The document outlines a robust mobile strategy framework consisting of seven steps that emphasize aligning business goals with customer needs while leveraging mobile technology. It highlights the importance of IT maturity assessments, audience understanding, platform selection, continuous user engagement, and data security in achieving successful mobile strategy outcomes. Additionally, a case study on Broadland Housing Group showcases the benefits of automating field force operations through mobile solutions.

1. Strong Mobile Strategy
7 Steps to Get You Started

2. What’s Inside




Mobile Strategy and Its Importance
7 Steps to Make Your Business Mobile Ready
BHG Field Force Optimization-Case Study
Key Takeaways

3. Mobile Strategy:
The Common Myth
Mobile Strategy is simply about
MobileApp Development

4. What it Really is?
It’s the alignment of business goals and customer
needs with evolving mobile opportunities.

5. Mobile Strategy
 Is driven by customer needs and expectations
 Depends on the business strategy
 Incorporates best mobile practices available

6. Importance of
Mobile Strategy
 Assists in mapping business goals to computable
mobile outcomes
Helps in identifying easy wins for an enterprise
Enhances business processes and increases
revenue
Aids in reducing operational cost
Leads to an increase in workforce efficiency





7. 7
Get
Steps to
You Started
1-
2-
3-
4-
5-
6-
7-
Determine Business Goals that Fit into Mobility
Define Scenarios and Prioritize
Conduct an IT Maturity Assessment
Consider Your Target Audience
Choose the Right Development Platform
Deliver Continuous Value to Users
Deal with Data Security

8. 1
Determine Business Goals
that Fit into Mobility

9.  Understand the needs of stakeholders
 Identify areas in need of improvement
 Analyze business verticals
 Develop mobile strategy accordingly

10. If the Mobile Strategy does not align
with your goals, it’s worthless,
PERIOD!

11. 2
Define Scenarios and Prioritize

12.  Understand the needs of stakeholders
 Check the viability of business ideas
 Identify business drivers
 Map business ideas against drivers in a
Scenario Matrix

13. Scenario matrix helps in prioritizing
business ideas

14. 3
Conduct an IT
Maturity Assessment

15. IT maturity is the integration of technology in
an organization
Increase in
organizational
efficiency
Increase in
IT maturity

16.  Benchmark your IT capabilities against
a fixed scale.
 Assess the areas that require special
attention.

17. 3 Phases of IT Maturity

18. The Emerging Phase
 If a company hasn’t had the chance
mobility, its in the emerging phase.
to make the most of
 Employees bring their own devices for company work
 Risk of losing precious data

19. The Reactive Phase
Comprehensive BYOD policies are laid out and
enterprise mobility management suites are
utilized

20. The Proactive Phase
Executive dashboards and custom mobile
applications are created for business process
management, sales, customer service and
engagement.

21. Want to incorporate Mobility in
Your Enterprise?
Talk to US!

22. 4
Consider Your
Target Audience

23. Understanding the needs
and preferences of your
target market is a must

24. Create unique digital
experiences for your
users to engage and
retain them

25. 5
Choose the Right
Development Platform

26. Develop an application that
supports multiple platforms
and ensures a consistent
user experience across
them all

27. 6
Deliver Continuous
Value to the Users

28. Keep the consumers engaged
throughout the development process
by adding small increments of new
features from time to time

29.  Mobility has become synonymous for
agility
 Agility leads to a responsive and
flexible approach to operations and
resources of an organization

30. 7
Deal with Data Security

31. The core of your mobile strategy must
revolve around data handling

32. Threats to Data Security
 Bring your own device (BYOD) practice makes valuable
data vulnerable to security risks
 Transactions happening between servers pose security
risks as well

33. The Solution: Mobile Device
Management (MDM)
MDM is the administration of mobile devices
for data security

34. MDM deals with deploying, securing, monitoring,
integrating and managing mobile devices in the
workplace

35. BHG Field Force
Optimization-Case
Study

36. BroadLand Housing Group is one of the
largest housing associations in England
providing over 4500 affordable homes
across Norfolk and Suffolk.

37. Challenges
 50+ surveyors of BHG used
surveys per day
to perform 10 lengthy
 100+ data entry technicians
into the system daily
manually added the data
 There were chances of misreporting, data loss
delays in data collection
and

38. Solution
TkXel automated the field force operations;
handling an end-to-end design, configuration,
deployment and integration of the field force
property management and CRM platform.

39. Results

40. Key Takeaways

41.  A mobile app is not a mobile strategy
 Your mobile strategy must align with your business
objectives
 Mobile apps must be designed to scale up to a full-fledged
business solution
 A mobile app or a mobile site, both need to deliver
consistent but engaging user experiences

42.  Your applications must support multiple platforms
 The technology chosen must be
consumer landscapes
scalable with the evolving
 Agile methodology is imperative
changing trends
for keeping pace with the
 Client data needs to be secured
user experience
without compromising

43. Option 1
TkXel is a technology company.
We create solutions for mobile, web and enterprise
space.
We work with large scale enterprises, venture or self funded start-ups, high-energy entrepreneurs
and agencies to fulfill their technology needs
At TkXel, we have unparalleled software development experience with
1000+ Mobile Apps
400+ Cloud Based Enterprise Software
125+ Rescue Missions
1,000,000+ hours of server development.

44. Let’s
Are you mobile enabled?
Talk
or looking forward to implement
strategy for your enterprise?
a mobile first
Please visit our website
www.tkxel.com
Drop us a line at
services@tkxel.com
Or call us at
(703) 251-4810

45. !
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