Introduction to Social Media
for West Sussex PCT

Presented by Mark Walker
Learning about social media

 Social media may not be part of your
 personal life but it is definitely part of your
 worki...
Introduction to Social Media

•  Your Questions About Social Media
•  Where are we now?
•  Getting to grips with social me...
Outcomes from this session

•  You have more knowledge about current
   use of Social Media
•  You have asked questions ab...
Where are we now?
Social Media is jargon…

•    Podcasting           •    LinkedIn
•    Blogs                •    Google Docs
•    Video-sha...
How important is Social Media?

•  In terms of your current workplans, how
   important do you think it is for you to know...
How important is Social Media?
Social Media Confidence

•  How confident do you feel about using
   social media, such as Twitter, Youtube or
   Facebook...
Social Media Confidence
     PERSONAL USE                     WORK USE

     Average = 2.5; WSPCT = 3         Average = 2;...
What is Social Media?

•  The Internet       •  Fashionable
•  Social spaces      •  Dynamic
•  Interactive        •  Chea...
Where are we now?
Where are we now?
Who is Using Social Media?

•  Young People     •  Your Clients
•  Older People     •  Your Colleagues
•  Wealthy People  ...
What are they using Social Media for?

•  Entertainment, education, health, work
•  Asking questions and sharing answers
•...
We are changing the way
we make decisions
We can still hear what
the seller says...
But it is now much easier to hear
what buyers think before we buy…
What can we use Social Media for?

•  Marketing         More Effective
•  Sales              Communications
•  Communicat...
Your questions about Social Media

•  What is the best way for NHS to engage with social media?
•  Is there any evidence o...
Get to grips with Social Media
The Problem with Social Media…

The Problem               The Solution
•  Too Many Choices       •  Patience
•  Too Little...
Get to grips with social media
So What Should I Do?
• STEP 1        STEP 2
                         •       STEP 3

 Liste...
Get to grips with social media
Step 1: Listen, Look and Learn
•  Where to look
  –  Facebook
  –  Twitter
  –  LinkedIn
  ...
Google Alerts
Tweetdeck
Youtube
Patient Opinion
Facebook
NHS Choices
Get to grips with social media
Step 2: Be Useful in Your Network
•  Share what you know
•  Help where you can
•  Signposti...
Get to grips with social media
Step 2: Be Useful in Your Network
20 minutes a day
•  Update your website/blog
•  Post comm...
Get to grips with social media
Step 3: Measure and Improve
•  Small Steps
•  Adjust Your Routine
•  Build a Network
•  Be ...
Get to grips with social media
Step 3: Measure and Improve
•  Spreadsheet
    – Hits, friends, posts, comments, polls
    ...
Next Steps

•  Start with where you are now
•  Set achievable goals
•  Understand your networks
•  Share what you know
•  ...
Next Steps: Individual

•  Learning by Doing
   – I will spend 30 minutes a week
     researching the use of social media ...
Next Steps: Organisation

• Marketing
  – Research + website + online
• Strategy
  – Policy, research, services, etc
• Hum...
Next Steps: Your thoughts

• One thing for yourself
• One thing for your department
• One thing for your organisation
Useful Guides

•  www.icrossing.co.uk/what-we-think
   – eBook: What is Social Media?
•  www.nixonmcinnes.co.uk
   – Marke...
Your questions

•  Is this relevant?
•  How can you move forwards?
•  What will help you?
Keep In Touch

E: mark@wallandpleece.co.uk
W: www.wallandpleece.co.uk
W: www.markwalker.net
T: @scipmark
LinkedIn: scipmark
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100824 West Sussex PCT Introduction to social media

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I delivered a short workshop to a team from West Sussex PCT. This included people with a range of roles, including IT, Digital Engagement, Mental Health and Governance, and followed up a similar session with the Communications Team a month beforehand. It seemed to be well-received - the evaluation questionnaire that will follow will show me how well I read the room!

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100824 West Sussex PCT Introduction to social media

  1. 1. Introduction to Social Media for West Sussex PCT Presented by Mark Walker
  2. 2. Learning about social media Social media may not be part of your personal life but it is definitely part of your working world. To understand its value you need to know what it is, what it does and how to use it. However, like swimming, it is difficult to learn without getting your feet wet…
  3. 3. Introduction to Social Media •  Your Questions About Social Media •  Where are we now? •  Getting to grips with social media –  Listen, look, learn –  Be useful –  Review and improve •  Next Steps
  4. 4. Outcomes from this session •  You have more knowledge about current use of Social Media •  You have asked questions about social media and had some of them answered •  You have talked to colleagues about the role of social media in your work •  You are starting to decide what to do next
  5. 5. Where are we now?
  6. 6. Social Media is jargon… •  Podcasting •  LinkedIn •  Blogs •  Google Docs •  Video-sharing •  Twitter •  Microblogging •  Ning •  Delicious •  Yammer •  Social Bookmarking •  Slideshare •  Document-sharing •  SurveyMonkey •  Video Conferencing •  Wikis •  Doodle •  Email forums •  Wordpress •  Bulletin boards
  7. 7. How important is Social Media? •  In terms of your current workplans, how important do you think it is for you to know more about social media? –  Not sure –  Not at all –  A little –  It’s important –  Its vital
  8. 8. How important is Social Media?
  9. 9. Social Media Confidence •  How confident do you feel about using social media, such as Twitter, Youtube or Facebook? –  1 = not at all –  2 = have some knowledge –  3 = use one or two different tools –  4 = regular user –  5 = very confident user
  10. 10. Social Media Confidence PERSONAL USE WORK USE Average = 2.5; WSPCT = 3 Average = 2; WSPCT = 1.8 Use one or two different tools Not at all/have some knowledge
  11. 11. What is Social Media? •  The Internet •  Fashionable •  Social spaces •  Dynamic •  Interactive •  Cheap •  Multi-functional •  Easy to use
  12. 12. Where are we now?
  13. 13. Where are we now?
  14. 14. Who is Using Social Media? •  Young People •  Your Clients •  Older People •  Your Colleagues •  Wealthy People •  Your Friends •  Poor People •  Your Family •  Your Suppliers •  Your Contractors
  15. 15. What are they using Social Media for? •  Entertainment, education, health, work •  Asking questions and sharing answers •  Making recommendations •  Checking technical information •  Supporting one another •  Creating communities •  Bypassing mainstream answers
  16. 16. We are changing the way we make decisions
  17. 17. We can still hear what the seller says...
  18. 18. But it is now much easier to hear what buyers think before we buy…
  19. 19. What can we use Social Media for? •  Marketing  More Effective •  Sales Communications •  Communications •  Information  Better Services •  Interaction •  Trust •  Influence
  20. 20. Your questions about Social Media •  What is the best way for NHS to engage with social media? •  Is there any evidence of usefulness for the NHS? •  How can we evaluate the use of social media to show effectiveness? •  Which are the most useful tools for what we want to achieve? •  What are the costs? Inc time/people/financial resources? •  Whose role is it within the organisation? •  How do we manage the risks (e.g. reputational) without stifling our involvement? •  What can we learn from others who are already doing this successfully? •  How can we make sure that we're being useful to people and not just ticking various social media boxes?
  21. 21. Get to grips with Social Media
  22. 22. The Problem with Social Media… The Problem The Solution •  Too Many Choices •  Patience •  Too Little Time •  Focus •  Too Little Direction •  Routine •  Evidence •  Measurement
  23. 23. Get to grips with social media So What Should I Do? • STEP 1 STEP 2 •  STEP 3 Listen, Be Useful Measure Look and and Learn Improve
  24. 24. Get to grips with social media Step 1: Listen, Look and Learn •  Where to look –  Facebook –  Twitter –  LinkedIn –  Patient Opinion –  NHS Choices –  Google for “NHS + Social media” –  Blogs/Podcasts
  25. 25. Google Alerts
  26. 26. Tweetdeck
  27. 27. Youtube
  28. 28. Patient Opinion
  29. 29. Facebook
  30. 30. NHS Choices
  31. 31. Get to grips with social media Step 2: Be Useful in Your Network •  Share what you know •  Help where you can •  Signposting •  Announcing •  Listening •  Responding
  32. 32. Get to grips with social media Step 2: Be Useful in Your Network 20 minutes a day •  Update your website/blog •  Post comments •  Tweet useful links and news •  RT useful links and new •  Talk to colleagues, clients, partners •  Recommend something
  33. 33. Get to grips with social media Step 3: Measure and Improve •  Small Steps •  Adjust Your Routine •  Build a Network •  Be Patient •  Be Selective •  Be Focused
  34. 34. Get to grips with social media Step 3: Measure and Improve •  Spreadsheet – Hits, friends, posts, comments, polls – Sales, margins, costs •  Track links using www.bit.ly – What are people interested in? •  Communications campaigns – Direct costs, people’s time, trends
  35. 35. Next Steps •  Start with where you are now •  Set achievable goals •  Understand your networks •  Share what you know •  Be useful
  36. 36. Next Steps: Individual •  Learning by Doing – I will spend 30 minutes a week researching the use of social media in my field – I will spend 20 minutes a day being useful to other people by using the web – I will include knowledge about social media in my personal development goals
  37. 37. Next Steps: Organisation • Marketing – Research + website + online • Strategy – Policy, research, services, etc • Human Resources – Skills, training, job description
  38. 38. Next Steps: Your thoughts • One thing for yourself • One thing for your department • One thing for your organisation
  39. 39. Useful Guides •  www.icrossing.co.uk/what-we-think – eBook: What is Social Media? •  www.nixonmcinnes.co.uk – Marketing Guides •  www.cipr.co.uk/socialmedia – Chartered Institute of Public Relations • Me and My Web Shadow – http://amzn.to/9paTvZ
  40. 40. Your questions •  Is this relevant? •  How can you move forwards? •  What will help you?
  41. 41. Keep In Touch E: mark@wallandpleece.co.uk W: www.wallandpleece.co.uk W: www.markwalker.net T: @scipmark LinkedIn: scipmark

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