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Historic St. Andrew’s MyMarketHistoric St. Andrew’s MyMarket
Our Inaugural Year
The Original St. Andrew’sThe Original St. Andrew’s
Market, 1837-1932Market, 1837-1932
1837: Land set aside for market
1850: Market buildings completed
1860: Fire destroys buildings
1873: Market rebuilt
1900: Most market stalls empty
1932: Demolished
Resurrecting St. Andrew’sResurrecting St. Andrew’s
Market in 2009Market in 2009
 A conversation in our community garden
 Small working group formed (Fall 2008)
 Meeting with Councillor Vaughn’s office
 Meeting with Bob Chorney and farmers
(January 2009)
 Community meeting (April 2009)
 Volunteers organized for promotion and on-
site support
More Than 25 VolunteersMore Than 25 Volunteers
Opening Day: June 6Opening Day: June 6thth
Grand Opening: June 27Grand Opening: June 27thth
Our FarmersOur Farmers
 Bees Universe
 Bosco Farms
 O.K. Farms
 Cedar Creek Farm
 Godelie Family
Farm
 Jay Thoman
 Kind Organics
 Loffredo Fruit
Farms
 Monckton Organic
Farm & Bakery
 Thames River
Melons
 VanHart Farm
Bounty from the LandBounty from the Land
Cooking at the MarketCooking at the Market
 Crostini (George Brown)
 Tomatoes (Tutti Matti)
 Peaches (Ultra)
 Apples and Cheese (Leslieville Cheese)
 Thai
 Soups (George Brown)
 Argentinean (Arepa)
 Soup/farmer appreciation day (Rodney’s)
Chefs and CookingChefs and Cooking
Marketing the MarketMarketing the Market
 Email newsletter
 Event card mailings
 Sandwich boards
 Banners at site
 Posters in local
businesses and
condos
 Facebook group
and event listings
 Flickr photo pool
 Blog posts
 Twitter
An Essential Part of theAn Essential Part of the
NeighbourhoodNeighbourhood
Catchment area of 11,000 households
Access to farm-fresh foods for urban
dwellers
Symbiotic relationship with local-
themed restaurants
Community gathering
place
5,755 visitors in 2009
What We Want for 2010What We Want for 2010
All of our great farmers back!
Meat, eggs and cheese to provide a
complete shopping experience
Updates of what’s fresh each week
More cooking demos and live music
Start our marketing efforts earlier
See You Next Year!See You Next Year!

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Review of the St. Andrew's community market in 2009

  • 1. Historic St. Andrew’s MyMarketHistoric St. Andrew’s MyMarket Our Inaugural Year
  • 2. The Original St. Andrew’sThe Original St. Andrew’s Market, 1837-1932Market, 1837-1932 1837: Land set aside for market 1850: Market buildings completed 1860: Fire destroys buildings 1873: Market rebuilt 1900: Most market stalls empty 1932: Demolished
  • 3. Resurrecting St. Andrew’sResurrecting St. Andrew’s Market in 2009Market in 2009  A conversation in our community garden  Small working group formed (Fall 2008)  Meeting with Councillor Vaughn’s office  Meeting with Bob Chorney and farmers (January 2009)  Community meeting (April 2009)  Volunteers organized for promotion and on- site support
  • 4. More Than 25 VolunteersMore Than 25 Volunteers
  • 5. Opening Day: June 6Opening Day: June 6thth
  • 6. Grand Opening: June 27Grand Opening: June 27thth
  • 7. Our FarmersOur Farmers  Bees Universe  Bosco Farms  O.K. Farms  Cedar Creek Farm  Godelie Family Farm  Jay Thoman  Kind Organics  Loffredo Fruit Farms  Monckton Organic Farm & Bakery  Thames River Melons  VanHart Farm
  • 8. Bounty from the LandBounty from the Land
  • 9. Cooking at the MarketCooking at the Market  Crostini (George Brown)  Tomatoes (Tutti Matti)  Peaches (Ultra)  Apples and Cheese (Leslieville Cheese)  Thai  Soups (George Brown)  Argentinean (Arepa)  Soup/farmer appreciation day (Rodney’s)
  • 10. Chefs and CookingChefs and Cooking
  • 11. Marketing the MarketMarketing the Market  Email newsletter  Event card mailings  Sandwich boards  Banners at site  Posters in local businesses and condos  Facebook group and event listings  Flickr photo pool  Blog posts  Twitter
  • 12. An Essential Part of theAn Essential Part of the NeighbourhoodNeighbourhood Catchment area of 11,000 households Access to farm-fresh foods for urban dwellers Symbiotic relationship with local- themed restaurants Community gathering place 5,755 visitors in 2009
  • 13. What We Want for 2010What We Want for 2010 All of our great farmers back! Meat, eggs and cheese to provide a complete shopping experience Updates of what’s fresh each week More cooking demos and live music Start our marketing efforts earlier
  • 14. See You Next Year!See You Next Year!