Creating the EVecosystemEstonian experienceBy Jarmo TuiskHead of Electromobilityprogram ELMOKredEx, Estonia
How to:Bring EVs to the streetsSet up the infrastructureRaise awarenessLearn and innovateFinance everythingor last 24 mont...
Recap: driving in Estoniaca 550 000 passenger carsAverage CO2 emission of newcars above 180 g/km
So many C&E problems ...• There are so few EV-s because they areexpensive and they are expensive because sofew people purc...
Start solving the problems1 Users 2 Services 3 Awereness
Build the user base
507 Mitsubishi i-Mievs for social workersDemo users• get to know the technology• spread the word• test it and send feedback
Empower the car buyer: The co2st issue:Purchase grant- 50% of price,maximum 18 000 euros,in return of the usage ofrenewabl...
Set up the services
Basic service: chargingat hometake 1000 euro from usand set up the properhome charging solutioneverywhere you gouse nation...
Nationwide quick charging network165 DC quick chargers installed in 6 monthsThe distance between quick charging points is ...
Delivered by
Double-click to enter titleDouble-click to enter textProject management, hardware, network monitoring software, installati...
24/7 customer supportbilling managementnetwork monitoringwww.g4s.com
Business logic, mobilepayments and billingfor EV chargingwww.nowinnovations.com
Raise the awareness
Brand
Media relations
Advertising
Events
Learn and innovate
Data logging and R&D507 iMievs equipped with dataloggers. Real-time monitoringuntil the end of 2013165 DC quick chargers a...
Car sharing
Demo center
Financing
CO2 emissionrights
Conclusion
97% of private EV drivers arehappy or very happy with their EVData from the EV user survey by KredEx with 441 repsondents
What if …Estonia was of the size ofGermany?We would have 52 000 EVs ona road by now.
Long way aheadChange in privatetransportation takes sometimeBut you have to makeyour first step now.
Thank you!www.elmo.eeDownload presentation fromhttp://www.slideshare.net/jarmotuisk/
Upcoming SlideShare
Loading in …5
×

How to set up the EV ecosystem in 24 months - Green eMotion stakeholder meeting 24th June, Brussels

283 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
283
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

How to set up the EV ecosystem in 24 months - Green eMotion stakeholder meeting 24th June, Brussels

  1. 1. Creating the EVecosystemEstonian experienceBy Jarmo TuiskHead of Electromobilityprogram ELMOKredEx, Estonia
  2. 2. How to:Bring EVs to the streetsSet up the infrastructureRaise awarenessLearn and innovateFinance everythingor last 24 months in couple ofminutes
  3. 3. Recap: driving in Estoniaca 550 000 passenger carsAverage CO2 emission of newcars above 180 g/km
  4. 4. So many C&E problems ...• There are so few EV-s because they areexpensive and they are expensive because sofew people purchase them• There are so few chargers because there areso few EV-s on the road and there are so fewEV-s on the road because there are so fewchargers• There is limited business in EV chargingbecause its cheap and the main point topurchase an EV is because the charging ischeap
  5. 5. Start solving the problems1 Users 2 Services 3 Awereness
  6. 6. Build the user base
  7. 7. 507 Mitsubishi i-Mievs for social workersDemo users• get to know the technology• spread the word• test it and send feedback
  8. 8. Empower the car buyer: The co2st issue:Purchase grant- 50% of price,maximum 18 000 euros,in return of the usage ofrenewable energy only.Earn money by reducing CO2EVs purchased using the grant scheme(cumulative)
  9. 9. Set up the services
  10. 10. Basic service: chargingat hometake 1000 euro from usand set up the properhome charging solutioneverywhere you gouse nationwide quickcharging network withmobile payments
  11. 11. Nationwide quick charging network165 DC quick chargers installed in 6 monthsThe distance between quick charging points is 40-60 kmLocations: parking areas, petrol stations,cafes, shops, etc.Project start: June 2011Installation start: June 2012Project completed: January 2013
  12. 12. Delivered by
  13. 13. Double-click to enter titleDouble-click to enter textProject management, hardware, network monitoring software, installationwww.abb.com
  14. 14. 24/7 customer supportbilling managementnetwork monitoringwww.g4s.com
  15. 15. Business logic, mobilepayments and billingfor EV chargingwww.nowinnovations.com
  16. 16. Raise the awareness
  17. 17. Brand
  18. 18. Media relations
  19. 19. Advertising
  20. 20. Events
  21. 21. Learn and innovate
  22. 22. Data logging and R&D507 iMievs equipped with dataloggers. Real-time monitoringuntil the end of 2013165 DC quick chargers alwaysonline providing charging data24 car sharing cars always onlineproviding city driving dataMain research partner: Tallinn University of Technology
  23. 23. Car sharing
  24. 24. Demo center
  25. 25. Financing
  26. 26. CO2 emissionrights
  27. 27. Conclusion
  28. 28. 97% of private EV drivers arehappy or very happy with their EVData from the EV user survey by KredEx with 441 repsondents
  29. 29. What if …Estonia was of the size ofGermany?We would have 52 000 EVs ona road by now.
  30. 30. Long way aheadChange in privatetransportation takes sometimeBut you have to makeyour first step now.
  31. 31. Thank you!www.elmo.eeDownload presentation fromhttp://www.slideshare.net/jarmotuisk/

×