Instagram, the platform that is redesigning and curating our lives could be the most powerful social tool for your brand yet! In this fire-cracker session, Camilla White, Account Director Cult LDN, digital communications agency & BIMA official social partner, took us through all you need to know about the platform. This event covered: - A deep-dive into the phenomenon that is 'Influencers' and how to truly measure success and sales from working together - Understanding the algorithm as a brand - Instagram Stories, the rise of Live

2. OUR CLIENTS

3. WHAT WE WILL LEARN TODAY:
- STATS TO MAKE YOUR NEXT PROPOSAL ROCK
- CASE STUDIES TO GET YOU THINKING
- STRATEGIC BUILDING BLOCKS
- FIRE-STARTER IDEAS
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@CultLDN @CamillaMaryRose #CultFollowing

4. INSTAGRAM
& WORLD DOMINATION
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@CultLDN @CamillaMaryRose #CultFollowing

5. HOW BIG IS IT? REALLY..
FIVE STATS TO GET YOU THINKING
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@CultLDN @CamillaMaryRose #CultFollowing

6. 300MILLION ACTIVE DAILY USERS
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7. BY 2020, INSTAGRAM IS PREDICTED TO GROW
BY 26.9MILLION USERS, DOUBLE THE
PREDICTION FOR TWITTER
Source
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@CultLDN @CamillaMaryRose #CultFollowing

8. 53% OF ADULTS AGES 18–29 YEARS OLD SAY THEY
USE INSTAGRAM EVERY SINGLE DAY
INSTAGRAM & WORLD DOMINATION
Source
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@CultLDN @CamillaMaryRose #CultFollowing

9. INSTAGRAM & SNAPCHAT ARE TIED FOR THE
SECOND-HIGHEST USED MESSAGING APP
(BEHIND FACEBOOK MESSENGER)
FOR MILLENNIALS AT 47%
Source
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@CultLDN @CamillaMaryRose #CultFollowing

10. WHEN INSTAGRAM FIRST INTRODUCED VIDEO IN
JUNE 2013, MORE THAN 5 MILLION WERE SHARED
IN THE FIRST 24 HOURS
Source
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@CultLDN @CamillaMaryRose #CultFollowing

11. DO YOU EVEN ‘GRAM?
INSTAGRAM & WORLD DOMINATION
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@CultLDN @CamillaMaryRose #CultFollowing

12. HOW MANY INSTAGRAM FEATURES CAN YOU NAME?
INSTAGRAM & WORLD DOMINATION
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@CultLDN @CamillaMaryRose #CultFollowing

13. Zoom
Video
40 filters
IG Direct
Tag photos
Links in Bios
Edit captions
Instagram Live
Post notifications
See posts on a world map
See interactions from friends
Hyperlapse, layout & boomerang
Straighten, adjust perspective, and rotate photos
Instagram saves the 300 most recent 'grams you've liked
Send imagees to friends
Message from Live

14. BirchBox posted a Snapchat story
inviting Birchbox’s Snapchat
followers to call them between 2-
3pm.
There wasn’t a reason given for
people to contact them; it was just
a test.
Within an hour, they received
around 30 calls from a wide
spectrum of age groups ranging
from teens to mothers of teens.
On average, each of the seven
calls they took lasted around five
minutes.
Source
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15. “We also noticed that some
callers are following us on
Snapchat but they haven’t yet
subscribed to Birchbox, so we
explained to them the benefits
of becoming a subscriber,” she
explained. “The calling
features can help us bridge the
gap between just engaging on
Snapchat and actually signing
up for our service.”
Source
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16. NOW IT’S YOUR TURN!
INSTAGRAM & WORLD DOMINATION
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@CultLDN @CamillaMaryRose #CultFollowing

17. DESIGN A BRAND EXECUTION BY USING
ONE OF THE INSTAGRAM FEATURES
EXERCISE
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@CultLDN @CamillaMaryRose #CultFollowing

18. Video
40 filters
IG Direct
Tag photos
Links in Bios
Edit captions
Instagram Live
Post notifications
See posts on a world map
See interactions from friends
Hyperlapse, layout & boomerang
Straighten, adjust perspective, and rotate photos
Tap left/right for RWD/FWD on Live
Instagram saves the 300 most recent 'grams you've liked
Send imagees to friends
Message from Live
DESIGN A
BRAND
EXECUTION BY
USING ONE OF
THE
INSTAGRAM
FEATURES

19. UNDERSTANDING THE
ALGORITHM
INSTAGRAM & WORLD DOMINATION
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@CultLDN @CamillaMaryRose #CultFollowing

20. ON AVERAGE, PEOPLE MISS ABOUT
70% OF THE POSTS IN THE
INSTAGRAM FEEDS
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@CultLDN @CamillaMaryRose #CultFollowing

21. AN ALGORITHM IS ABOUT IS MAKING
SURE THAT THE 30% YOU SEE IS THE
BEST 30% POSSIBLE!
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@CultLDN @CamillaMaryRose #CultFollowing

22. HOW TO SURVIVE THE
INSTAGRAM ALGORITHM
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@CultLDN @CamillaMaryRose #CultFollowing

23. QUALITY OVER QUANTITY
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@CultLDN @CamillaMaryRose #CultFollowing

24. AGILE BUDGETS TO
INCLUDE INSTAGRAM ADS
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@CultLDN @CamillaMaryRose #CultFollowing

25. WITH YOUR ‘HACK’ IDEA, WRITE DOWN HOW
YOU WOULD TARGET YOUR CONTENT
THROUGH PAID ADS & DEFINE SUCCESS
EXERCISE
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@CultLDN @CamillaMaryRose #CultFollowing

26. CONTENT IS KING
INSTAGRAM & WORLD DOMINATION
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@CultLDN @CamillaMaryRose #CultFollowing

27. RELEVANCE
THUMB STOPPING IMPACT
DOES IT STOP ME?
THE BRILLIANT BASICS
SHORT & SNACKABLE FOR
THE ON THE GO MOBILE MIND
DOES IT MAKE IT
EASY FOR ME?
BRANDED
UNIQUE POV & ASSETS
DOES IT STAY
WITH ME?
EMOTIONAL, INFORMATIONAL
AND/OR UTILITY
DOES IT REWARD ME?

28. WHAT ABOUT
THIS MAKES
YOU
DOUBLE-
TAP?
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@CultLDN @CamillaMaryRose #CultFollowing

29. WHAT ABOUT
THIS MAKES
YOU
DOUBLE-
TAP?
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@CultLDN @CamillaMaryRose #CultFollowing

30. IF CONTENT IS KING, THEN INFLUENCERS
ARE THE F*KING QUEEN BEE!
INSTAGRAM & WORLD DOMINATION
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@CultLDN @CamillaMaryRose #CultFollowing

31. Instagram users
sharing their
#multimasking selfies
led to a 22.8%
expansion of the face
mask market in the UK
in the year to October
2015, reaching a value
of £6m
Source
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32. Otterbox partner with
micro-influencers to
drive awareness for
the brand across the
festival season. The
#SummerofSymmetry
campaign achieved
5.5M impressions
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33. #SUMMEROFSYMMETRY

34. DRAW THE POST THAT YOU WOULD WANT
AN INFLUENCER TO POST ABOUT YOUR
BRAND, DON’T FORGET THE COPY!
EXERCISE
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@CultLDN @CamillaMaryRose #CultFollowing

35. USER-GENERATED-CONTENT
INSTAGRAM & WORLD DOMINATION
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@CultLDN @CamillaMaryRose #CultFollowing

37. SUNNY LIFE AUSTRALIA
USER-GENERATED-CONTENT

38. DRAW THE POST THAT YOU WOULD WANT A
CONSUMER TO POST ABOUT YOUR BRAND,
DON’T FORGET THE COPY!
EXERCISE
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@CultLDN @CamillaMaryRose #CultFollowing

39. INSTAGRAM LIVE
INSTAGRAM & WORLD DOMINATION
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@CultLDN @CamillaMaryRose #CultFollowing

40. INSTAGRAM LIVE,
IT’S A THING
INSTAGRAM & WORLD DOMINATION
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@CultLDN @CamillaMaryRose #CultFollowing

41. INSTAGRAM CLAIMS OVER 100 MILLION USERS
NOW TAKE ADVANTAGE OF STORIES, WHICH IS
ABOUT ONE-THIRD OF ITS DAILY ACTIVE USERS
INSTAGRAM LIVE, IT’S REALLY A THING
Source; TheNextWeb
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@CultLDN @CamillaMaryRose #CultFollowing

42. NIKE GENERATED 800,000 VIEWS IN 24 HOURS FOR AN
INSTAGRAM STORY THAT IT POSTED ON TUESDAY, THE
FIRST DAY THE FEATURE WAS AVAILABLE. ON SNAPCHAT,
NIKE'S BEST VIDEO HAS ACHIEVED 66,000 VIEWS
NIKE, INSTAGRAM LIVE CASE STUDY
Source; AdAge
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@CultLDN @CamillaMaryRose #CultFollowing

43. @TheGlowEdit received
15k views in the first 12
hours, with 40k+ views in
total, nearly double her
highest engaged image!
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44. WHAT DO YOU WANT FROM
‘LIVE’ CONTENT?
INSTAGRAM & WORLD DOMINATION
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@CultLDN @CamillaMaryRose #CultFollowing

45. NOW, WORLD DOMINATION!
@CAMILLAMARYROSE
CAMILLA@CULTLDN.COM
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@CultLDN @CamillaMaryRose #CultFollowing