interaction with back-end
processes and decisions:
Provide recommendations
based on clinical
observations
Initiate other medical
services and processes
6© Decision Management Solutions and Kemsley Design, 2016
7© Decision Management Solutions and Kemsley Design, 2016
Usability, convenience,
mobile form factor are
necessary but not sufficient
Mobile context is critical.
Localization and
personalization matter
8© Decision Management Solutions and Kemsley Design, 2016
9© Decision Management Solutions and Kemsley Design, 2016
Mobile users need
seamless, real-time
responses, all the time
Limitations In Traditional
Platforms
© Decision Management Solutions and Kemsley Design, 2016 11
No Personalization
Mindlessly consistent
No localization
No geo-awareness
No user-centricity
© Decision Management Solutions and Kemsley Design, 2016 12
Manual, Office-based Interactions
Assume an office
Assume policies and
regulations can be consulted
Assume people are involved
Wait for a human interaction
Don’t act on your behalf
Present data but don’t use it
© Decision Management Solutions and Kemsley Design, 2016 13
Passive
The Role Of Process
Management
Processes Make The App Part Of The Action
The same process accessed by any device, from
mobile to desktop
Mobile apps can be fully-functional participants in
a business process
Create, view and complete tasks
Information capture at the point of interaction
© Decision Management Solutions and Kemsley Design, 2016 15
Leverage Mobile Capabilities Within Process
Allow mobile workers to interact directly with
process
Avoid manual rekeying/synchronization of data
gathered in the field
Device-specific capture methods
Photographs/video as process attachments
GPS location to validate mobile users
16© Decision Management Solutions and Kemsley Design, 2016
The Role Of Decision
Management
© Decision Management Solutions and Kemsley Design, 2016 18
Decisions Drive Better Mobile Apps
19© Decision Management Solutions and Kemsley Design, 2016
Decision Management Systems
Business
Rules
Predictive
Analytics
External Data
Big Data
Making A Case For Smarter
Mobile Apps
Making A Case For Smarter Mobile Apps
21© Decision Management Solutions and Kemsley Design, 2016
Once and done
right, right now
Less data, less
paperwork, more
answers, more
actions
Customer
engagement
Enterprise
Optimization
Questions?
Takeaways
Building Smarter Mobile Apps
Upgrade your back-end,
not just your UI
Process Management
Seamless experience
Integrated channel
Action-oriented
Decision Management
Answers not data
Real-time
Straight through processing
© Decision Management Solutions and Kemsley Design, 2016 24
Thank You
JamesTaylor
james@decisionmanagementsolutions.com
decisionmangementsolutions.com
Sandy Kemsley
sandy@kemsleydesign.com
column2.com
sandy@kemsleydesign.com
sandy@kemsleydesign.com

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Smarter Mobile Apps

  • 1. Smarter Mobile Apps with Process and Decision Management JamesTaylor Sandy Kemsley
  • 2. Your Presenters James Taylor We work with clients to improve their business by identifying and modeling decisions, and applying business rules and analytic technology to automate & improve them. Recognized experts and champions of Decision Management Sandy Kemsley I work with enterprise clients to evaluate and deploy process management systems and practices within their core businesses I write and speak on BPM and digital transformation as an industry analyst, and blog at column2.com 2© Decision Management Solutions and Kemsley Design, 2016
  • 3. Agenda 1. Excellence In Enterprise Mobile Apps 2. Limitations In Traditional Platforms 3. The Role Of Process Management 4. The Role Of Decision Management 5. Making A Case For Smarter Mobile Apps 6. Next Steps 3© Decision Management Solutions and Kemsley Design, 2016
  • 5. Consumer Banking Mobile App Uses mobile capabilities: GPS for branch/ATM location Camera for check deposit Interaction with back-end processes and decisions: Deposit validation Transaction dispute Travel insurance application Foreign cash orders 5© Decision Management Solutions and Kemsley Design, 2016
  • 6. Home Healthcare Case Worker App Uses mobile capabilities: GPS for patient location Camera for patient photos Interaction with back-end processes and decisions: Provide recommendations based on clinical observations Initiate other medical services and processes 6© Decision Management Solutions and Kemsley Design, 2016
  • 7. 7© Decision Management Solutions and Kemsley Design, 2016 Usability, convenience, mobile form factor are necessary but not sufficient
  • 8. Mobile context is critical. Localization and personalization matter 8© Decision Management Solutions and Kemsley Design, 2016
  • 9. 9© Decision Management Solutions and Kemsley Design, 2016 Mobile users need seamless, real-time responses, all the time
  • 11. © Decision Management Solutions and Kemsley Design, 2016 11 No Personalization Mindlessly consistent No localization No geo-awareness No user-centricity
  • 12. © Decision Management Solutions and Kemsley Design, 2016 12 Manual, Office-based Interactions Assume an office Assume policies and regulations can be consulted Assume people are involved
  • 13. Wait for a human interaction Don’t act on your behalf Present data but don’t use it © Decision Management Solutions and Kemsley Design, 2016 13 Passive
  • 14. The Role Of Process Management
  • 15. Processes Make The App Part Of The Action The same process accessed by any device, from mobile to desktop Mobile apps can be fully-functional participants in a business process Create, view and complete tasks Information capture at the point of interaction © Decision Management Solutions and Kemsley Design, 2016 15
  • 16. Leverage Mobile Capabilities Within Process Allow mobile workers to interact directly with process Avoid manual rekeying/synchronization of data gathered in the field Device-specific capture methods Photographs/video as process attachments GPS location to validate mobile users 16© Decision Management Solutions and Kemsley Design, 2016
  • 17. The Role Of Decision Management
  • 18. © Decision Management Solutions and Kemsley Design, 2016 18 Decisions Drive Better Mobile Apps
  • 19. 19© Decision Management Solutions and Kemsley Design, 2016 Decision Management Systems Business Rules Predictive Analytics External Data Big Data
  • 20. Making A Case For Smarter Mobile Apps
  • 21. Making A Case For Smarter Mobile Apps 21© Decision Management Solutions and Kemsley Design, 2016 Once and done right, right now Less data, less paperwork, more answers, more actions Customer engagement Enterprise Optimization
  • 24. Building Smarter Mobile Apps Upgrade your back-end, not just your UI Process Management Seamless experience Integrated channel Action-oriented Decision Management Answers not data Real-time Straight through processing © Decision Management Solutions and Kemsley Design, 2016 24