1. Be the first
on the road to
the future
ELMO - Estonian
By Jarmo Tuisk
Director of innovation division
Electromobility
Ministry of Economic Affairs and Communications for
Estonia program 2011-2013

2. About Estonia and its way to smart society
BACKGROUND

3. ESTONIA
Disruptive
Member of EU
Estonia
2004 history
Member of NATO
2004
Member of OECD Disruptive
2010
technologies
Member of EURO
2011
1,3M inhabitants, largest city. Tallinn 0,4M inhabitants
GDP per capita $19,375 (PPP), GDP total $25,7B
Independent since 1918, occupied by Soviet Union 1941-1991

4. Estonian way to smart society
Program Electronic 1st elections Electromobility
“Tiger leap”: passports: in the Internet program ELMO
heavy investment „ID cards“
European
to ICT infrastructure
IT agency
PCs to every school
NATO Cyber
Independence Cyber Defence
Defence
from the USSR League Centre
1998-
1991 1997 2001 2003 2005 2007 2009 2011
2000

5. Economic situation
GDP per capita, Low government dept,
PPP (current international $) as % of GDP
ca 4x increase
in 20 years

6. More wealth  More cars
Number of cars doubled Cost of transportation doubled
14%
Share of transportation costs
12% in househould monthly
expenditures, %
10%
8%
6%
4%
2%
0%
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
Data: Estonian statistics

7. The issues related to the
personal cars
Economic National
issues health
Climate Energy
issues security

8. The role of the electric car
National Energy Climate Econo-
health security issues mic
issues
No tail-pipe
emissions, silent
Runs on local
renewable
energy
Running costs
1/5 of ICE vehicle

9. Estonian Green Transportation Plan
Goal Measures
• Blending biofuels
10% of energy 5-7% of liquid fuels from
renewables by 2015
• Green Public transportation
consumption in 50% of public transportation to
transportation from 100% biofuels/biogas by 2020
• Electromobility
renewable sources 1% of transport energy
consumption from renewable
electricity by 2020
• Eco-driving awareness
Reduction of fuel consumption
by 10%

10. Short overview
ELMO
ESTONIAN ELECTROMOBILITY PROGRAMME

11. Our partner in EV program:
Mitsubishi Corporation
Global emission trade
to support the eco-
innovation
Estonia sells
10m AAUs of CO2
emission quota to
Mitsubishi Corp to
finance electromobility
program

12. Fitting the pieces
Demo
together
project for the
future of
Incentives
Infra- electric
structure
cars

13. 1. DEMO PROJECT
507 x
FOR SOCIAL WORKERS
AROUND ESTONIA

14. Mitsubishi iMievs in action
Photos: Bianca Mikovitš, Maaleht

15. 2. INCENTIVES
-50%
Max 18 000 EUR PER CAR,
NO BRAND RESTRICTIONS, FOR PRIVATE AND COMMERCIAL
BUYERS, UNTIL THE END OF 2012
+ 1000EUR FOR MODE3 HOME CHARGER

16. Green certificates
• With each grant comes the obligation to use
only renewable energy in your electric car for
5 years
• This will be ensured by using green certificates
(certificates of origin)
• EV owner has to report the milage annually to
KredEx and submits the equal amount of
green certificates

17. 3. FAST CHARGING
INFRASTRUCTURE

18. The single biggest problem of EVs
The range
Without countrywide open
infrastructure people can drive
max 50km from their home.

19. Our strategy
Priority
deal with range anxiety of the first users
Solution
• Country wide network of ultra fast quick chargers (ca
200 DC chargers)
• 24/7 world class and innovative service
• Standards: follow the first cars (CHAdeMO)

20. Why ultra fast quick charging?
Nobody wants to
wait hours to
charge a car
Less locations  less
costs, less problems
More cars per charger
per day than any other
solution
Estonian quick charger network

21. Innovations in execution
1.Government procures full infrastructure
solution at once
- Assets: chargers and operating system
- Services for 5 years:
maintenance, business, customer support
2. Government negotiates locations and high
power connections at once and centrally
– Easier to plan and execute

22. Operating model
Private operator, selected by KredEx for 5 years
Services
Charger
Business Customer Security Asset
control and
services support services management
maintenance
KredEx selects private operator to run the charging network for 5 years.
Operator will receive a service fee for the operation. No profit from energy sales during initial 5 years.
Owned by the government agency KredEx
Assets
Network High power
Quick Locations for Intellectual
management grid
chargers chargers property
system connections

23. The winning solution
Consortium of world class
infrastructure solutions, services and
innovative mobile business software
platform developed in Estonia.
More about Estonia: www.estonia.eu

24. CONCLUSION

25. Estonia as a role model
• We are supporting the early
adopters, creating a market demand
• We provide large scale demonstration of EVs
• Estonia made a bold choice to build up ultra
fast charging network
• Single operator single network management
system – new business model test, possible
exit through privatization in 7-10 years

26. Challenges so far
• Extreme timescale: everything must be
completed by the end of 2012
• We have to be robust and decisive
• How to get big car manufaturers to bring EVs to
market?
• How to gain a public support in these conditions?
• Mixed public opinion about EVs: lot of discussion
about EVs in cold climate, range/price seen as a
main problem

27. Myths about...
Electric cars Smart phones
• Too small to be the real cars • They are too big to be
• You can’t use them because convenient
there is no infrastructure • You can’t use them, because
they don’t have buttons
• You can’t drive
• They are
them, because they don’t unreliable, because the
drive more than 120km per battery last only for 24h
charge hours
• They are too expensive! • They are too expensive!
And you know the story...

28. And you know what happened

29. And we have not finished yet...
Future developments
countrywide open battery platform
for 2nd life of EV batteries and smart grid
EV infrastructure and business
model competence center
in Tallinn University of Technology
EV car sharing and mini-rental
project

30. Credits:
www.estonia.eu
www.kredex.ee
Questions and answers www.mitsubishicorp.com
www.abb.ee
THANK YOU! nowinnovations.com
JARMO.TUISK@MKM.EE www.g4s.ee