ELMO                      Electromobility                      program for                      Estonia                   ...
About Estonia, the innovation backgroud, passanger cars etc.BACKGROUND
ESTONIA     Member of EU     2004                                          Estonia     Member of NATO     2004     Member ...
Estonian way to smart society                                                                                  Electromobi...
ELMOThe future of electromobility is here in Estonia                        Advanced                         charging     ...
Unique large scale EV infrastructure project in EuropeCHARGING INFRASTRUCTURE
More than 160 quick chargers  60 QCs installed by 25th Oct  With rate 35QCs per month Good to know: In April 2012 there wa...
Project scope Guidelines                Elect. projects          Tech. Spec.                                   Building pe...
Operating model                               Private operator, selected by KredEx for 5 years    Services                ...
Business structure  Owner and                              KredEx   managerMain outsourcing                       ABB Esto...
DC/AC fast charger•   CHAdeMO•   Optional AC 22kW•   Manufacturer: ABB•   Authentication:    – RFID    – SMS, voice    – M...
Software platform                                   • Mobile app by                                     Now!              ...
ServiceService provider          Customer offers (indicative)• 24/7 customer support   • Business customers• Sales and bil...
How to bring the EVs to the market?EV GRANTS
Electric vehicle grants-50%from upfront price for full-EVMax 18 000 EUR per car,+ 1000EUR for home charger
Plugin-hybrid grants• Since November  2012• From 7%-30%  grant from upfront  price                          35%           ...
Applications353025201510 5 0     Applications   Väljamakstud ja menetluses
Applications (mid-oct)General statistics        Car modelsTotal applications   94   Citroen C-Zero                 2   – A...
How to disseminate EV-related information to wider audienceDEMONSTRATION ANDAWARENESS RAISING
Demonstration fleet507 xFOR SOCIAL WORKERSAROUND ESTONIA
507 iMievs to social workers• Estonian government bought 507 Mitsubishi iMievs• The purchase is financed by sellinc AAU (c...
Mitsubishi iMievs in action               Photos: Bianca Mikovitš, Maaleht
Marketing plan 2012•   ELMO brand and visual identity•   Outdoor•   TV commercials•   Social media•   Online advertising• ...
Outdoor advertising
Facebook
EV tour• 4 cities: Tallinn, Tartu, Pärnu, Rakvere• Daily events and demodrives with the EVs
TV
Drive the EV without owning oneCAR SHARING
StrategyGoals                             Scope• Increase the usage of the       • Limited pilot car sharing  EVs         ...
The starting pointStrengths                        Weaknesses• ELMO program has wide          • Car sharing is a new servi...
Cars       Mitsubishi iMiev                                Nissan LeafCar models were selected through public procurement ...
Rental modelHotspots: DC quick chargers + parking areas                                              Self-service         ...
Business structure                         Service    KredEx             management           Fleet manager               ...
Implementation     General plan                              Service design                                               ...
Build the future for the EVsDEMOCENTERS AND R&DACTIVITIES
Democenters - what they are?• 2 centers to promote EV technology and  ELMO program• Real-life EV simulator• Chargers• Tech...
Preview
R&D activities•   R&D partner: Tallinn University of    Technology (TUT)•   R&D activities in E-mobility field     – Data ...
How have ELMO impacted Estonian market?IMPACTS
The EV country                           18000                           16000                           14000            ...
Unique in world• High concentration of EV’s and QCs• Large demofleet• Unique datasets (EV usage, QC impacts)• High EV awar...
www.estonia.euQuestions and answersTHANK YOU!JARMO.TUISK@KREDEX.EE
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Estonian Electromobility Program overview October 2012

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  • Kristiina
  • Ma võin ise rääkida. Kuigi ma ei tunne olulist tõmmet :D
  • Ehk räägib sellest SM?
  • Ja sellest ka?
  • Estonian Electromobility Program overview October 2012

    1. 1. ELMO Electromobility program for Estonia OverviewJarmo TuiskHead of the program
    2. 2. About Estonia, the innovation backgroud, passanger cars etc.BACKGROUND
    3. 3. ESTONIA Member of EU 2004 Estonia Member of NATO 2004 Member of OECD 2010 Member of EURO 20111,3M inhabitants, largest city. Tallinn 0,4M inhabitantsGDP per capita $19,375 (PPP), GDP total $25,7B
    4. 4. Estonian way to smart society ElectromobilityRe-independence agenda introduced Electronic voting in MoEaC Program “Tiger leap” : X-Road: XML-based Electromobility heavy investment backbone for government Program to ICT infrastructure apps and databases European PCs to every school Estonian- IT agency E-goverment Finnish grids Digital signature connected NATO Cyber Act etc. ID-card Energy Technology Defence program Centre M-Parking 1998- 1992 1997 2001 2003 2005 2007 2009 2011 2000
    5. 5. ELMOThe future of electromobility is here in Estonia Advanced charging infrastructure Competence EV Grants centers Demo & Car sharing Awareness raising
    6. 6. Unique large scale EV infrastructure project in EuropeCHARGING INFRASTRUCTURE
    7. 7. More than 160 quick chargers 60 QCs installed by 25th Oct With rate 35QCs per month Good to know: In April 2012 there was 229 CHAdeMO chargers in Europe. Detailed map: www.elmo.ee
    8. 8. Project scope Guidelines Elect. projects Tech. Spec. Building permits Planning, design, projects Locations map Application for connections Negotations Agreements Locations, connections Procurement Building of QCs Installation Winner: ABB Chargers Winner: G4S, Now Training Launch Development Service and ITQ2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013
    9. 9. Operating model Private operator, selected by KredEx for 5 years Services Charger Business Customer Security Asset control and services support services management maintenance KredEx selected private operator to run the charging network for 5 years.Operator will receive a service fee for the operation. No profit from energy sales during initial 5 years. Owned by KredEx Assets Network High power Quick Locations for Intellectual management grid chargers chargers property system connections
    10. 10. Business structure Owner and KredEx managerMain outsourcing ABB Estonia partner ABB G4S Now! Partners Netherlands (CRM services) (IT platform) (quick chargers)
    11. 11. DC/AC fast charger• CHAdeMO• Optional AC 22kW• Manufacturer: ABB• Authentication: – RFID – SMS, voice – Mobile app
    12. 12. Software platform • Mobile app by Now! • Galaxy charger control and management by ABB • Customer support by G4SSelf-service CRM+businesscustomer portal logic solution
    13. 13. ServiceService provider Customer offers (indicative)• 24/7 customer support • Business customers• Sales and billing – Monthly fee (24,9EUR) – Pay per charge (1,9EUR)• Customer relations management • Private customers – Monthly fee (14,9EUR) – Pay per charge (2,59EUR) • Unlimited – Monthly fee (44,90EUR) – Includes 250kWh per month – After that 1,9EUR/charge
    14. 14. How to bring the EVs to the market?EV GRANTS
    15. 15. Electric vehicle grants-50%from upfront price for full-EVMax 18 000 EUR per car,+ 1000EUR for home charger
    16. 16. Plugin-hybrid grants• Since November 2012• From 7%-30% grant from upfront price 35% Grant rates 30% PHEVs for• Depends on 25% 20% battery capacity 15% 10% Private Commercial 5% 0%
    17. 17. Applications353025201510 5 0 Applications Väljamakstud ja menetluses
    18. 18. Applications (mid-oct)General statistics Car modelsTotal applications 94 Citroen C-Zero 2 – Approved 76 Micro-vett (Fiat Fiorino EV) 19 – Rejected 2 Mitsubishi iMiev 8 – Withdrawn 16 Nissan Leaf 42 Peugeot iOn 4
    19. 19. How to disseminate EV-related information to wider audienceDEMONSTRATION ANDAWARENESS RAISING
    20. 20. Demonstration fleet507 xFOR SOCIAL WORKERSAROUND ESTONIA
    21. 21. 507 iMievs to social workers• Estonian government bought 507 Mitsubishi iMievs• The purchase is financed by sellinc AAU (carbon credits) to Mitsubishi Corporation• The cars will remain in the ownership of the Ministry of Social Affairs of Estonia, but they are handed over to local municipalities all around Estonia• The cars are distributed for free• Social workers: public administrators responsible for providing public social services• The cars will be equipped with GPS/GPRS enabled data loggers for future R&D of usage of electric cars
    22. 22. Mitsubishi iMievs in action Photos: Bianca Mikovitš, Maaleht
    23. 23. Marketing plan 2012• ELMO brand and visual identity• Outdoor• TV commercials• Social media• Online advertising• EV tour
    24. 24. Outdoor advertising
    25. 25. Facebook
    26. 26. EV tour• 4 cities: Tallinn, Tartu, Pärnu, Rakvere• Daily events and demodrives with the EVs
    27. 27. TV
    28. 28. Drive the EV without owning oneCAR SHARING
    29. 29. StrategyGoals Scope• Increase the usage of the • Limited pilot car sharing EVs programme• Help to overcome the main • ca 30 EVs in Tallinn and market barriers: Tartu – uncertainty towards the EV • 48 months with option to technology prolong it for 24 months – price of the car • Full car sharing model – Residual value of the car
    30. 30. The starting pointStrengths Weaknesses• ELMO program has wide • Car sharing is a new service audience (brand awareness) concept for Estonians• The synergy with the quick • The range of the EV is charging infrastructure limited – customers are not• Experience with the set up familiar with that of the quick charging infrastructure
    31. 31. Cars Mitsubishi iMiev Nissan LeafCar models were selected through public procurement process. On of the criteriawere CHAdeMO quick charging compatibility. The procurement process is stillunderway.
    32. 32. Rental modelHotspots: DC quick chargers + parking areas Self-service Cardless system everything over the mobile phone Pick-up & Drop-off in hotspots Rental sessions added to your monthly bill Charging is free Ca 6-8EUR per hour
    33. 33. Business structure Service KredEx management Fleet manager partner Service owner CRM Car servicing Assets’ owner Billing Financer Customer support Telematics solution Business logic IT Marketing solutionService management partner and fleet manager will be selected through public procurement process during November 2012
    34. 34. Implementation General plan Service design Car design Planning, design Fleet manager spec IT-developement Pilot Launch Service Hotspots manager spec Insurance Marketing Procurements Service development Specifi- cation Contract Procurement Delivery Cars August September October November December January February MarchJune 2011 July 2011 April 2013 Q1 2013 2011 2012 2012 2012 2012 2013 2013 2013
    35. 35. Build the future for the EVsDEMOCENTERS AND R&DACTIVITIES
    36. 36. Democenters - what they are?• 2 centers to promote EV technology and ELMO program• Real-life EV simulator• Chargers• Technology displays• Background information
    37. 37. Preview
    38. 38. R&D activities• R&D partner: Tallinn University of Technology (TUT)• R&D activities in E-mobility field – Data mining from iMiev demofleet (GPS- data, CAN-data) and predictive analytics (together with Mitsubishi Motors Corporation) – Analysis of emerging business models around EVs, EV chargers, revenue management and smart grids. – Car and driver interaction –monitoring of driver’s health parameters and sudden changes in driver’s health conditions (based on different organs e.g. heart and lungs) and driving capabilities using impedance technology. Monitoring driver’s fatigue using visual registration of driver’s face; – Monitoring of the “health” of electric batteries –online monitoring of the recharging capabilities of the batteries. Battery lifecycle monitoring. Life Mr. Ryuichi Hasuo from Mitsubishi Motors expectancy estimation of the battery; Corporation in TUT
    39. 39. How have ELMO impacted Estonian market?IMPACTS
    40. 40. The EV country 18000 16000 14000 12000 10000 8000Penetration of EV’s 6000 4000000% 2000 0000%000%000%000% Total number of EV’s000%000%
    41. 41. Unique in world• High concentration of EV’s and QCs• Large demofleet• Unique datasets (EV usage, QC impacts)• High EV awareness• Innovative country with strong IT infrastructure• Unique test-ground for innovative solutions (brand neutral)• High ranking in ease-of-doing business• Transparent and pro-active government
    42. 42. www.estonia.euQuestions and answersTHANK YOU!JARMO.TUISK@KREDEX.EE

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