Social media is an iterative process that begins with listening to understand audiences. It then involves planning objectives and strategies using tools like Facebook, Twitter, or blogs. Strategies should follow the POST formula: defining the people being reached, objectives, strategies, and tools. Choosing the right tools depends on the goals of storytelling, conversations, collaboration, sharing information about events, or teaching and learning. Social media is not about broadcasting but building relationships through engagement over time.

1. Smart Use of Social
Media for Cantors
Presented by Miriam
Brosseau
Associate Director of Network Initiatives
The Jewish Education Project and
Darim Online/See3

2. "Social" is a Process
Social media is an iterative
process:
Listen, Plan, Engage,
Measure, Adapt
Your social media presence
is not a bullhorn.
Social begins with
LISTENING.

3. Plan: The POST Formula
People
Objectives
Strategies
Tools

4. Example: Freedom25
Read:
http://freedom
25.net/about
Identify:
People?
Objectives?
Strategies?
Tools?

5. Before we try out POST, a reminder...

6. Now It's YOUR Turn!

7. On Choosing Tools
• Learn
o listen, read,
watch, practice
• Play
o jump in!
• Separate
o tools from
strategy
• Work
o the tool won't
do it for you
• Fail forward

8. Some examples...
Tools Good For: Storytelling

9. Tools Good For: Conversations

10. Tools Good For: Collaboration/Sharing

11. Tools Good For: Events

12. Tools Good For: Teaching/Learning

13. Thank you!
Questions, comments, kvetches,
kvells? Keep in touch!
Miriam Brosseau
mbrosseau@jewishedproject.org
@miriamjayne