The document discusses how mobile apps can empower employees and benefit businesses. It outlines four types of apps that businesses can develop: 1) Marketing and branding apps to generate awareness and engage customers, 2) Productivity apps to increase employee efficiency, 3) Business workflow apps to improve or create new processes, and 4) Revenue-generating and cost-cutting apps to facilitate new revenue streams or reduce costs. The document advises businesses to start with a short-term, focused mobile strategy and build apps that solve customer problems or impact how they work with customers.

1. BUSINESS APPS
FOR EMPLOYEES
Empowering Your People With Apps

2. Introduction
Mobile has been one of the catalyst for major
disruptions, causing businesses to rethink technologies,
services and techniques; and to evolve traditional roles,
responsibilities and organizational cultures accordingly.
Apart from being much more prevalent today, Mobile
has become increasingly important in people's lives -
both personal and professional. Mobile is now a
necessity; in fact much more than a TV or even a cup of
morning coffee.
There are over 2 billion smartphone users all over the
world who are communicating, searching for information,
buying products and creating new opportunities for
businesses.
But what does all this mean for businesses? And how is
your employee using a smartphone going to help your
business in any possible way? And why should your
business invest in apps for employees?

3. Mobile for Businesses?
Smartphones have transformed us and
Businesses are realizing the power in the palm
of their employees' hands.
This unique transaction is allowing Mobile tech
to create a new layer of interaction between
businesses and customers that was never
present before. Businesses (in the form of
Apps) are speaking directly to their customers
with instant notifications, messages and offers.
Customers love it and businesses who speak
the language of the customer are growing
quickly.

4. Mobile for Specific Tasks
Think of this from a business context - think of the
many times you've compiled an important email to
someone on the go.
Or think of the times you've booked a hotel room or a
cab for a client using your smartphone.
Or the times you have had to use your phone to get
on a quick call with a colleague while you are on the
train back home.
Mobile apps have allowed us to do things in a way
we couldn't have done before - all this while not
requiring to use the desktop, enjoying life and still
being highly productive!
The usage of mobile apps is growing day by day.
People use more apps on their phone for specialized
tasks than anything else.
In fact in a 2013 survey conducted by the Aberdeen
Group, over 62% of 348 organizations surveyed said
that they already formulated a mobile initiative of
some sort in place to enable their employees use
their mobile phones to perform specialized tasks on
the move.

5. Mobile is here and now
It is true that mobile apps are no longer a luxury.
They have become essential tools in enabling
organizational efficiency, enhancing customer
engagement, streamlining operational workflow
and in most cases, reducing costs too.
Gartner predicts that 25% of enterprises will
have their own corporate app stores set up by
the end of 2017. Their employees can visit the
app store and download apps that they would
need to get work done. In a survey conducted by
PwC, 81% of CEOs acknowledge mobile to be
strategically important to their business.

6. If your organization is not developing
mobile apps for employees, your competitors are!
https://www.rapidbizapps.com

7. What Apps Can You Build?
Enterprise mobile apps are built to create the
impact. What is also important is to build cross
platform solutions that work across multiple mobile
platforms including smartphones, tablets and laptop
(and Desktop) computers.
Beyond simple marketing apps, organizations can
take advantage of mobile enabled workflows to
increase productivity, improve business processes
or engage with stakeholders or customers.
Before foraying into going mobile, Enterprises need
to have a well built mobility strategy. Typically, an
enterprise mobility strategy follows a maturity curve
that progresses through multiple steps.
As the organization moves up the curve, they face
more numerous and difficult challenges such as
training, integration and deployment, but also start
to realize the transformative benefits from the apps
they deploy.

8. A Mobility Strategy
Enterprises can begin looking at mobility strategy through the following lenses.
Think of these as step-wise progression that Enterprises can make:
Apps for
Marketing
& Branding
Apps for
Productivity
Business Workflow
or Process Apps
Revenue Generating
& Cost-Cutting Apps

9. Apps for Marketing and Branding
Marketing and Branding apps serve only one
purpose - to spread the word.
Well designed marketing apps are an essential tool
for generating awareness, acquiring new customers
and engaging existing customers. They are usually
an extension of an enterprise's marketing efforts.
Apps for Marketing can be quickly built by mobile
app development companies since they rarely need
to expose the pain of connecting to enterprise
systems to record or retrieve data.
There are thousands of highly polished marketing
apps available on the Google Play store and the
Apple App store today with more being added
everyday.
One example could be a company like RedBull
building games apps to engage with customers

10. Apps for Productivity
In a recent survey of 100 CIOs working in
enterprises with more than 500 employees, 76%
are looking to increase employee productivity.
So what really are productivity apps? Businesses
are taking business processes and converting them
into a secure mobile app that can allow employees
safe and efficient access from mobile devices.
These apps can have a significant positive impact
on workforce efficiency as employees are no longer
tied down to their desktop devices to accomplish
important tasks.
Productivity apps see a major hurdle in integration
with legacy backend systems at enterprises. Since
many backend systems use legacy,
mobile-unfriendly APIs, it becomes a tad difficult to
integrate a mobile solution with these legacy
systems.
Even so, an Accenture survey reveals that over 46%
of mobile apps currently deployed across
enterprises are productivity apps such as those that
enable report updates or access to sales data, etc.

11. Business Workflow or Process Apps
It is one thing to bring current business processes to a
mobile app, but it is truly transformative when
organizations create apps that improve or enable new
business processes.
Apps must be able to harness the true potential of
technology built into mobile devices such as
gyroscopes, accelerometers, location data and so
much more in order to improve or create new
workflows to enhance business outcomes.
For example, mining companies utilize mobile apps to
quickly inspect their equipment, their work site and
also order machinery or parts.
Construction companies utilize mobile apps as an
efficient alternative to existing time sheet
management systems that include capturing photo or
video of work completion.

12. Revenue Generating and Cost-Cutting Apps
Organizations can only fully harness the power of mobile
when they begin to realize the potential mobile has in
generating new streams of revenue or explore how apps
can cut costs.
While apps in the previous lenses improve productivity
and profitability, they are not typically facilitating in the
creation of a new revenue stream.
Most mobility experts will suggest that revenue
generating and cost-cutting apps are the last and most
difficult stage of the mobile maturity model for an
enterprise. It is in this stage that mobile can disrupt
entire business models and cause widespread changes
in business processes.
For example, businesses using training apps have
reported higher employee engagement. This is due to
the fact that rather than using a simple PDF or PPT, a
mobile app can incorporate videos, interactive graphics,
gamification features such as points and badges, making
learning via mobile a flexible and fun process.
Another feature to include would be exams and quizzes
allowing employees to test themselves.

13. Getting Started
There are more than just these ways in which mobile
apps can help your business. Mobile leaders and
experts suggest building a mobile strategy that is
short term and highly focused at some of the most
important aspects of your business.
The best way to get started is to look at how you can
impact working with your customers - what value can
you offer them? What problems can you solve?
When it is time, enterprises can then work their way
backwards into their organizations to utilize mobile
technology. Of course, it is also (and always)
important to see a strong connection between your
digital investments and business objectives.
Mobile is taking businesses ahead. Don't be left
behind!
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14. Thank you
Build your app with us. Contact us to learn more.
sales@rapidbizapps.com
www.rapidbizapps.com
Speak to our CEO:
+1-408-608-9871
This presentation is brought to you by rapidBizApps
rapidBizApps is a trusted innovation partner to some of the world's largest corporations. Our solutions have streamlined
operations, enabled teams with powerful tools for the job and opened up new revenue streams. We solve business
problems by building powerful and efficient solutions—driven by advanced technology and a committed team.